Green & Partners

What Green & Partners does

Green & Partners LLP is a London-headquartered specialist commercial property consultancy founded in 1992, operating exclusively across UK retail real estate — shopping centres, high streets, and retail parks. The firm delivers three integrated service lines: Agency (lettings, development and asset management for landlords, plus acquisitions and disposals for national retailers), Investment (on- and off-market sourcing, acquisitions and disposals across retail sub-sectors), and Lease Advisory (rent reviews, lease renewals, restructuring and arbitration). The partnership serves institutional investors (70% of turnover), property companies, private landlords, national retailers, and local authorities, with every instruction resourced at Partner level — a deliberate high-touch model distinguishing the firm from larger national agencies.

The firm has 11-50 employees operating from a single London office at 27 Beak Street, Carnaby (relocated 2021, 35% smaller footprint, 95% paperless), and generates revenue exclusively through professional services fees tied to property transactions and advisory mandates — pricing is per-engagement with no disclosed standard fee schedule, and property listings on the website range from under £1M to £28.5M depending on asset size and type. Revenue mechanics are entirely project-based, with notable transaction volumes including 87 locations secured for Reed In Partnership (270,000+ sq ft, one year), a 21% above-market-valuation disposal for Palace Capital, and joint listing with Cushman & Wakefield on Liberty Romford (412,000 sq ft).

The business is structured as an LLP with no parent company, no external funding, and no subsidiaries. The partnership comprises four equity partners (Adam Bindman, Mike Willoughby, Ed Smith, Matt Beardall), longer-tenured partners (David Freeman, Stephen Parker), salaried and associate partners, and a graduate pipeline. Marketing is principally direct enterprise field sales, supported by a property-listing website, LinkedIn, industry press (Property Week, CoStar, Completely Retail News) and CoStar UK award recognition (2022, 2023, 2024). Customer concentration on institutional investors (70% of turnover) is the dominant commercial characteristic.

Name

Green & Partners

Legal name

Green and Partners LLP

Website

https://greenandpartners.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Green & Partners is a London-based specialist UK retail property consultancy, founded in 1992, delivering partner-led agency, investment and lease advisory services to institutional investors, property companies, retailers and local authorities.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agency Services: Providing lettings, development and asset management advice for landlords, including acquisitions and disposals for major national-brand retailers.
2. Investment Advisory: Quality, well-researched investment advice across all parts of the property sector, including sourcing on and off market opportunities.
3. Lease Advisory: Arbitration and professional advice across all facets of retail property, including lease restructuring and renegotiation services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Green & Partners is a specialist retail property consultancy providing agency, investment, and lease advisory services for shopping centres, high streets, and retail parks across the UK. The firm delivers strategic asset management, lettings, development advice, acquisitions and disposals, and lease restructuring services, with each instruction resourced at Partner level for institutional investors, property companies, private landlords, and national retailers.

Product overview

Green & Partners is a commercial property consultancy founded in 1992, offering a unified suite of property services rather than a modular software product. Their core offerings are organized into three main service lines: Agency Services (covering Shopping Centres, High Streets, and Retail Parks with lettings, development, and asset management advice), Investment Services (focused on retail sub-sector acquisitions and disposals), and Lease Advisory Services (professional arbitrators and retail property advisory). The company also manages property listings across multiple categories including Shopping Centres, High Street, Investment, Retail Warehousing, and NatWest Disposals. The service is delivered through experienced teams organized by department (Investment, Agency, Lease Advisory) with Partner-level involvement on all instructions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Services

Quantifiable outcome

• 21% above market valuation achieved for Palace Capital disposal
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, key client and minor.

• Cushman & WakefieldcoreStrategic or Co-development PartnerAppointed alongside Green & Partners by Redical on The Liberty Romford shopping centre. The 412,000 sq ft scheme is anchored by Primark, Marks and Spencer, Next, H&M and JD Sports Fashion. Green & Partners and Cushman & Wakefield are working together to play a pivotal role in the evolution of the shopping centre.
• Redevcokey clientOthersGreen & Partners advised Redevco on the acquisition, asset management strategy and repurposing of White Lion Walk in Guildford in 2020. The firm continues to provide ongoing advisory services for asset management initiatives.
• Reed In Partnershipkey clientOthersLondon-based Green & Partners have been Reed's retained lease advisory firm since the niche surveying firm was formed in 1992. Partner Darren Coleman has acted for them for over sixteen years. Successfully secured 87 locations across England within one year.
• Prime Retail PropertyminorChannel Partner/ Reseller/ DistributorActed on behalf of Evolve Estates in the acquisition of Scarborough retail assets from Green & Partners' clients.
• Clifton AgencyminorChannel Partner/ Reseller/ DistributorActed on behalf of Evolve Estates in the acquisition of Chelmsford investment property.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lambert Smith Hampton: Lambert Smith Hampton is a UK commercial property consultancy where the four founders of Green & Partners (Nick Green, Stephen Cottrell, Nigel Bagge, Chris Lloyd-Jones) were previously employed. It provides agency, investment, and lease advisory services for retail and commercial property across the UK, making it the most directly comparable peer in terms of heritage, model, and segment focus.
• Bidwells: Bidwells is a UK-based commercial property consultancy with a comparable boutique partnership structure providing agency, investment, and lease advisory services across retail, offices, and other commercial property — making it a mid-tier peer comparable to Green & Partners in scale and operating model.
• Montagu Evans: Montagu Evans is a UK commercial property consultancy offering agency, investment, lease advisory, and asset management services across retail and commercial property. Its boutique partnership structure and segment overlap with Green & Partners make it a directly comparable peer.

Broad incumbents

• Colliers International: Colliers is a global commercial real estate services firm where Green & Partners' Investment Partner David Freeman previously headed in-town investment. It is the closest historical and operational analogue among global incumbents for G&P's UK retail investment advisory work and a direct competitor for UK institutional mandates.
• Cushman & Wakefield: Cushman & Wakefield is a global real estate services firm explicitly appointed alongside Green & Partners by Redical on The Liberty Romford shopping centre. While far larger and multi-sector, it competes with Green & Partners on UK retail and shopping-centre mandates and represents the incumbent scale archetype G&P measures against.
• Knight Frank: Knight Frank is a global commercial and residential property advisor with a strong UK retail-agency and investment-advisory practice. It competes with Green & Partners for institutional shopping-centre, high-street, and retail-park mandates across the UK.
• CBRE: CBRE is the world's largest commercial real estate services firm with a substantial UK retail agency and investment practice that competes for the same institutional mandates (asset management, leasing, investment sales) that Green & Partners pursues at a boutique scale.
• Savills: Savills is a leading UK-headquartered global real estate advisor with a strong retail agency and investment practice targeting the same institutional investors and property companies (including M&G Real Estate and similar clients) as Green & Partners, but at multi-national scale and across multiple asset classes.
• JLL: JLL is a global real estate services firm with a dedicated UK retail agency and capital markets practice that competes for shopping-centre, high-street, and retail-park mandates from the same institutional and property-company clients served by Green & Partners.
• Avison Young: Avison Young is a global commercial real estate services firm offering agency, investment, and lease advisory services across UK retail and commercial assets, competing with Green & Partners for institutional and property-company mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/green_and_ptrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green & Partners