On Tap Credit Union

What On Tap Credit Union does

On Tap Credit Union is a Colorado-chartered, member-owned not-for-profit credit union founded in 1954 by eight Coors employees in the basement of the Golden Brewery. Headquartered at 816 Washington Avenue, Golden, Colorado, with a second branch in Arvada, it serves nearly 20,000 members across Jefferson, Denver, Boulder, and Larimer counties through a network that also includes 5,000+ CO-OP Shared Branch locations and nearly 30,000 surcharge-free ATMs nationwide. Membership eligibility is anchored in select employee groups (SEGs) that include the Colorado craft brewing industry as well as MillerCoors, Molson Coors, CoorsTek, Coors Distributing, and Terumo BCT.

The credit union operates a full-service consumer and small business banking franchise spanning deposit products (Basic Free Checking, I.P.A. Interest Checking, savings, CDs, money market, youth accounts), lending products (vehicle, personal, mortgage, home equity, HELOC, jumbo, business loans), credit cards (Summit Visa, Rewards Visa, secured, and Colorado Brewers Guild co-branded), investment and wealth management, and insurance through its in-house agency. Its technology stack is a standard digital banking platform with iOS and Android mobile apps, an online mortgage application portal, and a content-rich "Tips on Tap" financial education hub; the credit union does not disclose any proprietary AI, machine learning, or advanced data capabilities. The product portfolio and marketing themes (the "C.R.A.F.T." process, "I.P.A. Checking," "Stout High Yield Savings") reflect a deliberate craft-brewing identity.

On Tap generates revenue primarily through net interest income on its loan portfolio (auto loans starting at 4.49% APR, mortgages, HELOCs at 4.99% APR promotional, home equity loans at 6.25% APR, credit cards at 10.90-13.90% APR) supplemented by deposit account service fees (e.g., $8/month I.P.A. Checking), overdraft and wire fees, credit card interchange and late fees, and referral/commission income from insurance, investment/wealth management services, merchant services, and the Paychex payroll partnership. As a cooperative, profits are returned to members through competitive deposit rates (up to 4.00% APY on I.P.A. Checking balances under $5,000, up to 4.10% APY on 60-month Jumbo CDs) and lower loan rates. Recent strategic emphasis is on first-time homebuyer programs (a $7,500 On Tap grant, metroDPA up to $25,000, and the Dearfield Fund for Black Wealth up to $40,000 in 0% down payment assistance) and on expanding lending capacity through new executive hires (CFO Michael Gampp, SVP of Lending Dan Tabraham).

Name

On Tap Credit Union

Legal name

On Tap Credit Union

Website

https://ontapcu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

On Tap Credit Union is a Colorado-chartered, member-owned credit union founded in 1954 in Golden, Colorado, serving nearly 20,000 members across four Colorado counties with consumer and small business banking, lending, mortgages, credit cards, investment, and insurance products.

Ownership category

akta.pro rank

Product category

Retail Banking (Community Credit Union)

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan services
• Credit union membership
• Business banking solutions

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: The credit union generates primary revenue through interest earned on loan products including mortgages, auto loans, personal loans, home equity products, and business loans. Interest rates vary by product with APRs ranging from 4.49% on auto refinance to 13.90% on Rewards Visa.
2. Deposit Account Fees and Services: Revenue from monthly service fees (e.g., $8/month for I.P.A. Checking unless criteria met), overdraft fees, wire transfer fees, and other account service charges.
3. Credit Card Fees: Income from credit card annual fees, late payment fees, and interchange fees on credit and debit card transactions.
4. Insurance and Investment Services: Referral and partnership revenue from insurance products and investment/wealth management services offered through the credit union.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

On Tap Credit Union is a member-owned, not-for-profit cooperative that provides retail and commercial banking products and services to members in Colorado's Jefferson, Denver, Boulder, and Larimer counties. Its core offering spans personal deposit accounts (checking, savings, CDs, money market, youth), consumer lending (auto, personal, mortgage, home equity, credit cards), business banking (accounts, loans, credit cards), wealth management, insurance, merchant services, and payroll/HR solutions via Paychex, delivered through branch, online, mobile, and the CO-OP shared network.

Product overview

On Tap Credit Union offers a comprehensive suite of financial products and services through a single unified banking platform. The portfolio spans personal and business banking (checking, savings, CDs, money market accounts), consumer and mortgage lending (vehicle loans, personal loans, home purchase/re-finance, home equity products including the Craft Choice HELOC), credit cards (Summit Visa, Rewards Visa, secured cards, and Colorado Brewers Guild co-branded cards), investment and wealth management services, insurance products, and business banking services including merchant services and Paychex payroll integration. Digital banking is delivered through online and mobile platforms, with access to the CO-OP Shared Branch network for nationwide ATM and branch services. The credit union emphasizes its C.R.A.F.T. process for personalized financial solutions and serves members in Jefferson, Denver, Boulder, and Larimer counties in Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Free Checking A no-fee personal checking account providing core banking features for individual members.
• Interest Checking (I.P.A. Checking) An interest-bearing personal checking account that pays up to 4.00% APY on balances up to $4,999.99 when qualifying criteria are met.
• Personal Savings Accounts Personal savings products including the Share Account ($5 minimum, 0.05% APY), Build a Dream Savings Club, Peak Tiered Savings (up to 2.75% APY on balances up to $5,000), Learn to Earn Savings Club, and Stout High Yield Savings.
• Certificates of Deposit (CDs) Share certificates with terms from 6 to 60 months, available as Regular, IRA, and Jumbo options, with APYs ranging from 3.55% to 4.10% depending on term and balance.
• Money Market Accounts Tiered money market savings starting at 0.50% APY for balances of $1,000 or more, with transfers limited to six per dividend period.
• Youth Accounts Banking accounts designed for minors, including the Learn to Earn Savings Club and Youth Certificate products.
• Vehicle Loans Auto loans for new and used vehicle purchases or refinancing, with rates starting at 4.49% APR and promotional offers including $200 cash back and 90 days no payments for refinances (promo REFI26, ends 6/30/26).
• Personal Loans Fixed-rate signature loans for personal use including debt consolidation and major purchases.
• Home Purchase Mortgages Conventional, FHA, VA, and USDA mortgages for home purchases with 30-year and 15-year fixed-rate options, plus Jumbo Loans (5/1 ARM with 10% down, no PMI).
• Home Refinance Mortgage refinance options including standard refinances and the Fast Track refinance program for short-term loans.
• Craft Choice Home Equity Line of Credit (HELOC) Variable-rate HELOC with option to lock portions of the balance into fixed-rate advances, with no closing costs in most cases and 4.99% APR promotional rate, 10-year draw period, up to 15-year repayment.
• Home Equity Loans Fixed-term home equity loans with terms up to 20 years, with rates around 6.25% APR for 60-month terms.
• Summit Visa Credit Card Standard credit card offering 10.90% APR and standard cardholder benefits.
• Rewards Visa Credit Card Credit card with rewards program and 13.90% APR.
• Secured Credit Cards Deposit-secured credit cards designed to help members build or rebuild credit.
• Colorado Brewers Guild Debit and Credit Cards Co-branded debit and credit cards that direct a financial contribution to the Colorado Brewers Guild on each use, supporting Colorado's craft brewing industry.
• Investment and Wealth Management Investment services including retirement planning, 401(k) accounts, IRAs, Roth conversions, and wealth management guidance.
• Insurance Insurance products offered through the On Tap Insurance Agency covering auto, home, and life insurance needs.
• Business Accounts Business deposit accounts including Business Checking, Business Savings, and Business Money Market tailored to small business needs.
• Business Credit Cards Credit card options designed for business expenses and cash flow management.
• Business Loans Commercial lending products including term loans and lines of credit for business purposes.
• Merchant Services Payment processing and merchant services for business operations.
• Paychex Payroll and HR Solutions Payroll and HR services provided through a partnership with Paychex for business members.
• Business Investing Investment products and services tailored to business clients.
• Business Insurance Insurance products tailored to business clients.
• Down Payment Assistance Programs First-time homebuyer grant and assistance stack including the $7,500 On Tap first-time homebuyer grant, metroDPA up to $25,000 in designated social equity areas, and the Dearfield Fund up to $40,000 for Black and African American first-time buyers (0% interest, no monthly payments, repaid on sale or refinance).

Quantifiable outcome

• Credit unions typically offer rates approximately 0.3 percentage points below banks on 30-year mortgage loans
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Colorado Brewers GuildcoreStrategic or Co-development PartnerThe Colorado Brewers Guild partnership creates a Colorado State of Craft Beer debit and credit card. Each time one of these cards is chosen, On Tap Credit Union donates a financial contribution to the Colorado Brewers Guild to support local craft breweries. The Guild is a non-profit trade association promoting and protecting Colorado's craft brewing industry with over 300 licensed brewery members.
• Habitat for Humanity of ColoradocoreStrategic or Co-development PartnerOn Tap partners with Habitat for Humanity of Colorado and CHFA to offer a pathway to homeownership with as little as $1,000 down. The program enables buyers to afford homes up to $650,000 with tiny down payments, with payments capped at 30% of household income.
• Colorado Housing and Finance Authority (CHFA)coreStrategic or Co-development PartnerPartnership with CHFA provides access to down payment assistance programs, including the Metro DPA program offering $15,000 to $25,000 in grants for homebuyers in designated social equity areas of the Denver metro.
• Dearfield Fund for Black WealthcoreStrategic or Co-development PartnerThe Dearfield Fund program helps Black and African American first-time homebuyers build generational wealth through homeownership. Qualified buyers can receive up to $40,000 in down payment assistance with no monthly payments and 0% interest, repaid only when the home is sold or refinanced plus 5% appreciation share.
• PaychexminorChannel Partner/ Reseller/ DistributorPaychex business services partnership providing payroll and HR solutions for business members of On Tap Credit Union.
• CO-OP Shared Branch NetworkcoreTechnology or IntegrationPartnership with CO-OP Shared Branch network provides On Tap members access to more than 5,000 credit union locations and nearly 30,000 surcharge-free ATMs across the country.
• Pink Boots SocietyminorStrategic or Co-development PartnerPartnership with Pink Boots Society, a nonprofit supporting women in the craft brewing industry through education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canvas Credit Union: Colorado-based member-owned credit union with comparable consumer banking, mortgage, and lending products. Direct competitor for member relationships across the Front Range.
• Westerra Credit Union: Denver-based member-owned credit union offering personal and business banking, lending, and wealth services. Comparable cooperative structure and overlapping member base in the Denver metro.
• Elevations Credit Union: Boulder, Colorado credit union serving Front Range communities with full personal and business banking, lending, and investment services. Overlaps On Tap's Jefferson/Denver/Boulder/Larimer footprint with a similar product suite.
• Ent Credit Union: Colorado's largest credit union, member-owned, headquartered in Colorado Springs with statewide reach. Comparable cooperative model and full-service banking, lending, and mortgage offerings, but operating at substantially greater scale.
• Premier Members Credit Union: Boulder/Front Range Colorado credit union offering similar checking, savings, lending, mortgage, and credit card products. Closely comparable in scale, charter type, and Front Range geographic focus.
• Public Service Credit Union: Denver-area credit union serving Colorado Front Range with consumer and business banking, mortgages, and credit cards. Closely comparable to On Tap in target geography and product breadth.
• Bellco Credit Union: Colorado-headquartered member-owned credit union offering consumer banking, mortgages, auto loans, and credit cards across the Denver metro. Directly comparable to On Tap in geography, charter type, product set, and member demographic.

Emerging players

• Alliant Credit Union: Digital-first, nationally chartered credit union offering high-yield deposits and competitive consumer lending. Represents the kind of scale-driven, technology-led competitor that could pressure smaller community CUs like On Tap.
• First Tech Federal Credit Union: Large employer-affiliated credit union that grew from a tech-employer base into a national digital-first institution. Comparable to On Tap's employer-group origin (Coors) and trajectory toward expanded product reach.

Others

• Coors Credit Union (legacy): On Tap Credit Union itself was formerly branded as Coors Credit Union (visible from app store and URL references to coorscu). Historically the dominant employer-affiliated credit union serving the Coors/Molson Coors employee base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/ontapcu
• YouTubeyoutu.be/6cRVatos3Z0
• Facebookfacebook.com/OnTapCU
• Instagraminstagram.com/ontapcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Tap Credit Union