Elexis

What Elexis does

Elexis AG is a privately held German industrial technology group headquartered in Wenden, Germany, that designs and manufactures automation and quality assurance systems for the processing of web-shaped (strip and film) materials. Its portfolio is organized around three families: strip and web guide controls (Band- und Bahnlaufregelung) for material alignment in continuous production; surface inspection and quality assurance systems, including the EMG iCAM® high-precision bandwidth measurement and BST Profilmessung profile monitoring, for defect detection and dimensional control; and industrial safety components, most prominently the ELDRO® and ELHY® brake release devices used on cranes, container bridges, and heavy-duty mining and logistics equipment. The company operates through three sub-brands — BST (flexible materials), EMG (metals), and a dedicated safety components line — and serves 13+ vertical markets including steel, aluminium, automotive, printing and packaging, paper and films, pharmaceutical and food packaging, battery and fuel cell, nonwoven, tire and rubber, raw material extraction, ports, and wastewater treatment.

The firm runs a direct enterprise sales motion with a global subsidiary network, complemented by direct phone and email engagement, industry events, an active LinkedIn presence, and a multilingual website (DE, EN, ZH, ES, RU). Revenue is generated through hardware system sales to industrial buyers augmented by recurring service and support contracts, with project-based, quote-driven pricing typical of complex B2B industrial equipment. Registered trademarks (ELDRO®, ELHY®, EMG iCAM®, BST, EMG) and embedded safety-critical installations imply meaningful switching costs and a long replacement cycle. The company self-describes as a world market and technology leader and, most recently, established elexis BST Korea, Inc. in January 2024 to extend direct coverage of the Korean market. No revenue, ownership, or financial details are disclosed in the available source material.

Name

Elexis

Legal name

elexis AG

Website

https://elexis.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Elexis AG is a German industrial automation company that manufactures web guide controls, surface inspection systems, and ELDRO®/ELHY® safety components for manufacturers in steel, aluminium, automotive, printing, packaging, pharma, food, battery, mining, and port sectors worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Wenden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Systems: Sale of automation and quality assurance hardware and software systems for web-shaped material processing industries
2. Safety Components: Manufacturing and sale of brake release devices and safety solutions for mining, logistics, and heavy industry applications
3. Service and Support: Ongoing service, maintenance, and support for installed systems

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elexis AG designs, manufactures, and services hardware and software systems for the automation and quality assurance of web-shaped (continuous strip) materials, including web guide controls, surface inspection systems, and high-precision width measurement (EMG iCAM®). The company also produces safety components — ELDRO® and ELHY® brake release devices — used in cranes, container bridges, mining, and heavy-duty logistics applications, selling primarily to industrial enterprise customers across 13+ verticals.

Product overview

Elexis AG is a world market and technology leader offering a comprehensive portfolio of software and hardware solutions for automation and quality assurance of web-shaped materials. The company operates through three main business units: BST (Flexible Materials) focused on surface inspection and quality assurance systems; EMG (Metall) focused on web guide controls and safety components; and Sicherheitskomponenten (Safety Components) offering brake release devices. The product portfolio centers on bandlaufregelungen (web guide controls), oberflächeninspektionssysteme (surface inspection systems), and sicherheitslösungen (safety solutions) including ELDRO® and ELHY® brake release devices, serving industries such as steel, aluminum, automotive, printing, packaging, pharma, food, battery production, and mining/logistics.

Differentiator

Problem solved

Functional benefit

Brands

• BST: Flexible Materials business unit - solutions for surface inspection and quality assurance for flexible materials
• EMG
• ELDRO
• ELHY

Products and services

• Strip and Web Guide Controls (Band- und Bahnlaufregelungen) Control systems for precise alignment and tracking of web-shaped (continuous strip) materials during manufacturing, used by metal, paper, film, and nonwoven producers to ensure running quality and minimize material waste.
• Surface Inspection Systems (Oberflächeninspektionssysteme) Quality assurance and defect detection systems for web-shaped materials, applied across printing and packaging, food, pharmaceutical, battery, automotive, tire, and nonwoven production for 100% surface inspection.
• ELDRO® Brake Release Devices (Bremslüftgeräte) Registered-trademark brake release devices for heavy-duty mining and logistics safety applications, deployed on cranes, container bridges, and raw material handling equipment where 100% reliability and operational safety are required.
• ELHY® Brake Release Devices (Bremslüftgeräte) Registered-trademark safety components for heavy-duty logistics applications including cranes and container bridges, providing reliable and safe operation of industrial equipment.
• BST Profile Measurement (BST Profilmessung) for Tire Production Profile monitoring and 100% surface inspection solution tailored for tire production, providing precise profile measurement and quality control for tire manufacturers.
• Automation Systems for Wastewater Treatment Plants (Kläranlagen) Intelligent automation technology for wastewater treatment plants that enables quick, automatic opening and closing of drainage valves, supporting reliable treatment plant operation.

Quantifiable outcome

• 100% reliability, availability and safety in port operations
• +1 more outcomes

Segments14 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• elexis BST Korea, Inc.coreOthers · 23 January 2024Wholly-owned subsidiary established in January 2024 to serve the Korean market with surface inspection and quality assurance solutions. This represents the company's expansion of direct operations in the Korean region rather than a third-party partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Erhardt+Leimer: German-headquartered manufacturer of web-guiding systems, surface inspection, and tension control for printing, packaging, film, and textile converting. Direct competitor to Elexis's BST and EMG divisions across overlapping converting-industry verticals.
• ISRA VISION (Atlas Copco Machine Vision): Surface inspection and quality assurance systems for flat-glass, metals, paper, and printed materials, now integrated into Atlas Copco. Highly comparable product overlap with Elexis BST's surface inspection portfolio across multiple identical verticals.
• SICK AG: German manufacturer of industrial sensors, machine vision, and quality-control systems for factory automation, materials handling, and process industries. Competes directly with Elexis in industrial automation sensing and inspection for manufacturing environments.
• Cognex Corporation: U.S.-listed machine vision and industrial inspection specialist serving automotive, consumer electronics, packaging, and logistics. Comparable in machine-vision-based surface and dimensional inspection for web-shaped materials and discrete manufacturing QA.
• KEYENCE Corporation: Global manufacturer of sensors, measuring systems, and machine vision products for factory automation and quality assurance. Overlaps with Elexis in precision measurement (e.g., bandwidth/profile) and inline inspection for industrial customers.

Broad incumbents

• ABB: Multinational broad-line industrial automation, robotics, and process-control supplier with motion, drives, and quality-related offerings across discrete and process industries. Larger incumbent with overlapping but portfolio-broad capabilities versus Elexis's web-specialized focus.
• Siemens AG: Global industrial automation and digital industries incumbent with SIMATIC, Sinumerik, and factory automation offerings. Competes with Elexis primarily through comprehensive plant-level automation suites rather than web-shaping specialization.
• Honeywell International: Broad industrial conglomerate with process controls, sensing, and inspection offerings relevant to metals, printing, and packaging customers served by Elexis, but operates across far larger and more diversified end-markets.
• Voith Group: German family-owned engineering group supplying web-handling, paper-machine, and drives technology for paper, tissue, and nonwoven production. Comparable to Elexis's web-control and quality-assurance offerings for paper, films, and nonwoven verticals.

Emerging players

• Basler AG: German-listed manufacturer of industrial machine-vision cameras and embedded vision systems used in automated inspection and quality control. Provides an adjacent technology layer that competes for the vision subsystem inside Elexis-style surface inspection systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elexis-ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elexis