Shangri-La

What Shangri-La does

Shangri-La is a 501(c)(3) nonprofit human services organization headquartered in Salem, Oregon, founded in 1963 by seventeen families who pooled private resources to purchase a 30-acre property east of Salem to educate and support children with developmental disabilities. Six decades later, the organization operates 11 distinct service lines spanning residential services for individuals with intellectual and developmental disabilities (I/DD) and adults with chronic or persistent mental illness, employment services for individuals with disabilities and TANF recipients, day services through the Life Enrichment Activities Program, an outpatient mental health clinic with telehealth, Health Related Social Needs (HRSN) housing supports, the Rent Well rental education program, and community-facing initiatives including the Yellow Napkin Project and Project Impact research program. Shangri-La serves over 2,000 individuals annually across seven Oregon counties along the I-5 corridor, supported by nearly 500 employees, with operational hubs in Salem and Eugene.

The organization's revenue model is overwhelmingly government-funded, generated primarily through Medicaid-reimbursed services under Oregon Department of Human Services (ODHS) and Oregon Developmental Disabilities Services (ODDS) contracts, supplemented by restricted grants (such as a $10,000 RALI Oregon telehealth grant and HRSN Provider grant funding) and private donations. Services are accessed through referrals from ODHS, ODDS, healthcare providers, and community organizations, with client-directed care funding that follows the individual to their chosen provider. Shangri-La's go-to-market is community-led: distribution is direct service delivery through residential treatment homes, outpatient clinics, community employment sites, and day service locations rather than commercial sales motion, and marketing focuses on mission visibility, volunteer recruitment, employee hiring, and community awareness across Facebook, Instagram, YouTube, LinkedIn, the Shangri-La Life newsletter, and the website shangrilaoregon.org.

Shangri-La has no proprietary technology platform; its stack consists of Wix-hosted web properties, NeonCRM for constituent forms, Microsoft SharePoint and Dayforce for HR and internal operations, and standard SSO and payment integrations. The organization is governed by a volunteer Board of Directors and led since April 2018 by CEO Janet Yousey, with a long-tenured executive team including Director of Finance Andre Veillet, Director of I/DD Residential Services Tiffani Olsen (25+ years tenure), and Director of Homeless Services Robin Winkle (since 1987). Recent operational adjustments include the December 2021 to January 2022 closure of coastal programs in Newport and Florence, the 2024 opening of two additional Residential Treatment Homes, and designation as an HRSN Provider.

Name

Shangri-La

Legal name

Shangri-La

Website

https://shangrilaoregon.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Shangri-La is a 501(c)(3) nonprofit human services organization in Salem, Oregon that delivers residential, employment, day, and clinical services to over 2,000 individuals with intellectual or developmental disabilities, mental illness, or housing instability annually across seven Oregon counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Contracts and Medicaid Reimbursement: Shangri-La generates revenue primarily through Medicaid-funded services for individuals with intellectual/developmental disabilities (I/DD) and mental health services. Services are funded through Oregon Department of Human Services (ODHS) and Oregon Developmental Disabilities Services (ODDS) contracts.
2. Grants and Donations: The organization receives grant funding for specific programs (e.g., $10,000 RALI Oregon grant for telehealth expansion, HRSN Provider grant) and accepts donations to support programs and services.
3. Client-Directed Care Funding: Services provided under individual support plans funded through state Medicaid programs, where funding follows the individual to their chosen provider.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shangri-La is a 501(c)(3) nonprofit human services organization that delivers residential, employment, day, and clinical services to individuals with intellectual/developmental disabilities (I/DD), adults with mental illness, parents receiving TANF benefits, and individuals experiencing housing instability. Programs are funded primarily through Oregon Medicaid, ODHS/ODDS contracts, and grants, and are delivered across seven Oregon counties along the I-5 corridor.

Product overview

Shangri-La is a nonprofit human services organization offering a diverse portfolio of 11 distinct service lines organized around residential services, employment services, day services, clinical services, and community partnerships. Core residential services include programs for individuals with intellectual/developmental disabilities (I/DD), individuals with mental illness, HRSN Housing Supports, and the Rent Well Program. Employment services provide job readiness, customized employment, and job retention support for individuals with disabilities and TANF recipients. Day services feature the Life Enrichment Activities Program (LEAP), while clinical services offer outpatient mental health treatment including telehealth options. Community engagement includes inclusion-focused employer partnerships, work experience opportunities, certification training, and the Yellow Napkin Project disability awareness initiative. The organization serves over 2,000 individuals annually across seven Oregon counties with nearly 500 employees, operating from a hub in Salem with locations in Eugene.

Differentiator

Problem solved

Functional benefit

Brands

• Yellow Napkin Project: Community initiative to increase disability allyship through education and awareness, distributing 25,000 napkins with disability literacy messages in 2025 during Disability Pride Month.
• Project Impact

Products and services

• Residential Services for Individuals with Disabilities (I/DD) 24-hour support and care in community-based homes for adults and children with intellectual and developmental disabilities, including assistance with activities of daily living, medical supports, and life enrichment activities.
• Residential Services for Individuals with Mental Illness Residential Treatment Homes (RTH) providing around-the-clock care for adults with chronic or persistent mental illness, including support with daily living activities, health needs, and mental health recovery.
• HRSN Housing Supports Health Related Social Needs (HRSN) housing support services helping individuals secure and maintain stable housing.
• Rent Well Program

Quantifiable outcome

• Over 2,000 individuals served annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered minor and core.

• MarshMcLennan AgencyminorGTM or Marketing PartnerYellow Napkin Project supporter providing funding for disability awareness and education materials distributed through community partners.
• PharmaRxminorGTM or Marketing PartnerYellow Napkin Project supporter contributing to disability literacy education initiative.
• Umpqua BankminorGTM or Marketing PartnerYellow Napkin Project supporter for disability awareness campaign.
• Dialogues in ActioncoreStrategic or Co-development PartnerProvides guidance and methodology for Project Impact research program, helping Shangri-La conduct credible self-studies of mission impact using scientific inquiry.
• Oregon Council for Behavioral Health (OCBH)minorOthersProfessional association membership providing advocacy, resources, and networking for behavioral health organizations in Oregon.
• Nonprofit Association of Oregon (NAO)minorOthersStatewide membership organization supporting and connecting nonprofit organizations.
• Oregon Resource Association (ORA)minorOthersProfessional association recognizing outstanding contributions of Direct Support Professionals and providing resources for disability service providers.
• Oregon Council on Developmental Disabilities (OCDD)minorOthersAdvocacy organization working on issues affecting individuals with developmental disabilities at state level.
• NAMI OregonminorOthersMental health advocacy organization providing resources and advocacy for individuals and families affected by mental illness.
• The Arc OregonminorOthersAdvocacy organization promoting and protecting the rights of people with intellectual and developmental disabilities.
• Disability Rights Oregon (DRO)minorOthersProtection and advocacy system for individuals with disabilities, ensuring rights and access to services.
• Oregon-DD-CoalitionminorOthersCoalition advocating for individuals with developmental disabilities and their families at the legislative level.
• Exceed EnterprisesminorStrategic or Co-development PartnerEmployment services provider that hired employment staff affected by coastal program closures and provides job development and coaching supports for affected individuals.
• ISN NetworkminorStrategic or Co-development PartnerCollaborated with Shangri-La and Vocational Rehabilitation to secure ongoing employment supports for individuals affected by coastal program closures.
• Vocational RehabilitationminorStrategic or Co-development PartnerState agency collaborating with Shangri-La to ensure continued employment services for individuals affected by coastal closures.
• Oregon Department of Human Services (ODHS)coreOthersPrimary government funder and referral source for services. ODHS oversees the Office of Developmental Disabilities Services (ODDS) and abuse reporting hotline (1-855-503-SAFE).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Albertina Kerr Centers: Portland-based nonprofit serving individuals with intellectual/developmental disabilities and mental health needs, offering residential, employment, and clinical services. Directly comparable in mission, service mix, Oregon footprint, and Medicaid funding model.
• UCP of Oregon and SW Washington: Nonprofit providing residential, employment, and community living services for people with cerebral palsy and other developmental disabilities in Oregon. Closest geographic peer with overlapping ODDS-funded service lines.
• Community Access Services (CAS): Oregon-based nonprofit providing supported living, employment, and case management for individuals with I/DD. Closely comparable service portfolio and ODDS funding model in the same geography.
• Lines for Life: Oregon-based nonprofit providing behavioral health, suicide prevention, and addiction services. Overlaps with Shangri-La's outpatient mental health clinic and residential treatment homes for mental illness.
• VOA Oregon: Volunteers of America Oregon provides housing, behavioral health, and I/DD services across the state. Comparable Medicaid-funded residential, employment, and HRSN-adjacent services in the same Oregon geography.

Broad incumbents

• Sevita Health (formerly The MENTOR Network): Large national provider of home- and community-based services for individuals with I/DD and brain injuries. Operates in Oregon and offers overlapping residential, day, and employment services at much larger scale.
• BrightSpring Health Services: Public company providing home and community health, pharmacy, and I/DD/behavioral health services nationally, including through Kreamer Family of Companies and Res-Care. Comparable I/DD residential and employment offerings at scale.

Regional players

• The Arc Oregon: Statewide advocacy and service organization for people with intellectual and developmental disabilities. Overlaps in mission and family supports, with more advocacy focus and fewer direct residential/clinical services than Shangri-La.
• Easterseals Oregon: Affiliated nonprofit serving people with disabilities through employment, housing, and community programs in Oregon. Comparable disability-employment and community-integration mission.

Emerging players

• DePaul Industries: Oregon nonprofit providing vocational rehabilitation and employment services for people with disabilities. Direct overlap with Shangri-La's employment services and Inclusion Works programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@shangrilaoregon
• Facebookfacebook.com/shangrilacorp
• LinkedInlinkedin.com/company/shangri-la-corporation
• Instagraminstagram.com/shangrilaoregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shangri-La