Medallion Labs
Medallion Labs is an ISO/IEC 17025-accredited food testing laboratory in Minneapolis and wholly-owned subsidiary of General Mills, serving enterprise and mid-market food manufacturers with hundreds of analytical assays, NLEA nutritional labeling, shelf life studies, contaminant screening, and sensory evaluation, plus a premium subscription tier.
- Company typePrivate
- Founded1974
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Medallion Labs does
Medallion Labs is a Minneapolis-based food testing laboratory and wholly-owned subsidiary of General Mills Inc. (NYSE: GIS), tracing its lineage to General Mills' internal quality lab founded more than 150 years ago and opened to external customers in 1974. The laboratory employs 101-250 staff, including 100+ scientists spanning chemists, microbiologists, food scientists, stability scientists, and sensory scientists, and operates under ISO/IEC 17025 accreditation (certificates 2769.01 and 2769.02) covering both Food and Pharmaceutical testing scopes. Its core offering is a catalog of hundreds of analytical assays delivered through validated AOAC methods, chromatography (HPLC, GC), spectrometry, PCR-based microbiology, and proprietary capabilities including 30+ stability chambers for climate simulation, transit/distribution abuse testing, E-Tongue electronic sensory analysis, and trained human sensory panels.
The product portfolio is organized around primary use cases including NLEA-compliant nutritional labeling, shelf life studies (4-24 months), contaminant and pesticide screening, fortification verification, protein and carbohydrate quantification, microbiology, spoilage investigation, and factory equipment calibration support. Distribution is delivered through two channels: a self-service Customer Account Portal (account.medallionlabs.com) with 24/7 ordering and result access targeting mid-market customers, and a direct enterprise sales motion supported by dedicated customer success managers for the Medallion Labs+ premium tier, which requires $50k+ annual testing spend and includes tiered discounts, priority processing, and quarterly success planning. Per-assay pricing ranges from $22 (Aerobic Plate Count) to $1,675 (PDCAAS in-vitro protein quality), with a rush service priced at 2x the assay cost for half the standard 10-business-day turnaround.
The customer base spans named enterprise food manufacturers including General Mills (parent and lab of record), AGT Foods, Sunsweet Growers, Bimbo Bakeries USA, Riviana Foods, MGP, and Grain Millers, alongside an undisclosed mid-market and small-manufacturer tail. Go-to-market is sales-led, supplemented by content marketing (blog, newsletter, video training), LinkedIn presence, and active participation in industry events such as IFT FIRST. Revenue mechanics are primarily transactional assay fees, with subscription-like economics emerging at the Medallion Labs+ premium tier; no standalone revenue figures are publicly disclosed given Medallion Labs' status as a non-reporting subsidiary of General Mills.
Medallion Labs firmographics
Firmographics- Name
- Medallion Labs
- Legal name
- Medallion Laboratories
- Website
- https://medallionlabs.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medallion Labs is an ISO/IEC 17025-accredited food testing laboratory in Minneapolis and wholly-owned subsidiary of General Mills, serving enterprise and mid-market food manufacturers with hundreds of analytical assays, NLEA nutritional labeling, shelf life studies, contaminant screening, and sensory evaluation, plus a premium subscription tier.
- Ownership category
- akta.pro rank
Medallion Labs industry classification
Industry- Product category
- Food Testing and Analytical Laboratory Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industry
- Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)
Keywords
Where Medallion Labs is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medallion Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Food Testing Services: Individual test fees ranging from $22 to $1,675 per assay. Includes proximate analysis, specialized assays, microbiology, nutritional labeling, and shelf life studies. Rush service available at double cost for half turnaround time.
- Medallion Labs+ Premium Program: Premium service tier for organizations with food testing needs over $50k annually. Offers tiered discounts, dedicated customer success manager, priority order processing, and access to specialized testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Test Pricing |
| Unit Pricing | Pay-as-you-go | Rush Service |
| Subscription | Annual | Medallion Labs+ Tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Medallion Labs product offering
Product offeringCore offering
Medallion Labs is a food testing laboratory offering hundreds of analytical assays for food and ingredient manufacturers, covering nutritional labeling (NLEA-compliant), shelf life studies, contaminant and pesticide screening, microbiological analysis, protein and carbohydrate testing, and sensory evaluation. Services are sold via per-assay pricing with standard and rush turnaround options, supplemented by a premium Medallion Labs+ tier for customers exceeding $50k in annual testing spend.
Product overview
Medallion Labs is a food testing laboratory offering a comprehensive portfolio of hundreds of analytical assays organized into a single unified testing platform. The core offering consists of Food Testing Services and a Test Library covering nutritional labeling (NLEA), shelf life studies, contaminant screening, vitamin/mineral analysis, protein/carbohydrate testing, and microbiology. The platform is augmented by a Customer Account Portal providing online ordering, real-time tracking, and 24/7 result access. Medallion Labs+ serves as a premium service tier for organizations exceeding $50k annual spend, offering priority processing, dedicated customer success managers, and specialized testing access.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Testing Services
- Test Library
- Medallion Labs+ Premium Tier
- Customer Account Portal
- Shelf Life Testing Services
- NLEA Nutritional Label Testing
- Contaminant Testing
- Fortification Level Verification
- Protein Content Testing
- Carbohydrate Category Testing
- Food Spoilage Testing
- Factory Equipment Calibration Support
- Food Product Quality Testing
Quantifiable outcome
- Standard turnaround time of 10 business days for most assays
- +3 more outcomes
Companies that use Medallion Labs
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Medallion Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Medallion Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- General MillscoreGeneral Mills is the parent company of Medallion Labs. Founded as General Mills' exclusive internal lab over 150 years ago, Medallion Labs was established as a separate entity in 1974 to serve external customers while continuing as General Mills' lab of record. The company operates as a subsidiary of General Mills Inc. as indicated by copyright notices and accounting remittance information showing General Mills, Inc. D.B.A. Medallion Laboratories.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Medallion Labs competitors and assessment
Company assessmentDirect peers
- SGS: Global testing, inspection, and certification company with a major Agricultural and Food division offering nutritional, contaminant, and microbiological testing. Competes for the same enterprise CPG accounts with broader geographic reach and cross-industry testing portfolio.
- Eurofins Scientific: World's largest food testing laboratory operator with extensive food and feed testing services including nutritional labeling, contaminants, microbiology, and shelf life. Direct competitor for enterprise food manufacturer testing engagements with significantly broader geographic footprint.
- Mérieux NutriSciences: Global dedicated food testing laboratory network (formerly Silliker) operating 100+ labs across 30+ countries. Direct comparable: pure-play food safety, nutritional, and shelf life testing for CPGs, retailers, and ingredient suppliers with similar assay menus and regulatory focus.
- Intertek: Global TIC company with food testing services spanning nutritional analysis, contaminants, shelf life, and sensory evaluation. Comparable in assay breadth and enterprise customer focus, with stronger international network than Medallion Labs.
- Bureau Veritas: Global TIC operator with a Consumer Products and Agri-Food division offering food testing for CPGs, retailers, and manufacturers. Comparable in food testing depth, with much broader service portfolio (marine, commodities, certification) than Medallion.
- ALS Global: International testing services provider with a Life Sciences and Food testing division offering nutritional, microbiological, and contaminant testing. Direct comparable in assay menu and customer profile, with global lab footprint.
- NSF International: Not-for-profit testing, inspection, and certification organization with a substantial food safety and nutritional testing business serving CPGs and ingredient suppliers. Direct competitor in nutritional labeling, contaminants, and shelf life, with additional certification and training adjacencies.
Regional players
- AsureQuality: New Zealand-based food testing and assurance company serving Australasia's primary producers and food manufacturers with similar nutritional, contaminant, and microbiological testing services. Comparable in assay menu and customer focus, but geographically concentrated.
Emerging players
- Romer Labs: Specialist food safety testing company focused on mycotoxins, allergens, and other contaminants with both diagnostic products and laboratory services. Partial overlap with Medallion's contaminant testing portfolio, with deeper specialization in select assay categories.
- Neogen Corporation: Food safety testing company offering both kit-based diagnostics (e.g., for pathogens, allergens, mycotoxins) and lab services through its Genomics and Animal Safety segments. Partial overlap with Medallion's contaminant and allergen testing business, with a more product-oriented model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Medallion Labs social profiles
Digital presenceMedallion Labs compliance and trust
Trust signalCompliance1 record
Medallion Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medallion Labs leadership team
Management profileNumber of profiles
Medallion Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medallion Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medallion Labs
What does Medallion Labs do?
Medallion Labs is a food testing laboratory offering hundreds of analytical assays for food and ingredient manufacturers, covering nutritional labeling (NLEA-compliant), shelf life studies, contaminant and pesticide screening, microbiological analysis, protein and carbohydrate testing, and sensory evaluation. Services are sold via per-assay pricing with standard and rush turnaround options, supplemented by a premium Medallion Labs+ tier for customers exceeding $50k in annual testing spend.
Is Medallion Labs a public or private company?
Medallion Labs is a private company. It is classified as corporate owned and is currently operating.
When was Medallion Labs founded?
Medallion Labs was founded in 1974. It employs 101 to 250 people.
Where is Medallion Labs based?
Medallion Labs is headquartered in Minneapolis, United States, in the North America region.
How does Medallion Labs make money?
Two revenue lines are on record. Food Testing Services are the primary driver. The others are medallion Labs+ Premium Program.
Who are Medallion Labs's main competitors?
Direct peers on record are SGS, Eurofins Scientific, Mérieux NutriSciences, Intertek, Bureau Veritas, ALS Global and NSF International. AsureQuality is listed as a regional player. Emerging players are Romer Labs and Neogen Corporation.
Does Medallion Labs have an API?
No public API is recorded for Medallion Labs.
What industry is Medallion Labs in?
Medallion Labs's product category is Food Testing and Analytical Laboratory Services. Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAAAH, Labeling, Nutrition Facts & Allergen Verification Services. Its NAICS code is 54138 and its SIC code is 8734.