J-GoodTech

Name

J-GoodTech

Legal name

Organization for Small & Medium Enterprises and Regional Innovation, JAPAN

Website

https://jgoodtech.smrj.go.jp

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

B2B Business Matching Platform

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• B2B business matching
• SME partner search
• Japan trade platform
• Corporate matchmaking service
• Cross-border partnership portal

Headquarters

HQ city

Toranomon

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Free Membership Platform: J-GoodTech is operated by Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ), a Japanese government organization. The platform is free for members to use for discovering business partners, promoting companies, exchanging information, and making business proposals. The service appears to be government-funded rather than commercially monetized.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

J-GoodTech is a free B2B business matching platform operated by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ). Registered companies (Japanese SMEs, overseas firms, major Japanese corporations, and support organizations) can discover new business partners, promote their company profile and capabilities, exchange information, and submit direct business proposals and meeting requests. The platform combines a core company search function with curated, industry-specific exhibition portals to facilitate cross-border partnerships, sourcing, joint ventures, and OEM/licensing arrangements.

Product overview

J-GoodTech is a B2B business matching platform operated by the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ). The platform operates as a unified portal with a core matching engine, company search functionality, and multiple specialized exhibition modules. The platform features 40,000+ registered companies across Japanese SMEs, overseas companies, major Japanese companies, and support organizations, facilitating approximately 12,000 online matches per year. The system integrates specialized exhibition sites including Japan Sourcing Square, J-GoodTech Expo Matching Portal, Startup Matching Square, Sustainability exhibitions, Aerospace & Innovative Industry, Healthcare & Medical, and Disaster Prevention & Smart Cities, each serving as a dedicated business matching channel for specific industry verticals and partnership types.

Differentiator

Problem solved

Functional benefit

Products and services

• J-GoodTech Platform Core free B2B business matching platform with a database of approximately 40,000 companies. Registered members can discover new business partners, promote their company, exchange information, and make business proposals; overseas companies must be recommended by an SMRJ-approved support organization.
• Japan Sourcing Square Special exhibition under J-GoodTech focused on discovering export-ready Japanese SMEs for international business matching.
• J-GoodTech Expo Matching Portal Featured exhibition portal showcasing leading companies in selected business categories, enabling users to discover potential partners, send direct inquiries, and request meetings.
• Startup Matching Square Exhibition platform connecting with innovative startup companies for potential partnerships and business opportunities.
• Sustainability and Ethical Consumption Exhibition (Consumer Goods) Special exhibition showcasing companies with sustainable and ethically-sourced consumer goods for business matching.
• Sustainability and Carbon Neutrality Exhibition (Industrial Goods) Exhibition platform featuring industrial companies focused on carbon neutrality and sustainable manufacturing practices.
• Aerospace and Innovative Industry Exhibition Special exhibition highlighting aerospace and advanced manufacturing companies for defense and industrial partnerships.
• Healthcare and Medical Exhibition Exhibition focused on medical device, healthcare technology, and pharmaceutical companies for business matching.
• Disaster Prevention and Smart Cities Exhibition Special exhibition showcasing companies offering disaster prevention technologies and smart city solutions.
• VOYAGE TO THE FUTURE Exhibition Exhibition platform featuring advanced technology companies and innovative solutions for future business partnerships.

Quantifiable outcome

• 40,000 companies registered on platform spanning diverse industries
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and regional.

• Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ)coreOthersSMRJ operates J-GoodTech as the primary B2B business matching platform under its SME SUPPORT JAPAN initiative. The organization provides the funding, governance, and institutional credibility for the platform.
• Hong Kong Trade Development Council (HKTDC)majorGTM or Marketing PartnerJoint international exhibition introducing Hong Kong companies to Japanese business partners. Features companies in consumer electronics, healthcare technology, AI, mobility devices, and biotech sectors.
• Business FrancemajorGTM or Marketing PartnerCollaboration showcasing selected French companies with excellent technologies on J-GoodTech platform. Includes companies in manufacturing, advanced materials, software, and industrial equipment sectors.
• Enterprise SingaporemajorGTM or Marketing PartnerInternational exhibition partnership connecting Singapore companies with Japanese business partners through the J-GoodTech platform.
• UK Department for Business & Trade (DBT)majorGTM or Marketing PartnerUK-Japan Defence Industry collaboration with DBT, METI, and SMRJ to introduce selected British and Japanese companies in defence and security sectors.
• Ministry of Economy, Trade and Industry (METI) JapanmajorGTM or Marketing PartnerGovernment ministry partnership for UK-Japan Defence Industry exhibition, collaborating with DBT and SMRJ.
• Shinkin BankregionalGTM or Marketing PartnerRegional exhibition partnership with Shinkin Bank (Japan's second-largest banking group by branch network) featuring member companies.
• Kyoto CityregionalGTM or Marketing PartnerRegional exhibition partnership showcasing companies from Kyoto City area on J-GoodTech platform.
• Overseas Support Organizations (Approved by SMRJ)coreChannel Partner/ Reseller/ Distributor1,200+ support organizations worldwide that are approved by SMRJ to recommend and support overseas companies in registering and using the J-GoodTech platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HKTDC (Hong Kong Trade Development Council): Government-backed trade promotion body that runs B2B matching platforms and international exhibitions, and is also a formal J-GoodTech international partner. Highly comparable in mission, structure (government operator), and product (online marketplace + curated exhibitions).
• JETRO (Japan External Trade Organization): Japan's national trade promotion agency, which like J-GoodTech helps Japanese SMEs find overseas business partners and provides curated international business matching. Both are government-backed Japan-anchored trade facilitation platforms with comparable missions and target user bases.
• Kompass: Global B2B directory and business matching platform with strong European presence, similar in functionality to J-GoodTech's company search and inquiry capabilities. Targets SME-to-SME and SME-to-enterprise business discovery.
• Europages: European B2B directory and sourcing platform with curated company profiles and inquiry-based matching. Operates a similar model to J-GoodTech's directory-plus-exhibition approach, though focused on European B2B trade.
• Business France: French national agency supporting international business development, partnering with J-GoodTech to showcase French companies. Same government-led international B2B matching model.
• Enterprise Singapore: Singapore government agency that helps local companies internationalize and runs international exhibition programs with J-GoodTech. Closely comparable as a government-operated international business matching service.

Broad incumbents

• Alibaba.com: The dominant global B2B marketplace connecting international buyers with suppliers, primarily in Asia. It competes for the same Japanese SME internationalization mindshare as J-GoodTech, but at vastly larger scale and with a commercial model.
• Global Sources: Hong Kong-based B2B sourcing platform focused on Asian manufacturers and export-ready suppliers, with online matching plus physical trade fairs. Overlaps with J-GoodTech's Japan Sourcing Square and Aerospace exhibition offerings.
• ThomasNet: North American B2B industrial sourcing platform and directory. Comparable as a B2B company-search and supplier-discovery tool, though focused on U.S. industrial buyers and suppliers.

Emerging players

• TradeKey: B2B marketplace connecting international buyers with suppliers, particularly in Asia and the Middle East. Comparable in product scope and SME-export focus, though smaller and less curated than J-GoodTech's government-backed model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J-GoodTech