Generation Capital
Generation Capital Management is a fee-only, independent Registered Investment Advisor founded in 2003 in Rochester, NY, providing fiduciary investment management, financial planning, and retirement plan advisory services to individuals, families, and institutional clients across multiple U.S. states.
- Company typePrivate
- Founded2003
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Generation Capital does
Generation Capital Management, LLC (GCM) is an independent, fee-only Registered Investment Advisor founded in 2003 by Scott Nasca, CFA and headquartered in Pittsford, New York, with operations serving clients in the Rochester, NY metropolitan area and across multiple U.S. states. The firm provides fiduciary investment management, comprehensive financial planning, and retirement plan advisory services to individuals, families, trusts, and estates, as well as institutional clients including municipalities, corporations, nonprofits, foundations, and tax-exempt organizations. Its service portfolio spans in-house separately managed accounts, ESG portfolio options, 403(b) management through Aspire Financial Services, peripheral asset allocation guidance for employer-sponsored plans (401(k), 403(b), 457, HSAs) without requiring asset transfer, and ERISA Section 3(38) and 3(21) fiduciary services for retirement plan sponsors.
The firm's underlying technology stack is built on third-party partnerships rather than proprietary systems: Charles Schwab serves as qualified custodian for client assets, eMoney provides the financial planning and account aggregation platform, and Aspire Financial Services acts as custodial provider for select 403(b) plans over which GCM exercises discretionary investment authority. Portfolio construction follows a three-element approach (diversified core, opportunistic value, and go-anywhere global publicly-traded investments) overseen by President Scott Nasca, CFA. The team is small (1-10 employees, approximately five named staff) and includes a CFA charterholder, a CFP professional, and a Chief Compliance Officer.
GCM's business model is fee-only with no commissions, charging either a percentage of assets under management or a flat transparent fee, with comprehensive financial planning bundled at no additional charge for managed-account clients. Distribution is direct-to-client via the firm website and appointment scheduling, supplemented by content marketing (blog, video library, quarterly newsletters, social media) and the Aspire channel partnership for 403(b) reach. The firm is privately held with no external institutional ownership or funding rounds disclosed.
Generation Capital firmographics
Firmographics- Name
- Generation Capital
- Legal name
- Generation Capital Management, LLC
- Website
- https://gencapmgmt.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Generation Capital Management is a fee-only, independent Registered Investment Advisor founded in 2003 in Rochester, NY, providing fiduciary investment management, financial planning, and retirement plan advisory services to individuals, families, and institutional clients across multiple U.S. states.
- Ownership category
- akta.pro rank
Where Generation Capital is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Generation Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Under Management (AUM) Fees: Fee-only compensation model charging percentage of assets under management. No commissions charged. This eliminates conflict of interest and aligns advisor incentives with client outcomes.
- Flat Transparent Fee: Flat, transparent fee for service as alternative to percentage of assets. Provides predictability for clients regardless of portfolio size.
- Financial Planning Services: Comprehensive financial planning services included at no additional charge for clients with investment accounts managed by GCM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-only advisory with no commissions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Generation Capital product offering
Product offeringCore offering
Generation Capital Management is a fee-only, fiduciary Registered Investment Advisor offering investment management, comprehensive financial planning, and retirement plan advisory services. The firm manages in-house separately managed accounts, provides fiduciary consulting under ERISA Sections 3(38) and 3(21), manages select 403(b) plans through Aspire Financial Services, and offers peripheral account management for employer-sponsored retirement accounts without requiring custody transfer.
Product overview
Generation Capital Management operates as a fee-only, fiduciary Registered Investment Advisor offering a unified platform of wealth management services. The core offering combines investment management (in-house separately managed accounts, 403(b) advisory through Aspire, and peripheral account management) with comprehensive financial planning provided at no additional charge to managed clients. The firm serves both individual/family clients and institutional entities (municipalities, corporations, nonprofits, trusts) through Retirement Plan Advisory Services, Fiduciary Consulting (ERISA 3(38) and 3(21) services), and ESG investment options. Educational content—including Quarterly Newsletters, Free Guides, the GCM Blog, and Video Library (Market Mashup, John's Top Tips, GCM Live Series)—supports client financial literacy.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Services Fiduciary investment management services including in-house separately managed accounts, 403(b) advisory through Aspire Financial, and peripheral account management for 401(k)s, HSAs, and other employer-sponsored plans. Designed for individuals, families, and institutional entities seeking discretionary and non-discretionary portfolio oversight.
- Financial Planning Comprehensive financial planning services covering budgeting, retirement, estate, tax, and insurance planning. Offered at no additional charge to clients with investment accounts managed by GCM.
- Retirement Plan Advisory Services Fiduciary management for employer-sponsored retirement plans, including plan design, fiduciary oversight, and ongoing management for employers; and guidance through accumulation, preservation, and drawdown phases for individual participants. Covers 401(k), 403(b), 457, and SIMPLE plans.
- ERISA Section 3(38) Fiduciary Services Full fiduciary responsibility for the selection, monitoring, and replacement of retirement plan investment options, shifting liability from plan trustees to GCM as investment manager.
- ERISA Section 3(21) Fiduciary Services Fiduciary advice on investment selection for retirement plans, where the administrative burden remains with the plan trustee but investment recommendations are made by GCM.
- Institutional Investment Management Investment management services for foundations, municipalities, corporations, trusts, and nonprofit organizations, including retirement plan management, fiduciary guidance, and cash management solutions.
- Fiduciary Consulting Assessment of retirement plans to evaluate investment approach, fiduciary liability protection, and cost efficiency, with alternatives provided if the current plan fails criteria.
- ESG Investment Portfolio Environmental, Social, and Governance investment portfolio option built using exchange-traded funds, available to clients who prefer sustainable and equitable business practices.
- Cash Management Services Cash management solutions for organizations to help meet short- and long-term goals alongside investment management.
- 403(b) Management through Aspire Direct management of select 403(b) plans through the Aspire Financial Services platform, with GCM acting as advisor of record and providing discretionary asset allocation guidance.
- Peripheral Account Management Investment guidance for employer-sponsored retirement accounts (401(k), 403(b), 457, TSP) and HSAs without requiring assets to be transferred to GCM custody.
Quantifiable outcome
- Over 28,500 votes cast in Rochester Business Journal 2022 Reader Rankings
- +1 more outcomes
Companies that use Generation Capital
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Generation Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Generation Capital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Charles SchwabcoreCharles Schwab serves as the trusted custodial partner for client investment accounts. GCM directs clients to Schwab's platform for account access and management. This partnership provides institutional-grade account infrastructure while GCM handles investment management.
- eMoneycoreeMoney provides financial planning software platform for GCM clients. The partnership enables GCM to offer comprehensive financial planning tools and account aggregation for clients.
- Aspire Financial ServicescoreGCM works with Aspire Financial Services as a nationally recognized service provider for 403(b) plan management. Aspire serves as the custodial account provider while GCM has discretion as investment advisor, monitoring and managing investments across GCM's risk-based models.
- United Way of Greater Rochester and the Finger LakesminorCommunity partnership for coat drive initiative. GCM collected coats and made $25 donation per coat to United Way up to $1,000 during November-December 2024 campaign to support Community Schools for students and families in need.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Generation Capital competitors and assessment
Company assessmentBroad incumbents
- Bessemer Trust: Private wealth and investment management firm serving ultra-high-net-worth families with trust and estate services. Comparable to GCM's institutional and trust/estate offerings but serving materially larger client balances.
- Focus Financial Partners: Partner-owned network of independent RIAs providing fiduciary wealth management. Represents the consolidation pathway available to a successful small RIA like GCM and a competitive threat via its affiliated firms.
- Vanguard Personal Advisor Services: Vanguard's hybrid robo-plus-human advisory offering at low fees. Represents the scale-driven fee compression threat to small independent RIAs serving mass-affluent households.
- Creative Planning: Large national fee-only RIA providing comprehensive financial planning and retirement plan advisory to households and institutions. Comparable fiduciary model, bundled financial planning, and retirement plan focus to GCM, but at substantially greater scale.
- Edelman Financial Engines: Largest independent RIA in the U.S., combining robo and human advisory across retirement plans and personal wealth. Comparable to GCM as a fee-only fiduciary offering investment management plus retirement plan services at scale.
- Mariner Wealth Advisors: National RIA consolidator offering fiduciary investment management, retirement plan services, and estate planning to ultra-high-net-worth and institutional clients. Direct overlap with GCM's institutional investment management and fiduciary consulting offerings.
Direct peers
- Modera Wealth Management: Fee-only RIA providing financial planning and investment management to households and retirement plan sponsors. Direct comparable to GCM on fiduciary model, retirement plan services, and mid-size firm positioning.
- Parsec Financial Wealth Management: Independently owned fee-only RIA of similar size offering investment management and financial planning to individuals and institutions. Closely matches GCM's fiduciary-only, no-commission model with comparable service breadth.
Emerging players
- Facet Wealth: Digital-first fee-only RIA providing flat-fee financial planning and investment management remotely. Competes with GCM on the comprehensive financial planning bundled offering but at a national, tech-enabled delivery model rather than local advisory.
Others
- Schwab Intelligent Portfolios Premium: Schwab's premium advisory service combines automated portfolios with CFP access. Notably also GCM's qualified custodian, making it both a partner and a competitive reference point on price for similar mass-affluent clients.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generation Capital social profiles
Digital presenceGeneration Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation Capital leadership team
Management profileNumber of profiles
Profiles5 records
Generation Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation Capital
What does Generation Capital do?
Generation Capital Management is a fee-only, fiduciary Registered Investment Advisor offering investment management, comprehensive financial planning, and retirement plan advisory services. The firm manages in-house separately managed accounts, provides fiduciary consulting under ERISA Sections 3(38) and 3(21), manages select 403(b) plans through Aspire Financial Services, and offers peripheral account management for employer-sponsored retirement accounts without requiring custody transfer.
Is Generation Capital a public or private company?
Generation Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Generation Capital founded?
Generation Capital was founded in 2003. It employs 1 to 10 people.
Where is Generation Capital based?
Generation Capital is headquartered in Rochester, United States, in the North America region.
How does Generation Capital make money?
Three revenue lines are on record. Asset Under Management (AUM) Fees are the primary driver. The others are flat Transparent Fee and financial Planning Services.
Who are Generation Capital's main competitors?
Broad incumbents on record are Bessemer Trust, Focus Financial Partners, Vanguard Personal Advisor Services, Creative Planning, Edelman Financial Engines and Mariner Wealth Advisors. Direct peers are Modera Wealth Management and Parsec Financial Wealth Management. Facet Wealth is listed as an emerging player. Schwab Intelligent Portfolios Premium is listed as an others.
Does Generation Capital have an API?
No public API is recorded for Generation Capital.