Fluid Life
Fluid Life is a Canadian oil and fluid analysis laboratory company operating four ISO 17025 accredited labs across North America, delivering AI/ML-assisted oil analysis, sampling hardware, training, and digital reporting (myLab) to enterprise customers in mining, construction, transportation, oil & gas, wind energy, and industrial plant sectors.
- Company typePrivate
- Founded1985
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fluid Life does
Fluid Life is a privately held Canadian oil and fluid analysis laboratory services company founded in 1985 and headquartered in Edmonton, Alberta, with 140+ employees operating four ISO 17025 accredited laboratories across Canada (Edmonton, Brantford) and the United States (Irving/Dallas-Fort Worth, Bloomington/Minneapolis). The company provides laboratory analysis of oils, coolants, diesel fuel, diesel exhaust fluid, grease, and large particles (SEM) using advanced instrumentation including ICP, FTIR, gas chromatography, optical particle classification, ferrography, and SEM-EDS, and delivers AI/ML-assisted reporting, anomaly detection, predictive modeling, and natural language advisories through its proprietary myLab digital platform. Revenue is generated primarily through per-sample laboratory testing (referenced at approximately $50/sample), bundled enterprise reliability programs, online and in-person training (MLA I/II, CLS certifications), digital subscriptions to myLab and API integrations, and e-commerce sales of sampling hardware, with a direct sales force of Senior Account Managers and Business Development Executives targeting enterprise customers in Mining & Construction, Industrial Plant, Oil & Gas, Wind Energy, and Transportation. In January 2026, Fluid Life was acquired by Reliability Won, a Battery Ventures-backed asset-reliability platform, becoming its third acquisition alongside Mobius Institute and Noria Corporation while continuing to operate under its existing brand with access to expanded commercial resources and cross-portfolio training and certification offerings.
Fluid Life firmographics
Firmographics- Name
- Fluid Life
- Legal name
- Fluid Life Corporation
- Website
- https://fluidlife.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Fluid Life is a Canadian oil and fluid analysis laboratory company operating four ISO 17025 accredited labs across North America, delivering AI/ML-assisted oil analysis, sampling hardware, training, and digital reporting (myLab) to enterprise customers in mining, construction, transportation, oil & gas, wind energy, and industrial plant sectors.
- Ownership category
- akta.pro rank
Fluid Life industry classification
Industry- Product category
- Industrial Oil and Fluid Analysis Services
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
Keywords
Where Fluid Life is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Fluid Life business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Laboratory Services (Oil, Coolant, Fuel, Grease Analysis): Fluid Life's primary revenue stream is laboratory analysis services for oils, coolants, fuels, grease, and diesel exhaust fluid. Customers submit oil/fluid samples for testing and receive detailed diagnostic reports. Pricing is typically per sample or test package (e.g., referenced at $50/sample in marketing materials). Services are available via direct account management or online ordering through the Fluid Life Shop.
- Training Services: Fluid Life offers certification and non-certification training courses on lubrication and oil analysis, delivered on-demand online. Customers register for courses and receive login credentials. Training is a supplementary revenue stream supporting the core laboratory services.
- Digital Products (myLab and Integrations): The proprietary myLab platform and API integration solutions provide recurring digital access for customers managing oil analysis programs. Revenue may flow from platform access fees bundled with laboratory service agreements.
- Sampling Hardware and Supplies: Fluid Life sells sampling hardware and related supplies through its online shop (e-commerce). This includes products from partner Checkfluid, among others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Laboratory analysis services are sold on a per-sample or test-package basis. Test packages range from basic to comprehensive, with add-on options for specific analyses (e.g., ICP, FTIR, GC, ferrography, SEM-EDS). Volume pricing may be available through account managers for large fleets or enterprise customers. |
| One time/ perpetual license | Pay-as-you-go | Certification and non-certification training courses delivered on-demand online. Customers register and receive login credentials by email. Courses are purchased per enrollment. |
| Unit Pricing | Pay-as-you-go | The Fluid Life Shop sells sampling hardware, apparel, accessories, and home decor (via Threadless and Redbubble). Products are listed at current list price plus applicable taxes. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fluid Life product offering
Product offeringCore offering
Fluid Life is a commercial laboratory that performs used oil, coolant, fuel and grease analysis for industrial customers. It combines accredited laboratory testing with a proprietary digital platform (myLab), reliability engineering advisory (CARE Services and Reliability Solutions), sampling hardware, and training to deliver condition-monitoring programs that help asset-intensive operators prevent equipment failure.
Product overview
Fluid Life offers a comprehensive oil and fluid analysis portfolio comprising four primary service lines: Laboratory Services (oil, coolant, diesel fuel, diesel exhaust fluid, grease, and SEM analysis), Support Services (CARE Services and Continuous Improvement/Reliability Solutions), Training (Certification and Non-Certification programs), and Digital Products (myLab platform and API integration solutions). The company operates four laboratories across Canada and the United States, serving asset-intensive industries including mining, construction, transportation, oil and gas, wind energy, and industrial plants. In January 2026, Fluid Life was acquired by Reliability Won, becoming its third acquisition following Mobius Institute and Noria Corporation.
Differentiator
Problem solved
Functional benefit
Brands
- myLab: Digital lab management and reporting application for oil analysis and reliability programs.
Products and services
- Laboratory Analysis Services Accredited used-oil, coolant, fuel and grease analysis using ICP, FTIR, SEM-EDS and other techniques, delivered to industrial operators running mining, construction, transportation, oil and gas, wind and plant equipment.
- CARE Services Subscription-style reliability engineering service that combines scheduled fluid analysis with ongoing interpretation, alerts and reliability program management for industrial customers.
- Reliability Solutions Reliability engineering consulting and program design services for industrial customers seeking expert interpretation, root-cause analysis and condition-monitoring program optimization.
- myLab Digital Platform Web-based customer portal for tracking samples, viewing lab results, configuring custom alerts, generating reports and integrating Fluid Life outputs into customer reliability workflows.
- Training Services Training programs for customer personnel, including certification and non-certification courses in used-oil analysis, sampling best practices and reliability fundamentals.
- Sampling Hardware and Consumables Sample kits, vacuum pumps, bottles and other consumables required to extract used-oil and fluid samples from industrial equipment, sold via the online Fluid Life Shop.
Quantifiable outcome
- Annual cost savings of $13,590 per haul truck (48% of original maintenance cost) by extending hydraulic oil drain intervals from 2,000 to 4,000 hours using oil analysis to justify condition-based changes.
- +3 more outcomes
Companies that use Fluid Life
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Fluid Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
Fluid Life partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CheckfluidcoreCheckfluid, led by Bernie Hall, is a strategic technology partner providing specialized oil sampling valves and hardware. Fluid Life promotes Checkfluid's sampling valve selection guides and threading/seal selection resources to customers as part of its sampling hardware recommendations. The partnership is featured on the Fluid Life Unfiltered podcast and in educational resources.
- Noria CorporationcoreNoria Corporation is a sister company under the Reliability Won portfolio. Fluid Life co-promotes Noria's Machinery Lubrication and Oil Analysis training courses at industry events and recommends Noria's training resources. Fluid Life staff attend and exhibit at Noria training events.
- Spartakus TechnologiesminorSpartakus Technologies collaborated with Fluid Life on a joint masterclass exploring how oil analysis can complement vibration analysis programs. Marc Pinkerton (Fluid Life) appeared alongside Spartakus engineers on this educational initiative.
- Checkfluid (Co-marketing)minorFluid Life and Checkfluid co-produce educational content including the Fluid Life Unfiltered podcast episode on sampling procedures, and Checkfluid's application selection charts and infographics are promoted through Fluid Life's resource center.
- Reliable Plant (Media Partner)minorReliable Plant is a media partner through which Fluid Life executives publish thought leadership content and participate in interviews. Jeff Walkup (VP Sales & Marketing) published articles and participated in interviews on risk management and equipment health with Reliable Plant.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fluid Life competitors and assessment
Company assessmentDirect peers
- Polaris Laboratories: Polaris Laboratories is one of the closest direct competitors to Fluid Life, providing commercial oil, coolant, and fuel analysis for industrial and fleet customers with multiple ISO-accredited labs across the US. Its service model, customer verticals (mining, construction, transportation, manufacturing), and per-sample testing approach closely mirror Fluid Life's offering.
- ExxonMobil Mobil Serv Lubricant Analysis: ExxonMobil's Mobil Serv program offers branded used-oil analysis to lubricant customers worldwide, capturing similar predictive-maintenance value as Fluid Life's lab services. It is a direct competitor in the lubricant OEM-affiliated oil-analysis segment.
- Shell LubeAnalyst: Shell's LubeAnalyst is an OEM-backed oil condition monitoring service used by industrial and fleet operators globally. Comparable as a direct competitor leveraging a lubricant OEM relationship to provide predictive-maintenance testing services.
Broad incumbents
- SGS: SGS is a global testing, inspection, and certification giant that offers industrial oil analysis and lubricant testing as part of a much broader portfolio spanning commodities, environmental, and life sciences. It competes with Fluid Life on enterprise accounts where bundling with other testing services is valued.
- Bureau Veritas: Bureau Veritas is a major international TIC provider with oil condition monitoring and lubricant analysis capabilities inside a much wider industrial-testing offering. It is comparable as a large incumbent that Fluid Life competes against for multi-region, multi-service enterprise contracts.
- Intertek: Intertek provides industrial condition monitoring and oil analysis among its broader testing and assurance services for asset-intensive industries globally. Comparable as a broad incumbent offering oil analysis alongside complementary testing services that Fluid Life customers may also purchase.
- ALS Limited: ALS operates a global network of testing laboratories including asset care and oil analysis services for mining, power, and industrial clients. Comparable as a global lab-services incumbent with overlapping industrial condition-monitoring capabilities.
Emerging players
- Noria Corporation: Noria Corporation is a sister company under the Reliability Won platform specializing in machinery lubrication and oil analysis training (MLA I/II, CLS). Comparable as a closely affiliated peer offering adjacent training/services and competing for the same reliability professional audience.
Others
- Spectro Scientific (AMETEK): Spectro Scientific, part of AMETEK, manufactures inline and lab oil analysis instruments and SpectroTrack data management used by condition-monitoring programs. Comparable as an enabling/adjacent technology provider whose instruments and software often feed the same oil-analysis workflows Fluid Life services.
- Checkfluid: Checkfluid is a strategic technology partner of Fluid Life that supplies oil sampling valves and hardware used by reliability programs. It is comparable as an enabling participant in the same oil-analysis ecosystem, supplying the sample-collection hardware that precedes Fluid Life's lab testing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Fluid Life social profiles
Digital presenceFluid Life compliance and trust
Trust signalCompliance1 record
Fluid Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Life leadership team
Management profileNumber of profiles
Profiles4 records
Fluid Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Life
What does Fluid Life do?
Fluid Life is a commercial laboratory that performs used oil, coolant, fuel and grease analysis for industrial customers. It combines accredited laboratory testing with a proprietary digital platform (myLab), reliability engineering advisory (CARE Services and Reliability Solutions), sampling hardware, and training to deliver condition-monitoring programs that help asset-intensive operators prevent equipment failure.
Is Fluid Life a public or private company?
Fluid Life is a private company. It is classified as corporate owned and is currently acquired.
When was Fluid Life founded?
Fluid Life was founded in 1985. It employs 101 to 250 people.
Where is Fluid Life based?
Fluid Life is headquartered in Edmonton, Canada, in the North America region.
How does Fluid Life make money?
Four revenue lines are on record. Laboratory Services (Oil, Coolant, Fuel, Grease Analysis) is the primary driver. The others are training Services, digital Products (myLab and Integrations) and sampling Hardware and Supplies.
Who are Fluid Life's main competitors?
Direct peers on record are Polaris Laboratories, ExxonMobil Mobil Serv Lubricant Analysis and Shell LubeAnalyst. Broad incumbents are SGS, Bureau Veritas, Intertek and ALS Limited. Noria Corporation is listed as an emerging player. Others are Spectro Scientific (AMETEK) and Checkfluid.
Does Fluid Life have an API?
Yes. Fluid Life offers integrations and API solutions through its Data Management & Reporting services, enabling data export and import solutions for customers. The API supports connecting to their myLab platform for oil analysis and reliability program data management. Developer documentation is at www.fluidlife.com/services/data-management-reporting/data-export-import-solutions.
What industry is Fluid Life in?
Fluid Life's product category is Industrial Oil and Fluid Analysis Services. Its primary akta.pro industry code is IMAHAGAL, Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling). Its SIC code is 8734.