The Wine Box
- Company typePrivate
- Founded2020
- HeadquartersDagoretti, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Wine Box firmographics
Firmographics- Name
- The Wine Box
- Legal name
- TWB Cellar Limited
- Website
- https://thewinebox.biz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Wine Box industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)
- akta.pro secondary industries
- Online Alcohol & Adult Beverage Delivery (CRAHAIAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where The Wine Box is headquartered
LocationHeadquarters
- HQ city
- Dagoretti
- HQ country
- Kenya
- HQ region
- Africa
Offices5 records
Markets served
The Wine Box business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: Revenue is generated through direct online and in-store sales of wines, spirits, beers, mixers, and accessories. Products are sold at fixed retail prices inclusive of Kenyan VAT. Same-day and scheduled delivery options are available within Nairobi and nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
| Subscription | Annual | The Wine Box Club loyalty membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Wine Box product offering
Product offeringCore offering
The Wine Box is an omnichannel Kenyan alcohol specialty retailer that sells wines, spirits, beers/ciders, mixers, and accessories through its e-commerce site (thewinebox.biz), four physical Cellar Door shops (Karen, Lavington, Kilifi, Diani), and two wine-and-dine venues (Cave à Manger Karen, Le Bar à Vin Lavington). Orders can be placed online, by phone, or via WhatsApp, with same-day delivery within Nairobi for orders placed before 9 PM, free click-and-collect from the Karen warehouse within 60 minutes, free delivery on Nairobi orders above KES 3,000, and nationwide delivery via Fargo Courier.
Product overview
The Wine Box is a Kenyan e-commerce platform and multi-channel retailer specializing in wines, spirits, and beers. The core product is an online shopping platform (thewinebox.biz) offering home delivery within Nairobi and nationwide shipping, complemented by four physical Cellar Door locations (Karen, Lavington, Kilifi, Diani) and two dining venues (Cave à Manger Karen and Le Bar à Vin Lavington). The Wine Club membership provides exclusive discounts and early access to products. The portfolio includes: Wine (Red, White, Rosé, Sparkling, Orange Wine, Magnum, Dessert); Spirits (Whisky, Gin, Vodka, Rum, Tequila, Cognac, Grappa, Liqueur, Brandy, Sake, Mezcal, Soju, Non-Alcoholic); Beer/Cider; Mixers; and Accessories (Riedel glassware, decanters, bar tools). Featured brands include Procera Blue Dot Gin (Kenya's most awarded gin), Gérard Bertrand wines, Four Pillars gin (Australia), Riedel crystal, and various international wine producers from France, Italy, Argentina, South Africa, Australia, Spain, and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine (Red, White, Rosé, Sparkling, Orange, Magnum, Dessert)
- Spirits (Whisky, Gin, Vodka, Rum, Tequila, Cognac, Brandy, Liqueur, Sake, Mezcal, Grappa, Soju, Non-Alcoholic)
- Beer and Cider
- Mixers
- Wine and Bar Accessories (Riedel glassware, decanters, bar tools)
- Gift Boxes, Mixed Cases, and Gift Cards
- Karen Cellar Door (physical retail)
- LAVINGTON Cellar Door (physical retail)
- Kilifi Cellar Door (physical retail)
- Diani Cellar Door (physical retail)
- Cave à Manger Karen (dine-in wine venue)
- Le Bar à Vin Lavington (wine bar venue)
- The Wine Box Club (loyalty membership programme)
- Same-Day Nairobi Delivery
- Click and Collect from Karen Warehouse
Quantifiable outcome
- Average customer rating of 4.7 out of 5 stars
- +1 more outcomes
Companies that use The Wine Box
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Wine Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wine Box partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fargo CouriercoreFargo Courier is The Wine Box's third-party logistics partner for nationwide delivery of orders outside Nairobi. Delivery charges are calculated based on cart size and destination. Note: conditions apply for deliveries to Lamu and some coastal regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Wine Box competitors and assessment
Company assessmentDirect peers
- Drizly: US online alcohol delivery marketplace (now operating under Uber Eats) that pioneered same-day alcohol e-commerce. Directly comparable to The Wine Box's online ordering + fast-delivery alcoholic beverages model, with similar regulatory exposure around alcohol delivery.
- Wine.com: Large US online wine retailer offering a broad curated catalogue with delivery and subscription mechanics. Directly comparable to The Wine Box's e-commerce-led wine assortment, sommelier curation, and Wine Box Club loyalty programme.
- Vivino: Global wine marketplace and community app that combines wine discovery, ratings, and e-commerce. Comparable to The Wine Box in its premium-wine e-commerce focus, curation, and emphasis on educational content and tasting notes.
- Majestic Wine: UK specialist wine retailer with physical stores, e-commerce, and a strong trade/hospitality wholesale channel. Directly comparable to The Wine Box's combination of cellar doors, online ordering, and B2B hospitality supply.
- ReserveBar: US online premium spirits retailer focused on gifting, rare allocations, and curated bottles. Similar to The Wine Box's premium spirits assortment, gifting channel (gift boxes, gift cards), and curated premium positioning.
- The Whisky Exchange: UK specialist online retailer for premium and rare whiskies, spirits, and wines with global shipping. Comparable to The Wine Box's premium spirits curation, focus on rare/collectible labels, and gifting-friendly product packaging.
Broad incumbents
- Total Wine & More: Large US multi-category alcohol retailer with a very wide beer/wine/spirits assortment and physical superstores. Comparable to The Wine Box as a category-spanning alcohol retailer, although at a much larger scale and without the dine-in/wine-bar component.
Regional players
- Norman Goodfellows: South African premium wine and liquor retailer with multiple stores and a strong e-commerce site. Comparable to The Wine Box as a premium-curated African wine retailer with both physical and digital channels and a similar wine-enthusiast customer base.
- TOPS at Spar: South African liquor retail chain with nationwide outlets and an online ordering channel. Comparable to The Wine Box as an African specialist alcohol retailer with nationwide delivery and a multi-format physical presence.
- Ultra Liquors: South African liquor store chain with a curated wine/spirits/beer assortment and omnichannel ordering. Comparable to The Wine Box as a multi-store African alcohol retailer operating in a similar regulatory and consumer environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Wine Box social profiles
Digital presenceThe Wine Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wine Box leadership team
Management profileNumber of profiles
The Wine Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wine Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wine Box
What does The Wine Box do?
The Wine Box is an omnichannel Kenyan alcohol specialty retailer that sells wines, spirits, beers/ciders, mixers, and accessories through its e-commerce site (thewinebox.biz), four physical Cellar Door shops (Karen, Lavington, Kilifi, Diani), and two wine-and-dine venues (Cave à Manger Karen, Le Bar à Vin Lavington). Orders can be placed online, by phone, or via WhatsApp, with same-day delivery within Nairobi for orders placed before 9 PM, free click-and-collect from the Karen warehouse within 60 minutes, free delivery on Nairobi orders above KES 3,000, and nationwide delivery via Fargo Courier.
Is The Wine Box a public or private company?
The Wine Box is a private company. It is classified as unknown and is currently operating.
When was The Wine Box founded?
The Wine Box was founded in 2020. It employs 11 to 50 people.
Where is The Wine Box based?
The Wine Box is headquartered in Dagoretti, Kenya, in the Africa region.
How does The Wine Box make money?
One revenue line is on record: retail product sales.
Who are The Wine Box's main competitors?
Direct peers on record are Drizly, Wine.com, Vivino, Majestic Wine, ReserveBar and The Whisky Exchange. Total Wine & More is listed as a broad incumbent. Regional players are Norman Goodfellows, TOPS at Spar and Ultra Liquors.
Does The Wine Box have an API?
No public API is recorded for The Wine Box.
What industry is The Wine Box in?
The Wine Box's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANAAAF, Alcohol Delivery & On-Demand Off-Premise, with a secondary code of CRAHAIAH, Online Alcohol & Adult Beverage Delivery. Its NAICS code is 44532 and its SIC code is 5180.