Black Shark
Black Shark is a Chinese gaming hardware company that designs and sells gaming smartphones, tablets, smartwatches, and cooling peripherals directly to consumers worldwide, pioneering semiconductor phone-cooling technology and serving over 5 million users across 100+ countries.
- Company typePrivate
- Founded2017
- HeadquartersJiangxi, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Black Shark does
Black Shark is a consumer gaming hardware company founded in August 2017 by co-founders Peter Wu and Harrison Luo (CEO), incubated by Xiaomi as a gaming smartphone sub-brand. The company designs and sells purpose-built gaming devices, including dedicated gaming smartphones (Black Shark 4, 4 Pro, 5, 5 Pro), gaming tablets (Gaming Tablet, Pad 6/7/7 Pro/SE), smartwatches (GS3 Ultra, S3, S1 Pro, Watch X Pro), and a growing accessories portfolio spanning phone coolers (FunCooler 5/5 Pro), audio gear (Fengming S1 headphones), and a gaming mouse with active heating and cooling. Its core technology centers on thermal management for sustained mobile gaming performance — notably the world's first semiconductor phone cooler (pioneered 2020) and proprietary vapor chamber cooling systems with graphene heat dissipation — which serves as the primary performance differentiator versus general-purpose smartphones.
Black Shark operates as a direct-to-consumer e-commerce brand, selling globally through global.blackshark.com to mobile gamers and young consumer-tech buyers across 100+ countries, with a stated base of over 5 million users. Revenue is generated through hardware sales across phones, tablets, wearables, and gaming accessories; pricing is not publicly disclosed on the global storefront. Marketing relies on Facebook and YouTube organic and paid social channels, with localized promotional campaigns (e.g., Malaysia 2025). The company is legally domiciled in Hong Kong and headquartered in Shenzhen's Nanshan District.
The company has undergone significant corporate turbulence. Following Tencent's abandoned 2022 acquisition attempt, Black Shark was forced to lay off the majority of its workforce and entered financial precarity. In June 2026, Xiaomi definitively severed ties by removing all Black Shark products from its official Chinese stores and shutting down the brand's community support platform. The company has since pivoted toward an independent global DTC model, launching new products, participating in CES 2026, and migrating community and commerce features into its proprietary 'Black Shark Equipment Box' application. Recent product cadence (gaming tablet, rugged smartwatch, novel peripherals) signals an active turnaround effort, but the company remains privately held with no publicly disclosed revenue or funding.
Black Shark firmographics
Firmographics- Name
- Black Shark
- Legal name
- Black Shark
- Website
- https://global.blackshark.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Black Shark is a Chinese gaming hardware company that designs and sells gaming smartphones, tablets, smartwatches, and cooling peripherals directly to consumers worldwide, pioneering semiconductor phone-cooling technology and serving over 5 million users across 100+ countries.
- Ownership category
- akta.pro rank
Where Black Shark is headquartered
LocationHeadquarters
- HQ city
- Jiangxi
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Black Shark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Black Shark generates revenue through the sale of gaming smartphones, tablets, smartwatches, and gaming peripherals. The company operates as a direct-to-consumer e-commerce brand selling products through its global website and third-party platforms.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Black Shark product offering
Product offeringCore offering
Black Shark designs, manufactures, and sells gaming-focused consumer electronics including gaming smartphones, tablets, smartwatches, and gaming peripherals such as phone cooling accessories, gaming mice, and headphones. The company's portfolio is purpose-built for mobile gamers, emphasizing proprietary thermal management technologies (including the world's first semiconductor phone cooler) and high-refresh-rate displays. Products are sold primarily direct-to-consumer through the brand's global e-commerce storefront.
Product overview
Black Shark is a gaming hardware brand that has evolved from dedicated gaming smartphones into a full-scenario smart device brand. The portfolio includes gaming phones (Black Shark 4, 4 Pro, 5, 5 Pro), tablets (Gaming Tablet, Pad 6, Pad 7, Pad 7 Pro, Pad SE), smartwatches (GS3 Ultra, GS3, GS3 Sport, S3, S3 Classic, A3, GT3, GT3 Neo, S1, S1 Classic, S1 Pro, Watch X, Watch X Pro), and gaming accessories (FunCooler 5, FunCooler 5 Pro). Founded in August 2017 and incubated by Xiaomi, the brand has expanded beyond gaming phones to encompass wearables, tablets, cooling accessories, audio products, and power banks. With rapid global expansion, Black Shark serves over 5 million users across 100+ countries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5+ million global users
- +2 more outcomes
Companies that use Black Shark
Customer profileSegments3 records
Ideal customer profiles3 records
Black Shark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Black Shark partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights5 records
Black Shark competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
Black Shark social profiles
Digital presenceBlack Shark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Shark leadership team
Management profileNumber of profiles
Profiles3 records
Black Shark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Shark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Shark
What does Black Shark do?
Black Shark designs, manufactures, and sells gaming-focused consumer electronics including gaming smartphones, tablets, smartwatches, and gaming peripherals such as phone cooling accessories, gaming mice, and headphones. The company's portfolio is purpose-built for mobile gamers, emphasizing proprietary thermal management technologies (including the world's first semiconductor phone cooler) and high-refresh-rate displays. Products are sold primarily direct-to-consumer through the brand's global e-commerce storefront.
Is Black Shark a public or private company?
Black Shark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black Shark founded?
Black Shark was founded in 2017.
Where is Black Shark based?
Black Shark is headquartered in Jiangxi, China, in the Asia region.
How does Black Shark make money?
One revenue line is on record: hardware Sales.
Does Black Shark have an API?
No public API is recorded for Black Shark.