Fruci & Associates

What Fruci & Associates does

Fruci & Associates, PS is a privately held, family-owned Certified Public Accounting firm headquartered in Spokane, Washington, founded in 1938 by Roger Fruci Sr. The firm employs 50+ professionals with average tenure exceeding 13 years and is currently led by Paul R. Fruci (President) and Kemper Rojas, CPA (Managing Partner since 2008), with two of the founder's grandchildren also on staff. The firm delivers a full suite of professional services including tax planning and preparation, financial statement audits and reviews, SOC 1/2/3 reporting, merger and acquisition advisory, management consulting, tax debt relief, and PCAOB-compliant public company audit services for SEC-registered issuers, broker-dealers, and IPO candidates.

The firm's service portfolio is organized around eight core service lines and six industry verticals (Manufacturing, Hospitality, Retail, Construction & Real Estate, Professional Services, and Nonprofit), with additional capacity for public company and broker-dealer engagements. Underlying technology is standard professional services tooling — SafeSend for secure tax document delivery, ShareFile for client file exchange, and QuickBooks consulting — with no proprietary platform or AI-augmented capabilities. The revenue model is professional services fees on a per-engagement basis, with no subscription or recurring pricing components; client acquisition is sales-led and driven primarily by reputation, referrals, and 87 years of regional brand presence in Spokane.

The firm's competitive position rests on PCAOB registration (a regulatory certification enabling public company audits), long-tenured partner relationships, and a multi-generational client base in the Inland Northwest. Operating geographies are concentrated in Spokane with a secondary contact presence in Kennewick, Washington. The PCAOB imposed a $50,000 fine and a three-year partner bar for quality control deficiencies related to unqualified audit opinions on four public companies, which is a notable reputational risk relative to its public company service line.

Name

Fruci & Associates

Legal name

Fruci & Associates, PS

Website

https://fruci.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Fruci & Associates is a family-owned CPA firm founded in 1938 in Spokane, Washington, providing tax, audit, SOC reporting, M&A advisory, and PCAOB-compliant public company audit services to manufacturing, hospitality, retail, construction, nonprofit, and SEC-registered clients in the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Accounting & Audit Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

akta.pro secondary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Certified public accounting
• Tax preparation services
• Financial statement audits
• SOC reporting services
• Business advisory consulting

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Fees: Revenue generated from fees for professional accounting, tax, audit, and consulting services. Services include tax preparation and planning, financial statement audits and reviews, SOC reports, merger and acquisition advisory, management consulting, and specialized services for public companies. Pricing is project or engagement-based rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fruci & Associates is a Spokane-based CPA firm providing accounting, tax, audit, advisory, and consulting services to individuals, private businesses, and SEC-registered public companies. The firm delivers tax planning and preparation, financial statement audits and reviews, SOC 1/2/3 reporting, merger and acquisition advisory, management consulting, public company services, and tax debt relief across multiple industry verticals including manufacturing, hospitality, retail, construction, professional services, and nonprofit organizations.

Product overview

Fruci & Associates is a professional CPA firm offering a comprehensive suite of accounting, tax, and advisory services. The firm's service portfolio centers on core offerings including Tax Services, Accounting & Audits (Assurance Services), SOC Reports, Merger & Acquisition Services, Management Consulting, Tax Debt Relief, Public Company Services, and Additional Services. These services are delivered across six industry verticals: Manufacturing, Hospitality, Retail, Construction & Real Estate, Professional Services, and Nonprofit organizations. The firm was founded in 1938 and operates as one of Spokane's largest CPA firms with 50+ employees, serving clients ranging from individuals and small businesses to publicly-traded companies requiring SEC compliance and PCAOB oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services Proactive tax planning and preparation services for individuals and businesses including corporations, partnerships, LLCs, estates, trusts, and nonprofit organizations, with tax authority representation.
• Accounting & Audits (Assurance Services) Financial statement audits, reviews, compilations, agreed-upon procedures, single audits, and Yellow Book audits providing the highest level of assurance over financial reporting for various organizations.
• SOC Reports Service Organization Controls reports including SOC 1, SOC 2, and SOC 3 reports (both Type 1 and Type 2) evaluating internal controls over financial reporting, data integrity, security, and privacy.
• Merger & Acquisition Services Business sale preparation and transaction advisory services including valuation, analysis, deal making, and access to strategic buyers for privately-held businesses.
• Management Consulting Business consulting covering operations, strategy, organization, and finance including succession planning, internal controls, QuickBooks assistance, and interim Controller/CFO services.
• Tax Debt Relief IRS problem resolution services including unfiled back years, payment plans, audit help, and strategy development with free 30-minute initial consultations.
• Public Company Services Services for SEC-registered companies including financial statement audits, quarterly reviews, broker-dealer audits, IPO support, and outsourced Controller/CFO functions.
• Additional Services Specialized services including cash flow forecasting, nonprofit consulting, recruiting, and litigation support for diverse client needs.

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Moss Adams LLP: Largest CPA and business advisory firm headquartered in the Pacific Northwest (Seattle), offering PCAOB-registered audit, tax, and consulting services to mid-market and public companies across the same regional footprint and industries (manufacturing, construction, nonprofit) that Fruci serves.
• Wipfli LLP: Top-20 U.S. accounting and advisory firm with strong presence in the Pacific Northwest; offers tax, audit (including PCAOB), SOC reporting, and industry-specific advisory to middle-market clients in manufacturing, construction, hospitality, and nonprofit sectors — directly overlapping Fruci's service mix.
• CliftonLarsonAllen (CLA): Major U.S. accounting and advisory firm providing tax, audit (including PCAOB-registered), SOC reporting, and industry-focused advisory to private and public middle-market clients across the same verticals Fruci targets.
• Eide Bailly LLP: Top-25 U.S. CPA firm delivering audit (PCAOB-registered), tax, and advisory services to mid-market and SEC-registered companies in industries including manufacturing, construction, hospitality, and nonprofit — directly comparable in scale and service mix.
• Baker Tilly US: Top-10 U.S. advisory CPA firm providing PCAOB-registered audit, tax, and consulting services to mid-market and public companies with industry specialization in manufacturing, construction, real estate, hospitality, and nonprofit sectors that overlap Fruci's verticals.
• Plante Moran: Large U.S. accounting and advisory firm serving mid-market and public companies with PCAOB-registered audits, tax, and consulting; comparable in mid-market focus and industry specializations (manufacturing, construction, nonprofit).
• Forvis (formerly FORVIS/BKD + Dixon Hughes Goodman): Top-10 U.S. CPA firm formed from the merger of FORVIS and Dixon Hughes Goodman; provides PCAOB-registered audit, tax, and advisory to mid-market and public companies with industry specialization overlapping Fruci's manufacturing, nonprofit, and construction verticals.

Broad incumbents

• BDO USA: Top-5 global accounting network with significant mid-market practice; offers PCAOB-registered audit, tax, and advisory across the same industries Fruci serves, but at much larger scale and broader geographic reach.
• Deloitte (US): Big 4 firm with PCAOB-registered audit, tax, consulting, and risk advisory practices spanning all of Fruci's verticals; competes for the same SEC-registered and pre-IPO public-company engagements at the top end of the market.
• Crowe LLP: Top-10 U.S. accounting and advisory firm providing PCAOB-registered audit, tax, SOC reporting, and consulting to mid-market and SEC-registered companies; comparable service mix with broader national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FruciAssociates
• LinkedInlinkedin.com/company/fruci-&-associates-ps

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruci & Associates