Grover, Elliott and Co

What Grover, Elliott and Co does

Grover, Elliott & Co. Ltd. is a privately held commercial real estate appraisal and advisory firm headquartered in Vancouver, British Columbia, operating continuously since its 1974 founding by Michael Grover and Duncan Elliott. The firm delivers professional appraisal and consulting services across virtually every major property class found in BC, including retail, office, industrial, multi-family, mixed-use, development land, single-family residential, agricultural, airport, port, institutional, and specialty properties. It is staffed by nine fully designated AACI appraisers and four Candidate appraisers — with senior staff holding additional credentials including FRICS, MAI, RI(BC), and CRP — supported by an in-house research and support team that maintains an extensive comparable transaction database built over 50 years and 32,761 completed assignments.

The firm's core service offering is segmented across nine primary lines: commercial real estate appraisal, property tax appeal, mortgage financing appraisal, litigation support and expert testimony, consulting (feasibility, cash flow, proformas, due diligence), expropriation (partial takings, statutory rights of way, easements), market rent studies, accounting/tax planning and estate valuations, and insurance appraisals. The go-to-market motion is sales-led and relationship-based: assignments are secured via direct engagement with chartered banks, credit unions, private lenders, all levels of government, legal professionals, developers, investors, strata councils, First Nations, public institutions, and major infrastructure entities. Property owners may also request quotes directly through the firm's website. Pricing is quote-based and scoped to property type, complexity, and assignment; no public pricing tiers are published.

In February 2018, three long-time contractors — Brent McLaren, Angus Heaps, and Michael Oord — purchased the firm from the original co-founders, restructuring ownership while continuing operations under the same brand. Revenue, ownership capitalization, and external investors are not publicly disclosed; the firm has no parent company, subsidiaries, or known funding rounds. The firm is a member of the Appraisal Institute of Canada with representation on the International Valuation Standards Commission's Tangible Assets Board, and contributes to successive editions of the 'Appraisal of Real Estate' textbook — features that underwrite its standing as a court-accepted expert in BC Supreme Court proceedings and Property Assessment Appeal Boards.

Name

Grover, Elliott and Co

Legal name

Grover, Elliott & Co. Ltd.

Website

https://groverelliott.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Grover, Elliott & Co. Ltd. is a Vancouver-based commercial real estate appraisal and advisory firm serving chartered banks, governments, legal professionals, developers, and investors across British Columbia with accredited AACI valuation, property tax appeal, litigation support, and consulting services.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Commercial Property Appraisal (BPAJAKAB), Industrial Property Appraisal (BPAJAKAC), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Commercial real estate appraisal
• Property valuation services
• Property tax appeals
• Mortgage financing appraisal
• Litigation expert testimony

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Real Estate Appraisal Services: Professional appraisal services for commercial, industrial, retail, office, multi-family, and specialty properties, generating fees for valuation reports used in mortgage financing, litigation, property tax appeals, and other professional purposes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Grover, Elliott & Co. Ltd. is a Vancouver-based commercial real estate appraisal firm providing independent valuation reports and consulting for commercial, industrial, retail, office, multi-family, and specialty properties across British Columbia. Its practice encompasses mortgage financing appraisals, property tax appeals, litigation support and expert testimony, expropriation reports, market rent studies, feasibility and consulting work, and insurance appraisals, delivered by nine fully designated AACI appraisers supported by candidate appraisers and research staff.

Product overview

Grover, Elliott & Co. Ltd. is a professional services firm offering commercial real estate appraisal and advisory services. The company provides a unified suite of property valuation and consulting services centered on its core appraisal practice, including specialized services for property tax appeals, mortgage financing, litigation support, expropriation, market rent studies, and insurance appraisals. The firm serves diverse property types including retail, office, industrial, multi-family residential, mixed-use, and specialty properties across Greater Vancouver, Fraser Valley, Sea to Sky corridor, and throughout British Columbia.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Financing Appraisals Point-in-time appraisal reports accepted by all major lenders for mortgage financing across commercial, industrial, retail, office, multi-family, and specialty properties.
• Property Tax Appeal Services Property tax assessment review and appeal services, helping property owners reduce property taxes through negotiation with assessors and formal appeal processes.
• Litigation and Expert Testimony Expert witness services and litigation support for provincial and federal courts, expropriation boards, and assessment appeal boards, leveraging court-accepted senior appraisers.
• Expropriation Services Appraisal reports for expropriation purposes, including partial takings, statutory rights of way, and easements.
• Market Rent Studies Detailed market rent studies for negotiating leases, determining renewal rents, or assessing the feasibility of rental projects.
• Consulting Services Feasibility studies, cash flow analyses, development proformas, due diligence, and market research to support lease and purchase decisions for investors, developers, and other clients.
• Accounting, Tax Planning and Reporting Appraisal Current and retrospective market value estimates to support internal accounting, GST self-reporting, CRA purposes, and estate planning.
• Insurance Appraisals Insurance appraisals including replacement cost analysis, bylaw compliance, and demolition cost considerations.

Quantifiable outcome

• 32,761 appraisals completed over 50 years
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CBRE: Global commercial real estate services firm offering valuation and advisory services alongside brokerage, property management, and capital markets. Directly competes with Grover Elliott for institutional appraisal mandates and lender financing assignments across Canada.
• Colliers International: Global CRE services firm with a major Canadian valuation and advisory practice, including a Vancouver office. Competes directly for mortgage, tax appeal, and litigation appraisal work; Grover Elliott's senior appraiser Peter Whiteley was previously VP of Colliers' Vancouver Appraisal Division.
• Avison Young: Canadian-founded global CRE services firm with a substantial valuation and advisory practice across Canada. Competes head-to-head with Grover Elliott in the BC market for institutional and lender-driven appraisal mandates.
• JLL: Global real estate services firm with a dedicated Valuation Advisory practice serving lenders, owners, and investors. Provides overlapping mortgage, litigation, and consulting appraisal services to many of the same financial institution and investor clients as Grover Elliott.
• Cushman & Wakefield: Global CRE services firm with valuation and advisory as a core service line, including Canadian operations. Competes for institutional lending, litigation, and complex commercial appraisal assignments at a similar client tier to Grover Elliott.
• Newmark: Global CRE services firm offering valuation and advisory services to lenders, investors, and corporations. Competes for complex commercial and multi-family appraisal assignments and has expanded its Canadian presence.
• Altus Group: Canadian-headquartered real estate data, advisory, and valuation firm. Directly comparable on commercial appraisal services; office manager Judith Tracey previously worked at a real estate tech firm acquired by Altus Group.

Regional players

• BMA Appraisals: BC-based commercial real estate appraisal firm serving similar lender, legal, and institutional clients with comparable property type coverage. Regional competitor for mid-market and BC-specific appraisal assignments.
• Burgess Cawley Sullivan & Associates: Western Canadian commercial real estate appraisal firm with a similar BC-focused practice serving lenders, legal professionals, and government. Closest regional head-to-head competitor to Grover Elliott in the BC market.

Broad incumbents

• Knight Frank: Global real estate consultancy with valuation services across commercial, residential, and specialty property types. Operates as part of a broader international real estate advisory portfolio rather than specializing in appraisal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grover-elliott

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grover, Elliott and Co