On Tap Credit Union
On Tap Credit Union is a Colorado-chartered, member-owned credit union founded in 1954 in Golden, Colorado, serving nearly 20,000 members across four Colorado counties with consumer and small business banking, lending, mortgages, credit cards, investment, and insurance products.
- Company typePrivate
- Founded1954
- HeadquartersGolden, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What On Tap Credit Union does
On Tap Credit Union is a Colorado-chartered, member-owned not-for-profit credit union founded in 1954 by eight Coors employees in the basement of the Golden Brewery. Headquartered at 816 Washington Avenue, Golden, Colorado, with a second branch in Arvada, it serves nearly 20,000 members across Jefferson, Denver, Boulder, and Larimer counties through a network that also includes 5,000+ CO-OP Shared Branch locations and nearly 30,000 surcharge-free ATMs nationwide. Membership eligibility is anchored in select employee groups (SEGs) that include the Colorado craft brewing industry as well as MillerCoors, Molson Coors, CoorsTek, Coors Distributing, and Terumo BCT.
The credit union operates a full-service consumer and small business banking franchise spanning deposit products (Basic Free Checking, I.P.A. Interest Checking, savings, CDs, money market, youth accounts), lending products (vehicle, personal, mortgage, home equity, HELOC, jumbo, business loans), credit cards (Summit Visa, Rewards Visa, secured, and Colorado Brewers Guild co-branded), investment and wealth management, and insurance through its in-house agency. Its technology stack is a standard digital banking platform with iOS and Android mobile apps, an online mortgage application portal, and a content-rich "Tips on Tap" financial education hub; the credit union does not disclose any proprietary AI, machine learning, or advanced data capabilities. The product portfolio and marketing themes (the "C.R.A.F.T." process, "I.P.A. Checking," "Stout High Yield Savings") reflect a deliberate craft-brewing identity.
On Tap generates revenue primarily through net interest income on its loan portfolio (auto loans starting at 4.49% APR, mortgages, HELOCs at 4.99% APR promotional, home equity loans at 6.25% APR, credit cards at 10.90-13.90% APR) supplemented by deposit account service fees (e.g., $8/month I.P.A. Checking), overdraft and wire fees, credit card interchange and late fees, and referral/commission income from insurance, investment/wealth management services, merchant services, and the Paychex payroll partnership. As a cooperative, profits are returned to members through competitive deposit rates (up to 4.00% APY on I.P.A. Checking balances under $5,000, up to 4.10% APY on 60-month Jumbo CDs) and lower loan rates. Recent strategic emphasis is on first-time homebuyer programs (a $7,500 On Tap grant, metroDPA up to $25,000, and the Dearfield Fund for Black Wealth up to $40,000 in 0% down payment assistance) and on expanding lending capacity through new executive hires (CFO Michael Gampp, SVP of Lending Dan Tabraham).
On Tap Credit Union firmographics
Firmographics- Name
- On Tap Credit Union
- Legal name
- On Tap Credit Union
- Website
- https://ontapcu.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- On Tap Credit Union is a Colorado-chartered, member-owned credit union founded in 1954 in Golden, Colorado, serving nearly 20,000 members across four Colorado counties with consumer and small business banking, lending, mortgages, credit cards, investment, and insurance products.
- Ownership category
- akta.pro rank
On Tap Credit Union industry classification
Industry- Product category
- Retail Banking (Community Credit Union)
- NAICS
- Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Employer/Occupational Credit Unions (FSABAEAB)
Keywords
Where On Tap Credit Union is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On Tap Credit Union business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Lending: The credit union generates primary revenue through interest earned on loan products including mortgages, auto loans, personal loans, home equity products, and business loans. Interest rates vary by product with APRs ranging from 4.49% on auto refinance to 13.90% on Rewards Visa.
- Deposit Account Fees and Services: Revenue from monthly service fees (e.g., $8/month for I.P.A. Checking unless criteria met), overdraft fees, wire transfer fees, and other account service charges.
- Credit Card Fees: Income from credit card annual fees, late payment fees, and interchange fees on credit and debit card transactions.
- Insurance and Investment Services: Referral and partnership revenue from insurance products and investment/wealth management services offered through the credit union.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Share Account - $5 minimum deposit, 0.05% APY |
| Subscription | Monthly | I.P.A. Checking - $8 monthly fee, up to 4.00% APY |
| Subscription | Annual | 12-Month Certificate - 3.65% APY, $500 minimum |
| Subscription | Multi-year contract | 60-Month Certificate - 4.00% APY, $500 minimum |
| Subscription | Monthly | Peak Tiered Savings - Up to 2.75% APY on balances up to $5,000 |
| Unit Pricing | Monthly | Home Equity Loans - From 6.25% APR |
| Unit Pricing | Monthly | Auto Loans - From 4.49% APR |
| Subscription | Monthly | Credit Cards - 10.90% to 13.90% APR |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
On Tap Credit Union product offering
Product offeringCore offering
On Tap Credit Union is a member-owned, not-for-profit cooperative that provides retail and commercial banking products and services to members in Colorado's Jefferson, Denver, Boulder, and Larimer counties. Its core offering spans personal deposit accounts (checking, savings, CDs, money market, youth), consumer lending (auto, personal, mortgage, home equity, credit cards), business banking (accounts, loans, credit cards), wealth management, insurance, merchant services, and payroll/HR solutions via Paychex, delivered through branch, online, mobile, and the CO-OP shared network.
Product overview
On Tap Credit Union offers a comprehensive suite of financial products and services through a single unified banking platform. The portfolio spans personal and business banking (checking, savings, CDs, money market accounts), consumer and mortgage lending (vehicle loans, personal loans, home purchase/re-finance, home equity products including the Craft Choice HELOC), credit cards (Summit Visa, Rewards Visa, secured cards, and Colorado Brewers Guild co-branded cards), investment and wealth management services, insurance products, and business banking services including merchant services and Paychex payroll integration. Digital banking is delivered through online and mobile platforms, with access to the CO-OP Shared Branch network for nationwide ATM and branch services. The credit union emphasizes its C.R.A.F.T. process for personalized financial solutions and serves members in Jefferson, Denver, Boulder, and Larimer counties in Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Free Checking A no-fee personal checking account providing core banking features for individual members.
- Interest Checking (I.P.A. Checking) An interest-bearing personal checking account that pays up to 4.00% APY on balances up to $4,999.99 when qualifying criteria are met.
- Personal Savings Accounts Personal savings products including the Share Account ($5 minimum, 0.05% APY), Build a Dream Savings Club, Peak Tiered Savings (up to 2.75% APY on balances up to $5,000), Learn to Earn Savings Club, and Stout High Yield Savings.
- Certificates of Deposit (CDs) Share certificates with terms from 6 to 60 months, available as Regular, IRA, and Jumbo options, with APYs ranging from 3.55% to 4.10% depending on term and balance.
- Money Market Accounts Tiered money market savings starting at 0.50% APY for balances of $1,000 or more, with transfers limited to six per dividend period.
- Youth Accounts Banking accounts designed for minors, including the Learn to Earn Savings Club and Youth Certificate products.
- Vehicle Loans Auto loans for new and used vehicle purchases or refinancing, with rates starting at 4.49% APR and promotional offers including $200 cash back and 90 days no payments for refinances (promo REFI26, ends 6/30/26).
- Personal Loans Fixed-rate signature loans for personal use including debt consolidation and major purchases.
- Home Purchase Mortgages Conventional, FHA, VA, and USDA mortgages for home purchases with 30-year and 15-year fixed-rate options, plus Jumbo Loans (5/1 ARM with 10% down, no PMI).
- Home Refinance Mortgage refinance options including standard refinances and the Fast Track refinance program for short-term loans.
- Craft Choice Home Equity Line of Credit (HELOC) Variable-rate HELOC with option to lock portions of the balance into fixed-rate advances, with no closing costs in most cases and 4.99% APR promotional rate, 10-year draw period, up to 15-year repayment.
- Home Equity Loans Fixed-term home equity loans with terms up to 20 years, with rates around 6.25% APR for 60-month terms.
- Summit Visa Credit Card Standard credit card offering 10.90% APR and standard cardholder benefits.
- Rewards Visa Credit Card Credit card with rewards program and 13.90% APR.
- Secured Credit Cards Deposit-secured credit cards designed to help members build or rebuild credit.
- Colorado Brewers Guild Debit and Credit Cards Co-branded debit and credit cards that direct a financial contribution to the Colorado Brewers Guild on each use, supporting Colorado's craft brewing industry.
- Investment and Wealth Management Investment services including retirement planning, 401(k) accounts, IRAs, Roth conversions, and wealth management guidance.
- Insurance Insurance products offered through the On Tap Insurance Agency covering auto, home, and life insurance needs.
- Business Accounts Business deposit accounts including Business Checking, Business Savings, and Business Money Market tailored to small business needs.
- Business Credit Cards Credit card options designed for business expenses and cash flow management.
- Business Loans Commercial lending products including term loans and lines of credit for business purposes.
- Merchant Services Payment processing and merchant services for business operations.
- Paychex Payroll and HR Solutions Payroll and HR services provided through a partnership with Paychex for business members.
- Business Investing Investment products and services tailored to business clients.
- Business Insurance Insurance products tailored to business clients.
- Down Payment Assistance Programs First-time homebuyer grant and assistance stack including the $7,500 On Tap first-time homebuyer grant, metroDPA up to $25,000 in designated social equity areas, and the Dearfield Fund up to $40,000 for Black and African American first-time buyers (0% interest, no monthly payments, repaid on sale or refinance).
Quantifiable outcome
- Credit unions typically offer rates approximately 0.3 percentage points below banks on 30-year mortgage loans
- +2 more outcomes
Companies that use On Tap Credit Union
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
On Tap Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
On Tap Credit Union partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Colorado Brewers GuildcoreThe Colorado Brewers Guild partnership creates a Colorado State of Craft Beer debit and credit card. Each time one of these cards is chosen, On Tap Credit Union donates a financial contribution to the Colorado Brewers Guild to support local craft breweries. The Guild is a non-profit trade association promoting and protecting Colorado's craft brewing industry with over 300 licensed brewery members.
- Habitat for Humanity of ColoradocoreOn Tap partners with Habitat for Humanity of Colorado and CHFA to offer a pathway to homeownership with as little as $1,000 down. The program enables buyers to afford homes up to $650,000 with tiny down payments, with payments capped at 30% of household income.
- Colorado Housing and Finance Authority (CHFA)corePartnership with CHFA provides access to down payment assistance programs, including the Metro DPA program offering $15,000 to $25,000 in grants for homebuyers in designated social equity areas of the Denver metro.
- Dearfield Fund for Black WealthcoreThe Dearfield Fund program helps Black and African American first-time homebuyers build generational wealth through homeownership. Qualified buyers can receive up to $40,000 in down payment assistance with no monthly payments and 0% interest, repaid only when the home is sold or refinanced plus 5% appreciation share.
- PaychexminorPaychex business services partnership providing payroll and HR solutions for business members of On Tap Credit Union.
- CO-OP Shared Branch NetworkcorePartnership with CO-OP Shared Branch network provides On Tap members access to more than 5,000 credit union locations and nearly 30,000 surcharge-free ATMs across the country.
- Pink Boots SocietyminorPartnership with Pink Boots Society, a nonprofit supporting women in the craft brewing industry through education.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
On Tap Credit Union competitors and assessment
Company assessmentDirect peers
- Canvas Credit Union: Colorado-based member-owned credit union with comparable consumer banking, mortgage, and lending products. Direct competitor for member relationships across the Front Range.
- Westerra Credit Union: Denver-based member-owned credit union offering personal and business banking, lending, and wealth services. Comparable cooperative structure and overlapping member base in the Denver metro.
- Elevations Credit Union: Boulder, Colorado credit union serving Front Range communities with full personal and business banking, lending, and investment services. Overlaps On Tap's Jefferson/Denver/Boulder/Larimer footprint with a similar product suite.
- Ent Credit Union: Colorado's largest credit union, member-owned, headquartered in Colorado Springs with statewide reach. Comparable cooperative model and full-service banking, lending, and mortgage offerings, but operating at substantially greater scale.
- Premier Members Credit Union: Boulder/Front Range Colorado credit union offering similar checking, savings, lending, mortgage, and credit card products. Closely comparable in scale, charter type, and Front Range geographic focus.
- Public Service Credit Union: Denver-area credit union serving Colorado Front Range with consumer and business banking, mortgages, and credit cards. Closely comparable to On Tap in target geography and product breadth.
- Bellco Credit Union: Colorado-headquartered member-owned credit union offering consumer banking, mortgages, auto loans, and credit cards across the Denver metro. Directly comparable to On Tap in geography, charter type, product set, and member demographic.
Emerging players
- Alliant Credit Union: Digital-first, nationally chartered credit union offering high-yield deposits and competitive consumer lending. Represents the kind of scale-driven, technology-led competitor that could pressure smaller community CUs like On Tap.
- First Tech Federal Credit Union: Large employer-affiliated credit union that grew from a tech-employer base into a national digital-first institution. Comparable to On Tap's employer-group origin (Coors) and trajectory toward expanded product reach.
Others
- Coors Credit Union (legacy): On Tap Credit Union itself was formerly branded as Coors Credit Union (visible from app store and URL references to coorscu). Historically the dominant employer-affiliated credit union serving the Coors/Molson Coors employee base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
On Tap Credit Union social profiles
Digital presenceOn Tap Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Tap Credit Union leadership team
Management profileNumber of profiles
Profiles7 records
On Tap Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Tap Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Tap Credit Union
What does On Tap Credit Union do?
On Tap Credit Union is a member-owned, not-for-profit cooperative that provides retail and commercial banking products and services to members in Colorado's Jefferson, Denver, Boulder, and Larimer counties. Its core offering spans personal deposit accounts (checking, savings, CDs, money market, youth), consumer lending (auto, personal, mortgage, home equity, credit cards), business banking (accounts, loans, credit cards), wealth management, insurance, merchant services, and payroll/HR solutions via Paychex, delivered through branch, online, mobile, and the CO-OP shared network.
Is On Tap Credit Union a public or private company?
On Tap Credit Union is a private company. It is classified as management employee owned and is currently operating.
When was On Tap Credit Union founded?
On Tap Credit Union was founded in 1954. It employs 101 to 250 people.
Where is On Tap Credit Union based?
On Tap Credit Union is headquartered in Golden, United States, in the North America region.
How does On Tap Credit Union make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Account Fees and Services, credit Card Fees and insurance and Investment Services.
Who are On Tap Credit Union's main competitors?
Direct peers on record are Canvas Credit Union, Westerra Credit Union, Elevations Credit Union, Ent Credit Union, Premier Members Credit Union, Public Service Credit Union and Bellco Credit Union. Emerging players are Alliant Credit Union and First Tech Federal Credit Union. Coors Credit Union (legacy) is listed as an others.
Does On Tap Credit Union have an API?
No public API is recorded for On Tap Credit Union.
What industry is On Tap Credit Union in?
On Tap Credit Union's product category is Retail Banking (Community Credit Union). Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSABAEAB, Employer/Occupational Credit Unions. Its NAICS code is 52213 and its SIC code is 6141.