McGill Brokerage

What McGill Brokerage does

McGill Brokerage is a privately held wholesale insurance brokerage general agency (BGA) headquartered in Omaha, Nebraska. Founded in 1978 as James C. McGill and Associates by Jim McGill, the firm restructured into McGill Rediger and Simmons, LLC in 2006 and merged with OCI Solutions in 2015 to form the current McGill Brokerage entity. The company serves licensed insurance agents and financial advisors nationwide, functioning as an intermediary that consolidates market access and underwriting expertise so producers can place life, annuity, long-term care, and disability insurance cases — particularly impaired risk cases — without managing multiple carrier relationships directly.

The product surface is organized into four core insurance categories plus life settlements. Life insurance spans term, IUL, UL, VUL, whole life, survivorship, simplified/guaranteed issue, final expense, accidental death, COLI/BOLI, and life/LTC combo products. Annuities cover fixed indexed, multi-year guaranteed, fixed, SPIA, deferred income, and LTC-linked structures. Long term care includes executive carve-out/multi-life, individual/joint, and linked benefit arrangements. Disability income covers executive carve-out, multi-life, individual, business overhead expense, key person, and critical illness. Distribution to advisors is supported by a gated web-based dashboard offering quoting, forms, case status, contracting and licensing management, and a sales resources library of articles and webinars.

Revenue is generated through carrier commissions on policies placed through the platform, a transaction-fee economics model. Pricing is quote-based and negotiated via carrier appointments rather than publicly disclosed. The go-to-market is partner/channel-centric: McGill does not sell directly to consumers and instead cultivates long-tail relationships with independent producers who access the firm's 50+ carrier contracts. The current team is small (1-10 employees) and the ownership structure remains in the hands of founding partners and key executives, with no external private equity or venture capital investment evidenced.

Name

McGill Brokerage

Legal name

McGill Brokerage

Website

https://mcgillbrokerage.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

McGill Brokerage is a wholesale insurance brokerage (BGA) in Omaha serving licensed insurance agents and advisors nationwide, providing access to 50+ carriers for life, annuity, long-term care, and disability products with a specialization in impaired risk case placement since 1978.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Insurance Brokerage Commissions: As a wholesale insurance brokerage, McGill earns commissions from insurance carriers on policies placed through their platform. Agents and advisors access McGill's carrier contracts and underwriting support to place insurance products, with McGill receiving compensation from the insurance companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

McGill Brokerage is a wholesale insurance brokerage (BGA) that gives licensed insurance agents and financial advisors access to contracts with 50+ insurance carriers across life, annuity, long-term care, and disability income products. The firm specializes in underwriting and placing complex and impaired risk cases, supported by an internal advisor dashboard with quoting, forms, case tracking, and contracting tools. Revenue is generated through commissions paid by carriers on policies placed through McGill by its network of producers.

Product overview

McGill Brokerage is a wholesale insurance brokerage firm offering a unified platform for licensed insurance agents. The company provides four core insurance product categories (Life Insurance, Annuities, Long Term Care, and Disability Income Products) plus Life Settlements, supported by an internal advisor dashboard platform with quoting, forms, underwriting, and case management tools. With contracts with over 50 carriers, they specialize in placing complex and impaired risk cases for insurance advisors in the Omaha market.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Products Wholesale life insurance offerings for licensed insurance agents and advisors, with a specialized focus on impaired risk cases. Covers term life, IUL, UL, VUL, whole life, survivorship, single premium, simplified/guaranteed issue, final expense, accidental death, COLI/BOLI, and life/LTC combo products.
• Annuity Products Annuity portfolio for advisors and their clients, including Fixed Indexed Annuities, Multi-Year Guaranteed Annuities, Fixed Annuities, Single Premium Immediate Annuities, Linked Products combining annuities with long-term care, and Deferred Income Annuities.
• Long Term Care Products Long term care insurance solutions for advisors placing executive carve-out/multi-life arrangements, individual and joint policies, and linked benefit products combining LTC with annuities or life insurance.
• Disability Income Products Disability income protection products including Executive Carve-Out/Multi-Life/Individual coverage, Business Overhead Expense protection, Key Person disability coverage, and Critical Illness policies.
• Life Settlements Life settlement services providing permanent and term life insurance settlement options for policyholders seeking to monetize existing coverage, accessed through licensed insurance agents.
• Advisor Dashboard Platform Web-based platform providing licensed insurance agents with quoting tools, forms, underwriting services, case status tracking, contracting and licensing management, and sales resources to support efficient case placement.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tellus General AgencycoreStrategic or Co-development PartnerMcGill has partnered with Tellus General Agency to offer advisors the ability to see the entire market landscape without having to call other General Agencies. This partnership enhances McGill's value proposition by providing comprehensive market visibility to their advisor network.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ash Brokerage: Large national wholesale life insurance and annuity BGA serving independent producers with multi-carrier access and underwriting support — directly comparable to McGill's wholesale BGA model, but at substantially greater scale.
• Highland Capital Brokerage: Wholesale life insurance and annuity brokerage providing producers with multiple-carrier access and case design support; competes head-to-head with McGill for advisor-driven life and annuity production.
• LifePro Financial Services: Wholesale brokerage focused on life insurance, annuities, and disability income distributed through independent producers; closely mirrors McGill's product mix and B2B intermediary model.
• Senior Market Sales: Wholesale brokerage specializing in senior-market life, annuity, and LTC products distributed through independent agents — directly comparable to McGill's niche focus and impaired risk expertise.
• CreativeOne: Independent BGA and marketing organization offering life, annuity, and health products to producers with multi-carrier contracting and back-office support; overlaps McGill's wholesale distribution role.
• Crump Life Insurance Services: National wholesale life insurance brokerage providing producers with multi-carrier access and underwriting expertise; directly comparable BGA competing for the same advisor relationships.
• Brokers Clearing House: Wholesale brokerage and IMO distributing life, annuity, and health products through independent agents with back-office support; a directly comparable BGA peer in the same distribution channel.
• D.W. Van Dyke & Co. Wholesale insurance brokerage serving financial professionals with multi-carrier life and disability products; closely aligned with McGill's advisor-focused BGA model and product breadth.
• DIVERSIFIED Brokerage: Independent marketing organization and brokerage providing life, annuity, LTC, and disability products to producers with multi-carrier access — comparable in product mix and BGA distribution model.
• Insurance Agency Services (IAS): Wholesale life insurance BGA offering multi-carrier access and underwriting support to independent producers; directly competes with McGill for advisor business across life and annuity lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/McGillBrokerage
• LinkedInlinkedin.com/company/mcgill-brokerage
• Xx.com/mcgillbrokerage

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGill Brokerage