Hummingbird International

What Hummingbird International does

Hummingbird International (HBI) is a privately held organizational design and technology consultancy founded in 2013 (per company history) / 2011 (per firmographic data) by Shiraz Latiff, headquartered in Kotte, Sri Lanka, with a trading presence in the Middle East through hbi-middleeast.com. The firm operates 11–50 employees across three core service pillars: Consulting (strategy, innovation, business design and optimization), Technology (bespoke FinTech applications, IoT-based vehicle tracking, smart UPS/power management, and offshore developer outsourcing), and Services (human capital development, knowledge processing, and advisory). Delivery is structured around two proprietary methodologies — the Corporate SEALS coaching model and a six-stage Deployment Model using Mercer-Mettl psychometrics, 360-degree appraisals, and competency frameworks.

The business model is predominantly project-based professional services, supplemented by managed services (offshore developer seats, help-desk support, data processing) and hardware-adjacent technology sales. HBI reaches enterprise clients through direct sales, referral networks, and a 10-firm global alliance that includes Mercer, Consulus, Kotler Impact, Mercer-Mettl, ResInt, MyDash, Leadership Trust, SurveySparrow, Keka, and 4Sight Educonsult, with exclusive representation rights in Sri Lanka/Maldives for Kotler Impact and in Maldives for 4Sight. Customer logos span hospitality, insurance, logistics, luxury automotive, FMCG distribution, NBFC, telecom, manufacturing, and Islamic Sharia-compliant investment advisory.

Commercially the firm has delivered credible outcomes — over 90% market penetration for an FMCG distributor, over 50% topline growth for a non-banking financial services company, and employee engagement scores exceeding industry benchmarks for a hotel chain. The company is single-jurisdiction (Sri Lanka, private limited), founder-controlled (Shiraz Latiff serves as Director and CEO alongside COO Shantha Katipearachchi), with no disclosed institutional backing, funding rounds, M&A activity, or acquisitions, and no patent/IP filings beyond proprietary methodology branding.

Name

Hummingbird International

Legal name

HummingBird Company

Website

https://hummingbird-online.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hummingbird International is a Sri Lanka-based organizational design and technology consultancy delivering strategy, FinTech, IoT, and human capital services to regional enterprises across hospitality, financial services, FMCG, and telecom via proprietary coaching frameworks and global partner alliances.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Organizational design consulting
• Human capital services
• Management consulting
• Knowledge processing services
• Bespoke technology solutions

Headquarters

HQ city

Kotte

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Revenue generated from organizational design, strategy, innovation, and business optimization consulting engagements. Typically project-based or retainer arrangements with enterprise clients.
2. Technology Solutions: Revenue from bespoke technology solutions including FinTech applications, IoT solutions, mobile tracking, and smart power management systems. Includes product sales and implementation services.
3. Human Capital Services: Services including onboarding, competency-based assessments, assessment centers, headhunting, back-office facilitation, off-shore help desk, and data processing.
4. Outsourcing Services: Off-shore developer seats, help-desk support, and application prototype development services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hummingbird International is an organizational design and technology consultancy that delivers three integrated pillars: Consulting (strategy, organizational design, process re-engineering, change management), Technology (bespoke FinTech, IoT, mobile tracking and smart power management applications), and Services (human capital development, competency-based assessments, headhunting, offshore help-desk, knowledge processing and advisory). Engagements are project-based or retainer consulting for enterprise clients in Sri Lanka and the broader South Asian region, supported by a global partner network.

Product overview

Hummingbird International (HBI) is an Organizational Design and Technology Consultancy operating as a single integrated service organization. Its portfolio consists of three core service pillars — Consulting (organizational design, process re-engineering, change management, skills and systems), Technology (application development, smart power management, IoT solutions, and offshore developer outsourcing), and Services (human capital development, knowledge processing, advisory services, and research). These offerings are delivered through proprietary methodologies such as the Corporate SEALS Model (coaching) and The Deployment Model (six-stage coaching deployment), often in collaboration with specialist global partners including Mercer, Consulus, and Kotler Impact. A Trading division serves the Middle East market.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate SEALS Model: Purpose-designed coaching model providing end-to-end skill enhancement for employees from front-line executives to senior managers
• The Deployment Model

Products and services

• Consulting Organizational design and strategy consulting covering organization design, process mapping and re-engineering, people and performance management, culture and change management, skills development, and systems/workflow automation for enterprise clients.
• Technology Bespoke technology solutions including application development (smart payment solutions, vehicle tracking, bespoke mobile and IoT solutions), smart power management (UPS systems, power management and building management applications), sourcing of communication and IoT devices, and offshore developer and help-desk outsourcing for enterprise clients.
• Services Human capital and outsourced services spanning onboarding, competency-based psychometric assessments, assessment centers, headhunting, back-office facilitation, offshore help desk, data processing, investment advisory, innovation and HR audits, and secondary/online research services.
• Trading Trading operations division with a regional presence in the Middle East through the affiliated entity hbi-middleeast.com.

Quantifiable outcome

• Over 90% market penetration achieved for FMCG distributor through distribution restructuring
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 4Sight EduconsultcoreChannel Partner/ Reseller/ Distributor · 14 March 20144Sight Educonsult is a new-age corporate training platform with diverse international and local resource personnel and client base. Key expertise in leadership, personal development, corporate development, technical skills, train the trainer and entrepreneurship. MOU signed for exclusive representation in Maldives.
• MercercoreStrategic or Co-development PartnerMercer is a global consulting leader in health, wealth, and careers of their people. It is the world's largest human resources consulting firm and institutional investment advisor with over $10trn in assets under advice. HBI collaborates with Mercer on HR consulting and assessment methodologies.
• ConsuluscoreStrategic or Co-development PartnerConsulus is a global innovation consultancy with multi-disciplinary business and design capabilities. Their UNIFY methodology helps companies gain new capabilities and competitive advantage by redesigning business models, organizational cultures, and brand experiences. Consulus Lanka (PVT) Limited is a subsidiary present locally.
• Mercer-MettlcoreTechnology or IntegrationMercer-Mettl is a cutting-edge online assessment platform helping organizations measure, track and analyze candidates across multiple competencies and skills through technical, aptitude or psychometric methods. Used for competency-based recruitment, development, and succession planning.
• ResIntminorStrategic or Co-development PartnerResInt is a unique boutique research organization delivering custom research to meet clients' specific needs specializing in social and market research areas. Led by Dr. Khalid Hasan, CEO of ResInt Canada.
• Kotler ImpactcoreGTM or Marketing PartnerKotler Impact is a marketing and sales partner for World Marketing Summit, Kotler Awards and Kotler Business Programs. HBI is the sole representative in Sri Lanka and Maldives for Kotler Impact, the marketing agency for Dr. Philip Kotler.
• Leadership TrustminorStrategic or Co-development PartnerLeadership Trust has been running experiential programmes in leadership development for nearly half a century with a track record of transforming paths of 80,000 individuals and numerous organizations worldwide. Focused on practical, hands-on experiences for leadership development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Consulus: Global innovation consultancy with multi-disciplinary business and design capabilities (UNIFY methodology). HBI is a regional representative for Consulus, operating the same kind of organizational design and transformation consulting in Sri Lanka.
• Korn Ferry: Global organizational consulting firm focused on talent management, leadership development, and reward strategy. Overlaps directly with HBI's competency frameworks, 9-box grids, and senior-level coaching engagements.
• Right Management (ManpowerGroup): Talent and career advisory business delivering organizational design, leadership development, and workforce performance solutions globally. Mirrors HBI's full-stack HR/OD service offering at larger scale.
• Hay Group / Korn Ferry Hay Group: Specialist in job evaluation, competency frameworks, and role-fitment assignments; HBI's luxury vehicle retailer case (MBTI-based 30-manager evaluation) closely mirrors Hay Group's traditional methodology.
• Dale Carnegie & Associates: Established leadership, sales, and organizational training franchise with global presence. Comparable to HBI's Corporate SEALS coaching and managerial development offerings.
• FranklinCovey: Performance and leadership development consultancy selling proprietary methodologies (e.g., The 4 Disciplines of Execution). Parallels HBI's emphasis on structured deployment models and competency-based coaching.

Broad incumbents

• Mercer (Marsh McLennan): World's largest HR consulting firm with $10T+ in assets under advice. HBI collaborates with Mercer but Mercer's global health, wealth, and career advisory footprint dwarfs HBI's regional practice.
• Aon Hewitt: Global HR consulting arm of Aon, focused on talent, retirement, and rewards advisory; provides integrated HR consulting for enterprise clients at scale well beyond HBI's regional scope.
• Deloitte Consulting: Global consulting arm with deep organizational transformation, HR transformation, and human capital practices; competes for the same Sri Lankan and South Asian enterprise OD mandates that HBI targets.
• PwC Sri Lanka / Strategy&: Big Four advisory practice with local Sri Lanka presence offering management consulting and organizational design services; a realistic head-to-head competitor for HBI's enterprise client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HummingbirdInternational
• LinkedInlinkedin.com/company/hummingbird-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hummingbird International