First Call Hospitality
First Call Hospitality is a Fargo, ND-based third-party hotel management company that operates 30+ branded select-service and extended-stay hotels across 13+ U.S. states on behalf of hotel owners and investors, under IHG, Hilton, Marriott, Choice, and Wyndham franchises.
- Company typePrivate
- Founded2007
- HeadquartersFargo, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What First Call Hospitality does
First Call Hospitality, Inc. (FCH) is a Fargo, North Dakota-based third-party hotel management company that operates branded properties on behalf of hotel owners, investors, and ownership groups. Founded as Dakota Hospitality Company (Heidi Wilcox joined in 2003) and rebranded under the current name in 2007, FCH is privately held and founder/CEO-owned, with Heidi Wilcox serving as CEO, President, and Owner. The company employs 501-1,000 staff across corporate functions and on-property hotel teams, and manages a portfolio of 30+ branded hotels spanning 13+ U.S. states and four regions (Midwest, Southeast, Southwest, West).
FCH's offering is structured as an integrated six-module management platform: Financials (receivables, payables, insurance, transparent reporting), Human Resources (compliance, retention, culture), Sales & Marketing, Revenue Optimization (with direct principal involvement in pricing and yield), Asset Repositioning (data-driven re-segmentation and re-branding of underperforming assets), and New Development (advisory from planning through opening). Operationally the firm runs standard hospitality technology, including property management systems, revenue management systems, and financial reporting tools; no proprietary AI/ML systems are disclosed. The portfolio is concentrated in select-service and extended-stay brands franchised under IHG (Holiday Inn, Holiday Inn Express), Hilton (Hampton Inn, Home2 Suites), Marriott/Starwood (Fairfield Inn & Suites, TownePlace Suites), Choice (Woodspring Suites), and Wyndham (La Quinta, Microtel historically).
Commercially, FCH generates revenue through negotiated management fees on each managed property; pricing is not publicly disclosed and is structured per contract based on property size, service scope, and performance requirements. Distribution is B2B and consultative, acquired through direct engagement with hotel owners and asset managers, supplemented by referrals and preferred relationships with senior executives at major franchisors. The firm positions itself on principal-led accountability, transparent fee structure, and a multi-year track record of GOP/NOI outperformance, supported by franchisor and guest-satisfaction awards (TripAdvisor Travelers' Choice 2017-2020, Choice Ring of Honor 2021, Choice Gold 2020).
First Call Hospitality firmographics
Firmographics- Name
- First Call Hospitality
- Legal name
- First Call Hospitality, Inc.
- Website
- https://fchhotels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- First Call Hospitality is a Fargo, ND-based third-party hotel management company that operates 30+ branded select-service and extended-stay hotels across 13+ U.S. states on behalf of hotel owners and investors, under IHG, Hilton, Marriott, Choice, and Wyndham franchises.
- Ownership category
- akta.pro rank
Where First Call Hospitality is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Call Hospitality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Third-Party Hotel Management Fees: FCH generates revenue by providing full-service and focused-service hotel management services to hotel owners and investors. As a third-party management company, they charge management fees for operating hotels on behalf of ownership groups. Their services include financial management, human resources, sales & marketing, revenue optimization, asset repositioning, and new development support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
First Call Hospitality product offering
Product offeringCore offering
First Call Hospitality is a third-party hotel management company that provides full-service, extended stay, and focused-service hotel management for hotel owners and investors. Its management platform encompasses six integrated service modules — Financials Management, Human Resources, Sales & Marketing, Revenue Optimization, Asset Repositioning, and New Development — delivered under franchise agreements with major hospitality brands such as Marriott, Hilton, IHG, Choice, and Wyndham.
Product overview
First Call Hospitality is a third-party hotel management company offering a unified management platform with six integrated service modules: Financials Management, Human Resources Management, Sales & Marketing, Revenue Optimization, Asset Repositioning, and New Development. The company manages a portfolio of hotel properties across multiple franchise brands including Fairfield Inn & Suites (Marriott), Holiday Inn and Holiday Inn Express (IHG), Home2 Suites and Hampton Inn (Hilton), and TownePlace Suites (Marriott). These services work together through an integrated approach combining operational rigor, innovative strategy, and financial discipline to drive guest satisfaction, efficiency, and profitability for hotel owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Financials Management
- Human Resources Management
- Sales & Marketing
- Revenue Optimization
- Asset Repositioning
- New Development
Quantifiable outcome
- 22% revenue increase, 26.3% RevPAR increase, 71% GOP increase, 143% NOI increase in Year 1 of management
- +3 more outcomes
Companies that use First Call Hospitality
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
First Call Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Call Hospitality partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IHG (InterContinental Hotels Group)coreFCH maintains strong relationships with senior executives at IHG and manages multiple Holiday Inn and Holiday Inn Express properties. The partnership enables FCH to operate branded hotels under IHG franchises.
- HiltoncoreFCH has strong relationships with Hilton executives and manages multiple Hampton Inn, Home2 Suites, and other Hilton brand properties. The partnership allows FCH to operate Hilton franchised hotels.
- Marriott/StarwoodcoreFCH maintains relationships with Marriott/Starwood senior executives and manages Fairfield Inn & Suites and TownePlace Suites properties under Marriott franchises.
- Choice HotelscoreFCH has earned Choice Hotels awards including the Ring of Honor Award and Choice Gold Award. They manage Woodspring Suites properties under the Choice brand.
- Wyndham Hotels & ResortsminorFCH has managed La Quinta Inn & Suites and Microtel properties, which are Wyndham brands, demonstrating capability across multiple franchisor relationships.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
First Call Hospitality competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
First Call Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Call Hospitality leadership team
Management profileNumber of profiles
Profiles10 records
First Call Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Call Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Call Hospitality
What does First Call Hospitality do?
First Call Hospitality is a third-party hotel management company that provides full-service, extended stay, and focused-service hotel management for hotel owners and investors. Its management platform encompasses six integrated service modules — Financials Management, Human Resources, Sales & Marketing, Revenue Optimization, Asset Repositioning, and New Development — delivered under franchise agreements with major hospitality brands such as Marriott, Hilton, IHG, Choice, and Wyndham.
Is First Call Hospitality a public or private company?
First Call Hospitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Call Hospitality founded?
First Call Hospitality was founded in 2007. It employs 501 to 1,000 people.
Where is First Call Hospitality based?
First Call Hospitality is headquartered in Fargo, United States, in the North America region.
How does First Call Hospitality make money?
One revenue line is on record: third-Party Hotel Management Fees.
Does First Call Hospitality have an API?
No public API is recorded for First Call Hospitality.