Vogel Law Firm

What Vogel Law Firm does

Vogel Law Firm is a privately held, regional full-service law firm founded in 1880 and headquartered in Fargo, North Dakota, with additional offices in Bismarck, North Dakota, and Moorhead, Minnesota. The firm employs more than 40 attorneys across 20+ practice areas and serves individuals, families, businesses, nonprofit organizations, cooperatives, and public entities throughout North Dakota, Minnesota, South Dakota, and Montana, with attorneys licensed in federal and state courts across the Northern Plains.

The firm's service portfolio spans business law (bankruptcy and collections, business and corporate law, commercial litigation, construction law, cooperative law, employment and labor law, mergers and acquisitions, and real estate), criminal defense, environmental, energy and natural resources (including oil, gas, wind, and water law), estate planning and probate, health care law, insurance law and litigation, professional liability, personal injury, and wrongful death representation. Practice is delivered through attorney-led teams across three physical offices, supported by a standard web presence (vogellaw.com), an online bill-pay portal, and community-engagement channels rather than any proprietary technology platform.

Vogel generates revenue primarily through hourly professional services billing and retainers across its business and individual practices, supplemented by contingency-fee arrangements for personal injury, wrongful death, truck accident, and catastrophic injury matters. Distribution is primarily direct: prospective clients reach the firm via three physical offices, a national toll-free line, online contact forms, and free initial consultations in qualifying personal injury matters. The firm has no disclosed external ownership, no public listing, and operates as an independent partnership-style practice under President Andrew D. Smith, having expanded historically via the 2004 merger with Gunhus Law Firm.

Name

Vogel Law Firm

Legal name

Vogel Law Firm

Website

https://vogellaw.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Vogel Law Firm is a privately held Northern Plains full-service law firm founded in 1880, with 40+ attorneys across offices in Fargo ND, Bismarck ND, and Moorhead MN, serving individuals, businesses, cooperatives, and public entities across ND, MN, SD, and MT.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Personal Injury & Insurance Defense (BPAHAAAM), Employment & Labor Law (BPAHAAAD), Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI)

Keywords

• Legal services
• Business law
• Personal injury law
• Estate planning
• Commercial litigation

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Legal Services Billing: Law firm generates revenue through hourly professional services billing and retainers. Clients pay bills via online portal (VISA, MasterCard, Discover, American Express) or by check mailed to Accounts Receivable P.O. Box 1389, Fargo, ND 58107. Bills post one business day after submission.
2. Contingency Personal Injury / Wrongful Death Representation: For personal injury, wrongful death, truck accident, and catastrophic injury matters, the firm pursues just compensation on behalf of clients, with industry-standard contingency fee arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Vogel Law Firm is a regional legal services firm that delivers representation and counsel across more than 20 practice areas through 40+ attorneys based in Fargo ND, Bismarck ND, and Moorhead MN. The firm serves individuals, families, businesses, nonprofit organizations, cooperatives, and public entities across North Dakota, Minnesota, South Dakota, and Montana, with services spanning business and corporate law, commercial litigation, employment and labor law, criminal defense, personal injury and wrongful death representation, estate planning, healthcare law, energy and natural resources law, and cooperative law.

Product overview

Vogel Law Firm is a regional legal services provider (not a unified software product or platform-plus-modules architecture). Its offering is organized as a portfolio of legal practice areas delivered through more than 20 practice groups across its Fargo, Bismarck, and Moorhead offices. The core portfolio includes Business Law (encompassing Bankruptcy & Collections, Business & Corporate Law, Commercial Litigation, Construction Law, Cooperative Law, Employment & Labor Law, Mergers & Acquisitions & Secured Financing, and Real Estate Law), Criminal Defense, Environmental Energy & Natural Resources (Environmental/Water/Land Use Law and Oil Gas Wind & Energy Law), Estate Planning & Probate, Health Care Providers, Insurance Law & Litigation, Professional Liability, Litigation, Personal Injury Law, and Wrongful Death Law. These practice areas function as integrated service lines rather than standalone software products, supported by over 40 attorneys collaborating across disciplines to serve individuals, families, businesses, and institutions throughout North Dakota, Minnesota, South Dakota, and Montana.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Law Comprehensive business legal services for companies, nonprofit organizations, cooperatives, and public entities across the Northern Plains, covering bankruptcy and collections, business and corporate law, commercial litigation, construction law, cooperative law, employment and labor law, mergers and acquisitions and secured financing, and real estate law.
• Criminal Defense Criminal defense representation for individuals facing criminal charges across North Dakota and Minnesota.
• Environmental, Energy & Natural Resources Law Legal services for environmental law, water law and land use, plus oil, gas, wind and energy law matters for exploration companies, oil field service industries, surface landowners, and mineral interest owners across the Northern Plains.
• Estate Planning & Probate Estate planning and probate services for individuals and families across the Northern Plains.
• Health Care Law Legal counsel for rural clinics, large providers, physicians, administrators, nurses, dentists, psychologists, counselors, social workers, chiropractors, and other health care professionals, covering malpractice defense, HIPAA/EMTALA compliance, fraud and abuse, Stark and anti-kickback, False Claims Act, reimbursement, credentialing, and licensing.
• Insurance Law & Litigation Litigation representation for individuals, businesses, and insurance carriers in coverage and liability disputes.
• Professional Liability Defense of professional malpractice claims including medical, legal, and other professional liability matters.
• Commercial Litigation Commercial litigation representation for businesses, organizations, and individuals in complex commercial disputes, alternative dispute resolution and mediation, and domestic and family law litigation.
• Personal Injury Law Personal injury representation including car, truck, and motorcycle accidents, with industry-standard contingency fee arrangements and free initial consultations.
• Wrongful Death Law Wrongful death legal representation for families who have lost loved ones due to negligence or wrongful acts.

Quantifiable outcome

• Top 2% of USA Law Firms (Chambers USA 2026) - out of more than 2,100 ranked law firms nationwide
• +4 more outcomes

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship community partner, major community/sponsorship partner, long-standing industry partner, minor partnership (event co-sponsor), vendor / website partner and foundational merger partner (historical).

• Make-A-Wish North Dakotaflagship community partnerOthers · 1 January 2025Long-standing partnership where Vogel attorneys serve on the Make-A-Wish board, participate in wish reveals, and sponsor life-changing experiences for children. In 2025, Vogel sponsored Dawson VanSickle's wish for a custom ice castle through the Adopt-A-Wish® program, in partnership with Ultimate Transportation.
• United Way of Cass-Clayflagship community partnerOthersVogel Law Firm's partnership with United Way of Cass-Clay reflects a shared commitment to strengthening the community through ongoing support, volunteerism, and leadership. In recognition of these efforts, Vogel was named one of the Top 50 Most Generous Workplaces and Top 25 Most Engaged Workplaces in United Way's 2026 rankings. Firm President Andrew Smith joined the Board of Trustees; Makell Pauling-Normandin serves as Employee Campaign Chair and Cabinet Member. Team members support initiatives including Giving Hearts Day, the United Way Backpack Program, and Day of Caring.
• North Dakota State University (NDSU)major community/sponsorship partnerGTM or Marketing PartnerVogel sponsors NDSU athletics, NDSU Homecoming, and the NDSU Golf Outing. Active community engagement relationship in the Fargo region.
• Association of General Contractors (AGC)long-standing industry partnerOthersVogel Law Firm's representation of the Association of General Contractors has continued for many years and is a testament to the firm's dedication to serving the construction industry.
• Sanford Health (YWCA Women of the Year Awards Presenter)minor partnership (event co-sponsor)GTM or Marketing PartnerSanford Health presents the YWCA Women of the Year awards, and Vogel attorney Lisa Edison-Smith was named a 2026 nominee and recipient in the Lifetime Achievement category.
• AdShark Marketingvendor / website partnerImplementation/ SI/ Consulting PartnerAdShark Marketing is credited as the website developer (Site By AdShark Marketing) for vogellaw.com.
• Gunhus Law Firm (2004 Merger Partner)foundational merger partner (historical)Strategic or Co-development PartnerIn 2004, Gunhus Law Firm merged with Vogel Law Firm, bringing together two established teams and deepening Vogel's roots in western Minnesota. The merger gave the Moorhead office its community connection and the building at 215 30th Street N.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serkland Law Firm: Fargo, ND-based regional firm offering business, litigation, banking, and estate planning services. Direct competitor in Vogel's home Fargo market with overlapping banking and commercial clientele.
• Pearce Durick PLLC: Bismarck, ND-based full-service firm with established energy, water, and administrative law practices. Direct competitor in Vogel's Bismarck office market, especially in oil/gas, water law, and government-related matters.
• Gray Plant Mooty: Minneapolis-based full-service firm with nationally recognized franchise, distribution, and agribusiness practices. Comparable as a mid-size Upper Midwest firm serving closely held businesses, cooperatives, and franchisors — directly relevant to Vogel's cooperative and agribusiness clients.
• Bassford Remele: Minneapolis-based full-service law firm with strong employment, health care, and professional liability practices — areas where Vogel has notable bench depth. Comparable in mid-market regional positioning and practice mix, though serving primarily Minnesota clients.
• Crowley Fleck PLLP: Montana-headquartered regional firm with significant North Dakota offices (Bismarck, Williston). Comparable as a multi-office Plains/Mountain West firm with energy, natural resources, and litigation practices that overlap Vogel's Bismarck and energy practices.
• Winthrop & Weinstine: Minneapolis-based full-service firm with deep corporate, real estate, banking, and litigation practices. Comparable in scale, multi-discipline model, and Upper Midwest business client focus, though operating in a larger primary market.
• Maslon LLP: Minneapolis-based full-service firm with strong business litigation, employment, and financial services practices. Comparable to Vogel as a multi-discipline regional firm serving businesses and individuals, with cross-border Minnesota/North Dakota fluency.
• Ohnstad Twichell: West Fargo, ND-based law firm practicing across the Red River Valley with strong water law, family law, and litigation practices. Closest direct competitor to Vogel in the Fargo market, serving overlapping individual and business clients with comparable practice breadth.
• Nilles Law Firm: Full-service law firm with offices in Fargo, ND and Moorhead, MN (the same cities as Vogel). Directly competes across business, family, and litigation matters with a similar regional Northern Plains focus.

Broad incumbents

• Fredrikson & Byron: Large Upper-Midwest full-service law firm headquartered in Minneapolis with significant North Dakota and South Dakota presence. Directly comparable to Vogel in being a multi-discipline regional firm serving businesses across the Plains, but materially larger in headcount and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vogellawfirm
• YouTubeyoutube.com/@Vogellaw
• Facebookfacebook.com/vogellawfirm
• LinkedInlinkedin.com/company/vogel-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel Law Firm