CoreAxis
CoreAxis is a privately-held business performance consulting and custom training firm that delivers a proprietary cloud eLearning platform — authoring, LMS, VR, gamification, and AI coaching tools — alongside professional services and staff augmentation to enterprise and government customers across six verticals.
- Company typePrivate
- Founded2001
- HeadquartersSouthborough, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CoreAxis does
CoreAxis is a privately-held business performance consulting and custom training development firm founded in 2001 and headquartered in Southborough, Massachusetts, with 51–100 employees. The company's offering combines a proprietary, cloud-based eLearning technology stack with a professional services and staff augmentation practice. The technology stack spans authoring tools (Lectora, MicroBuilder), two learning management systems (CourseMill, Rockstar Learning Platform), immersive VR (CenarioVR), gamification platforms (The Training Arcade, Arcades), AI-powered video coaching (Rehearsal), and an Asset Library, all unified through the Learning Creation Studio and an AI Toolkit that layers AI authoring, coaching, and analytics across the portfolio.
The business operates a dual go-to-market combining enterprise consultative field sales with product-led self-serve free trials across most products, supplemented by a partner/reseller channel. Revenue is generated through a mix of software subscriptions (LMS and authoring), professional services for custom eLearning development and AI/learning strategy consulting, gamification and VR solutions, staff augmentation for instructional designers and AI enablement specialists, and off-the-shelf courseware partnerships with providers such as CyberCatch, OpenSesame, Traliant, and BizLibrary. Pricing is quote-based for enterprise deployments, with annual billing cadence.
Customers span six primary verticals — Life Sciences & Healthcare, Hospitality & QSR, Banking & Finance, Technology, Manufacturing, and Government — with a disclosed logo set including US Air Force, Johnson & Johnson, 3M, Intuit, Walmart, Amazon, Adobe, Pfizer, Mastercard, Comcast, Coca-Cola, General Motors, Procter & Gamble, and Wendy's. The company holds SOC 2 Type II certification on CenarioVR, The Training Arcade, and the Learning Creation Studio, and operates a wholly-owned India subsidiary in Chennai supporting offshore delivery and talent sourcing.
CoreAxis firmographics
Firmographics- Name
- CoreAxis
- Legal name
- ELB Learning
- Website
- https://coreaxis.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CoreAxis is a privately-held business performance consulting and custom training firm that delivers a proprietary cloud eLearning platform — authoring, LMS, VR, gamification, and AI coaching tools — alongside professional services and staff augmentation to enterprise and government customers across six verticals.
- Ownership category
- akta.pro rank
CoreAxis industry classification
Industry- Product category
- Corporate Training & Consulting
- NAICS
- Other Management Consulting Services (541618), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Management Services (8741), Services-Educational Services (8200)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industry
- Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where CoreAxis is headquartered
LocationHeadquarters
- HQ city
- Southborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CoreAxis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Software Subscriptions (LMS & Authoring Tools): Subscription-based access to learning management systems (CourseMill, Rockstar Learning Platform) and authoring tools (Lectora, MicroBuilder). Recurring revenue model with cloud-based delivery.
- Custom eLearning Development: Partnering with clients to design custom courses from initial content strategy to final delivery. Project-based professional services.
- Gamification Solutions: Game-based learning solutions including The Training Arcade platform access and custom game development for corporate training.
- VR/Immersive Learning: CenarioVR virtual immersive learning solutions including custom VR training program development.
- Talent Staffing & On-Demand Experts: Staff augmentation connecting clients with on-demand L&D consultants, instructional designers, eLearning developers, and training specialists.
- Off-The-Shelf Courseware: Pre-built course libraries from partners including CyberCatch, OpenSesame, Traliant, BizLibrary, and ELB's own library.
- Learning Strategy & Consulting: L&D consulting services including AI transformation, leadership transformation, business transformation, and workforce transformation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Custom Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
CoreAxis product offering
Product offeringCore offering
CoreAxis provides a combination of high-impact business performance consulting and custom training development and delivery for organizations. The firm helps clients improve workforce and business outcomes through consulting engagements paired with bespoke training programs tailored to each client's needs.
Product overview
ELB Learning offers a comprehensive suite of eLearning solutions organized as a platform-plus-modules architecture. The core offering includes multiple authoring tools (Lectora, MicroBuilder), learning management systems (CourseMill, Rockstar Learning Platform), and specialized training solutions (Rehearsal for video coaching, CenarioVR for VR training, The Training Arcade for gamification). The Learning Creation Studio serves as the central hub integrating these tools, while the AI Toolkit adds artificial intelligence capabilities across the portfolio. Additional offerings include Asset Library for creative resources, ReviewLink for content review, and Off-The-Shelf Courseware libraries. The platform supports custom learning development services, AI transformation consulting, and staff augmentation for organizations seeking to enhance employee training and development.
Differentiator
Problem solved
Functional benefit
Brands
- Lectora: Robust learning creation tool - build dynamic, interactive courses with enhanced authoring for any learning need
- The Training Arcade
- CenarioVR
- Rehearsal
- MicroBuilder
- Asset Library
- CourseMill
- Rockstar Learning Platform
- ReviewLink
- Arcades
- The Studio
- AI Toolkit
Products and services
- Business Performance Consulting High-impact business performance consulting engagements that diagnose organizational and workforce performance issues and recommend interventions.
- Custom Training Development & Delivery Bespoke design, development, and delivery of training programs built around each client's specific business objectives and workforce needs.
Companies that use CoreAxis
Customer profileNamed customers19 records
Segments12 records
Ideal customer profiles1 record
CoreAxis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
CoreAxis partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
CoreAxis competitors and assessment
Company assessmentDirect peers
- GP Strategies: GP Strategies is a performance improvement solutions provider delivering custom training, consulting, and managed learning services to large enterprises — closely aligned with CoreAxis's consulting + custom training positioning.
- BTS: BTS is a global professional services firm specializing in business performance consulting and custom learning interventions (business simulations, capability programs). Directly comparable to CoreAxis's hybrid consulting + training model.
- Development Dimensions International (DDI): DDI is a leadership and talent management consulting firm that designs custom assessment, development, and training programs for enterprises — overlapping with CoreAxis on the consulting-plus-custom-learning value proposition.
- FranklinCovey: FranklinCovey delivers leadership, performance, and execution training programs combined with advisory services. Comparable to CoreAxis in blending proprietary content with consulting delivery for enterprise clients.
- Allen Interactions: Allen Interactions designs custom eLearning and performance improvement programs for enterprises — a boutique peer sharing CoreAxis's custom content + consulting DNA.
- Wilson Learning: Wilson Learning delivers sales, leadership, and interpersonal skills training combined with consulting and custom content development for global enterprises — directly aligned with CoreAxis's service mix.
- The Ken Blanchard Companies: Blanchard provides leadership training, coaching, and consulting built around proprietary content models. Comparable mid-sized firm blending consulting with custom training delivery.
Broad incumbents
- Skillsoft: Skillsoft is a large-scale corporate learning platform with content, leadership development, and AI-driven learning capabilities. A broader incumbent whose SaaS-led model competes for the same training budgets as CoreAxis.
- Korn Ferry: Korn Ferry is a large global organizational consulting firm offering talent, leadership development, and learning services. A broader incumbent competing for similar enterprise performance transformation mandates.
- Infosys Knowledge Institute / Consulting practices: Large global IT and consulting firms (Infosys, Accenture, Deloitte) all run performance consulting and custom learning practices that compete with CoreAxis on enterprise transformation deals, especially those requiring scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
CoreAxis social profiles
Digital presenceCoreAxis compliance and trust
Trust signalCompliance2 records
CoreAxis financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreAxis leadership team
Management profileNumber of profiles
CoreAxis subsidiaries and ownership
Company hierarchySubsidiaries1 record
CoreAxis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreAxis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreAxis
What does CoreAxis do?
CoreAxis provides a combination of high-impact business performance consulting and custom training development and delivery for organizations. The firm helps clients improve workforce and business outcomes through consulting engagements paired with bespoke training programs tailored to each client's needs.
Is CoreAxis a public or private company?
CoreAxis is a private company. It is classified as unknown and is currently operating.
When was CoreAxis founded?
CoreAxis was founded in 2001. It employs 51 to 100 people.
Where is CoreAxis based?
CoreAxis is headquartered in Southborough, United States, in the North America region.
How does CoreAxis make money?
Seven revenue lines are on record. Software Subscriptions (LMS & Authoring Tools) is the primary driver. The others are custom eLearning Development, gamification Solutions, VR/Immersive Learning, talent Staffing & On-Demand Experts, off-The-Shelf Courseware and learning Strategy & Consulting.
Who are CoreAxis's main competitors?
Direct peers on record are GP Strategies, BTS, Development Dimensions International (DDI), FranklinCovey, Allen Interactions, Wilson Learning and The Ken Blanchard Companies. Broad incumbents are Skillsoft, Korn Ferry and Infosys Knowledge Institute / Consulting practices.
Does CoreAxis have an API?
No public API is recorded for CoreAxis.
What industry is CoreAxis in?
CoreAxis's product category is Corporate Training & Consulting. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of EDAAALAM, Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE). Its NAICS code is 541618 and its SIC code is 8741.