Holtzman Home Improvement

What Holtzman Home Improvement does

Holtzman Remodeling and Construction (DBA Holtzman Home Improvement) is a privately held, family-owned residential remodeling company founded in Phoenix, Arizona in 1999. The firm employs 35+ in-house specialists - including designers, carpenters, tile setters, and project managers - and explicitly avoids subcontracting. Its service portfolio is anchored on kitchen and bathroom remodeling (priced at $5k-$120k+ per project across cosmetic, mid-range, and full-gut tiers), and is supplemented by custom in-house cabinetry, tile and stone installation (using Schluter/Kerdi waterproofing systems), and a full design-build offering that bundles design, permits, materials, and construction under one fixed-price contract with a dedicated project manager and 3D renderings. The company holds an Arizona Registrar of Contractors license and carries general liability and workers' compensation insurance.

The business operates on a project-based professional-services revenue model, with revenue recognized on completion of each job and pricing set after free in-home consultations. Distribution is direct-to-consumer, targeting homeowners in eleven Phoenix-metro submarkets (Phoenix, Scottsdale, Paradise Valley, Arcadia, Biltmore, Tempe, Chandler, Gilbert, Mesa, Glendale, Peoria) and supported by a multi-channel acquisition stack: organic SEO, Google Ads against service-specific landing pages, six interactive web tools (budget estimator, ROI calculator, style quiz, readiness quiz, priority planner, savings unlock), email/SMS marketing via a GoHighLevel CRM, earned media (Sonoran Living on ABC15), and a $2,500 promotional offer (code 2500-OFF). No external funding, acquisitions, or leadership transitions are disclosed.

Brand reputation is regionally anchored on 25+ years of operating history, a Top 500 Qualified Remodeler 2023 designation, a 4.9/5 Google rating across 127 reviews, and a stated 95%+ quality rating. Customer evidence is fully B2C across individual residential homeowners with no enterprise or repeat-contract accounts, and cumulative scale is described as 500+ completed kitchen and bathroom projects. The company has no disclosed AI, software platform, or technology product surface beyond standard CRM, web analytics, and 3D design visualization tooling.

Name

Holtzman Home Improvement

Legal name

Holtzman Remodeling and Construction

Website

https://holtzmanhomeimprovement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Holtzman Home Improvement is a family-owned Phoenix metro remodeling company offering kitchen and bathroom renovation, custom cabinetry, tile and stone work, and design-build services to residential homeowners across the Phoenix Valley since 1999.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Interior Doorways, Pass-Throughs & Opening Modifications (HSAPAFAE), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Kitchen remodeling
• Bathroom remodeling
• Custom cabinetry
• Tile and stone work
• Design build services

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Kitchen Remodeling Services: Project-based one-time services for complete kitchen renovations. Pricing tiers range from minor refreshes ($8k-$18k) to full gut renovations ($60k-$120k+). Revenue recognized upon project completion.
2. Bathroom Remodeling Services: Project-based one-time bathroom renovation services. Pricing ranges from cosmetic refreshes ($5k-$12k) to luxury transformations ($40k-$80k+). Revenue recognized upon project completion.
3. Custom Cabinetry: Custom and semi-custom cabinetry designed, built, and installed for kitchens and bathrooms. Includes design consultation, in-house manufacturing, and installation.
4. Tile & Stone Work: Flawless tile and stone installation services including kitchen backsplashes, shower surrounds, floor tiling, and natural stone work.
5. Full Design-Build Services: Comprehensive design-build remodeling handling design, permits, materials, and construction from concept to completion. Fixed-price contracts with one dedicated project manager throughout.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Holtzman Home Improvement provides full-service kitchen and bathroom remodeling for homeowners across the Phoenix metropolitan area, including design consultation, custom cabinetry, countertops, tile and stone installation, and full design-build project management. All work is delivered by 35+ in-house specialists with no subcontractors, under fixed-price contracts with a dedicated project manager per job. The company also operates an in-house cabinet shop in Phoenix and supports customer engagement through interactive planning tools (budget estimator, ROI calculator, style quiz).

Product overview

Holtzman Home Improvement is a family-owned Phoenix metro remodeling company offering physical home improvement services, not a software platform. The core offering consists of kitchen remodeling and bathroom remodeling as the primary service lines, supplemented by specialty services including custom cabinetry (built in-house), tile and stone work, and full design-build project management. All services are delivered by a team of 35+ in-house specialists. The company also provides several free interactive digital tools (Budget Estimator, ROI Calculator, Style Quiz, Am I Ready Quiz, Priority Planner, and Savings Unlock) designed to engage prospective customers and help them plan their remodeling projects. The services are priced at various tiers ranging from cosmetic refreshes to full luxury renovations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen remodeling for Phoenix metro homeowners covering design, cabinetry, countertops, appliances, and layout changes. Offered in tiers ranging from Minor Refresh ($8k–$18k) to Full Gut Renovation ($60k–$120k+).
• Bathroom Remodeling

Quantifiable outcome

• 4.9 out of 5 stars average rating from 127 Google Reviews
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GoHighLevel (GHL)coreOthersCRM and marketing automation platform used for form submissions processing and storage. All lead and customer contact data processed through GHL's infrastructure. Essential for managing customer inquiries and follow-up communications.
• Google AnalyticsminorOthersWebsite traffic analysis using anonymized data. Governed by Google's privacy policy for visitor data collection and analysis.
• ReplitminorOthersWebsite hosting platform for holtzmanhomeimprovement.com. Provides infrastructure for web presence and customer-facing content.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Republic West Remodeling: Phoenix-based residential design-build remodeler offering kitchen, bathroom, and whole-home renovations with a similar premium, fixed-price model. Directly competes with Holtzman in the same Scottsdale/Paradise Valley/Phoenix trade area and customer segment.

Broad incumbents

• DreamMaker Bath & Kitchen: National franchise network specializing in kitchen and bathroom remodeling. Comparable service offering (design-build, fixed pricing, in-house trades in many locations) and similar mid-market to premium customer profile.
• Re-Bath: Largest bathroom-remodeling franchise in the U.S., offering full bathroom renovations including tile, shower, and vanity work. Directly comparable to Holtzman's bathroom-remodeling revenue stream at scale.
• Kitchen Tune-Up: National kitchen-remodeling franchise offering cabinet refacing, redooring, and full kitchen updates. Competes for the same kitchen-renovation customer and overlaps Holtzman's mid-range and refresh tiers.
• Bath Fitter: National bathroom-remodeling franchise specializing in acrylic tub and shower liners and full bathroom updates. Competes for the lower- and mid-range bathroom remodel segment ($5k–$20k range).
• Kitchen Magic: Established U.S. kitchen-remodeling company offering cabinet refacing and full kitchen renovations. Comparable in customer segment (mid-market homeowners) and service mix (custom cabinetry and full kitchen remodels).

Regional players

• Lamont Bros. Design Build: Portland-based residential design-build remodeler specializing in kitchens, bathrooms, and whole-home renovations with an in-house design team and fixed-price contracts. Closely mirrors Holtzman's operating model and premium positioning, but serves the Pacific Northwest rather than Phoenix.

Others

• Authority Brands: Franchise platform that owns and operates multiple home-services brands including Mr. Handyman, Mr. Rooter, and The Grounds Guys. Adjacent to Holtzman as a broader home-services consolidator with franchised residential service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holtzmanhome1
• LinkedInlinkedin.com/company/home-improvement-az

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holtzman Home Improvement