LeadWise
LeadWise is a Netherlands-based edtech company offering a 10-week self-paced leadership development program with an AI coach (Lisa) for new and first-time managers, sold to individuals at €299 and to organizations via subscription.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What LeadWise does
LeadWise B.V. is a Netherlands-based education technology company founded in 2023 by Maikel Cupido, a former Google sales leader (2013–2023). The company targets new and first-time managers — typically recently promoted individual contributors — with a structured, self-paced leadership development offering delivered through a mobile web application (m.leadwise.app). The core product is the Emerging Leaders Program: a 10-week curriculum of 30 microlearning videos (three per week, five minutes each) and ten weekly practical exercises applied directly with the user's real team, built around a proprietary 12-behaviour framework organized into Building Relationships, Developing Yourself & Others, and Growing Your Business. A free 60-statement Manager Self-Assessment generates a personalized development report and serves as the primary acquisition funnel.
The technology stack is a self-contained mobile web application with no app-store dependency, paired with the Lisa AI Management Coach — a 24/7 conversational agent that applies GROW-model and strengths-based coaching frameworks to user-described management situations. Lisa is included for 12 months with program enrollment and is positioned as the differentiated engagement layer that traditional workshops cannot replicate. The company self-classifies Lisa as non-high-risk under the EU AI Act and processes data under GDPR as a Dutch-incorporated data controller.
Commercially, LeadWise operates a hybrid GTM: a product-led growth motion for individual buyers at €299 one-time, and an enterprise field-sales motion for HR and L&D teams with custom monthly subscription pricing starting at 10 managers. Distribution is content-marketing-led, relying on SEO-optimized articles targeting new-manager queries, a free self-assessment lead magnet, and LinkedIn presence. Revenue is not disclosed, the company has 1–10 employees, and no external funding rounds are referenced — the business appears bootstrapped.
LeadWise firmographics
Firmographics- Name
- LeadWise
- Legal name
- LeadWise B.V.
- Website
- https://leadwise.app
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadWise is a Netherlands-based edtech company offering a 10-week self-paced leadership development program with an AI coach (Lisa) for new and first-time managers, sold to individuals at €299 and to organizations via subscription.
- Ownership category
- akta.pro rank
Where LeadWise is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
LeadWise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Individual Program Sales: One-time payment of €299 per individual for the Emerging Leaders Program, including 12 months of full access to all content and AI coaching. Revenue recognized at point of sale with access period as the service delivery window.
- Organizational Group Licensing: Volume-based subscription pricing for organizations with 10+ managers. Monthly subscription model with custom pricing based on team size. Includes dedicated onboarding, account support, invoicing, and progress reporting for HR/L&D teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Emerging Leaders Program — €299 one-time payment for individual access |
| Subscription | Monthly | Group Access — Custom volume pricing from 10+ managers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LeadWise product offering
Product offeringCore offering
LeadWise offers a 10-week self-paced Emerging Leaders Program for new and first-time managers, delivered through a mobile web application. The program combines 30 microlearning videos (5 minutes each), 10 practical exercises applied with the user's real team, and 12 months of access to Lisa, an AI-powered 24/7 management coach. It also provides a free manager self-assessment and enterprise/group licensing for organizations.
Product overview
LeadWise is a single-product-focused company with a modular service architecture. The core offering is the Emerging Leaders Program — a comprehensive 10-week self-paced management training course for new and first-time managers. This core product is supplemented by the Lisa AI Management Coach (an integrated 24/7 coaching companion included for 12 months), a free Manager Self-Assessment tool (which generates personalised reports across 12 leadership behaviours), and an enterprise/group licensing tier for organisations deploying the program at scale. The Digital Workbook and Leadership Certificate are included components of the core program. All offerings are delivered through a mobile-first web application requiring no app store download. The company was founded in the Netherlands in 2023 and the program is currently available only in English.
Differentiator
Problem solved
Functional benefit
Brands
- Emerging Leaders Program: 10-week self-paced management training program for new managers featuring microlearning videos, practical exercises, and AI coaching.
- Lisa
Products and services
- Emerging Leaders Program A 10-week self-paced eLearning program for new and first-time managers, including 30 microlearning videos (3 per week, 5 minutes each), 10 weekly practical exercises applied with users' real teams, a digital workbook, and 12 months of unlimited access to AI coach Lisa. Priced at €299 one-time payment.
- Lisa (AI Management Coach) An AI-powered 24/7 coaching companion accessible via the LeadWise mobile web app. Lisa coaches users through real management challenges using proven frameworks (GROW model, strengths-based approaches, powerful questioning) and is included for 12 months with program enrollment.
- Manager Self-Assessment A free assessment tool evaluating managers across 60 statements rated on a 1–5 scale, scoring 12 evidence-based leadership behaviours and generating a personalised development report delivered by email.
- Group/Enterprise Licensing Volume licensing and tailored solutions for organisations, HR teams, and L&D departments to upskill multiple managers. Includes dedicated onboarding support, progress reporting, invoicing, and company billing. Volume pricing starts from 10 managers on a monthly subscription.
Quantifiable outcome
- 60% of new managers fail within their first two years — LeadWise aims to reduce this failure rate through proper preparation
- +2 more outcomes
Companies that use LeadWise
Customer profileNamed customers5 records
Segments4 records
LeadWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
LeadWise partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
LeadWise competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadWise social profiles
Digital presenceLeadWise compliance and trust
Trust signalCompliance2 records
LeadWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadWise leadership team
Management profileNumber of profiles
LeadWise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadWise
What does LeadWise do?
LeadWise offers a 10-week self-paced Emerging Leaders Program for new and first-time managers, delivered through a mobile web application. The program combines 30 microlearning videos (5 minutes each), 10 practical exercises applied with the user's real team, and 12 months of access to Lisa, an AI-powered 24/7 management coach. It also provides a free manager self-assessment and enterprise/group licensing for organizations.
Is LeadWise a public or private company?
LeadWise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadWise founded?
LeadWise was founded in 2023. It employs 1 to 10 people.
Where is LeadWise based?
LeadWise is headquartered in Amsterdam, Netherlands, in the Europe region.
How does LeadWise make money?
Two revenue lines are on record. Individual Program Sales are the primary driver. The others are organizational Group Licensing.
Does LeadWise have an API?
No public API is recorded for LeadWise.