CoreAxis

What CoreAxis does

CoreAxis is a privately-held business performance consulting and custom training development firm founded in 2001 and headquartered in Southborough, Massachusetts, with 51–100 employees. The company's offering combines a proprietary, cloud-based eLearning technology stack with a professional services and staff augmentation practice. The technology stack spans authoring tools (Lectora, MicroBuilder), two learning management systems (CourseMill, Rockstar Learning Platform), immersive VR (CenarioVR), gamification platforms (The Training Arcade, Arcades), AI-powered video coaching (Rehearsal), and an Asset Library, all unified through the Learning Creation Studio and an AI Toolkit that layers AI authoring, coaching, and analytics across the portfolio.

The business operates a dual go-to-market combining enterprise consultative field sales with product-led self-serve free trials across most products, supplemented by a partner/reseller channel. Revenue is generated through a mix of software subscriptions (LMS and authoring), professional services for custom eLearning development and AI/learning strategy consulting, gamification and VR solutions, staff augmentation for instructional designers and AI enablement specialists, and off-the-shelf courseware partnerships with providers such as CyberCatch, OpenSesame, Traliant, and BizLibrary. Pricing is quote-based for enterprise deployments, with annual billing cadence.

Customers span six primary verticals — Life Sciences & Healthcare, Hospitality & QSR, Banking & Finance, Technology, Manufacturing, and Government — with a disclosed logo set including US Air Force, Johnson & Johnson, 3M, Intuit, Walmart, Amazon, Adobe, Pfizer, Mastercard, Comcast, Coca-Cola, General Motors, Procter & Gamble, and Wendy's. The company holds SOC 2 Type II certification on CenarioVR, The Training Arcade, and the Learning Creation Studio, and operates a wholly-owned India subsidiary in Chennai supporting offshore delivery and talent sourcing.

Name

CoreAxis

Legal name

ELB Learning

Website

https://coreaxis.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

CoreAxis is a privately-held business performance consulting and custom training firm that delivers a proprietary cloud eLearning platform — authoring, LMS, VR, gamification, and AI coaching tools — alongside professional services and staff augmentation to enterprise and government customers across six verticals.

Ownership category

akta.pro rank

Product category

Corporate Training & Consulting

NAICS

Other Management Consulting Services (541618), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Performance management consulting
• Custom training development
• Corporate learning solutions
• Business consulting services
• Training program delivery

Headquarters

HQ city

Southborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Software Subscriptions (LMS & Authoring Tools): Subscription-based access to learning management systems (CourseMill, Rockstar Learning Platform) and authoring tools (Lectora, MicroBuilder). Recurring revenue model with cloud-based delivery.
2. Custom eLearning Development: Partnering with clients to design custom courses from initial content strategy to final delivery. Project-based professional services.
3. Gamification Solutions: Game-based learning solutions including The Training Arcade platform access and custom game development for corporate training.
4. VR/Immersive Learning: CenarioVR virtual immersive learning solutions including custom VR training program development.
5. Talent Staffing & On-Demand Experts: Staff augmentation connecting clients with on-demand L&D consultants, instructional designers, eLearning developers, and training specialists.
6. Off-The-Shelf Courseware: Pre-built course libraries from partners including CyberCatch, OpenSesame, Traliant, BizLibrary, and ELB's own library.
7. Learning Strategy & Consulting: L&D consulting services including AI transformation, leadership transformation, business transformation, and workforce transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

CoreAxis provides a combination of high-impact business performance consulting and custom training development and delivery for organizations. The firm helps clients improve workforce and business outcomes through consulting engagements paired with bespoke training programs tailored to each client's needs.

Product overview

ELB Learning offers a comprehensive suite of eLearning solutions organized as a platform-plus-modules architecture. The core offering includes multiple authoring tools (Lectora, MicroBuilder), learning management systems (CourseMill, Rockstar Learning Platform), and specialized training solutions (Rehearsal for video coaching, CenarioVR for VR training, The Training Arcade for gamification). The Learning Creation Studio serves as the central hub integrating these tools, while the AI Toolkit adds artificial intelligence capabilities across the portfolio. Additional offerings include Asset Library for creative resources, ReviewLink for content review, and Off-The-Shelf Courseware libraries. The platform supports custom learning development services, AI transformation consulting, and staff augmentation for organizations seeking to enhance employee training and development.

Differentiator

Problem solved

Functional benefit

Brands

• Lectora: Robust learning creation tool - build dynamic, interactive courses with enhanced authoring for any learning need
• The Training Arcade
• CenarioVR
• Rehearsal
• MicroBuilder
• Asset Library
• CourseMill
• Rockstar Learning Platform
• ReviewLink
• Arcades
• The Studio
• AI Toolkit

Products and services

• Business Performance Consulting High-impact business performance consulting engagements that diagnose organizational and workforce performance issues and recommend interventions.
• Custom Training Development & Delivery Bespoke design, development, and delivery of training programs built around each client's specific business objectives and workforce needs.

Named customers19 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GP Strategies: GP Strategies is a performance improvement solutions provider delivering custom training, consulting, and managed learning services to large enterprises — closely aligned with CoreAxis's consulting + custom training positioning.
• BTS: BTS is a global professional services firm specializing in business performance consulting and custom learning interventions (business simulations, capability programs). Directly comparable to CoreAxis's hybrid consulting + training model.
• Development Dimensions International (DDI): DDI is a leadership and talent management consulting firm that designs custom assessment, development, and training programs for enterprises — overlapping with CoreAxis on the consulting-plus-custom-learning value proposition.
• FranklinCovey: FranklinCovey delivers leadership, performance, and execution training programs combined with advisory services. Comparable to CoreAxis in blending proprietary content with consulting delivery for enterprise clients.
• Allen Interactions: Allen Interactions designs custom eLearning and performance improvement programs for enterprises — a boutique peer sharing CoreAxis's custom content + consulting DNA.
• Wilson Learning: Wilson Learning delivers sales, leadership, and interpersonal skills training combined with consulting and custom content development for global enterprises — directly aligned with CoreAxis's service mix.
• The Ken Blanchard Companies: Blanchard provides leadership training, coaching, and consulting built around proprietary content models. Comparable mid-sized firm blending consulting with custom training delivery.

Broad incumbents

• Skillsoft: Skillsoft is a large-scale corporate learning platform with content, leadership development, and AI-driven learning capabilities. A broader incumbent whose SaaS-led model competes for the same training budgets as CoreAxis.
• Korn Ferry: Korn Ferry is a large global organizational consulting firm offering talent, leadership development, and learning services. A broader incumbent competing for similar enterprise performance transformation mandates.
• Infosys Knowledge Institute / Consulting practices: Large global IT and consulting firms (Infosys, Accenture, Deloitte) all run performance consulting and custom learning practices that compete with CoreAxis on enterprise transformation deals, especially those requiring scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/coreaxis
• YouTubeyoutube.com/c/ELBLearning
• Facebookfacebook.com/coreaxis
• LinkedInlinkedin.com/company/coreaxis-consulting
• Instagraminstagram.com/elblearning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoreAxis