What Selenta Group does

Selenta Group is a privately held Spanish hospitality group founded in 1976 by Antonio Mestre and now led by Executive Chairman Jordi Mestre following a 2012 generational transition. Operating from headquarters on Avinguda Diagonal in Barcelona, the group directly manages a portfolio of hotel properties across Spain's premier tourist destinations, including Don Carlos Marbella (308 rooms), Benalma Hotel Costa del Sol (336 rooms), Hotel Princesa Plaza Madrid (414 rooms and 14 suites), and Moxy Barcelona (operated under the Marriott portfolio). The company is structured as SELENTA HOSPITALITY MANCO S.L.U. and comprises multiple wholly-owned subsidiaries (Mare Nostrum Resort, Hotel Don Carlos Marbella Opco, Selenta Benalmádena, Selenta Princesa Operating Company, and others) executing distinct property-level operations.

The business operates three divisions: hotel management, catering, and partnerships. The catering division directly manages all culinary offerings within the group's hotels and facilities — eight restaurant concepts spanning Andalusian, Mediterranean seafood, Asian, poolside, rooftop, and coworking formats — and additionally provides management and conceptualization services to other hospitality companies. The partnerships division franchises international lifestyle brands into Spain's top tourist destinations, including Nikki Beach Marbella (since 2003), Hard Rock Cafe Tenerife (since 2013), the Lucia Summer Club pop-up (2025), and Campari Bar Manero.

Revenue is generated through three streams: hotel room revenue across owned and managed properties, catering and gastronomic services (both internal and external), and franchise and licensing fees from international brand partnerships. Pricing is not publicly disclosed; room rates vary by property, season, and booking channel, and catering/event pricing is quote-based. The go-to-market model is direct-to-consumer through property websites and on-site sales, supplemented by the franchise channel for international brand partners. The company has pursued sustainability initiatives, including EU co-financed energy efficiency upgrades at Moxy Barcelona achieving up to 69% reduction in non-renewable primary energy use.

Name

Selenta Group

Legal name

SELENTA HOSPITALITY MANCO S.L.U.

Website

https://selentagroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Selenta Group is a privately held Spanish hospitality company operating hotel properties (Don Carlos Marbella, Benalma, Princesa Plaza Madrid, Moxy Barcelona) and managing franchise partnerships with international lifestyle brands including Nikki Beach and Hard Rock Cafe across Spain's premier tourist destinations.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Hotel & Resort Restaurants (THAFACAH), Hospitality (Hotel) Property Management (BPAJAGAG), Lifestyle & Social Hotels (THAGADAB)

Keywords

• Hotel management
• Hospitality services
• Resort operations
• Hotel franchising
• Catering services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel room revenue: Revenue generated from room bookings across owned and managed hotel properties including Don Carlos Marbella, Benalma Hotel Costa del Sol, Hotel Princesa Plaza Madrid, and Moxy Barcelona.
2. Catering and gastronomic services: Direct management of all culinary offerings within hotels and facilities, including restaurants, bars, beach clubs, and catering services. Also provides management and conceptualisation services to other hospitality companies.
3. Franchise and partnership fees: Revenue from managing international brand franchises such as Nikki Beach and Hard Rock Cafe in Spain's top tourist destinations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Selenta Group operates and manages hotel properties, restaurants, beach clubs, and leisure facilities across Spain's premier tourist destinations. The group owns and manages four primary hotels (Don Carlos Marbella, Benalma Hotel Costa del Sol, Hotel Princesa Plaza Madrid, Moxy Barcelona) under its hotel management division, while its catering division directly manages multiple restaurants, bars, and beach clubs. The group also operates franchise and management agreements with international brands such as Nikki Beach Marbella and Hard Rock Cafe Tenerife.

Product overview

Selenta Group is a hospitality management company operating a diversified portfolio of hotel properties and restaurants across Spain. The company manages four primary hotel properties: Don Carlos Marbella (a 308-room luxury beachfront resort with 855 guest capacity), Benalma Hotel Costa del Sol (336-room Mediterranean-style hotel), Hotel Princesa Plaza Madrid (414 rooms and 14 suites), and Moxy Barcelona (828-capacity Marriott-branded hotel). In the catering division, the company directly manages multiple restaurants including Los Naranjos (Andalusian), Sol y Sombra (poolside dining), Break Point (tennis center dining), Nix Sky Bar (rooftop), Bonita Beach Restaurant (Mediterranean seafood), Bthai (Asian), Seaview Kitchen (buffet), and Level 3 (coworking lounge). The company also operates strategic partnerships with international brands including Nikki Beach Marbella (beach club), Lucia Summer Club (seasonal pop-up), Campari Bar Manero (cocktail bar), and Hard Rock Cafe Tenerife (franchise). The portfolio includes wellness facilities such as The Oasis Wellness & Spa and Orange Beach Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Don Carlos Marbella A luxurious beachfront hotel in Marbella offering 308 accommodations with capacity for 855 guests, set within 20,000 m² of lush tropical gardens with direct access to one of the finest beaches in the area.
• Benalma Hotel Costa del Sol A beachfront hotel in Benalmádena featuring 336 Mediterranean-style rooms and suites, two outdoor pools, 7 restaurants and bars, and activities for all ages.
• Hotel Princesa Plaza Madrid A 414-room hotel with 14 suites in Madrid offering market and Mediterranean cuisine, and over 1,500 m² of flexible, modern meeting and event spaces equipped with advanced technology and natural light.
• Moxy Barcelona A modern, functional hotel in central Barcelona operated under the Marriott portfolio, featuring comfortable rooms, flexible event spaces, a rooftop pool with panoramic city views, and non-stop dining options.
• Nikki Beach Marbella An exclusive beach club on the Costa del Sol featuring signature all-white decor and barefoot luxury experience, offering unique gastronomy, music, and lifestyle experiences at one of the finest white beaches in Andalusia.
• Hard Rock Cafe Tenerife A franchise location within the Mare Nostrum Resort complex in Tenerife, operated under the Hard Rock Cafe brand and recognized as one of the chain's best-selling cafes in Europe.
• Lucia Summer Club A seasonal pop-up by Nikki Beach Hospitality Group bringing sunlit dining and signature glow to Marbella, positioned as a preview experience for the permanent Lucia Marbella opening in 2026.
• Campari Bar Manero A cocktail bar experience blending Italian aperitivo sophistication with Spanish culture, born from a collaboration between Campari and the Spanish restaurant group Manero.
• The Oasis Wellness & Spa A wellness destination featuring exclusive suites, apartments, and exquisitely decorated rooms with privileged terraces, located on the Mediterranean shores and in Marbella.
• Orange Beach Club A refined beach club dining concept at Don Carlos Leisure Resort & Spa offering sophisticated gastronomy in an exclusive environment for both guests and locals.
• Los Naranjos An Andalusian restaurant at Don Carlos Marbella offering traditional cooking with garden courtyard ambiance, open from sunrise to sundown for breakfast and dinner service.
• Nix Sky Bar An iconic rooftop bar on the Costa del Sol offering premium cocktails and a curated cocktail selection with sophisticated ambiance for sunset experiences.
• Bonita Beach Restaurant A Mediterranean seafood restaurant strategically located near the beach, offering refined seafood-inspired cuisine in a relaxed exclusive atmosphere.
• Bthai Restaurant An Asian cuisine restaurant blending traditional Asian cuisine with high-quality ingredients, positioned as a benchmark for Asian dining on the Costa del Sol.

Quantifiable outcome

• Achieved up to 69% reduction in non-renewable primary energy use and up to 72% reduction in CO2 emissions at Moxy Barcelona following energy efficiency upgrades.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Nikki Beach Hospitality Group (Lucia brand)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Lucia Summer Club is a seasonal pop-up by Nikki Beach Hospitality Group. After its debut on La Croisette in Cannes, Lucia brought its signature glow to Marbella for summer 2025. This limited-time experience offers a preview of the permanent Lucia Marbella opening in 2026.
• Campari Bar ManerominorChannel Partner/ Reseller/ Distributor · 1 January 2024Campari Bar Manero is a unique cocktail experience blending Italian aperitivo sophistication with Spanish culture. Born from collaboration between iconic Italian brand Campari and renowned Spanish restaurant group Manero.
• Hard Rock Cafe (Tenerife)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Selenta Group acquired the franchise for Hard Rock Cafe in Tenerife in 2013. The establishment opened in the Mare Nostrum Resort complex and became one of the chain's best-selling cafes in Europe.
• Nikki Beach (Marbella)coreChannel Partner/ Reseller/ Distributor · 1 January 2003Selenta Group collaborates with Nikki Beach in Marbella, combining luxury and entertainment in an exclusive beach club. Located on the southern coast of Spain on one of the finest white beaches, Nikki Beach Marbella has brought Nikki Beach's iconic all-white decor and barefoot luxury experience to Andalusia every summer since 2003.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Meliá Hotels International: Spanish-headquartered global hotel group operating a comparable mix of urban and beachfront luxury/resort properties across Spain, the Mediterranean, and internationally. Most directly comparable peer in scale, geography, and segment mix.
• Hipotels: Spanish hotel operator with significant presence in Mallorca and other Spanish resort destinations, with a similar focus on full-service resort operations targeting leisure travelers to Spanish coastal markets.
• Palladium Hotel Group: Spanish family-owned hospitality group operating resort properties across Spain and Mediterranean, with overlapping coastal destination exposure and similar franchise/brand partnership approach.
• Barceló Hotel Group: Major Spanish family-controlled hospitality group with a similar portfolio of urban hotels and beachfront resorts concentrated in Spain and the Caribbean. Comparable operating model combining owned properties with international brand partnerships.
• Room Mate Hotels: Spanish boutique hotel group with urban properties in Barcelona and Madrid, overlapping with Selenta's Moxy Barcelona and Madrid footprint. Comparable lifestyle/boutique positioning though smaller in scale.
• Iberostar Hotels & Resorts: Spanish family-owned resort operator with comparable beachfront luxury properties, particularly in the Canary Islands and Mediterranean coastal destinations directly overlapping Selenta's Tenerife and Costa del Sol assets.
• NH Hotel Group (Minor Hotels): Spanish-origin hotel group with strong urban presence in Madrid and Barcelona overlapping directly with Selenta's Moxy Barcelona and Princesa Plaza Madrid properties. Targets similar business and leisure traveler segments.

Broad incumbents

• Marriott International: Global hospitality giant and parent of the Moxy brand operated by Selenta in Barcelona. Comparable through the Moxy franchise relationship and overlap in the urban full-service hotel segment where Marriott Bonvoy competes for similar guests.
• Hard Rock International: Global restaurant, hotel, and entertainment brand whose Tenerife cafe is operated by Selenta under franchise since 2013. Franchise licensor rather than competitor, but the strategic counterpart whose continued engagement is integral to Selenta's partnership division.

Emerging players

• Nikki Beach Hospitality Group: International beach club and lifestyle brand that has been Selenta's franchise partner in Marbella since 2003 and is launching permanent Lucia Marbella in 2026. A partner rather than competitor, but the brand-side counterparty whose relationship is core to Selenta's franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selenta-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selenta Group