What Sarten Ambalaj does

Sarten Ambalaj Sanayi ve Ticaret Anonim Şirketi is a privately held Turkish manufacturer of metal and plastic packaging, founded in 1972 in Çorlu and headquartered since 2018 in Şişli, Istanbul. The company operates 19 production facilities across Turkey (Çorlu, Silivri, Gebze x2, Karacabey x2, Gemlik, Manisa x4, Ayvalık, Adana) and five international subsidiaries in Bulgaria (since 2002), Russia (since 2009), the Netherlands (since 2017), Romania, and Serbia, employing between 1,001 and 5,000 people. Its product portfolio spans metal packaging (canned-food, edible-oil, aerosol, paint, pesticide, and engine-oil cans), plastic packaging (PET, polyethylene, COEX multi-layer containers, injection-molded pails and caps), twist caps and easy-open ends, semi-finished components, and decorative aerosol packaging under the SARKAP brand.

The business sells B2B on a quote-based, negotiated-contract model to industrial customers in the food and beverage, cosmetic and personal care, industrial chemical, and decorative packaging sectors. Manufacturing technology includes in-mold labeling (since 2003), CTP printing (since 2008), 6- and 8-color printing presses, COEX multi-layer extrusion, 100% aerosol leak testing, SAP ERP (since 2014), an in-house R&D Center and Design Studio (since 2017), and a recently launched e-commerce channel (Sarkap.com) for decorative packaging. Sarten is ranked 1st in the Rigid Plastic and Metal sector of Turkey's ISO 1000 list, 111th in ISO 500 (2017), and 184th among Turkey's top exporters, with Authorised Economic Operator status held by only ~225 Turkish firms.

The go-to-market is enterprise field sales through direct commercial relationships, supplemented by international subsidiaries and a small SMB e-commerce channel; distribution is dominated by direct delivery to customer manufacturing sites, enabled by the proximity of Sarten's factories to major Turkish industrial clusters and to key European and CIS markets. Recent strategic emphasis has been on international expansion (Netherlands 2017, Romania, Serbia), design-led value-added packaging (R&D Center, Design Studio), and a 2015 joint-venture partnership with Japanese trading house Mitsui & Co. for technology and business development.

Name

Sarten Ambalaj

Legal name

Sarten Ambalaj Sanayi ve Ticaret Anonim Şirketi

Website

https://sarten.com.tr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sarten Ambalaj is a privately held Turkish metal and plastic packaging manufacturer founded in 1972, operating 19 factories in Turkey plus five international subsidiaries and serving food, cosmetic, industrial, and decorative customers in 6 countries.

Ownership category

akta.pro rank

Product category

Industrial Packaging Manufacturing

NAICS

Metal Can Manufacturing (332431)

SIC

Metal Cans (3411), Metal Shipping Barrels, Drums, Kegs & Pails (3412), Plastics Products, Nec (3089)

akta.pro primary industry

Metal Closures & Caps (Crown Caps, Lug/Twist Caps, ROPP) (IMALADAF)

akta.pro secondary industries

Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI), Hazardous Materials & UN-Certified Transport Packaging (Dangerous Goods Packaging) (IMALAFAK)

Keywords

• Metal packaging manufacturing
• Aerosol container production
• Plastic packaging solutions
• Food packaging cans
• Industrial packaging supplies

Headquarters

HQ city

Besiktas

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Packaging Products: Manufacture and sale of metal packaging including cans for canned foods, edible oils, aerosol containers, paint cans, pesticide containers, and engine oil cans. This is the primary revenue stream, representing the core of Sarten's business since 1972.
2. Plastic Packaging Products: Plastic packaging including PET containers, injection molded caps and containers, twist caps, polyethylene products, and COEX containers. Production of molds for plastic containers under R&D supervision using advanced technologies.
3. Semi-Finished Products (Components): Manufacture of semi-finished products including easy-open ends, aerosol caps, screw caps, round and square lids, and printed metal sheets for metal box producers.
4. Decorative Packaging: Decorative aerosol and packaging products under the SARKAP brand, serving cosmetic and personal care brands with premium decorative packaging solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Sarten Ambalaj manufactures metal packaging (tinplate cans for canned food, edible oils, paints, engine oils, pesticides; easy-open ends, lids, and printed metal sheets), aerosol containers (straight and shaped, 100% leak-tested), and plastic packaging (PET containers, injection-molded containers and caps with in-mold labeling, twist caps, COEX multi-layer plastic containers, polyethylene products) for food, cosmetic, industrial chemical, and decorative packaging markets. The company also produces decorative packaging under the SARKAP sub-brand and sells semi-finished components (easy-open ends, aerosol caps, screw caps, lids). Operating across 19+ factories in 6 countries, Sarten serves as a one-stop-shop 'Packaging Supermarket' for major industrial manufacturers and brands.

Product overview

Sarten Ambalaj is a leading Turkish packaging manufacturer producing metal, aerosol, and plastic packaging products. The product portfolio consists of four main categories: Food (canned food, edible oils, shaped cans, easy-open ends, square/cylindrical metal products, twist caps, polyethylene, PET, injection molded containers and caps), Cosmetic (aerosol cans in straight and shaped formats, plastic and polyethylene packaging for personal/household cosmetics), Industrial (mineral oil, paint, agrichemical packaging in metal and plastic, industrial cleaning products, plastic closures), and Decorative (SARKAP brand decorative aerosol products). The company operates 19 factories across Turkey and 6 countries, with manufacturing capabilities ranging from 50ml to 30,000ml volumes. Core products include metal packaging, aerosol containers, plastic packaging, injection molded containers/caps, twist caps, and semi-finished products (easy-open ends, caps, lids, printed metal sheets).

Differentiator

Problem solved

Functional benefit

Brands

• SARKAP: Decorative packaging products brand operated by Sarten Ambalaj

Products and services

• Metal Packaging Manufactured metal packaging products (tinplate/steel cans) for canned vegetable oils, aerosols, pesticides, engine oils, paints, canned foods, and shaped cans. Includes easy-open ends, twist-off caps, screw caps, round and square lids, and printed metal sheets. Available in wide range of sizes from small formats to industrial drums.
• Aerosol Containers Aerosol cans for cosmetic, personal care, household cleaning, and industrial applications, produced to globally recognized standards with 100% individual leak testing. Includes straight and shaped aerosol cans for premium cosmetic brands.
• Plastic Packaging Plastic packaging products ranging from 50ml to 30,000ml for industries including mineral oils, paints, agricultural chemicals, cleaning agents, and cosmetic products. Includes PET containers, polyethylene products, COEX multi-layer containers, and plastic injection molded containers, pails, and caps.
• Injection Molded Plastic Containers and Caps Thin-walled injection molded plastic containers and caps with 100% leak-proof characteristics, manufactured using the In-Mold Labeling (IML) system. Used in food, cosmetic, and industrial applications.
• Twist Caps Twist-off caps suitable for hot, cold, aseptic filling, pasteurization, and sterilization of food and beverage applications, available in diameters from 38mm to 100mm. Includes jar caps and twist closures.
• Semi-finished Packaging Components Semi-finished packaging components including easy-open ends, aerosol caps, screw caps, round and square lids, and printed metal sheets supplied to metal box producers and other manufacturers.
• SARKAP Decorative Packaging Decorative aerosol and packaging products under the SARKAP brand, serving premium cosmetic and personal care brands with differentiated, high-aesthetic packaging solutions. Also sold to smaller buyers through Sarkap.com online store.

Quantifiable outcome

• Ranked 1st in Rigid Plastic and Metal sector in ISO 1000 list — Turkey's most important industrial benchmark
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Russia Kuban SocietyminorStrategic or Co-development Partner · 21 March 2019Sarten hosted a 2-day technical training for members of the Russia Kuban Society at its Manisa campus in March 2019, providing technical education on metal packaging manufacturing processes to industry stakeholders.
• BP (Petrol Ofisi)coreStrategic or Co-development Partner · 27 June 2018BP (Petrol Ofisi) executives participated in the opening ceremony of Sarten's new Gemlik Plastic Factory in June 2018, indicating a long-standing strategic supply relationship for industrial packaging products (fuel and lubricant containers). Sarten's 10lt and 20lt Petrol Ofisi drum won a Worldstar 2018 award.
• Mitsui & Co. (Japan)coreStrategic or Co-development Partner · 1 January 2015Sarten entered into a joint venture partnership with Japanese Mitsui & Co. in 2015, representing a significant international strategic partnership for technology sharing and business development in the packaging sector.
• Sarten Packaging Netherlands B.V.coreOthersSarten's Netherlands-based wholly-owned subsidiary established in 2017, serving as the company's European hub for sales, distribution, and potentially manufacturing operations in the European market.
• Sarten Ambalaj SRL (Romania)majorOthersSarten's Romania-based wholly-owned subsidiary serving the Romanian and broader Eastern European market for packaging products.
• OOO Sarpak (Russia)majorOthersSarten's Russian subsidiary established in 2009, with a metal packaging factory near Moscow. Serves the Russian market for food, cosmetic, and industrial packaging.
• Sarten Ambalaza DOO (Serbia)minorOthersSarten's Serbia-based wholly-owned subsidiary serving the Serbian and Balkan regional market.
• Sarten Bulgaria LTDmajorOthersSarten's Bulgaria-based wholly-owned subsidiary — the company's first international factory established in 2002, serving as a base for the Balkans and Eastern European export markets.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Crown Holdings: Global metal packaging leader (beverage and food cans, aerosol cans, metal closures). Directly comparable as a metal can manufacturer serving CPG customers; Sarten competes for the same multinational accounts at smaller scale.
• Ball Corporation: One of the world's largest manufacturers of metal packaging for beverage, food, and aerosol customers, plus aerospace. Direct competitor in metal cans/aerosols with substantially greater scale and geographic reach.
• Silgan Holdings: US-based manufacturer of metal food containers, metal closures, and plastic containers. Highly comparable product mix to Sarten, particularly in metal closures (Dispensing & Specialty Closures) and food cans.
• Sonoco Products Company: Global diversified packaging manufacturer with metal and plastic food container businesses serving CPG customers. Comparable in offering breadth and customer profile to Sarten's food and industrial packaging segments.

Direct peers

• CAN-PACK Group: Poland-based global manufacturer of metal beverage and food cans plus aerosol containers, with strong presence in Europe, the Middle East, and Africa. Closest direct competitor to Sarten in terms of product portfolio and EMEA geographic overlap.
• Massilly Group: French family-owned metal packaging manufacturer producing tinplate cans, aerosols, and decorative containers for food and cosmetics. Directly comparable to Sarten in customer verticals, product range, and European footprint.
• HUBER Packaging Group: German metal packaging group producing tinplate cans, easy-open ends, and aerosols for food, pet food, and industrial customers. Comparable European mid-market metal packaging peer with overlapping product offerings.
• Tecnocap Group: Italian manufacturer of metal closures, tinplate and aluminum containers, and aerosol cans for food, beverage, cosmetics, and industrial markets. Closely comparable in metal closures, twist caps, and aerosol product lines.
• Greif Inc: Global industrial packaging producer including steel drums, pails, and rigid containers serving chemical, paint, and lubricant customers. Highly comparable to Sarten's industrial packaging segment (drums, paint cans, engine oil cans).
• Trivium Packaging: European-led global manufacturer of metal packaging (food cans, aerosols, bottles) and decorative tinplate packaging. Direct competitor in decorative/aerosol packaging and European food can markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sartenambalaj
• YouTubeyoutube.com/channel/UCbSdZZLa4dYYOE8rbZEcwGw
• Facebookfacebook.com/SartenAmbalaj
• LinkedInlinkedin.com/company/sarten
• Instagraminstagram.com/sartenambalaj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarten Ambalaj