Medical Air Services Association

What Medical Air Services Association does

Medical Air Services Association, operating as MASA (Medical Access & Service Advantage) and headquartered in Plantation, Florida, is a privately-held membership organization founded in 1974 that delivers financial protection against emergency medical transportation costs. The company serves individual consumers, employers, and group benefits plans, claiming more than 2 million members across the United States under the corporate parent MASA Holdings, Inc., a Delaware corporation that also affiliates with Medical Air Services Association, Inc., Medical Air Services Association of Florida, Inc., and MASA Insurance Services, Inc.

The core product is a subscription membership — typically annual — that pays approved claims for emergency ground ambulance transport (averaging $2,000), air ambulance transport (median $69,000), and hospital-to-hospital transfers (averaging $2,400), along with a bundle of supplementary benefits such as extended hospital stay incidentals, hospital private room upgrades, minor return transportation, and vehicle/RV return coverage. The product is structured as a guaranteed-issue program with no health questions, no waiting periods, no deductibles, no co-pays, no coinsurance, and no network limitations. MASA does not own or operate transport assets; instead it processes claims for services delivered by third-party ground and air ambulance providers, and members submit bills after the fact for payment.

Commercially, MASA runs a multi-channel go-to-market combining a self-service D2C website (masaaccess.com), employer/enterprise sales, a broker/benefits-advisor channel with a dedicated agent portal (masamts.com/agent), and event-driven seminar sales (masaseminars.com) concentrated on retirement communities and RV enthusiasts. Revenue is recurring subscription-based, with membership fees billed annually or under multi-year/Lifetime Plans. The company is HIPAA-compliant, operates exclusively within the United States, and has not publicly disclosed ownership beyond its private corporate structure nor any external funding rounds, acquisitions, or leadership changes.

Name

Medical Air Services Association

Legal name

MASA Holdings, Inc.

Website

https://medairservices.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

MASA is a 50-year-old, US-based membership organization that pays approved claims for emergency ground and air ambulance transport and related expenses, serving over 2 million individual consumers, employers, and broker-distributed groups via annual subscription memberships.

Ownership category

akta.pro rank

Product category

Emergency Medical Transportation Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Health and Welfare Funds (52512)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Guaranteed Issue & Simplified Issue Critical Illness/Hospital Indemnity (FSAIAKAG)

akta.pro secondary industry

Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Emergency medical transport membership
• Ambulance cost protection
• Air ambulance coverage
• Supplemental medical benefits
• Emergency transport insurance

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual and multi-year membership fees provide access to medical transport cost protection. Memberships cover ground ambulance, air ambulance, and related transportation expenses. The company offers individual and group/employer plans with varying coverage levels.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

MASA sells annual and multi-year membership subscriptions that provide financial protection against emergency medical transportation costs. Members send their ground ambulance, air ambulance, and hospital-to-hospital transport bills to MASA, which pays approved claims without dollar limits, deductibles, co-pays, or network restrictions, and without health questions or waiting periods. The company supports both individual consumer memberships and employer/broker group plans, covering emergency ground transport, emergency air transport, extended hospital stay incidentals, hospital private room upgrades, minor return transportation, and vehicle/RV return.

Product overview

MASA (Medical Access & Service Advantage) is a membership-based medical transportation cost protection service offered by Medical Air Services Association. The core product is the MASA Core Membership, which provides financial protection against emergency medical transportation costs by paying approved claims for ground and air ambulance services. The service operates as a guaranteed-issue program with no health questions, no waiting periods, no deductibles, co-pays, or coinsurance, and no network limitations. Membership benefits include Emergency Ground Transport Coverage, Emergency Air Transport Coverage, Extended Hospital Stay Incidental Expense Coverage, Hospital Private Room Upgrade, Minor Return Transportation, and Vehicle & RV Return Coverage. The company offers individual and group/broker plans, with options including Lifetime Plans for long-term coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• MASA Core Membership A guaranteed-issue membership product that provides financial protection against emergency medical transportation costs by paying approved claims for emergency ground and air ambulance services without health questions, waiting periods, or network restrictions. Sold to individual consumers, families, and employer/broker groups.
• MASA Lifetime Plan A long-term membership subscription tier that provides lifetime emergency medical transportation coverage for individuals and families, including pre-existing condition coverage under guaranteed-issue terms, with MASA paying approved claims.
• Emergency Ground Ambulance Coverage Coverage benefit within the MASA Core Membership that pays all approved claims for emergency ground ambulance transportation to hospitals for critical care, regardless of the bill amount.
• Emergency Air Ambulance Coverage Coverage benefit within the MASA Core Membership that pays all approved claims for emergency air ambulance transportation, addressing costs that average $69,000 per transport.
• Hospital-to-Hospital Transport Coverage Coverage benefit within the MASA Core Membership that pays approved claims for inter-hospital medical transport, addressing average costs of $2,400 per transfer.
• Extended Hospital Stay Incidental Expense Coverage Coverage benefit within the MASA Core Membership for incidental expenses during extended hospital stays, providing financial support beyond transportation costs.
• Hospital Private Room Upgrade Coverage Coverage benefit within the MASA Core Membership that supports upgrading to a private hospital room during inpatient stays.
• Minor Return Transportation Coverage Coverage benefit within the MASA Core Membership for minor return transportation costs related to medical travel needs.
• Vehicle & RV Return Coverage Coverage benefit within the MASA Core Membership for returning a vehicle or recreational vehicle to the member's home when they are hospitalized away from home.

Quantifiable outcome

• 2 million+ members protected against unexpected medical transport costs
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkyMed: SkyMed is a direct competitor offering emergency medical evacuation and air/ground ambulance memberships to individuals and families in the U.S. Its product structure, target customer (retirees, travelers, RV owners), and distribution through seminars closely mirror MASA's value proposition and go-to-market motion.
• AirMedCare Network: AirMedCare Network is one of the largest U.S. air-ambulance membership programs, providing emergency transport cost protection through a coalition of regional air-ambulance providers. It competes head-to-head with MASA on guaranteed-issue, no-network membership pricing and is the dominant sponsor of similar memberships in many U.S. states.
• MedjetAssist: MedjetAssist is a membership-based medical evacuation and repatriation service for travelers and individuals, overlapping with MASA on air-ambulance coverage, hospital-to-hospital transport, and return-transport benefits. It is comparable as a direct-pay membership alternative to traditional health-insurance transport coverage.
• Global Rescue: Global Rescue provides emergency medical evacuation, travel risk, and crisis-response memberships serving travelers, corporations, and government clients. It overlaps with MASA on emergency medical transport protection but extends further into broader travel-risk services and higher-end corporate/government contracts.
• Assist America: Assist America operates an emergency medical assistance and travel-assistance membership typically embedded as a value-added benefit within employer group insurance and credit-card programs. It is comparable to MASA's transport protection benefits but is primarily distributed through carrier/insurer partnerships rather than direct seminar or DTC marketing.

Broad incumbents

• Aflac: Aflac is a leading U.S. provider of voluntary/worksite supplemental insurance products — including accident, critical illness, and hospital indemnity — sold largely through employer-payroll deduction and a national broker force. It competes with MASA for voluntary-benefits premium within employer benefit packages and establishes the broader benchmark for distribution scale in the channel.
• Unum Group: Unum is a major U.S. group disability and benefits carrier with a sizable voluntary/worksite benefits portfolio including accident, critical illness, and hospital indemnity products. It is comparable as an incumbent competing for the same employer-driven supplemental-benefits wallet share that MASA accesses through its broker channel.
• MetLife: MetLife is a broad insurance and employee benefits incumbent with voluntary/worksite accident, hospital indemnity, and supplemental health products distributed through employer and broker channels. It overlaps with MASA primarily through the employer voluntary-benefits sales motion and represents an established alternative for benefits brokers packaging supplemental coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medical-air-services-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Air Services Association