What LeForce Entertainment does

LeForce Entertainment is a Dallas-based private event entertainment company founded in 2011 by Glenn Roush, focused primarily on weddings and private events. Its core offering is a roster of 25+ professional DJs supported by an intensive 8-week training program and continuous monthly skill refinement; DJs serve dual roles as music curators and MCs. The company extends this core with a modular product portfolio including four photobooth formats (Glam, Halo, Party, and 360 booths), a lighting suite (uplighting, string lights, pinspots, custom monograms), and additional event enhancements such as cryo cannons, pixel tubes, and chandeliers. A sub-brand, LeForce Pro, addresses audio-visual solutions for events more broadly, led by partner Brian Prescott.

Name

LeForce Entertainment

Legal name

LeForce Event Group

Website

https://leforceentertainment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LeForce Entertainment is a Dallas-based wedding and private event entertainment company providing professional DJ services alongside photobooth rentals, lighting, and event enhancements, primarily serving couples and event hosts in Texas and the southern United States.

Ownership category

akta.pro rank

Product category

Wedding and Event Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Party Games, Activities & Interactive Entertainment (HSACACAJ), Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Wedding dj services
• Event entertainment
• Photobooth rentals
• Event lighting services
• Wedding production

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. DJ Services: Flat-rate DJ services for weddings and events including professional DJ, sound system, wireless microphone, and basic dance floor lighting for up to 6 hours
2. Event Enhancements: Additional event services including custom lighting, monograms, uplighting, pinspots, string lights, chandeliers, cryo cannons, pixel tubes, disco sticks, and interactive enhancements
3. Photobooth Rentals: Rental of Glam Booth, Party Booth, and 360 Booth with professional attendants for up to 6 hours of service
4. Lighting Services: Lighting solutions including uplighting, string lights, pinspots, and custom monograms to transform event spaces

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LeForce Entertainment provides professional DJ and MC services for weddings and private events, anchored by an intensively trained roster of 25+ DJs. The company complements its DJ core with photobooth rentals (Glam Booth, Halo Booth, Party Booth, 360 Booth), venue and decorative lighting services (uplighting, string lights, pinspots, custom monograms), and interactive event enhancements. Services are sold on a flat-rate, per-event basis primarily to wedding couples across the Dallas-Fort Worth metroplex and broader Texas region.

Product overview

LeForce Entertainment is a wedding and private event entertainment company offering a unified service portfolio centered on professional DJ talent complemented by modular add-on services. The core product is LeForce DJ, featuring extensively trained DJs who serve as both music curators and emcees. Surrounding this core, the company offers a suite of event enhancement services: photobooths (Glam Booth, Halo Booth, Party Booth, and 360 Booth) for guest engagement and memory capture; and lighting services (Uplighting, String Lights, Pinspots, and Custom Monograms) for venue ambiance enhancement. These products are sold as modular add-ons that clients can combine with their DJ package to create a comprehensive event experience.

Differentiator

Problem solved

Functional benefit

Brands

• LeForce Pro: Premier provider of audio-visual solutions for events of all kinds, developed by Glenn Roush.

Products and services

• LeForce DJ Services Professional DJ and MC services for weddings and private events featuring DJs who serve as both music curators and emcees. Includes the DJ's full sound system, wireless microphone, basic dance floor lighting, access to online planning forms, and a planning meeting with the selected DJ 4-6 weeks before the event, for up to 6 hours of coverage. Targeted at couples and event hosts seeking trained entertainment talent.
• Event Lighting Services Venue lighting services including uplighting with customizable colors to match event color schemes, decorative string lights for indoor and outdoor spaces, focused pinspot lighting to highlight elements like cakes and floral arrangements, and custom monograms projecting initials, names, or designs onto walls, dance floors, or ceilings. Sold as modular add-ons to enhance event ambiance.
• Glam Booth Photobooth Rental Premium photo booth featuring a DSLR camera that captures high-quality photos, Boomerangs, and GIFs with instant sharing via email, text, or AirDrop, including green screen capability. Provided with a professional attendant for up to 6 hours of service at events.
• Halo Booth Photobooth Rental Compact photo booth with lower resolution photos compared to the Glam Booth, featuring texting capabilities, green screen, and photo texting options. Provided with a professional attendant for up to 6 hours.
• Party Booth Photobooth Rental Open-air photo booth designed to sit beside the dance floor, capturing photos, GIFs, and Boomerangs with the party atmosphere as a backdrop. Provided with a professional attendant for up to 6 hours.
• 360 Booth Photobooth Rental Interactive 360-degree video capture photo booth with LED lighting and adjustable platform for group video capture at events. Provided with a professional attendant for up to 6 hours.
• Event Enhancements Additional entertainment and visual enhancement services for events including ceremony sound, chandeliers, cryo cannons, pixel tubes, and disco sticks. Sold as modular add-ons to elevate the energy and visual impact of weddings and private celebrations.
• LeForce Pro Audio-Visual Solutions Premier audio-visual solutions division of LeForce Entertainment offering AV production services for events of all kinds. Developed by founder Glenn Roush and led by partner Brian Prescott, it extends the company's capabilities beyond DJ services into broader event production work.

Quantifiable outcome

• One of the largest DJ talent providers in Texas and the southern United States
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WeddingWirecoreChannel Partner/ Reseller/ DistributorLeForce Entertainment is featured as a recommended wedding vendor on WeddingWire platform, displaying their multiple Couples' Choice Awards from 2015-2024 to prospective couples planning weddings
• The KnotcoreChannel Partner/ Reseller/ DistributorLeForce Entertainment is featured on The Knot marketplace as a Hall of Fame member and Best of Weddings recipient, leveraging these recognitions for lead generation from couples
• Carley Ann PhotographyminorGTM or Marketing PartnerPhotography partner credited on website content; photographers and videographers often refer clients to LeForce for entertainment services
• Jenna Marie CominorGTM or Marketing PartnerPhotography partner credited on website content; photographers and videographers often refer clients to LeForce for entertainment services

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scratch Weddings: Multi-city wedding DJ and event entertainment company operating in several large US metros. Directly comparable to LeForce as a professional wedding DJ talent provider with a similar service model, and offers a useful comparison point for market expansion.
• The Hook Club: Chicago-based wedding DJ and band entertainment company with a roster model and bundled event services. Compares to LeForce on operating model (curated talent roster) and premium-positioned wedding market focus.
• Generation Events: Wedding and event entertainment company combining DJs, MCs, lighting, and photo booths. Directly comparable to LeForce as a full-service event entertainment bundle for weddings and private events.
• Elan Event Studio: Boutique wedding event entertainment and coordination company serving the DFW market. Operates in the same Dallas geographic catchment as LeForce with overlapping wedding DJ, MC, and event enhancement offerings.
• Complete Weddings + Events: National wedding DJ, photo/booth, and event entertainment franchise operating in many US metros. Direct comparable to LeForce on service mix and target market, with a contrasting multi-city franchise operating model rather than a single-hub approach.
• EKS Entertainment: Multi-city event entertainment company providing DJs, lighting, photo booths, and event production across several US metros. Direct competitor to LeForce in product breadth and target customer profile.
• Beat Train Productions: Wedding DJ and lighting company operating in multiple US markets with a similar DJ-plus-lighting attachment strategy. Comparable to LeForce in product mix and target customer.
• BKS Entertainment: Wedding DJ and event entertainment company in the Texas market with a similar flat-rate, multi-DJ roster model. Closely comparable to LeForce on product, geography, and sales motion.
• 10 Music: Multi-city wedding DJ and live entertainment company with rosters across multiple US markets. Directly comparable to LeForce as a curated DJ talent provider for weddings with similar pricing and service design.

Broad incumbents

• Encore Event Technologies (formerly PSAV): Large national provider of audio-visual, event technology, and production services for hotels, conferences, and corporate events. Broad incumbent with overlapping AV/event-production capability, but focused on large-scale corporate/hospitality rather than weddings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leforce-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeForce Entertainment