My Social Book

What My Social Book does

Established in 2011, My Social Book is today’s global leader in Social Books. Their technology offers you the opportunity to own a book of your life in under 90 seconds. In 2010 the company's founder Nicolas Cazagou invented the Social Book concept. His idea was to transform his greatest moments and milestones already recorded on his social networks into a permanent book. He identified that by printing his Facebook timeline, which already included his status updates, posts and photos in chronological order, he would in fact own an amazing book of his life. He realized that this content, already time-stamped, along with the comments from his family and friends, would provide an amazing archive of his past. It detailed who he was, the places he had visited, and the people he was with. With this perfect coffee table piece he would revisit, share, and enjoy these memories in detail forever, and pass them down through generations. Passionate in the creative arts, skilled in code writing, and committed to his dream of making the Social Book available to everyone, he embarked on a new journey. He believed that every person had a unique life story to tell. He knew his goal was to help them save it into a permanent legacy in a fun, easy, cost effective way. Several years later the 1st ever Social Book launched. Originally named Egobook and later renamed to My Social Book, the My Social Book team has been building beautifully bound books from social content ever since. Today their customers enjoy their books daily. Year on year they add another edition to their My Social Book Life’s Collection by creating their latest Year Book for themselves and their families. To date, their My Social Books are purchased from over 20 countries worldwide and are printed in 10 languages. They're shipped across the full spectrum of time zones from some of the most credible, technologically advanced on-demand book production facilities around. They pride their self on product and service excellence as well as technology innovation to ensure their customers are always receiving the content and quality they deserve.

Name

My Social Book

Legal name

My Social Book

Website

https://www.mysocialbook.com/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

My Social Book creates personalized printed products from social networks.

Ownership category

akta.pro rank

Product category

Personalized Photo Book Printing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

akta.pro secondary industry

Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)

Keywords

• Photo book printing
• Personalized photo books
• Social media printing
• Custom photo products
• Photo canvas prints

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Photo Book Sales: One-time purchase of custom printed photo books generated from social media content. Users select timeframe, customize cover and colors, and purchase the finished product. Multiple product types available including Facebook books, Instagram books, Dropbox books, yearbooks, and wedding albums.
2. Gift Cards: Pre-paid gift vouchers available in denominations of $10, $25, $50, and $100 that recipients can use to create their own photo books
3. Wall Decor and Gift Products: Additional personalized products including photo canvases ($35-$58), AI-filter photo products, and personalized posters

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

My Social Book operates a self-service online platform that automatically imports content from users' social media accounts (Facebook, Instagram, Dropbox, Google Photos) and generates custom printed photo books, yearbooks, wedding albums, life-story books, photo canvases, and AI portrait posters. The platform handles content retrieval, chronological organization, and book layout generation in seconds, after which orders are printed and shipped from facilities in the USA and EU.

Product overview

My Social Book is a social media-driven photo book maker that transforms content from Facebook, Instagram, Dropbox, and Google Photos into personalized printed products. The platform uses a proprietary algorithm that automatically retrieves user content, organizes it chronologically, and generates beautifully designed layouts without manual effort. The core offering centers on photo books ranging from 20 to 500+ pages in various formats (standard 8x10, square 6x6/8x8), with specialized variants including Social Yearbooks, Wedding Photo Albums, and Life Story Photobooks. The product portfolio has expanded to include wall decor (photo canvases with AI filters) and AI-generated portrait posters for children's rooms. Founded in 2010 and originally launched as EgoBook before rebranding to My Social Book, the service has printed over 700,000 books and operates from Belgium with printing facilities in the USA and EU. Users connect their social media accounts via OAuth to import content, and the automated system handles page layout, design, and organization while allowing customization of covers, colors, and content selection.

Differentiator

Problem solved

Functional benefit

Brands

• Social Yearbook: A product that turns Facebook, Instagram and Dropbox content into a stunning printed yearbook automatically, chronologically arranged with photos, captions, likes and dates.
• Photo Mosaic

Products and services

• My Social Book (Standard Photo Book) Primary photo book product that turns Facebook, Instagram, Dropbox, and Google Photos content into a printed 8x10 inch softcover or hardcover book of up to 500 pages, with automatic chronological layout, starting at $12 with a 30-day money-back guarantee.
• Facebook Photo Book Photo book built from a user's entire Facebook timeline, including posts, photos, status updates, videos, and likes, in hardcover or softcover formats ranging from 20 to 450 pages.
• Instagram Photo Book Photo book that transforms a user's Instagram feed into a printed book, with standard, silk, and deluxe paper options ranging from 25 up to 500 pages (250 pages for deluxe).
• Dropbox Photo Book Photo book created from photos in a user's Dropbox account, available in 8x10 inch hardcover or softcover, ranging from 25 to 450 pages.
• Square Photo Book Square-format photo book in 6x6 inch (15x15cm) and 8x8 inch (20x20cm) sizes with up to 400 pages, starting at $8.
• Social Yearbook Annual keepsake combining Facebook, Instagram, and Dropbox content into a chronologically arranged printed yearbook with photos, captions, likes, and dates, starting from $33/book for 100-400 pages.
• Wedding Photo Album Personalized wedding photo book compiling engagement, ceremony, and honeymoon photos from social media into a custom wedding album with customizable cover styles, colors, and layouts.
• Life Story Photobook Comprehensive long-format photobook spanning a user's entire life, built by connecting Facebook or Instagram accounts to preserve milestones across decades.
• Online Scrapbooking Digital scrapbooking tool that automatically arranges Facebook and Instagram photos into a customizable digital scrapbook that can be printed.
• Facebook Fan Page Photo Book Printed book created from a business's Facebook Fan Page or Company Page, used as a company bible, press book, campaign archive, or lobby coffee-table display.
• Personalized Photo Canvas Premium canvas prints of the user's own photos, with AI filter options for enhanced visual effects, starting at $58.
• Photo Canvas Print with AI Filters Canvas print enhanced with AI-powered filters to transform photos with artistic effects, priced at $35.
• AI Portrait Poster AI-generated personalized portrait poster designed for children's rooms (available in Girl's Room and Boy's Room variants), priced at $20 each.
• Photo Mosaic Wall decor product where hundreds or thousands of user photos form the tiles of a larger image, displayed as a canvas print.
• Gift Voucher Digital gift card available in denominations of $10, $25, $50, and $100 USD that recipients can redeem for any My Social Book product.

Quantifiable outcome

• Average Facebook user creates 130 pages of content each year
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/my_social_book
• YouTubeyoutube.com/user/mysocialbook
• Facebookfacebook.com/mysocialbook
• Instagraminstagram.com/mysocialbook
• Pinterestpinterest.com/mysocialbooks
• LinkedInlinkedin.com/company/2697586

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Social Book