Brady Insurance
Brady Insurance is a family-owned Irish insurance brokerage based in Carrick-on-Shannon, providing commercial and personal lines insurance intermediation to clients across Ireland, with approximately €21 million in managed gross written premiums and €4.3m in projected 2025 turnover.
- Company typePrivate
- Founded2005
- HeadquartersCarrick On Shannon, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brady Insurance does
Brady Insurance is a family-owned Irish insurance brokerage headquartered in Carrick-on-Shannon, County Leitrim, established in 1959 and regulated by the Central Bank of Ireland. The company operates as a traditional insurance intermediary, serving both commercial and personal lines clients across Ireland. Under managing director Jane Brady's approximately 20-year leadership, headcount has expanded from 7 to 41 employees, and the firm operates with an all-female management team. Its value proposition centers on local Irish ownership, personalized service, and comprehensive access to insurance products for Irish commercial and personal buyers.
The company generates revenue through commissions on insurance policies placed with carriers, with disclosed projected turnover of €4.3m for 2025 and a stated ambition to reach €5m by 2026. Brady Insurance manages approximately €21 million in gross written premiums, indicating meaningful brokerage scale relative to its commission revenue base. The firm employs a sales-led go-to-market motion with direct brokerage distribution targeting the Irish mid-market and personal insurance segments. Growth has been pursued through selective acquisitions, including the 2022 acquisition of Loftus Insurance, which continues to operate as a retained brand. No proprietary technology platform, AI capabilities, or differentiated digital channels are disclosed in the available data.
In 2021 the company sold a 51% stake to Coverys European Holdings, then exercised an option in 2024 to repurchase the stake, regaining full Irish family ownership and explicitly rejecting continued private equity involvement. This buyback marks a deliberate strategic positioning toward independent, family-controlled growth, supported by stated targets of reaching 50 employees and €5m in turnover by 2026. The combination of horizontal segmentation across Irish commercial and personal lines, M&A-driven inorganic growth, and family-controlled independence defines the company's current strategic posture and positions it as a likely consolidator within the fragmented Irish retail brokerage market.
Brady Insurance firmographics
Firmographics- Name
- Brady Insurance
- Legal name
- Brady Insurance
- Website
- https://bradyinsurance.ie
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brady Insurance is a family-owned Irish insurance brokerage based in Carrick-on-Shannon, providing commercial and personal lines insurance intermediation to clients across Ireland, with approximately €21 million in managed gross written premiums and €4.3m in projected 2025 turnover.
- Ownership category
- akta.pro rank
Brady Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industries
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)
Keywords
Where Brady Insurance is headquartered
LocationHeadquarters
- HQ city
- Carrick On Shannon
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Brady Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Services: Traditional insurance brokerage generating revenue through commissions on insurance policies placed with insurers. The company operates as an intermediary between insurance buyers and providers, earning commissions on new policy placements and renewals.
Go-to-market motion1 record
Distribution channels1 record
Brady Insurance product offering
Product offeringCore offering
Brady Insurance is a family-owned Irish insurance brokerage that operates as an intermediary between insurance buyers and providers, placing commercial and personal insurance policies with insurers and earning commissions on new placements and renewals. The firm provides risk assessment, policy placement, and claims handling across multiple insurance lines, regulated by the Central Bank of Ireland. It is headquartered in Carrick-on-Shannon, County Leitrim, and manages approximately €21 million in gross written premiums.
Product overview
Brady Insurance is a family-owned Irish insurance brokerage headquartered in Carrick-on-Shannon. As a traditional insurance brokerage, the company provides insurance intermediary services including risk assessment, policy placement, and claims handling across various insurance lines. The source data does not specify individual product names, product modules, or a detailed breakdown of the company's service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Brokerage
Companies that use Brady Insurance
Customer profileSegments1 record
Ideal customer profiles2 records
Brady Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brady Insurance partnerships and signals
Strategic signalScale indicators5 records
Expansion highlights3 records
Brady Insurance competitors and assessment
Company assessmentDirect peers
- O'Leary Insurances: Large Irish-owned insurance brokerage with a national footprint and broad personal/commercial lines. Comparable to Brady as a domestic Irish broker pursuing organic and acquisitive growth across both retail and commercial segments.
- Arachas: One of Ireland's largest independent insurance brokerages, headquartered in Dublin. Directly comparable to Brady as a domestic multi-line retail and commercial brokerage, operating at significantly larger scale but in the same addressable Irish market with a similar broker-of-record model.
- FBD Insurance: Irish-domiciled insurance group combining direct underwriting with brokerage distribution. Comparable to Brady across the personal and commercial lines it places in Ireland, though FBD also underwrites its own book of business.
- Murray Spelman Insurance Brokers: Independent Irish insurance brokerage operating across commercial and personal lines. Comparable to Brady as a domestic peer competing in the same Irish market with a similar traditional brokerage value proposition.
- Wright Insurance: Irish-owned insurance broker serving commercial and personal clients. Comparable to Brady as a domestic independent brokerage with a similar product mix and direct-sales distribution model.
- LHK Insurance: Irish-owned insurance broker providing commercial and personal lines to Irish clients. Comparable to Brady in being a domestic independent brokerage competing against both local peers and global broker brands in Ireland.
Broad incumbents
- Aon Ireland: Irish operations of global broker Aon. Competes directly with Brady for commercial insurance placements in Ireland, with substantially greater scale, analytics capabilities, and international carrier access.
- Gallagher Ireland: Irish arm of global broker Arthur J. Gallagher. Competes with Brady in the Irish commercial brokerage market with broader specialty practices, international carrier relationships, and risk management consulting capabilities that exceed Brady's standalone offering.
- Willis Towers Watson Ireland: Irish arm of global advisory broker WTW. Overlaps with Brady in commercial brokerage and risk advisory, though at substantially larger scale and with broader consulting and reinsurance capabilities.
- Marsh Ireland: Irish operations of Marsh McLennan, the world's largest insurance broker. Competes with Brady for mid-market and larger Irish corporate clients, offering significantly broader resources, specialty practices, and global program capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Brady Insurance social profiles
Digital presenceBrady Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brady Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Brady Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brady Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brady Insurance M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brady Insurance
What does Brady Insurance do?
Brady Insurance is a family-owned Irish insurance brokerage that operates as an intermediary between insurance buyers and providers, placing commercial and personal insurance policies with insurers and earning commissions on new placements and renewals. The firm provides risk assessment, policy placement, and claims handling across multiple insurance lines, regulated by the Central Bank of Ireland. It is headquartered in Carrick-on-Shannon, County Leitrim, and manages approximately €21 million in gross written premiums.
Is Brady Insurance a public or private company?
Brady Insurance is a private company. It is classified as family owned and is currently operating.
When was Brady Insurance founded?
Brady Insurance was founded in 2005. It employs 11 to 50 people.
Where is Brady Insurance based?
Brady Insurance is headquartered in Carrick On Shannon, Ireland, in the Europe region.
How does Brady Insurance make money?
One revenue line is on record: insurance Brokerage Services.
Who are Brady Insurance's main competitors?
Direct peers on record are O'Leary Insurances, Arachas, FBD Insurance, Murray Spelman Insurance Brokers, Wright Insurance and LHK Insurance. Broad incumbents are Aon Ireland, Gallagher Ireland, Willis Towers Watson Ireland and Marsh Ireland.
Does Brady Insurance have an API?
No public API is recorded for Brady Insurance.
What industry is Brady Insurance in?
Brady Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.