Eurolls
Eurolls S.p.A. is an Italian industrial manufacturer of custom-made rolls, rolling cassettes, and surface treatment solutions for global tube and wire producers, generating 65 million EUR of 2023 turnover from approximately 5,000 customers across five continents via five plants and five international subsidiaries.
- Company typePrivate
- Founded1987
- HeadquartersAttimis, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eurolls does
Eurolls S.p.A. is an Italian industrial manufacturer founded in 1987 that designs and produces custom-made rolls, rolling cassettes, and surface treatment solutions for the global tube and wire manufacturing industries. The company is headquartered in Attimis in the Friuli region of Northeast Italy, with four additional production plants distributed within the same region and wholly-owned sales subsidiaries in Milan, Brazil, China, Mexico, and the United States. Eurolls serves tube manufacturers (welded, seamless, and tube straightening operations), wire industry operators (cold rolling, wire drawing, construction wire), and adjacent specialty applications including tank heads, car rims, and open profiles. The subsidiary QStahl extends the offering upstream into specialty steel, backed by a new Villa Santina plant inaugurated in 2026.
The product portfolio spans roughly 30 distinct offerings in three pillars: (1) Tube Industry products including forming rolls, straightening rolls, and seamless tube rolls; (2) Wire Industry products including CA/CB cassettes, Microcassettes, Modular Cassettes, the Blue Sky Box and Motorized System, the Smart Cassette 4.0, wire rolls, and accessories; and (3) Surface Treatments and Coatings including proprietary PVD coatings (EUKRIPTONIT, EUKRIPTOKROM, EUKRIPTAL grades), flame spray, laser cladding, thermal spray, MIG welding coatings, manganese phosphate treatment, nickel plating, heat treatment, nitriding, and turnkey installation services. Technical differentiation rests on PVD coating technology co-developed with the Laboratories of Legnaro of Italy's National Institute of Nuclear Physics (INFN) and on the Industry 4.0 sensorized Smart Cassette 4.0 platform developed with the University of Udine. Manufacturing capacity stands at nearly 100,000 rolls per year across 26,000 sqm of total floor space.
Eurolls operates a direct sales motion targeting enterprise-level tube and wire manufacturers, generating 65 million EUR of consolidated turnover in 2023 from approximately 5,000 customers worldwide, with 78% of production exported. Revenue is derived primarily from hardware sales of custom-engineered rolls and cassettes priced per specification, supplemented by professional services revenue from applied surface treatments; no public pricing, contracted ARR, or volume tiers are disclosed. ISO 9001:2015 certification applies across all plants, and a 2026 capital injection from regional investor Friulia and the new QStahl plant suggest an active expansion phase anchored in specialty industrial manufacturing.
Eurolls firmographics
Firmographics- Name
- Eurolls
- Legal name
- EUROLLS S.p.A.
- Website
- https://eurolls.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eurolls S.p.A. is an Italian industrial manufacturer of custom-made rolls, rolling cassettes, and surface treatment solutions for global tube and wire producers, generating 65 million EUR of 2023 turnover from approximately 5,000 customers across five continents via five plants and five international subsidiaries.
- Ownership category
- akta.pro rank
Where Eurolls is headquartered
LocationHeadquarters
- HQ city
- Attimis
- HQ country
- Italy
- HQ region
- Europe
Offices7 records
Markets served
Eurolls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Manufacturing and sale of industrial rolls: Custom made rolls for tube and wire industry including forming rolls, straightening rolls, seamless tube rolls, wire rolls for construction and industrial applications. Manufacturing capacity of nearly 100,000 rolls per year.
- Cold rolling cassettes: Production and sale of cassettes including microcassettes, modular cassettes, CA/CB cassettes, and Smart Cassette 4.0 for wire processing applications.
- Surface treatments and coatings: PVD coatings, flame spray, laser cladding, thermal spray coatings, nitriding, heat treatment, and other surface treatment services applied to rolls and industrial components.
- Special steel products: QStahl special steel products for industrial applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Eurolls product offering
Product offeringCore offering
Eurolls designs and manufactures custom-made industrial rolls (forming, straightening, and seamless tube rolls), cold rolling cassettes (Microcassettes, Modular Cassettes, CA/CB cassettes, and Smart Cassette 4.0), and provides in-house PVD and thermal surface treatments and coatings for tube and wire manufacturers worldwide. The company operates 5 production plants in Northeast Italy producing nearly 100,000 rolls per year across 26,000 sqm of facilities and sells through wholly-owned subsidiaries in Milan, Brazil, China, Mexico, and the USA.
Product overview
Eurolls is a custom-made solutions provider for tube and wire manufacturers, operating as an industrial machinery company (not a software platform) with production facilities in Northeast Italy. The product portfolio consists of distinct product lines: (1) Tube Industry products including forming rolls, straightening rolls, and seamless tube rolls for welded and seamless tube manufacturing; (2) Wire Industry products including rolling cassettes (CA/CB type, Microcassettes, Modular Cassettes, Smart Cassette 4.0), wire rolls, accessories, and the Blue Sky Box/Motorized systems; (3) Surface Treatments and Coatings including PVD coatings (EUKRIPTONIT, EUKRIPTOKROM, EUKRIPTAL), flame spray, laser cladding, thermal spray coatings, MIG welding coatings, manganese phosphate treatment, nickel plating, heat treatment, nitriding, and turnkey solutions; (4) Qstahl Special Steel brand for special steel products; (5) Blades for Slitting Lines including circular blades, separator discs, spacers, and guillotine blades; (6) Rolls for Special Applications including tank heads, car rims, open profiles, and rolls with electrical resistances. The Smart Cassette 4.0 represents their Industry 4.0 innovation featuring digital sensors for remote monitoring and preventative maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- QStahl: Special steel products and services for the steel industry
Products and services
- Forming Rolls for Welded Tube Specialized rolls for forming welded tube products in tube manufacturing production lines. For tube manufacturers producing welded tubes.
- Straightening Rolls for Welded Tube Rolls designed for straightening welded tubes to achieve precise dimensional tolerances. For tube manufacturers needing post-formation straightening.
- Seamless Tube Rolls Rolls for seamless tube manufacturing processes. For producers of seamless tubes.
- Blue Sky Box System New generation cassette system for wire processing applications. For wire processors seeking advanced cassette systems.
- Motorized System Motorized cassette system for advanced wire processing. For wire drawing operations requiring powered cassette systems.
- Cassettes Type CA/CB Rolling cassettes for processing smooth and ribbed low carbon wire, normally mounted on drafts machines. For construction wire reinforcement producers.
- Microcassettes Compact cold rolling cassettes for achieving tight tolerances when processing different materials; designed to replace traditional die boxes on multi-pass lines. For wire processors needing tight tolerances and compact equipment.
- Modular Cassettes Cassettes specifically designed to process special industrial wires such as flux cored, titanium, stainless steel and other delicate materials. For specialty wire processors.
- Cassettes for Special Applications Special version cassettes based on basic cassette technology to meet varied market demands for special profile production. For wire processors needing custom profile cassettes.
- Smart Cassette 4.0 Sensorized 4.0 wire rolling cassette with digital sensors for remote control access, detecting production parameters and predicting anomalies. Developed in partnership with University of Udine. For wire processors wanting Industry 4.0 predictive maintenance and remote monitoring via tablet/smartphone.
- Wire Rolls Wide range of rolls for wire rolling including sizing, forming, reducing, and profiling rolls made of tungsten carbide or steel. For wire mills.
- PVD Coatings Physical Vapor Deposition technology coatings developed in partnership with Laboratories of Legnaro | National Institute of Nuclear Physics. Ultra thin ceramic coatings (nitrides, carbides, carbonitrides) applied using arc technology and magnetron sputtering. For industrial components and rolls requiring high hardness, wear resistance and extended service life.
- EUKRIPTONIT PVD Coating PVD coating based on combinations of Ti (titanium), hardness 1800-3000 Hv, thickness 1-6 µm, max working temperature 600°C, available in various gold, grey and red colors. For industrial rolls and components requiring titanium-based wear protection.
- EUKRIPTOKROM PVD Coating PVD coating based on combinations of Cr (chromium), silver/grey color, hardness 1500-2500 Hv, thickness 1-8 µm, max working temperature 850°C. For industrial rolls and components requiring chromium-based wear protection.
- EUKRIPTAL PVD Coating PVD coating based on combinations of Ti, Cr, Al, Si, hardness >3500 Hv, thickness 1-8 µm, max working temperature 1100°C, available in grey and dark purple colors. For high-temperature industrial components and rolls.
- Flame Spray Coating Thermal spray coating technology for anti-wear surface treatments. For industrial components and rolls needing wear-resistant thermal spray coatings.
- Laser Cladding Advanced laser cladding technology for surface treatment applications. For industrial components needing precise, high-performance surface restoration.
- Thermal Spray Coatings Anti-wear thermal spray coating solutions. For industrial components requiring wear protection.
- MIG Welding Coatings Anti-wear MIG welding coating services. For industrial components requiring welded wear-resistant overlays.
- Manganese Phosphate Treatment and Nickel Plating Surface treatment services including manganese phosphate treatment and nickel plating. For industrial components needing corrosion resistance and surface finish.
- Heat Treatment Heat treatment services for industrial components. For manufacturers needing controlled thermal processing of components.
- Nitriding Nitriding surface treatment for enhanced hardness and wear resistance. For industrial components requiring surface hardening.
- Circular Blades Circular blades for slitting line applications. For metal processing plants operating slitting lines.
- Separator Discs and Spacers Separator discs and spacers for slitting line operations. For slitting line operators.
- Rubberized Spacers Rubberized spacers for slitting line applications. For slitting line operators needing cushioned spacers.
- Guillotine Blades for Tube Cutting Guillotine blades specifically designed for tube cutting operations. For tube manufacturers needing cut-off blades.
- Steel Rolls for Tank Heads Manufacturing Specialized steel rolls for tank heads manufacturing applications. For tank head manufacturers.
- Rolls for Car Rims Specialized rolls for car rim manufacturing. For automotive wheel/rim producers.
- Rolls for Open Profiles Rolls designed for manufacturing open profile products. For manufacturers of open profile sections.
- Rolls with Electrical Resistances Specialized rolls equipped with electrical resistances for specific manufacturing applications. For manufacturers needing heated roll solutions.
Quantifiable outcome
- Roll life increased by approximately 40% with PVD coatings
- +2 more outcomes
Companies that use Eurolls
Customer profileSegments3 records
Ideal customer profiles3 records
Eurolls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Eurolls partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- University of UdinecorePartnership for development of Smart Cassette 4.0, featuring enhanced digital sensors and Industry 4.0 integration capabilities for wire rolling processes.
- Laboratories of Legnaro | National Institute of Nuclear Physics (INFN)corePartnership for development of PVD (Physical Vapor Deposition) coating technology, enabling ultra-thin high-performance ceramic coatings on metallic components through arc technology and magnetron sputtering.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Eurolls competitors and assessment
Company assessmentBroad incumbents
- Fives Group: French global industrial engineering group offering metal processing equipment, including tube and pipe mills. Comparable at the industry level (industrial machinery for metals) but much broader and larger in scale than Eurolls.
- Oerlikon Balzers: Swiss-based global leader in PVD and surface treatment coatings for tooling and precision components. Directly overlaps with Eurolls' PVD coating business but operates at much greater scale and breadth across many industries beyond tube and wire.
Direct peers
- NUMALLIANCE: French specialist in CNC wire and tube forming machines serving automotive, furniture, and industrial customers. Comparable as a European mid-market manufacturer of specialized wire/tube processing equipment targeting similar B2B industrial buyers.
- SMS group: German global leader in metallurgical plant engineering and rolling mill technology for steel and nonferrous metals. A direct competitor in tube and wire rolling equipment with similar product breadth and customer profile.
- Pomini Tenova: Italian manufacturer of rolls, roll grinding equipment, and surface treatments for the steel industry under the Tenova group. Closely comparable to Eurolls on product portfolio (industrial rolls and surface treatments) and geography.
- Schleuniger: Swiss-headquartered global leader in wire processing and cutting equipment. Comparable as a European specialist serving wire manufacturers with high-precision industrial equipment, though focused further downstream than Eurolls.
- Danieli: Italian global supplier of metallurgical plants and rolling mills for the steel industry, including tube and wire production equipment. Directly comparable as a European-based manufacturer of rolling mill machinery serving the same tube and wire customer base.
- Wafios: German manufacturer of wire forming and processing machinery for industrial applications. Comparable to Eurolls in serving wire industry customers with specialized equipment, though focused on forming rather than rolling cassettes.
- Kocks: German manufacturer of rolling mill equipment and tube-forming machinery, including 3-roll reducing and sizing blocks for tube and pipe production. Directly competes with Eurolls in precision rolling equipment for the tube industry.
Emerging players
- HEF Group: French specialist in surface treatments and PVD coatings for industrial components. Partial overlap with Eurolls' surface treatment business, positioned as a focused niche coatings player rather than a full-line industrial equipment manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eurolls social profiles
Digital presenceEurolls compliance and trust
Trust signalCompliance1 record
Eurolls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurolls leadership team
Management profileNumber of profiles
Eurolls subsidiaries and ownership
Company hierarchySubsidiaries6 records
Eurolls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurolls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurolls
What does Eurolls do?
Eurolls designs and manufactures custom-made industrial rolls (forming, straightening, and seamless tube rolls), cold rolling cassettes (Microcassettes, Modular Cassettes, CA/CB cassettes, and Smart Cassette 4.0), and provides in-house PVD and thermal surface treatments and coatings for tube and wire manufacturers worldwide. The company operates 5 production plants in Northeast Italy producing nearly 100,000 rolls per year across 26,000 sqm of facilities and sells through wholly-owned subsidiaries in Milan, Brazil, China, Mexico, and the USA.
Is Eurolls a public or private company?
Eurolls is a private company. It is classified as unknown and is currently operating.
When was Eurolls founded?
Eurolls was founded in 1987. It employs 101 to 250 people.
Where is Eurolls based?
Eurolls is headquartered in Attimis, Italy, in the Europe region.
How does Eurolls make money?
Four revenue lines are on record. Manufacturing and sale of industrial rolls are the primary driver. The others are cold rolling cassettes, surface treatments and coatings and special steel products.
Who are Eurolls's main competitors?
Broad incumbents on record are Fives Group and Oerlikon Balzers. Direct peers are NUMALLIANCE, SMS group, Pomini Tenova, Schleuniger, Danieli, Wafios and Kocks. HEF Group is listed as an emerging player.
Does Eurolls have an API?
No public API is recorded for Eurolls.