Golden Star Trading

What Golden Star Trading does

Golden Star Trading, Inc. is a privately held, family-owned, woman-owned, minority-owned consumer packaged goods company founded in 1985 and headquartered in Torrance, California. The company sources and distributes a portfolio of more than 17 stock-keeping units spanning rice varieties (Jasmine from Thailand, Basmati from India, Calrose from the USA, Long Grain, and the Enjoy sub-brand), canned fruits and vegetables (Mandarin Oranges, Pineapple, Tropical Mixed Fruit, Peach Halves, Bamboo Shoots, Water Chestnuts, Baby Corn), Asian noodles (Maifun, Saifun, Pad Thai), Coconut Milk, and six microwaveable Rice Bowl varieties ready in under 80 seconds. Manufacturing is outsourced to factories audited and certified by HACCP, ISO, BRC, SGS, and GMP, allowing the company to operate with a 1-10 employee lean organization while maintaining multi-category shelf presence.

The company's primary customers are families and home cooks in the United States who value quality ingredients at reasonable prices, supplemented by health-conscious retail grocery consumers seeking authentic international rice varieties and 100% natural canned products. Golden Star earns revenue through one-time sales of packaged food products to US retail grocery channels; pricing is not publicly disclosed, and the company supports demand generation through a consumer-facing website with recipes and blog content, organic social media on Instagram and Facebook, and event-driven GTM motions such as its 2025 booth at Natural Products Expo West.

The company is identified as owned by LT Foods Ltd., an Indian-origin global FMCG company with operations across 80+ countries that also owns Royal, the #1 Authentic Basmati rice brand in the United States; both brands are members of the Sustainable Rice Platform. This parent relationship, combined with multi-decade brand equity in the #1 Authentic Jasmine rice position, provides distribution and sourcing scale that materially exceeds the apparent size of the Torrance-based operating entity, though specific consolidated financial figures are not publicly disclosed.

Name

Golden Star Trading

Legal name

Golden Star Trading, Inc.

Website

https://goldenstartrading.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden Star Trading is a family-owned US CPG company founded in 1985 that sells jasmine, basmati, calrose, and long grain rice, canned fruits and vegetables, noodles, coconut milk, and microwaveable rice bowls through US retail grocery channels targeting families and home cooks.

Ownership category

akta.pro rank

Product category

Packaged Rice and Canned Foods

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Packaged rice products
• Jasmine rice brands
• Canned fruits and vegetables
• Asian noodles wholesale
• Coconut milk products

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Consumer Packaged Goods Sales: Golden Star Trading generates revenue through the sale of packaged food products including rice (Jasmine, Basmati, Calrose, Long Grain), canned fruits (Mandarin Oranges, Pineapple, Peaches, Tropical Mixed Fruit), vegetables (Bamboo Shoots, Water Chestnuts, Baby Corn), noodles (Maifun, Saifun, Pad Thai), Coconut Milk, and specialty items. Products are sold through retail channels to consumers and families seeking quality ingredients at reasonable prices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Golden Star Trading sells consumer packaged food staples under its own brand, centered on multiple rice varieties (Jasmine from Thailand, Basmati from India aged 18+ months, USA-grown Calrose, Long Grain) plus microwaveable Rice Bowls in six flavors. The canned line includes Mandarin Oranges, Pineapple, Tropical Mixed Fruit, and Peach Halves; canned vegetables include Bamboo Shoots, Water Chestnuts, and Baby Corn; Asian noodles include Maifun, Saifun, and Pad Thai; and Coconut Milk with two-ingredient formulation. Products are sold via U.S. retail grocery to families and home cooks seeking quality and value.

Product overview

Golden Star Trading is a family-owned food products company offering a diverse portfolio of rice products and canned goods. The product line centers on multiple rice varieties (Jasmine, Calrose, Long Grain, Basmati, and the Enjoy Brand sub-line), complemented by microwaveable Rice Bowls in six varieties. The canned products portfolio includes Mandarin Oranges, Pineapple, Tropical Mixed Fruit, Peach Halves, Coconut Milk, Bamboo Shoots, Water Chestnuts, and Baby Corn. The company also offers Asian noodles including Maifun, Saifun, and Pad Thai varieties. Products are positioned around quality, value, and wholesome ingredients, with emphasis on sustainable and socially responsible sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• Enjoy Brand: Enjoy Rice is an alternative long grain, fragrant rice marketed as a sub-brand under Golden Star.

Products and services

• Golden Star Jasmine Rice Naturally fragrant, long-grain jasmine rice grown in Thailand, known for its slightly sweet taste and soft texture, packed fresh at harvest season every year for retail grocery consumers and families.
• Golden Star Rice Bowls Microwaveable rice bowls available in six varieties (Organic White, Organic Brown, Organic Red and White, Multigrain Rice Medley with Garlic Flavor, Hot and Spicy, and Veggie Rice with Chicken Flavor), ready to eat in less than 80 seconds, for convenience-seeking consumers and families.
• Golden Star Calrose Rice Medium-grain rice grown in the USA with a slightly sticky texture suited for sushi, sold to retail consumers and home cooks.
• Golden Star Long Grain Rice Long, slender-grain rice that separates well with a fluffy texture, suited for risotto and paella, sold to retail consumers.
• Golden Star Basmati Rice Extra-long-grain rice originating from India, aged for over 18 months to produce a fragrant rice suited for curries or standalone consumption, sold to retail consumers.
• Golden Star Mandarin Oranges All-natural mandarin oranges packed fresh at harvest season in easy-open cans or easy-peel cups, sold to retail consumers as a standalone snack or addition to yogurt, desserts, and salads.
• Golden Star Pineapple Canned pineapple grown in Thailand and packed fresh at harvest season, sold to retail consumers as a meal addition or standalone snack.
• Golden Star Tropical Mixed Fruit Canned mix of pineapple, yellow papaya, and red papaya marketed as a delicious and nutritious option for retail consumers.
• Golden Star Peach Halves Sliced peaches packed fresh at harvest season, suitable for salads, pies, or direct consumption, sold to retail consumers.
• Golden Star Maifun Noodles 100% natural thin rice noodles for use with meats, vegetables, and sauces, sold to retail consumers for home-cooked Asian dishes.
• Golden Star Saifun Noodles

Quantifiable outcome

• Products packed fresh at harvest season annually

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LT Foods Ltd.coreOthersGolden Star is owned by LT Foods Ltd., a leading Indian-origin global FMCG company with operations spanning over 80 countries. LT Foods also owns Royal, the #1 Authentic Basmati rice brand in the United States. Both brands are active members of the Sustainable Rice Platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roland Foods: Roland Foods is a broad-line specialty food importer distributing rice, canned fruits, noodles, coconut milk, and other international ingredients to U.S. retail and foodservice. It overlaps with Golden Star across multiple product lines and is a benchmark for international/ethnic CPG distribution at scale.
• Trader Joe's (private label rice & canned Asian): Trader Joe's operates an extensive private label program in rice (including Jasmine and Basmati) and canned Asian products, capturing price-sensitive shoppers in the same mainstream channels where Golden Star competes. It is the most disruptive private-label competitive force in Golden Star's category set.

Direct peers

• Lundberg Family Farms: Lundberg is a leading U.S. specialty rice brand focused on organic, sustainably-grown rice varieties. It overlaps with Golden Star in mainstream natural/grocery channels and competes in the organic and sustainably-sourced rice positioning that Golden Star also emphasizes.
• Dynasty (JFC International): Dynasty is a major brand of Asian canned and packaged goods including bamboo shoots, water chestnuts, and Asian noodles — categories where Golden Star directly competes. It is a strong comparable for shelf positioning, retail placement, and category management in Asian pantry.
• Mahatma Rice (Riviana Foods): Mahatma is a heritage U.S. rice brand (since 1933) covering Jasmine, Basmati, and long grain varieties, distributed through mainstream grocery. It competes head-to-head with Golden Star in the Jasmine rice segment and represents a benchmark for share and distribution in U.S. packaged rice.
• Royal (LT Foods): Royal is the #1 Authentic Basmati rice brand in the U.S. and a sister brand of Golden Star under LT Foods. It is the most direct comparable: same parent, same U.S. mainstream rice category, same family-owned heritage, and similar sustainability positioning through the Sustainable Rice Platform.
• Success Rice (Riviana Foods): Success is a major U.S. boil-in-bag rice brand with broad mainstream grocery distribution. It competes in the convenience rice segment alongside Golden Star's Rice Bowls and represents a key adjacency for shelf share in rice-based meal solutions.
• Botan (Calrose Rice / Mars): Botan is a leading Calrose (medium grain) rice brand in the U.S., particularly strong in Asian-American grocery and sushi rice applications. It competes directly with Golden Star's Calrose line and is backed by the substantial distribution muscle of Mars, Inc.
• Nishiki Rice (Kikkoman / JFC): Nishiki is a premium Japanese-style medium grain rice widely distributed in U.S. supermarkets, with strong positioning in Asian cuisine applications. It competes with Golden Star's Calrose and Jasmine SKUs in Asian households and mainstream retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GoldenStarFoods
• Instagraminstagram.com/goldenstartrading
• Xx.com/GoldenStarFoods
• LinkedInlinkedin.com/company/golden-star-trading-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Star Trading