Merchants Metals

What Merchants Metals does

Merchants Metals is one of the largest manufacturers and distributors of fence systems in North America, operating as the anchor asset of Fencing Supply Group, a platform formed by The Sterling Group in February 2021. Founded around 1963 and headquartered in Atlanta, Georgia, the company manufactures a broad portfolio of fencing products including galvanized, aluminized, color-coated and pre-slatted chain link; ornamental steel systems (Guardsman, Secure-Weld, Secure-Weld Plus, Titan Custom, Versai, V2, TangoRail, Vintage Square); distributed brands (Ameristar, Jerith, TrueBound, Trex); vinyl fencing (EverGuard); welded wire (Tuf-Grid); wood fencing; and specialty gates (Secure-Trac cantilever slide gates, Tuf-Guard pre-hung security gates). The company holds a patent-pending VERSAI internal pin-hinge system with 48 inches of terrain adjustability per 8-foot section.

The business operates four manufacturing facilities (Houston, TX; Statesville, NC; Harrison, AR; New Paris, IN; plus Mexicali, Mexico) and 35 service centers across 28 states, employing 600+ associates. Revenue is generated through direct hardware sales to professional fencing contractors (the primary customer segment) via the service-center network, supported by technology tools including the Fe-Fence Estimator web tool and the Fence Cloud electronic pricing platform. Secondary channels include architects and specifiers served through AEC Daily continuing-education courses and warranty registration support, and home/business owners reached through contractor referrals. Pricing is quote-based rather than published, with warranties ranging from 3-year limited coverage on gates to limited lifetime coverage on certain vinyl and aluminum lines. The company offers loyalty programs (Advantage Points, Link To Rewards) and a Dealer Advantage program to retain contractor accounts, and operates a partnership with Software Design Associates to maintain Fence Cloud's e-pricing infrastructure.

Name

Merchants Metals

Legal name

Merchants Metals LLC

Website

https://merchantsmetals.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Merchants Metals is one of the largest North American manufacturers and distributors of fence systems, producing chain link, ornamental steel, vinyl, welded wire, and wood products through 35 service centers and 4 manufacturing facilities, selling primarily to professional fencing contractors.

Ownership category

akta.pro rank

Product category

Fence Systems and Perimeter Security Products

NAICS

Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Sheet Metal Work (3444)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industry

Deck Design & New Deck Construction (HSAIAJAE)

Keywords

• Fence systems manufacturing
• Perimeter security solutions
• Chain link fencing
• Ornamental steel fencing
• Fence distribution services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fence Products Manufacturing and Distribution: Merchants Metals manufactures and distributes a complete line of fence systems including chain link, ornamental steel, vinyl, welded wire, and wood products. Products are sold through service centers and to contractors who provide installation services to end customers.
2. Professional Services to Contractors: Provides technical specification support, submittal resources, and continuing education for architects and specifiers. Also offers warranty registration and support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Merchants Metals manufactures and distributes a complete line of fence systems, including galvanized, aluminized, and color-coated chain link, ornamental steel and aluminum, vinyl, welded wire, and wood fencing products. The company sells primarily to professional fencing contractors through a network of 35 service centers and 4 manufacturing facilities across North America, and supports these contractors with digital tools for estimating and electronic pricing.

Product overview

Merchants Metals is one of the largest manufacturers and distributors of fence systems in North America, operating as a division of Fencing Supply Group. The company offers a comprehensive portfolio of fencing products across multiple categories: chain link systems (galvanized, aluminized, color coated, pre-slatted), ornamental steel and aluminum fencing (Guardsman, Secure-Weld, Secure-Weld Plus, Titan Custom, Versai, V2, TangoRail, Vintage Square), distributed brands (Ameristar, Jerith, TrueBound, Trex), vinyl (EverGuard), welded wire (Tuf-Grid), wood fencing, and specialty gates (Secure-Trac cantilever slide gates, Tuf-Guard pre-hung security gates). The company also provides technology platforms including Fe-Fence Estimator for online planning and ordering, and Fence Cloud e-Pricing for electronic pricing integration. Products are distributed through 35 service centers and 4 manufacturing facilities across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Tuf-Guard: Pre-hung security gates engineered with heavy-duty 14-gauge galvanized steel frames and 12-gauge gate posts for perimeter security projects.
• Secure-Trac
• Fence Cloud
• Fe-Fence Estimator

Products and services

• Galvanized Chain Link Hot-dipped galvanized chain link fence fabric available in various gauges and mesh sizes for residential, commercial, industrial, and high security applications. Backed by 15-year and 20-year limited warranties.
• Aluminized Chain Link ArmorLink aluminized chain link fence fabric providing enhanced corrosion resistance for industrial and commercial applications.
• Architectural Color Coated Chain Link Color coated chain link systems available in multiple coating processes in environmentally blending colors (black, green) with 15-year limited warranty.
• Pre-Slatted Chain Link (Priva-Max / Priva-Link) Priva-Max and Priva-Link pre-slatted chain link fencing that provides privacy (75-98%) with slats inserted during the weaving process; virtually theft and climb resistant.
• Versai Ornamental Steel Fence Welded ornamental steel residential fence system with pre-galvanized steel, E-coat and architectural grade powder top coat; 48 inches of terrain adjustability per 8-foot section; 20-year limited warranty.
• V2 Ornamental Steel Fence Welded ornamental steel fence system available in pressed spear, flat top, extended picket, and curved top styles for residential applications.
• Titan Custom Ornamental Steel Fence Heavy-duty ornamental steel fence system available in commercial and industrial grades with various picket styles including pressed spear, flat top, and extended picket.
• Guardsman Ornamental Steel Fence Ornamental steel fence system available in multiple styles including Lafayette pressed point, Monroe flat top, Kent square top, and curved top designs for commercial and industrial applications.
• Secure-Weld Ornamental Steel Fence Fully welded ornamental steel fence system designed for strength and durability in commercial and industrial applications.
• Secure-Weld Plus Ornamental Steel Fence Premium ornamental steel fence system with fully welded construction and 10-year limited warranty; available in Lafayette, Monroe, Kent, and curved top styles.
• TangoRail Ornamental Aluminum Fence Commercial-grade ornamental aluminum fence system available in Monroe, Lafayette, Kent, and curved top styles with cantilever sliding gate options.
• Vintage Square Ornamental Aluminum Fence Premium ornamental aluminum fence system available in Monroe, Lafayette, Regency, and Coronet styles for residential, commercial, and pool applications.
• EverGuard Vinyl Fencing Vinyl fencing system with limited lifetime warranty, offering a low-maintenance alternative to wood and metal fencing.
• Tuf-Grid Welded Wire Fence Welded wire fence system providing security and visibility for industrial, commercial, and residential applications with 15-year limited warranty.
• Wood Fencing Traditional wood fencing products for residential and commercial applications.
• Secure-Trac Cantilever Slide Gates Internal roller cantilever slide gates made from 6005-T6 aluminum alloy with enclosed roller system, fully welded construction, and 3-year limited warranty. Available in ornamental and chain link styles for 10-80 foot openings.
• Tuf-Guard Pre-Hung Security Gates Pre-hung security gates with heavy-duty 14-gauge galvanized steel frames and 12-gauge gate posts. Shipped fully assembled with panic bar exiting device and polyester powder coat finish.
• Fe-Fence Estimator Web-based online tool that enables fencing professionals to plan, calculate, and order fence materials.
• Fence Cloud E-Pricing Electronic pricing and quoting platform (formerly CFS) developed with Software Design Associates, providing up-to-date, accurate pricing for fence industry quotes 24/7 and includes an API Manager for client credentials.

Quantifiable outcome

• Products manufactured and distributed through 35 service centers and 4 manufacturing facilities
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fortress Fence ProductscoreStrategic or Co-development PartnerMerchants Metals entered into a partnership with Fortress Fence Products to offer VERSAI, V2, and TITAN lines of welded ornamental steel fence systems, expanding their ornamental fence options.
• Software Design Associates (SDA)coreTechnology or IntegrationMerchants Metals teamed up with Software Design Associates (SDA) to provide Fence Cloud (formerly CFS), a convenient electronic pricing system that can be updated day or night with up-to-date, accurate information for quotes.
• Continental Divide FenceminorOthersMerchants Metals acquired Continental Divide Fence, headquartered in Denver, Colorado. The acquisition made Merchants Metals the largest fencing distributor in the Rocky Mountain Region.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ameristar Fence Products: Ameristar is a leading U.S. manufacturer of ornamental steel and aluminum perimeter security fencing, now part of ASSA ABLOY. Merchants Metals distributes Ameristar products but Ameristar also competes directly as an upstream manufacturer selling through competing distributors.
• Barrette Outdoor Living: Barrette Outdoor Living is a North American manufacturer and distributor of vinyl, aluminum, and ornamental fencing, as well as railing and outdoor products. Comparable to Merchants Metals in fence manufacturing scale, product breadth across materials, and distribution through dealers and contractors.
• Fortress Fence Products: Fortress is a manufacturer of ornamental steel and aluminum fencing (including the VERSAI, V2, and TITAN lines that Merchants Metals distributes). It serves both residential and commercial markets, overlapping with Merchants Metals' ornamental steel product portfolio.
• Long Fence (Long Home Products): Long Fence / Long Home Products manufactures, distributes, and installs residential and commercial fencing in the Mid-Atlantic and Southeast U.S. Overlaps with Merchants Metals in fence products and contractor channel, though also operates its own installation arm.
• Jerith Manufacturing: Jerith is a major manufacturer of ornamental aluminum and steel fencing products. While distributed by Merchants Metals, Jerith also competes in the same ornamental fence category through other distribution channels, making it a direct competitive peer.
• Master Halco: Master Halco is one of North America's largest wholesale distributors of fence and perimeter security products, operating service centers across the U.S. Directly comparable to Merchants Metals as a multi-branch fence distributor serving professional contractors with chain link, ornamental, vinyl, and wood products.
• Trex Fencing: Trex is a leading manufacturer of composite fencing, decking, and railing products. Merchants Metals distributes Trex Fencing products, and Trex competes in the composite and low-maintenance fence category overlapping with Merchants Metals' vinyl and wood alternatives.
• South Atlantic Fence Products: South Atlantic Fence Products is a regional fence manufacturer and distributor serving the southeastern U.S. with chain link, ornamental, vinyl, and wood products. Comparable to Merchants Metals in product mix but smaller in geographic scope, representing a regional competitive overlap.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed, a Saint-Gobain subsidiary, is a large building products manufacturer that offers fence, railing, and decking products including Bufftech vinyl fencing. Competes with Merchants Metals in vinyl and ornamental fencing as part of a much broader building products portfolio rather than as a fence specialist.
• Allied Tube & Conduit (Atkore): Atkore's Allied Tube & Conduit division manufactures fence framework, pipe, and structural materials used in chain link and ornamental fence systems. Overlaps with Merchants Metals as a fence input supplier, but operates as a diversified electrical and infrastructure products manufacturer.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merchants Metals