Ital Passion

What Ital Passion does

Ital Passion is a French importer and distributor of Italian food and beverage products, founded in 2002 and headquartered in Cap-d'Ail, France, operating with a headcount in the 11-50 range. The company's catalog spans antipasti, fresh and dry pasta, sauces, olive oils, balsamic vinegars from Modena, risottos, biscuits, panettone and pandoro, Nespresso-compatible and whole-bean coffee, sparkling wines (Prosecco, Asti, Lambrusco, Moscato), and a still-wine range covering Italian regions such as Chianti, Tuscany, Puglia, Abruzzo, and Sicily. It organizes its offering through five consumer sub-brands — Florelli (grocery), Toscoro (oils and vinegars), Dolcioso (sweet specialties), Andrea Berro (sparkling wines and Italian alcohols), and Vallerini (still wines) — plus the Bellucci brand for certified coffee products.

The business runs on a wholesale channel model: Ital Passion does not appear to sell direct-to-consumer online, instead pushing inventory through a France-wide reseller and retailer network with a 'Où nous trouver' (Where to find us) dealer locator on its website, and a parallel B2B channel — the Gamme RHF (Restauration Hors Foyer) — that serves restaurants, caterers, and other food-service professionals with packaging and formats adapted to professional kitchens. Sourcing is direct from Italian producers, with documented origin claims (e.g., olive oils from Tuscany, balsamic vinegars from Modena, DOCG/DOC designated wines, Rainforest Alliance certification for the coffee line).

Revenue is not publicly disclosed and there is no pricing on the company site, indicating that retailer-facing pricing is set by individual resellers. The only disclosed capital event is a fourth funding round in May 2019 led by Arkea Capital Investissement and Azulis Capital; no further funding rounds, M&A, or leadership changes appear in available sources. Marketing is limited to organic social channels (Facebook, Instagram, LinkedIn), and the firm has no app, no API, and no technology or AI/ML layer in its operations.

Name

Ital Passion

Legal name

Ital Passion

Website

https://italpassion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ital Passion is a French importer and distributor of Italian food and beverage products, operating since 2002 from Cap-d'Ail, France. It sells multi-brand grocery, wine, and coffee ranges through a France-wide reseller network, plus a dedicated range for restaurant and catering professionals.

Ownership category

akta.pro rank

Product category

Italian Food Distribution

NAICS

All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Italian food distribution
• Specialty food import
• Olive oil vinegars
• Italian wines
• Professional catering supplies

Headquarters

HQ city

Cap-d'ail

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Italian Food Product Sales: Ital Passion generates revenue through the distribution and sale of Italian food products including pasta, sauces, oils, vinegars, coffees, biscuits, wines, and alcohols. Revenue comes from both retail consumer sales through resellers and B2B sales to professional caterers and restaurants via their dedicated RHF product line.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ital Passion is a French importer and distributor of authentic Italian food products organized around five sub-brands (Florelli, Toscoro, Dolcioso, Andrea Berro, Vallerini) covering antipasti, pasta, sauces, oils, vinegars, sweet specialties, coffees, sparkling wines, and regional Italian wines. The company distributes products across France through a network of independent resellers and retailers, and operates a dedicated RHF (Restauration Hors Foyer) product range adapted for professional catering and restaurant kitchens. Its coffee products are 100% Rainforest Alliance certified.

Product overview

Ital Passion is a French distributor of Italian food products organized around five sub-brands: Florelli (antipasti, fresh/dry pasta, sauces, oils, vinegars, risottos, rice, tuna), Toscoro (balsamic vinegars and specialty oils), Dolcioso (panettone, pandoro, biscuits, spreads), Andrea Berro (sparkling wines and spirits), and Vallerini (Italian wines). The portfolio includes Nespresso-compatible coffee capsules and whole bean coffees under the Bellucci brand, spanning categories across aperitif foods, oils and vinegars, sauces and tomato products, pasta and rice, sweet specialties, coffees, and wines and alcohols.

Differentiator

Problem solved

Functional benefit

Brands

• Florelli: General Italian food products including sauces, pasta, risottos, oils, antipasti, and more. Products are created and cooked by Italians for lovers of Italy.
• Toscoro
• Dolcioso
• Andrea Berro
• Vallerini

Products and services

• Florelli

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barilla: Italian multinational pasta, sauce, and prepared-food manufacturer with extensive distribution in France. Competes directly with Ital Passion's Florelli pasta and sauce lines and represents the dominant incumbent in the French Italian-food retail channel.
• Pomona: Major French foodservice distribution specialist. While not an Italian brand, it competes for the same RHF/restaurant channel customers that Ital Passion targets with its dedicated professional catering line.

Direct peers

• Cirio: Italian canned tomatoes, vegetables, and preserved-foods brand distributed across France. Comparable portfolio in preserved Italian specialties and overlapping with Ital Passion's antipasti and sauce range.
• Lavazza: Major Italian coffee brand with both retail and out-of-home channels in France. Competes directly with Ital Passion's Bellucci coffee (beans and Nespresso-compatible capsules) and brings similar dual-channel B2C/B2B distribution.
• Illy: Premium Italian espresso and capsule coffee brand. Overlaps with Ital Passion's Bellucci whole-bean and Nespresso-compatible capsule lines, particularly in the premium retail and HoReCa segments.
• De Cecco: Premium Italian pasta and sauce producer widely distributed in French supermarkets. Overlaps with Ital Passion's Florelli and Dolcioso ranges in the dry pasta and condiment categories.
• Mutti: Italian tomato products specialist (purees, sauces, passata) with strong French retail presence. Directly competes with Ital Passion's Florelli pasta sauces and tomato-based products.

Emerging players

• Giovanni Rana: Italian fresh-pasta specialist distributed internationally. Overlaps with Ital Passion's Florelli fresh-pasta line and targets similar premium retail and foodservice channels in France.
• Riscossa: Italian pasta and sauce brand with growing presence in French specialty and ethnic retail channels. Compares to Ital Passion as a mid-sized Italian-origin brand distributed via reseller networks in France.

Regional players

• Provera France: French importer and distributor of Italian specialty food products (olive oils, vinegars, pasta, antipasti). Closest direct peer in terms of business model: a France-based specialist Italian-food importer/distributor serving resellers and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ItalPassionFrance
• LinkedInlinkedin.com/company/italpassionsam
• Instagraminstagram.com/florellifr
• Xx.com/_ItalPassion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ital Passion