Topgeschenken Nederland

What Topgeschenken Nederland does

Topgeschenken Nederland is a Dutch online gift retailer founded in 1999 and headquartered in Amsterdam. The company operates an e-commerce platform selling flowers, fruit baskets, cakes, gift vouchers, wine, birth gifts, and greeting cards to both consumer (B2C) and business (B2B) customers. The platform offers personalization, delivery scheduling, same-day shipping for orders placed before 17:00, and a corporate account management system with ERP/SRM integration for business clients. Distribution is enabled by a PostNL logistics partnership, and the company extends international flower delivery to 48 countries.

The technology stack centers on a standard e-commerce platform extended with business account management, gift card issuance and redemption, and integrations with Fair Choice and Diner Cadeau for cross-merchant gift card acceptance. The company holds Thuiswinkel Waarborg (Dutch e-commerce quality certification) and ISO 27001 (information security) certifications, and uses CookieConsent.io for GDPR-compliant consent management. These compliance and security assets are particularly relevant for the B2B segment, where corporate procurement requires documented data handling controls.

The business model combines direct product sales through the e-commerce channel, gift card issuance (both proprietary and partner-branded), and B2B corporate account services. Topgeschenken is privately held with no disclosed parent company, no external funding rounds, and is led by founder/CEO Edwin van Arkel. With 51-100 employees and a 7.9/10 brand reputation across 1,663 reviews, the company appears to operate as a stable, mid-sized niche player in the Dutch gifting market rather than a high-growth venture-backed business.

Name

Topgeschenken Nederland

Legal name

Topgeschenken.nl

Website

https://topgeschenken.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Topgeschenken Nederland is a privately held Dutch online gifting retailer (founded 1999) selling flowers, gift baskets, cakes, wine, and gift cards to consumers and corporate clients, with international flower delivery to 48 countries.

Ownership category

akta.pro rank

Product category

Online Gift Retail

NAICS

General Merchandise Retailers (455), Specialty Food Retailers (4452), Florists (459310), Greeting Card Publishers (513191)

SIC

Retail-Misc General Merchandise Stores (5399), Greeting Cards (2771)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Online gift retail
• Gift delivery service
• Corporate gifting
• Flower delivery
• E-commerce gifts

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales: One-time product sales across gift categories including chocolates, flowers, cakes, fruit, balloons, beauty products, and home décor items. Revenue generated through direct consumer purchases with no subscription component visible.
2. Gift Cards: Sale of gift cards (cadeaubonnen) from various retailers including VVV, Bol.com, Zalando, Fashioncheque, and 35+ other brands. Cards are sold as physical cards delivered by post, then redeemed digitally through Fair Choice platform.
3. Business Account Services: Corporate accounts for businesses to order gifts for employees, clients, and relations with features including consolidated invoicing, multiple delivery addresses, and personalization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Topgeschenken Nederland operates an online gift retail platform selling flowers, cakes, fruit baskets, chocolates, balloons, beauty products, jewelry, greeting cards, beverages, plants, and multi-brand gift cards. Products can be personalized with photos and messages and are delivered on a customer-chosen date throughout the Netherlands and to 48 international countries via PostNL. A dedicated business account offering provides multi-user ordering, ERP/SRM procurement integration, and consolidated invoicing for corporate customers.

Product overview

Topgeschenken.nl is a Dutch online gift delivery platform offering a comprehensive portfolio of gift products organized across multiple categories: Chocolade (chocolate gifts), Cadeaubonnen (gift cards from 35+ brands), Brievenbus Cadeaus (mailbox-friendly gifts), Ballonnen (helium balloons), Beauty & Wooncadeaus (beauty and home décor), Sieraden (jewelry), Bloemen (flowers), Taarten (cakes), Fruit (fruit baskets), Dranken (beverages), and Planten (plants). The platform enables consumers and businesses to send personalized gifts for occasions like birthdays, graduations, births, and farewells. Business customers can use a Zakelijk Account with ERP/SRM procurement system integration, multiple-user ordering, and consolidated invoicing. All products can be personalized with cards and messages, and delivered on a chosen date throughout the Netherlands and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolade (Chocolate Gifts) Chocolate gift assortment including Tony's Chocolonely, Lindt bonbons, chocolate bouquets, and chocolate gift boxes intended for personal and corporate gifting occasions.
• Cadeaubonnen (Gift Cards) Physical gift cards from over 35 brands including VVV, Bol.com, Zalando, Diner Cadeau, and Fashioncheque, redeemed digitally through the Fair Choice platform.
• Brievenbus Cadeaus (Mailbox Gifts) Compact gifts including candy packages, candles, wellness products, books, and small plants sized to fit through standard letterboxes, eliminating the need for recipients to be home.
• Ballonnen (Helium Balloons) Helium-filled balloons for celebrations with a 7-day floating guarantee, available as standalone items or combined with gift packages.
• Beauty & Wooncadeaus (Beauty and Home Décor Gifts) Beauty and home gift sets from brands such as Rituals, Therme, and Marie-Stella-Maris, including candles and fragrances for personal relaxation or home ambiance.
• Sieraden (Jewelry Gifts) Jewelry gifts including bracelets, necklaces, and gemstone pieces from brands such as My Jewellery and A Beautiful Story, offered with symbolic meaning narratives.
• Bloemen (Flower Bouquets) Seasonal bouquets, roses, and sustainable flower arrangements for personal and corporate occasions, with international delivery available to 48 countries.
• Taarten (Cakes and Pastries) Cakes and pastries including strawberry cake, photo cakes, cream cakes, children's themed cakes, and vegan or gluten-free options.
• Fruit (Fruit Baskets and Boxes) Fruit baskets, fruit boxes, and fruit crates often paired with additional gifts, positioned for get-well wishes and similar occasions.
• Wenskaarten (Greeting Cards) Greeting cards covering birthdays, get-well wishes, congratulations, births, and other occasions, attachable to gift orders.
• Dranken (Beverage Gifts) Beverage gift sets including beer, wine, champagne, and tea drawn from specialty breweries and wine regions.
• Planten & Buitenleven (Plants and Outdoor Gifts) Indoor and outdoor plants such as hydrangeas and lilies, plus wish trees and grow-your-own kits for herbs and flowers.
• Zakelijk Account (Business Account Service) Corporate gifting account service offering multi-user ordering, ERP/SRM procurement system integration, purchase-on-account terms, and consolidated invoicing for businesses ordering gifts for employees, clients, and relations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Fair Choice (fairchoice.nl)coreTechnology or IntegrationFair Choice is the redemption platform used for Topgeschenken.nl gift cards. Customers receive a physical card with a unique code that is redeemed online at fairchoice.nl to receive a digital gift card from the chosen retailer (VVV, Bol.com, Zalando, etc.). The platform enables gift card flexibility and redemption management.
• PostNLcoreOthersPostNL is the primary logistics partner for delivering packages throughout the Netherlands. Orders placed before 17:00 are shipped same day (except Sunday). PostNL handles the last-mile delivery to recipients.
• Diner CadeauminorChannel Partner/ Reseller/ DistributorDiner Cadeau gift card offered through Topgeschenken.nl platform. Gift Card of the Year 2018-2025, redeemable at 3000+ restaurants in Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topgeschenken Nederland