8Bit Brewing
8Bit Brewing Company is a privately held craft brewery and taproom in Murrieta, California, serving local craft beer enthusiasts with a rotating portfolio of video-game-themed beers and on-site food service since 2017.
- Company typePrivate
- Founded2017
- HeadquartersMurrieta, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 8Bit Brewing does
8Bit Brewing Company is a privately held craft brewery founded in 2017 and headquartered at 26755 Jefferson Avenue, Suite F, Murrieta, California, where it operates a single taproom and kitchen. The company serves adult consumers in the Southern California market, primarily local craft beer enthusiasts seeking a themed on-premise dining and drinking experience. Its core offering is a rotating portfolio of approximately 16 craft beers across nine style categories — Hard Seltzers, Hefeweizens and Blonde Ales, Micheladas, Japanese Rice and Czech Style and Mexican Lagers, Pilsners, Kettle Sours, Sour IPAs, West Coast IPAs, Hazy IPAs, and Barrel Aged Saisons — differentiated by a video-game-themed naming convention (e.g., "Hefe 4 Dead," "God of Pour," "Mario Tart: Space Station Sprint," "True Brewmance") with ABVs ranging from 3.8% to 8%.
The brewery uses standard craft brewing equipment with no proprietary technology, process disclosures, app, API, or data systems in evidence. The operational technology stack is limited to a WordPress website and Untappd for tap list management, with the menu most recently updated July 8. No third-party integrations, no e-commerce beer sales, and no retail or wholesale distribution are documented.
Revenue is generated entirely through on-premise draft beer sales and food service, supplemented by merchandise sold through an online shop. The company has no disclosed pricing, no enterprise or B2B contracts, no wholesale accounts, and no delivery. Its only documented external commercial relationship is a one-off collaborative brew with Bottle Logic ("Cosmic Outlaws," Czech Style Dark Lager). Ownership is private with no disclosed institutional investors, parent company, funding rounds, or executive team beyond a co-founder serving as creative director.
8Bit Brewing firmographics
Firmographics- Name
- 8Bit Brewing
- Legal name
- 8Bit Brewing Company
- Website
- https://8bitbrewingcompany.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 8Bit Brewing Company is a privately held craft brewery and taproom in Murrieta, California, serving local craft beer enthusiasts with a rotating portfolio of video-game-themed beers and on-site food service since 2017.
- Ownership category
- akta.pro rank
8Bit Brewing industry classification
Industry- Product category
- Craft Beer / Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where 8Bit Brewing is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
8Bit Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Beer Sales: On-site draft beer sales at the taproom. Serves a variety of craft beers including Hard Seltzers, Light & Refreshing beers, Lagers, Pilsners, Sour IPAs, West Coast IPAs, Hazy IPAs, and Barrel Aged beers.
- Food Sales: On-site food service offering a full kitchen menu to accompany beer purchases.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
8Bit Brewing product offering
Product offeringCore offering
8Bit Brewing Company is a craft brewery and taproom that produces more than 16 varieties of craft beer on-site and serves them directly to consumers at its single Murrieta, CA location, alongside food prepared by an on-site kitchen. The business is themed around retro video games, and its portfolio includes house-brewed beers as well as collaboration releases with other breweries such as Bottle Logic.
Product overview
8Bit Brewing Company is a craft beer brewery and food service establishment located in Murrieta, California. The company offers a diverse portfolio of 16 distinct craft beers including Hard Seltzers, Light and Refreshing styles (Hefeweizen, Blonde Ale, Michelada), Lagers and Pilsners, Sour IPAs and Tart Ales, West Coast IPAs, Hazy IPAs, and Barrel Aged beers. The brewery also operates a kitchen serving food and a retail shop for merchandise. The beers are categorized into tap list sections: Hard Seltzers, Light & Refreshing, Lagers & Pilsners, Sour IPAs & Tart Ales, West Coast IPAs, Hazy IPAs, Dark & Roasty, Barrel Aged, Guest Taps, and Hop Water.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Portfolio (16+ rotating varieties) House-brewed craft beer portfolio of more than 16 styles produced at the brewery and dispensed to walk-in consumers at the on-site taproom.
- Taproom Food Service Food prepared by an on-site kitchen at the brewery's Murrieta taproom, served to consumers during their visit alongside the craft beer lineup.
- Cosmic Outlaws (Bottle Logic Collaboration) Collaboration craft beer brewed jointly with Bottle Logic, available through 8Bit Brewing's Murrieta taproom as part of its rotating lineup.
Companies that use 8Bit Brewing
Customer profileSegments1 record
Ideal customer profiles1 record
8Bit Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
8Bit Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bottle LogicminorCollaborative brewing partnership producing 'Cosmic Outlaws', a Czech Style Dark Lager. This appears to be a one-off collaboration beer rather than an ongoing strategic partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
8Bit Brewing competitors and assessment
Company assessmentRegional players
- Refuge Brewery: Temecula Valley craft brewery and brewpub operating a taproom with food. Closest direct geographic competitor to 8Bit's Murrieta location, serving an overlapping customer base in the same SW Riverside County micro-market.
- Black Market Brewing Company: Temecula-based craft brewery with taproom service. Operates in the same local market as 8Bit with comparable beer portfolio and brewpub model.
- Lost Winds Brewing Company: Small Temecula Valley craft brewery and taproom. Operates in the same micro-market as 8Bit with similar small-scale brewpub economics.
Broad incumbents
- AleSmith Brewing Company: San Diego craft brewery with taproom and broad distribution across IPAs, lagers, and barrel-aged programs. Comparable product mix with significantly broader scale and distribution.
- Stone Brewing: Iconic Escondido-based craft brewery with taproom, restaurant, and national distribution. Demonstrates the scale and distribution path 8Bit could aspire to within Southern California.
- Karl Strauss Brewing Company: Established San Diego craft brewery with multiple brewpub locations and broader distribution. Comparable as a regional incumbent offering the same brewpub-with-food concept at greater scale.
- BrewDog: Global craft brewery with strong brand identity and themed taproom experiences. Useful comparable for brand-led, theme-driven craft expansion strategy that 8Bit could pursue at smaller scale.
Direct peers
- Bottle Logic Brewing: Anaheim-based craft brewery known for stouts, sours, and limited-release hype drops. Directly comparable as a Southern California craft brewery with taproom service and known collaborator with 8Bit Brewing.
- Pizza Port Brewing Company: Southern California brewpub chain combining craft beer with a pizza restaurant. Closely mirrors 8Bit's combined beer + food brewpub model and offers a template for multi-location expansion.
- Tustin Brewing Company: Orange County craft brewpub operating a taproom with full kitchen. Comparable small-format brewpub with similar on-site beer and food service model in Southern California.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
8Bit Brewing social profiles
Digital presence8Bit Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
8Bit Brewing leadership team
Management profileNumber of profiles
Profiles1 record
8Bit Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8Bit Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8Bit Brewing
What does 8Bit Brewing do?
8Bit Brewing Company is a craft brewery and taproom that produces more than 16 varieties of craft beer on-site and serves them directly to consumers at its single Murrieta, CA location, alongside food prepared by an on-site kitchen. The business is themed around retro video games, and its portfolio includes house-brewed beers as well as collaboration releases with other breweries such as Bottle Logic.
Is 8Bit Brewing a public or private company?
8Bit Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 8Bit Brewing founded?
8Bit Brewing was founded in 2017. It employs 11 to 50 people.
Where is 8Bit Brewing based?
8Bit Brewing is headquartered in Murrieta, United States, in the North America region.
How does 8Bit Brewing make money?
Two revenue lines are on record. Beer Sales are the primary driver. The others are food Sales.
Who are 8Bit Brewing's main competitors?
Regional players on record are Refuge Brewery, Black Market Brewing Company and Lost Winds Brewing Company. Broad incumbents are AleSmith Brewing Company, Stone Brewing, Karl Strauss Brewing Company and BrewDog. Direct peers are Bottle Logic Brewing, Pizza Port Brewing Company and Tustin Brewing Company.
Does 8Bit Brewing have an API?
No public API is recorded for 8Bit Brewing.
What industry is 8Bit Brewing in?
8Bit Brewing's product category is Craft Beer / Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.