ITAM Forum

What ITAM Forum does

ITAM Forum is a global non-profit membership association and trade body for the IT Asset Management (ITAM) profession, founded in 2020 as a spin-out from the ISO 19770 standards work. Headquartered in Swindon, United Kingdom (now operating as ITAM Forum Project, a Series of LF Projects, LLC under The Linux Foundation since February 2026), the Forum serves ITAM, Software Asset Management (SAM), and FinOps practitioners across 65 countries through free membership, country chapters, Special Interest Groups, in-person events, webinars, training, and annual ITAM Excellence Awards. It owns and operates the world's first globally-recognized ISO/IEC 19770-1 certification scheme, launched in March 2023, which enables organizations to obtain audited certification of their ITAM management systems via pre-audit (€4,800) and certification (€15k–€25k, three-year validity with surveillance audits).

The Forum does not sell proprietary software. Its portfolio centers on community programs (10 country chapters, 7 SIGs including FinOps and AI), events (Wisdom events across EMEA/NA/APAC, Tools and Services Days, co-located FinOps X events), media (The ITAM Review, acquired March 2024), training (the LISA platform, acquired March 2024, plus the ISO/IEC 19770-1 Practitioner Course), the ITAM Skills Matrix resource, and the Ambassador Program. It also convenes the ITAM Standards Committee (WG21) with 175+ members from 25+ countries that develops the ISO 19770 family of standards.

ITAM Forum is supported financially by corporate Patrons — including SoftwareONE, Flexera, ServiceNow, SHI International, USU, Anglepoint, and Calero — who sponsor the free-to-join membership model. Monetized revenue streams are ISO/IEC 19770-1 certification fees and paid training, plus event sponsorship. Strategic priorities signaled in 2025 include the Greater China chapter launch, a FinOps Foundation partnership addressing FinOps-ITAM convergence, and the structural move under The Linux Foundation to access shared services and a recognized standards pathway.

Name

ITAM Forum

Legal name

ITAM Forum Ltd

Website

https://itamf.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

ITAM Forum is a global non-profit trade body and membership association that serves IT Asset Management professionals in 65 countries, offering free membership, training, events, and the world's first ISO/IEC 19770-1 certification scheme, now operating under The Linux Foundation.

Ownership category

akta.pro rank

Product category

IT Asset Management Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)

akta.pro secondary industry

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• IT asset management
• Software asset management
• ISO 19770 certification
• ITAM trade association
• FinOps education

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Dues: Membership to the ITAM Forum is free for ITAM professionals. The organization is supported by Patrons (sponsor organizations) who share the Forum's mission to promote the business value of ITAM.
2. ISO/IEC 19770-1 Certification: Organizations can become ISO/IEC 19770-1 certified through the Forum's certification scheme. The certification process includes a pre-audit (fixed price 4,800 euros) and certification process (cost ranges from 15k to 25k euros depending on factors).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The ITAM Forum is a global non-profit membership association and trade body that advances the IT Asset Management (ITAM) profession. It operates the world's first ISO/IEC 19770-1 certification scheme enabling organizations to certify the quality of their ITAM practices, and delivers free membership supported by Patron sponsors, in-person WISDOM events across EMEA, NA and APAC, the LISA training platform, Special Interest Groups, Country Chapters, and an Ambassador Program for ITAM professionals worldwide.

Product overview

The ITAM Forum is a global trade body and membership association, not a software product vendor. Its offering consists of the ISO/IEC 19770-1 Certification Scheme (the world's first globally-recognized ITAM certification), membership programs providing access to resources and community, events (WISDOM events, Tools and Services Days, Online Summits), Special Interest Groups (7 groups covering FinOps, AI, Sustainability, etc.), Country Chapters (10 chapters including Greater China, India, France), and the Ambassador Program. Following the 2024 acquisition of The ITAM Review and LISA training platform, the organization also offers training courses and the ITAM Review media content. The portfolio centers on community enablement, certification, education, and industry events rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• The ITAM Review: ITAM news and expertise sharing platform established in 2008, acquired by ITAM Forum
• LISA

Products and services

• ISO/IEC 19770-1 Certification Scheme The world's first globally-recognized certification scheme for ISO/IEC 19770-1, enabling organizations to demonstrate the quality of their IT Asset Management practice through a managed audit process. Pre-audit fixed at 4,800 euros; certification ranges from 15,000 to 25,000 euros depending on factors such as number of employees, complexity of the management system, office locations, and centralization.
• ITAM Forum Membership Free membership program providing access to resources, discussion boards, Country Chapters, Special Interest Groups, member-only events, the ITAM Insights magazine, and networking with ITAM professionals globally. Members from 65 countries participate.
• WISDOM Events In-person conference events for the global ITAM community, held across EMEA, North America, and APAC, featuring sessions on ITAM best practices, AI, FinOps, sustainability, and licensing topics.
• LISA Training Platform Training platform offering SAM, ITAM, and licensing courses delivered by industry experts, including the Practical ITAM course and Microsoft Licensing training. Acquired by ITAM Forum in March 2024.
• ISO/IEC 19770-1 Practitioner Course Training course focusing on the skills needed to help end-user organizations successfully navigate the ISO/IEC 19770-1 audit and achieve certification.

Quantifiable outcome

• Community grew by 54% in 2023
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Linux FoundationflagshipStrategic or Co-development Partner · 1 October 2025ITAM Forum Trustee Board unanimously approved move to join the Linux Foundation as a stand-alone, self-funded project in October 2025, with membership support. Finalization expected from February 1, 2026. The Linux Foundation provides vendor-neutral home for open-source projects and communities with back office and shared services. Examples include FinOps Foundation, OpenChain, and SPDX. The Foundation offers recognized pathway to international standards through Joint Development Foundation.
• FinOps FoundationcoreStrategic or Co-development Partner · 2 June 2025Strategic partnership announced June 2, 2025 bridging FinOps and ITAM/SAM through community, education, and best practice working groups. Collaboration responds to growing organizational convergence of the two practices. Joint deliverables include virtual summits, two new working groups focused on organizational integration, combined event strategy including ITAM tracks at FinOps X and FinOps X Days events globally, dedicated Slack collaboration space, and a new training course 'FinOps for SaaS'.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ISACA: ISACA is a global professional association for IT governance, risk, audit, and cybersecurity. It competes broadly for the same enterprise IT governance professional audience that ITAM Forum targets, with a longer-established certification portfolio.
• PeopleCert (AXELOS / ITIL): PeopleCert owns the ITIL framework and runs a large global certification and training ecosystem for ITSM practitioners. It is a broad incumbent whose ITSM and service management certifications overlap with ITAM Forum's IT governance positioning.
• The Open Group: The Open Group is a global standards and certification consortium that develops frameworks including TOGAF and IT4IT. It shares ITAM Forum's standards-body and certification-driven business model, though focused on enterprise architecture rather than ITAM.

Direct peers

• IAITAM (International Association of IT Asset Managers): IAITAM is a leading membership association for IT Asset Management professionals, offering certifications (e.g., CSAM, CITAM) and training. It is the most direct competitor to ITAM Forum in the ITAM professional community and education space.
• FinOps Foundation: FinOps Foundation is a sister non-profit trade association program under The Linux Foundation focused on FinOps practice. It is now a strategic partner of ITAM Forum, with overlapping practitioner audiences and a co-located event strategy.
• itSMF International (IT Service Management Forum): itSMF is a long-standing international membership community for IT service management professionals. It shares ITAM Forum's trade-body structure, practitioner focus, SIGs, country chapters, and event-based GTM, with overlapping ITSM/ITAM themes.
• OpenChain: OpenChain is a Linux Foundation project that defines open standards for open source license compliance. It shares ITAM Forum's standards-body structure, Linux Foundation home, and software/supplier compliance subject matter.
• Cloud Native Computing Foundation (CNCF): CNCF is a Linux Foundation sub-foundation hosting open source cloud native projects. It is structurally comparable to ITAM Forum's planned Linux Foundation project status and shares a similar vendor-neutral community-and-standards governance model.
• SPDX (Software Package Data Exchange): SPDX is a Linux Foundation project developing an open standard for software bill of materials and license metadata. It shares ITAM Forum's Linux Foundation home, software compliance subject matter, and standards-development governance model.

Others

• IIBA (International Institute of Business Analysis): IIBA is a global professional association offering business analysis certifications and community programs. It is an adjacent trade body whose membership-association model, certification portfolio, and chapter-based GTM mirror ITAM Forum's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEkXMxzrmPcVt3_J0gt71sQ/featured
• LinkedInlinkedin.com/company/itam-forum
• Xx.com/itamforum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITAM Forum