Whooshkaa
Whooshkaa is an Australian podcast SaaS platform, founded in 2015 and based in Surry Hills, that enables creators and marketers to create, host, share, analyze and monetize podcast content.
- Company typePrivate
- Founded2015
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Whooshkaa does
Whooshkaa is an Australian for-profit SaaS company headquartered in Surry Hills that operates a podcast platform serving creators and marketers. Per its firmographic description, the platform enables users to create, host, share, analyze and monetize podcasts, placing it in the podcast hosting and monetization category alongside international peers. The company was founded in 2015 and operates with a headcount of 11–50 employees, indicating SMB scale. Its website is whooshkaa.com.
Public corporate information is sparse. The only documented funding event is a 2019 round attributed to Jelix Ventures, with no disclosed amount or valuation, and no subsequent capital raises are recorded in the provided sources. There is no disclosed pricing model, customer roster, revenue figure, or technology stack detail in the Whooshkaa-specific input. Notably, the source data also contains a substantial data block describing 'Megaphone by Spotify,' an enterprise podcast platform owned by Spotify AB; the source itself explicitly notes that 'no ownership data whatsoever is available in the sources for Whooshkaa specifically,' and the customer logos, product features, and partnership language in that block pertain to Megaphone rather than Whooshkaa. This analysis therefore relies solely on Whooshkaa's firmographic record and the Jelix Ventures funding reference.
Whooshkaa firmographics
Firmographics- Name
- Whooshkaa
- Legal name
- Megaphone
- Website
- https://whooshkaa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whooshkaa is an Australian podcast SaaS platform, founded in 2015 and based in Surry Hills, that enables creators and marketers to create, host, share, analyze and monetize podcast content.
- Ownership category
- akta.pro rank
Whooshkaa industry classification
Industry- Product category
- Podcast Hosting & Monetization Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)
- akta.pro secondary industries
- Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG), Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
Keywords
Where Whooshkaa is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Whooshkaa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Whooshkaa product offering
Product offeringCore offering
Whooshkaa operates a podcasting platform that enables creators and marketers to create, host, share, analyze and monetize podcast content. The platform supports publishing to listening apps, growing audiences via distribution and embedded players, and generating revenue from content. It is positioned as an end-to-end workflow tool for the podcast lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Whooshkaa Podcast Platform An end-to-end podcasting platform that enables creators and marketers to create, host, distribute, analyze and monetize podcast content, with reach into podcast apps and embeddable off-platform players.
Companies that use Whooshkaa
Customer profileIdeal customer profiles1 record
Whooshkaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whooshkaa partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Whooshkaa competitors and assessment
Company assessmentDirect peers
- Buzzsprout: Consumer/SMB-focused podcast hosting platform with distribution, analytics and monetization features. Direct competitor to Whooshkaa in the independent creator tier.
- Libsyn: One of the longest-standing podcast hosting platforms, offering distribution, analytics and monetization tools. Comparable to Whooshkaa as a hosting-first platform serving independent and professional creators.
- Transistor.fm: Podcast hosting platform targeting businesses and professional creators, offering distribution, analytics and private podcasting. Closely comparable to Whooshkaa's professional creator positioning.
- Acast: Global podcast hosting, monetization and analytics platform with strong open marketplace and programmatic ad capabilities. Competes head-to-head with Whooshkaa on creator hosting and ad-funded monetization.
- Podbean: Podcast hosting and monetization platform with a live audio offering and ad marketplace. Competes with Whooshkaa for creator hosting subscriptions and monetization services.
- ART19: Podcast hosting, monetization and analytics platform serving enterprise publishers. Acquired by Amazon and closely comparable to Whooshkaa's enterprise/creator hosting proposition.
- Megaphone (by Spotify): Enterprise podcast hosting and monetization platform owned by Spotify, offering publishing, dynamic ad insertion and analytics. Direct competitor to Whooshkaa in the podcast hosting/distribution/monetization stack.
Broad incumbents
- Triton Digital: Enterprise audio and podcast technology provider offering programmatic ad serving, measurement and hosting tools (Omny Studio). Comparable to Whooshkaa in podcast hosting and analytics at the broadcaster/enterprise tier.
- Spotify for Podcasters (formerly Anchor): Spotify's flagship creator-facing podcast hosting and monetization product, free to use and bundled with Spotify's distribution. Competes with Whooshkaa for creators but operates as part of a much larger audio streaming platform.
Emerging players
- Castbox: Podcast hosting and listening platform with an integrated ad marketplace and global creator base. Comparable to Whooshkaa on hosting and monetization, with a stronger consumer listening app overlay.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key highlights4 records
Customer concentration
Whooshkaa social profiles
Digital presenceWhooshkaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whooshkaa leadership team
Management profileNumber of profiles
Whooshkaa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whooshkaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whooshkaa
What does Whooshkaa do?
Whooshkaa operates a podcasting platform that enables creators and marketers to create, host, share, analyze and monetize podcast content. The platform supports publishing to listening apps, growing audiences via distribution and embedded players, and generating revenue from content. It is positioned as an end-to-end workflow tool for the podcast lifecycle.
Is Whooshkaa a public or private company?
Whooshkaa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whooshkaa founded?
Whooshkaa was founded in 2015. It employs 11 to 50 people.
Where is Whooshkaa based?
Whooshkaa is headquartered in Surry Hills, Australia, in the Oceania region.
Who are Whooshkaa's main competitors?
Direct peers on record are Buzzsprout, Libsyn, Transistor.fm, Acast, Podbean, ART19 and Megaphone (by Spotify). Broad incumbents are Triton Digital and Spotify for Podcasters (formerly Anchor). Castbox is listed as an emerging player.
Does Whooshkaa have an API?
No public API is recorded for Whooshkaa.
What industry is Whooshkaa in?
Whooshkaa's product category is Podcast Hosting & Monetization Software. Its primary akta.pro industry code is MPACADAA, Podcast Hosting Platforms (RSS, Analytics, Distribution), with a secondary code of MPAIADAG, Creator Tools & Monetization Platforms (Podcasts/Audio). Its NAICS code is 516210 and its SIC code is 7372.