True False
- Company typePrivate
- Founded1999
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
True False firmographics
Firmographics- Name
- True False
- Legal name
- True False Sagl
- Website
- https://truefalse.tf
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where True False is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
True False business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom Web & E-commerce Development: Bespoke web platforms, online shops, and digital experiences built from the ground up. Includes multilingual support, custom UI/UX, purchase funnels, and mobile app development for iOS/Android.
- Doctor Rent Platform: One-time setup fee plus hosting/infrastructure costs and transaction fees. Scalable pricing based on business size - smaller setups have lower setup/hosting with higher transaction fees, larger setups have more structured fees with minimal transaction charges.
- Doctor Manager Software: Custom business management software licensed to businesses across multiple industries including automotive, retail, entertainment, real estate, and film production.
- Cost Controlling Consulting: IT cost optimization service. Phase 1 (analysis) and Phase 2 (optimization) charged by hour/day. Phase 3 (monitoring) includes 20% commission on expected savings over 5 years, which first absorbs consultancy costs until eliminated.
- AI Tools Implementation: AI audit, tool selection, implementation, and maintenance services for small and mid-sized businesses. Includes data identification, system integration, and AI agent development.
- Outsourced Development: Web development support provided as an outsourced partner for web design agencies. Seamless integration with agency project needs.
- WCAG Compliance Service: Website accessibility compliance services ensuring websites meet Web Content Accessibility Guidelines for legal compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Doctor Rent - Small Cases |
| Hybrid | Pay-as-you-go | Doctor Rent - Large Cases |
| Unit Pricing | Pay-as-you-go | Cost Controlling - Analysis & Optimization Phases |
| Outcome Based/ Performance | Multi-year contract | Cost Controlling - Monitoring Phase |
| Other | Multi-year contract | Custom Web Development |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
True False product offering
Product offeringCore offering
True False is a Swiss software house that designs, develops and supports custom software solutions for businesses with non-standard processes. Its portfolio spans custom web and e-commerce platforms, the Doctor Manager ERP/business management suite, the Doctor Rent reservation platform, enterprise cloud hosting, AI predictive tooling, and complementary professional services including cost-controlling consulting, AI implementation, WCAG accessibility compliance, outsourced development for agencies, and managed IT services.
Product overview
True False is a Swiss software house offering a portfolio of custom software products and professional IT services. Its core product offerings include Web & E-commerce (custom-built web platforms and online shops), Doctor Manager (customizable business process management software serving over 20 industries), and Doctor Rent (reservation platform for time-based services). These are complemented by professional services including AI Tools (AI consulting and implementation), Cost Controlling (IT cost optimization), WCAG Compliance (accessibility services), Outsourcing Development (partner services for agencies), and IT Services (hosting, security, system integration, and support). The company operates primarily from Switzerland (Stabio) and Poland (Gdańsk), serving clients worldwide since 1999.
Differentiator
Problem solved
Functional benefit
Brands
- Doctor Manager: Custom business management software for various industries including automotive, retail, experiences, entertainment, real estate, and film production.
- Doctor Rent
Products and services
- Web & E-commerce
Quantifiable outcome
- Cost Controlling analysis can result in net savings of less than zero (savings exceed consultancy costs)
- +1 more outcomes
Companies that use True False
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles6 records
True False technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
True False partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
True False competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global IT services and consulting giant offering custom digital, e-commerce and ERP implementations across all major verticals. Overlaps with True False's full-stack custom development, ERP and AI advisory offerings at the opposite end of the scale spectrum.
Regional players
- Netgen: Switzerland-based digital agency offering custom web platforms, e-commerce and enterprise software development. Closest like-for-like regional competitor to True False given shared Swiss base, multilingual delivery and custom-build focus.
- Ibuildings: Netherlands-based custom web development and enterprise software consultancy serving European clients. Comparable custom-platform and managed hosting service portfolio and similar SMB/mid-market positioning in Western Europe.
- Future Processing: Larger Poland-headquartered custom software house serving Western European and US clients across industries. Comparable custom development and outsourced engineering model, with similar geographic positioning but a much larger scale than True False.
Direct peers
- Brainhub: Poland-based software house building custom web and mobile applications for European SMBs and enterprises. Comparable custom-development service model, EU-based delivery, and target overlap with True False's core custom-build value proposition.
- Netguru: Poland-headquartered custom software development agency with similar custom web, mobile and AI engineering services for SMB and enterprise clients across Europe. Highly comparable on services portfolio, geography overlap via Poland, and SMB/enterprise target market.
- Scandiweb: Latvia-based e-commerce and custom web development shop serving global brands with bespoke storefronts and platform integrations. Comparable to True False's Web & E-commerce offering and Doctor Manager's retail/brand-commerce use cases.
- Miquido: Poland-based custom software and AI development company delivering bespoke web, mobile and ML solutions to SMB and enterprise. Comparable on services portfolio, AI implementation practice, and Poland-based delivery center serving European clients.
- Divante: Poland-based e-commerce and commerce consultancy with strong Shopify, BigCommerce and custom storefront capabilities. Directly comparable on e-commerce custom builds, multi-market European clients, and the same pain point True False addresses (outgrowing template platforms).
Emerging players
- iGenius: Italy-based AI company providing enterprise AI solutions and AI agents. Partially comparable to True False's AI Tools and predictive-algorithm practice, with stronger AI-product depth but overlapping Italy/European enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
True False social profiles
Digital presenceTrue False compliance and trust
Trust signalCompliance1 record
True False financial estimates
Financial estimateRevenue estimate
Valuation estimate
True False leadership team
Management profileNumber of profiles
True False funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True False M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True False
What does True False do?
True False is a Swiss software house that designs, develops and supports custom software solutions for businesses with non-standard processes. Its portfolio spans custom web and e-commerce platforms, the Doctor Manager ERP/business management suite, the Doctor Rent reservation platform, enterprise cloud hosting, AI predictive tooling, and complementary professional services including cost-controlling consulting, AI implementation, WCAG accessibility compliance, outsourced development for agencies, and managed IT services.
Is True False a public or private company?
True False is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True False founded?
True False was founded in 1999. It employs 1 to 10 people.
Where is True False based?
True False is headquartered in Milano, Italy, in the Europe region.
How does True False make money?
Seven revenue lines are on record. Custom Web & E-commerce Development is the primary driver. The others are doctor Rent Platform, doctor Manager Software, cost Controlling Consulting, AI Tools Implementation, outsourced Development and WCAG Compliance Service.
Who are True False's main competitors?
Accenture is listed as a broad incumbent. Regional players are Netgen, Ibuildings and Future Processing. Direct peers are Brainhub, Netguru, Scandiweb, Miquido and Divante. iGenius is listed as an emerging player.
Does True False have an API?
No public API is recorded for True False.