What STOBAG does

STOBAG AG is a privately held, third-generation Swiss family-owned manufacturer of premium sun and weather protection systems, headquartered in Muri, Switzerland and operating since 1964 with over 700 employees. The company designs and produces a portfolio of custom-made outdoor shading products that includes louvred roof pergolas (BAVONA HARD-TOP), pergola and cassette awnings (PERGOLINO, VIVO TRILLIANT, TENDABOX, CASABOX, SELECT), vertical awnings (SURAVA, VENTOSOL), conservatory shading (TARGA, AIROMATIC) and glass roofs. Differentiated technical features include patent-pending TRILLIANT telescopic arms with back-impulse fabric tensioning, ZIP wind-stable guide systems, the Stoblock automatic fabric-locking mechanism, a 160° bioclimatic adjustable louvred roof with concealed rainwater drainage, and optional tunable-white LED lighting. All products are designed in Switzerland and are custom-manufactured from over 380 European high-tech textile fabrics; motorised variants integrate with the Somfy smart-home ecosystem for app-based control.

The business operates an exclusive go-to-market model: STOBAG does not sell directly online and instead generates revenue exclusively through a global network of certified specialist dealers who provide in-home consultation, site measurement, custom quote preparation, professional installation, and after-sales service (including fabric replacement and maintenance). Pricing is quote-based per project rather than list-based, reflecting the bespoke nature of each installation. End-customer segments are predominantly residential homeowners seeking outdoor-living extension, complemented by a B2B channel serving landscape architects and planners on construction and renovation projects, with the dealer network itself acting as a third customer segment supplied through the STOBAG PartnerNet B2B portal, which provides CAD data, technical documentation and marketing materials.

Internationally, STOBAG distributes from Switzerland (HQ and state-of-the-art production facility), a North American regional headquarters and showroom in Burlington, Ontario operating under a 'Canadian Made, Swiss Designed' positioning that covers the USA and Canada, and an operational presence in Sülysáp, Hungary. Legal entities include STOBAG AG in Switzerland and wholly-owned STOBAG North America Corporation in Ontario. Revenue is not publicly disclosed; sourcing is Europe-centric for materials, and the product mix spans balcony, patio, window, garden and conservatory shading categories within a global awnings market projected to grow at roughly 6% CAGR through 2034.

Name

STOBAG

Legal name

STOBAG AG

Website

https://stobag.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

STOBAG is a Swiss family-owned manufacturer (founded 1964) of premium custom-made sun and weather protection systems—including awnings, louvred roof pergolas, vertical shading, and conservatory shading—sold exclusively through a global network of certified specialist dealers serving residential homeowners, landscape architects, and commercial outdoor-living projects.

Ownership category

akta.pro rank

Product category

Sun and Weather Protection Systems (Outdoor Shading)

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Miscellaneous Furniture & Fixtures (2590), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Sun protection systems
• Outdoor awnings
• Pergola systems
• Vertical shading solutions
• Weather protection products

Headquarters

HQ city

Muri

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sun and Weather Protection Products: STOBAG generates revenue through the sale of custom-made sun protection and weather protection solutions including awnings, pergolas, vertical shading, conservatory shading, and glass roofs. Products are sold exclusively through specialist dealer partners who handle installation. Each product is tailor-made to individual customer specifications for residential and commercial outdoor living applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

STOBAG designs and manufactures custom-made sun and weather protection solutions including awnings, bioclimatic louvred roof pergolas, vertical shading systems, conservatory shading, and glass roofs for balconies, terraces, patios, gardens, and facades. All products are tailor-made to individual customer specifications using European high-tech textiles, distributed exclusively through a global network of certified specialist dealers who provide on-site consultation, measurement, professional installation, and after-sales service.

Product overview

STOBAG is a Swiss family-owned company (founded 1964) that designs and manufactures high-quality sun and weather protection solutions. The product portfolio centers on outdoor shading systems including louvered roof pergolas (BAVONA HARD-TOP), pergola awnings (PERGOLINO), modular cassette and open awnings (VIVO TRILLIANT, TENDABOX, CASABOX, SELECT), vertical shading systems (SURAVA, VENTOSOL), conservatory shading (TARGA, AIROMATIC), and glass roofs. Products are designed in Switzerland with manufacturing in Switzerland, Europe, and North America. The company operates through a network of specialist dealer partners and serves residential customers seeking customizable outdoor living solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BAVONA HARD-TOP Bioclimatic pergola with an adjustable-angle aluminium louvred roof (slats tilt up to 160°) that provides protection against sun and rain, controls light and shade, and supports motor drive plus optional LED lighting. Coupled systems can cover areas of 36+ m2. Designed for residential and light-commercial outdoor living spaces.
• PERGOLINO Sleek pergola awning with rain protection and Stoblock automatic fabric locking technology. Features sliding brackets for flexible mounting options and can provide shade coverage up to 19'8" (6m) projection. Designed for residential patios and terraces.
• VIVO TRILLIANT Modular awning featuring patent-pending TRILLIANT telescopic arms with back-impulse technology for consistent fabric tension at every extension point. Operates with only two arms for sizes up to 7 x 4 m; awning width selectable up to 18 meters. Modular design allows integration of additional features like lighting and smart home control. Includes an optional Lowerable Valance (Volant-Plus) with up to 160 cm drop for privacy and low-sun protection.
• TENDABOX Sturdy, versatile cassette awning for medium to large areas, available in round or square design. Extends up to 13 feet with an optional drop-down valance for privacy and glare protection. Designed for residential balconies and terraces.
• VENTOSOL Wind-stable vertical awning with ZIP guide system that provides maximum stability and prevents fabric flapping. Available in semi-circular or square box design to match different façade styles. Designed for residential and commercial window/façade shading.
• SURAVA Vertical Awning Line Vertical awning line combining functionality and aesthetics, available in four variants: VA1100 Light (without box), VA2100 Box (slim protective box), VA2300 Box (larger dimensions), and VA3100 Hide (integrated cover for recessed installation). All variants use the ZIP guide system for wind-stable, crease-free, lightproof operation. Designed for residential and commercial window and façade shading.
• TARGA Self-supporting exterior conservatory shading with extremely flexible mounting options. Designed for large and complex glass roofing without requiring wall mounting, with guide rails that can be repositioned inward up to 3'3". For sunrooms, glass roofs, and skylights.
• AIROMATIC Exterior sunshade ideal for sunrooms, glass roofs, and skylights ensuring optimal climate control. Features integrated gas pistons for perfect fabric tension and self-supporting box construction.

Quantifiable outcome

• Fabric lifespan of 10-15 years; frame lifespan of 25-30 years with proper care
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Somfy: French global leader in motors and smart-home controls for shading, which STOBAG uses for its smart-home integration. While not a direct awning competitor in the same way, Somfy is a broad incumbent whose motor and automation platform is supplied to STOBAG and competing shading brands, making it a key ecosystem participant.

Direct peers

• Markilux: Markilux is a German premium awning manufacturer with a comparable focus on design-led cassette, terrace, and pergola awnings. Like STOBAG, Markilux sells through specialist dealers and competes head-to-head in the European premium residential awning segment.
• Brustor: Belgian manufacturer of pergolas, awnings, and patio covers with a dealer network model. Comparable to STOBAG in bioclimatic pergola systems and European premium residential outdoor living focus.
• Gibus: Italian premium awning and pergola manufacturer competing with STOBAG in Mediterranean and broader European markets. Comparable product range across awnings, bioclimatic pergolas, and vertical shading sold through specialist dealers.
• Weinor: Weinor is a German manufacturer of awnings, patio roofs, and vertical shading systems sold through a specialist dealer network. Directly comparable to STOBAG in product mix (awnings, pergola roofs, vertical shading) and channel strategy.
• Warema: Germany-based Warema is one of Europe's largest manufacturers of sun shading systems, including awnings, pergolas, and external venetian blinds. Directly comparable to STOBAG in product categories (awnings, pergolas, vertical shading), target customer (residential and commercial), and channel model (specialist dealer network).
• KE Outdoor: KE Outdoor (formerly KE Protezioni Solari) is an Italian awning and outdoor shading manufacturer with comparable product portfolio including cassette awnings and pergola systems. Direct competitor in European residential premium shading.
• Renson: Belgian manufacturer Renson produces louvred pergolas (Camargue, Algarve), vertical shading, and outdoor living structures. Directly comparable to STOBAG's BAVONA bioclimatic pergola line and target market of premium European homeowners and architects.

Regional players

• Palmiye: Turkish manufacturer of awnings, pergolas, and bioclimatic systems primarily serving the Middle East, North Africa, and Mediterranean regions. Comparable product offering to STOBAG but with limited overlap in European and North American markets.
• Sunesta: US-based manufacturer of retractable awnings, pergolas, and screen rooms primarily serving the North American market. Comparable in product category to STOBAG but geographically focused on the US where STOBAG is still expanding its footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInch.linkedin.com/company/stobag-ag
• Facebookfacebook.com/profile.php?id=STOBAG
• Instagraminstagram.com/stobag
• Pinterestpinterest.com/stobag
• Xx.com/stobagbenelux

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STOBAG