R&D Marketing
R&D Marketing is a family-owned wholesale distributor of fresh and frozen chicken, beef, pork, fish, and eggs, headquartered in Tupelo, Mississippi. It serves grocery chains, wholesale distributors, correctional facilities, and food processors across the U.S. via nine regional sales offices.
- Company typePrivate
- Founded2000
- HeadquartersTupelo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What R&D Marketing does
R&D Marketing LLC is a privately held, family-owned wholesale distributor of fresh and frozen protein products headquartered in Tupelo, Mississippi, founded in 2000 by Dan Purnell as a continuation of a three-generation poultry business lineage dating to Ray Purnell's 1939 frozen-food operations. The company distributes chicken, beef, pork, fish, and eggs to a broad customer base that spans retail grocery chains, wholesale distributors, specialty food distributors, state and federal correctional facilities, discount stores, further-processing plants, and non-profit organizations, with primary emphasis on retail grocery and wholesale channels. It operates a West Coast division, Victory Meats, out of Pomona/Ontario, California, and maintains additional regional sales offices in Mississippi (Hattiesburg, Water Valley), Iowa (Des Moines), Arkansas (Springdale), Oklahoma (Owasso), and Texas (Hidalgo), giving it geographic coverage across the Southeast, Midwest, Southwest, and West Coast.
The company's core product portfolio is augmented by a full-service logistics and transportation capability, with delivery included in the customer's relationship. R&D Marketing emphasizes competitive pricing through multi-decade vendor relationships, on-time delivery, dedicated regional sales executives, and adaptability to customer requirements, supported by downloadable credit-application processes for B2B accounts. There is no disclosed proprietary technology, application, API, or digital platform; the firm operates as a traditional commodity-protein stocking and distributing business.
R&D Marketing generates revenue through transaction-based distribution of protein products, with no publicly disclosed pricing, no credit ratings, and no investor disclosures. Customer acquisition is sales-led and relationship-driven rather than digital or marketing-led, with limited digital marketing presence consisting only of a company website, Facebook, and LinkedIn. The business remains entirely founder/management-owned across three generations of the Purnell family, with no external investors, parent company, or peer corporate activity indicated in the source data.
R&D Marketing firmographics
Firmographics- Name
- R&D Marketing
- Legal name
- R&D Marketing LLC
- Website
- https://rdmarketingms.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R&D Marketing is a family-owned wholesale distributor of fresh and frozen chicken, beef, pork, fish, and eggs, headquartered in Tupelo, Mississippi. It serves grocery chains, wholesale distributors, correctional facilities, and food processors across the U.S. via nine regional sales offices.
- Ownership category
- akta.pro rank
R&D Marketing industry classification
Industry- Product category
- Wholesale Protein Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (42444), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)
- akta.pro secondary industries
- Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)
Keywords
Where R&D Marketing is headquartered
LocationHeadquarters
- HQ city
- Tupelo
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
R&D Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Protein Distribution: Revenue generated through the sale and distribution of protein products including fresh and frozen poultry, beef, pork, and fish. The company acts as a distributor/stockist providing products to retail grocery chains, wholesale distributors, specialty food distributors, correctional facilities, discount stores, processing plants, and non-profit organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
R&D Marketing product offering
Product offeringCore offering
R&D Marketing is a wholesale protein distributor that stocks and delivers fresh and frozen chicken, beef, pork, fish, and eggs to retail grocery chains, wholesale distributors, specialty food distributors, state and federal correctional facilities, discount stores, further processing plants, and non-profit organizations. The company supplements its protein portfolio with in-house logistics and transportation services, operating a network of regional sales offices and a West Coast distribution center (Victory Meats) to provide nationwide coverage.
Product overview
R&D Marketing is a protein distribution company offering a unified portfolio of fresh and frozen protein products including Chicken, Beef, Pork, Fish, and Eggs. The company operates primarily as a distributor connecting suppliers (poultry processors, meat producers) with customers (retail grocery chains, wholesale distributors, specialty food distributors, state and federal correctionals, discount stores, further processing plants, and non-profit organizations). The core product portfolio is complemented by logistics and transportation services, with Victory Meats serving as a West Coast distribution division. The company emphasizes competitive pricing through buying power, dedicated customer service, and adaptability to customer needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Chicken Distribution Fresh and frozen chicken (poultry) products distributed to retail grocery chains, wholesale distributors, and further processing plants.
- Beef Distribution Fresh and frozen beef products supplied to retail chains, wholesale distributors, and specialty food distributors.
- Pork Distribution Fresh and frozen pork products distributed to retail grocery chains, wholesale distributors, and state/federal correctional facilities.
- Fish Distribution Fresh and frozen fish products supplied to specialty food distributors, retail grocery chains, and other customers.
- Egg Distribution Egg products distributed alongside the company's protein offerings to B2B customers.
- Victory Meats West Coast Division West Coast distribution division of R&D Marketing located in Pomona/Ontario, California, handling protein distribution (poultry, beef, pork, fish) for customers in the western United States.
- Logistics and Transportation Services Full-service in-house logistics team that handles transportation and delivery of protein products with express service capabilities and team members located across the country.
Companies that use R&D Marketing
Customer profileSegments7 records
Ideal customer profiles2 records
R&D Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R&D Marketing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
R&D Marketing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
R&D Marketing social profiles
Digital presenceR&D Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
R&D Marketing leadership team
Management profileNumber of profiles
Profiles5 records
R&D Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
R&D Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R&D Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R&D Marketing
What does R&D Marketing do?
R&D Marketing is a wholesale protein distributor that stocks and delivers fresh and frozen chicken, beef, pork, fish, and eggs to retail grocery chains, wholesale distributors, specialty food distributors, state and federal correctional facilities, discount stores, further processing plants, and non-profit organizations. The company supplements its protein portfolio with in-house logistics and transportation services, operating a network of regional sales offices and a West Coast distribution center (Victory Meats) to provide nationwide coverage.
Is R&D Marketing a public or private company?
R&D Marketing is a private company. It is classified as family owned and is currently operating.
When was R&D Marketing founded?
R&D Marketing was founded in 2000. It employs 11 to 50 people.
Where is R&D Marketing based?
R&D Marketing is headquartered in Tupelo, United States, in the North America region.
How does R&D Marketing make money?
One revenue line is on record: protein Distribution.
Does R&D Marketing have an API?
No public API is recorded for R&D Marketing.
What industry is R&D Marketing in?
R&D Marketing's product category is Wholesale Protein Distribution. Its primary akta.pro industry code is AFAIAHAF, Frozen Meat, Poultry & Seafood Wholesale, with a secondary code of AFAIADAE, Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked). Its NAICS code is 42447 and its SIC code is 5140.