WITN-7

Local Broadcast Televisionwitn.com

WITN-7 is a local broadcast television station in Greenville, North Carolina, serving 15 counties in Eastern North Carolina with news, weather, and sports. Owned by Gray Television (NYSE: GTN), it distributes via over-the-air broadcast, cable, four subchannels, the WITN+ Live streaming platform, and mobile apps.

Company typePrivate
Founded2002
HeadquartersGreenville, United States
Headcount101–250
GTM typeB2C
OfferingServices

What WITN-7 does

WITN-7 is a local broadcast television station headquartered at 275 E. Arlington Blvd. in Greenville, North Carolina, serving a 15-county region across Eastern North Carolina. Founded in 1995 and operating under its current corporate structure since at least 2002, the station is wholly owned by Gray Television, Inc. (NYSE: GTN), one of the largest U.S. television broadcasting companies headquartered in Atlanta, Georgia. WITN functions as the primary NBC affiliate for the Greenville/New Bern/Washington DMA, producing local newscasts, weather coverage under the "First Alert Weather" brand, ACC and ECU sports coverage, investigative journalism (First Alert Investigates), and community programming including the weekday ENC at Three show.

The station's technical footprint combines traditional over-the-air broadcast with a multi-channel digital distribution stack. In addition to its main channel, WITN broadcasts four subchannels — MeTV (7.3), Start TV (7.4), H&I (7.5), and Oxygen (7.7) — alongside the WITN+ Live streaming platform, the witn.com website, iOS and Android mobile applications, and a network of community webcams across the region. WITN also distributes Spanish-language content via Telemundo ENC. The station maintains NextGen TV (ATSC 3.0) capability and shares Gray Television's corporate CDN infrastructure (gray-witn-prod.gtv-cdn.com) for digital content delivery.

WITN's business model is the classic dual-revenue local broadcasting structure: advertising sales (both direct local and national through Gray's sales network) and recurring carriage/retransmission fees from cable and satellite providers that distribute the WITN signal and its subchannels, supplemented by digital advertising on witn.com, the mobile apps, and WITN+ Live. Content is offered free to over-the-air viewers, with no subscriber paywall. Customer-facing engagement is driven by community programming, contests, and the First Alert Weather brand positioning WITN as the primary safety-information source for severe weather across Eastern North Carolina.

WITN-7 firmographics

Firmographics

Name: WITN-7
Legal name: Gray Television, Inc.
Website: https://witn.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 101–250 employees
Short description: WITN-7 is a local broadcast television station in Greenville, North Carolina, serving 15 counties in Eastern North Carolina with news, weather, and sports. Owned by Gray Television (NYSE: GTN), it distributes via over-the-air broadcast, cable, four subchannels, the WITN+ Live streaming platform, and mobile apps.
Ownership category
akta.pro rank

Where WITN-7 is headquartered

Location

Headquarters

HQ city: Greenville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WITN-7 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

Advertising Revenue: WITN generates primary revenue through local and national advertising sales across its broadcast and digital platforms. The station sells advertising to local businesses and accepts national advertising through Gray Television's advertising network.
Broadcast/Carriage Fees: Revenue from cable and satellite providers for carriage of WITN's broadcast signal and subchannels (MeTV, Start TV, H&I, Oxygen).
Digital Content: Revenue generated from digital advertising on witn.com website, mobile applications, and streaming services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

WITN-7 product offering

Product offering

Core offering

WITN-7 is a local broadcast television station serving Eastern North Carolina across 15 counties (Beaufort, Bertie, Carteret, Craven, Duplin, Greene, Hyde, Jones, Lenoir, Martin, Onslow, Pamlico, Pitt, Tyrrell, and Washington). The station delivers local news, weather forecasting (First Alert Weather), sports coverage, investigative journalism, and community programming through over-the-air broadcast, cable/satellite carriage, WITN+ Live streaming, website, and mobile apps. WITN operates four subchannels (MeTV 7.3, Start TV 7.4, H&I 7.5, Oxygen 7.7) and is owned by Gray Television, Inc.

Product overview

WITN-7 is a local broadcast television station serving Eastern North Carolina, operated by Gray Television. The station's primary products include its flagship WITN News broadcast, the WITN+ live streaming service, and the ENC at Three afternoon program. Supporting products include First Alert Weather (with radar, forecasting, and hurricane tracking capabilities), WITN Sports coverage, a network of community webcams, and the WITN Video Gallery for on-demand content. WITN also broadcasts multiple digital sub-channels including MeTV (7.3), Start TV (7.4), H&I (7.5), and Oxygen (7.7). The station maintains mobile applications for iOS and Android, as well as specialized sections for Health news, investigative journalism (First Alert Investigates), and contest/giveaway programs. WITN is owned by Gray Television, a national broadcast company.

Differentiator

Problem solved

Functional benefit

Brands

WITN+: Live streaming service for WITN content
First Alert Weather
ENC At Three
WITN First At Four
MeTV WITN 7.3
Start TV WITN 7.4
H&I WITN 7.5
Oxygen WITN 7.7
Telemundo ENC

Products and services

WITN News
WITN+ Live

Companies that use WITN-7

Customer profile

Segments1 record

Ideal customer profiles1 record

WITN-7 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

WITN-7 partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gray TelevisioncoreOthersWITN is owned and operated by Gray Television, Inc., a major American television broadcasting company. Gray Television provides corporate resources, advertising sales support, technology infrastructure, and network affiliations. WITN is part of Gray's Local Media division serving the Greenville/New Bern/Washington DMA.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

WITN-7 competitors and assessment

Company assessment

Direct peers

WNCT-TV: CBS affiliate serving the same Greenville/New Bern/Washington DMA in Eastern North Carolina. Directly competes with WITN for local news viewers, sports coverage (ECU), and regional advertising dollars in the identical 15-county footprint.
WCTI-TV: ABC affiliate based in New Bern, NC serving the same Eastern North Carolina market. Competes head-to-head with WITN for local news, weather, and advertising in the overlapping DMA.
WYDO: FOX affiliate serving Eastern North Carolina including Greenville. Competes with WITN in the same DMA for local news, sports, and advertising revenue across the regional footprint.

Broad incumbents

Sinclair Broadcast Group: One of the largest U.S. local TV station operators with stations in similar mid-sized DMAs. Operates competing local stations in overlapping markets and serves as a comparable business model for regional broadcast TV advertising and carriage fee economics.
Nexstar Media Group: Largest U.S. owner of local TV stations, including affiliates in markets comparable to WITN's DMA. Comparable as a peer broadcaster driving national/local ad sales, carriage fee negotiations, and multi-station content strategies.
Tegna: Major U.S. local TV broadcaster with stations in mid-sized markets similar to WITN's. Comparable for broadcast/digital advertising mix, local news operations, and subchannel programming strategies.
Hearst Television: Operates local TV stations across the U.S. in markets comparable to Eastern NC. Comparable for NBC/ABC/CBS affiliation management, local news production, and digital streaming extensions.
Local News Live (Gray Television): Gray Television's national local news streaming network that aggregates WITN's content. Comparable as a digital extension of WITN's broadcast offering and as a same-parent industry vertical.

Emerging players

Telemundo ENC: Spanish-language local news property operated as a sub-brand of WITN for Eastern North Carolina. Comparable as an emerging multicultural local media offering expanding WITN's audience within the same DMA.

Regional players

WRAL-TV: NBC affiliate serving the Raleigh-Durham-Fayetteville DMA, the largest market in North Carolina. Operates as a regional peer with the same network affiliation and similar news/weather-centric programming model, though in a separate DMA from WITN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WITN-7 compliance and trust

Trust signal

Compliance3 records

WITN-7 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WITN-7 leadership team

Management profile

Number of profiles

Profiles3 records

WITN-7 subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

WITN-7 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WITN-7 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WITN-7

What does WITN-7 do?

Is WITN-7 a public or private company?

WITN-7 is a private company. It is classified as corporate owned and is currently operating.

When was WITN-7 founded?

WITN-7 was founded in 2002. It employs 101 to 250 people.

Where is WITN-7 based?

WITN-7 is headquartered in Greenville, United States, in the North America region.

How does WITN-7 make money?

Three revenue lines are on record. Advertising Revenue is the primary driver. The others are broadcast/Carriage Fees and digital Content.

Who are WITN-7's main competitors?

Direct peers on record are WNCT-TV, WCTI-TV and WYDO. Broad incumbents are Sinclair Broadcast Group, Nexstar Media Group, Tegna, Hearst Television and Local News Live (Gray Television). Telemundo ENC is listed as an emerging player. WRAL-TV is listed as a regional player.

Does WITN-7 have an API?

No public API is recorded for WITN-7.