Mometrix Test Preparation
Mometrix Test Preparation is a bootstrapped, private educational publisher founded in 2002 that produces study guides, flashcards, and subscription online courses for over 1,000 standardized exams serving consumers and institutions directly.
- Company typePrivate
- Founded2002
- HeadquartersBeaumont, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mometrix Test Preparation does
Mometrix Test Preparation (legal entity Mometrix Media LLC) is a privately held educational publishing company headquartered in Beaumont, Texas, founded in 2002. The company produces test preparation products covering over 1,000 standardized exams spanning college entrance (SAT, ACT, CLEP, AP), teacher certification (Praxis, TExES, CSET, FTCE), nursing and medical licensing (NCLEX, TEAS, HESI), graduate and professional school admissions (GRE, GMAT, MCAT, LSAT), military (ASVAB), and financial industry certifications (Series 3, 6, 7, 24, 30, 63, 65, 66, 87). Its core product suite includes printed and digital Study Guides, Flashcards, subscription-based Online Courses launched in 2019, the free Mometrix Academy resource hub, and the Mometrix eLibrary cloud platform serving institutional clients. The technology stack is web-based with mobile-accessible courses, digital content delivery, video tutorials, and practice question databases; Google OAuth is the only documented integration and no public API exists.
The business model combines direct-to-consumer e-commerce (one-time study guide and flashcard purchases plus $39.99/month online course subscriptions), an institutional sales division that handles bulk licensing and eLibrary subscriptions for schools, libraries, healthcare systems, and workforce programs, an affiliate referral program, and a buy-one-give-one GED Initiative that donates courses to non-profit adult education partners. Marketing is driven primarily by SEO through a network of affiliated websites, content marketing (Mometrix Blog, YouTube), and an expanding social presence including TikTok and influencer partnerships. The company operates without external venture or private equity funding, having bootstrapped since inception with a lean team of 51-100 employees under a partnership-style leadership structure (Executive Managing Partner Matthew Bowling, Executive Partner Sales Jay Willis, Executive Partner Product Development Peter Rench, Executive Partner Operations Eric Manthei). Cumulative scale metrics include 12 million+ test-takers helped, 40,000+ five-star reviews, and 1,400+ product updates issued per month.
Mometrix Test Preparation firmographics
Firmographics- Name
- Mometrix Test Preparation
- Legal name
- Mometrix Media LLC
- Website
- https://mometrix.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mometrix Test Preparation is a bootstrapped, private educational publisher founded in 2002 that produces study guides, flashcards, and subscription online courses for over 1,000 standardized exams serving consumers and institutions directly.
- Ownership category
- akta.pro rank
Mometrix Test Preparation industry classification
Industry- Product category
- Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Certification & Exam Prep eLearning Modules (EDAGAEAL)
- akta.pro secondary industries
- Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Healthcare & Medical Licensure Exam Prep (USMLE/COMLEX, NCLEX, Dentistry, Pharmacy, PA) (EDANAIAA), Curriculum, Instructional Materials & Practice Testing for GED/HiSET (EDAAABAO), Assessment, Testing & Exam Prep Publishing (MPAJABAF), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
Keywords
Where Mometrix Test Preparation is headquartered
LocationHeadquarters
- HQ city
- Beaumont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mometrix Test Preparation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Study Guides Sales: One-time purchase of printed or digital study guides for individual standardized exams. Products sold directly through website catalog.
- Online Course Subscriptions: Monthly subscription model for online course access with recurring billing. GED prep course priced at $39.99/month with option to cancel anytime.
- Flashcards: Sale of physical or digital flashcard products for test preparation across various exam categories.
- Institutional/Bulk Sales: Volume licensing and bulk purchasing for schools, libraries, healthcare systems, and workforce development programs through dedicated institutional sales division.
- Affiliate Program: Referral-based revenue sharing with affiliates who drive customers to purchase products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GED Prep Course - Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Study Guides - Per Product |
| One time/ perpetual license | Pay-as-you-go | Flashcards - Per Product |
| Subscription | Annual | Institutional eLibrary Licensing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Mometrix Test Preparation product offering
Product offeringCore offering
Mometrix Test Preparation sells expert-authored study guides, physical and digital flashcards, and subscription-based online courses covering more than 1,000 standardized exams (college entrance, nursing, teacher certification, graduate school, military, financial licensing, GED). It distributes through its own e-commerce site and a cloud-based institutional eLibrary platform serving schools, libraries, healthcare systems, and workforce programs.
Product overview
Mometrix Test Preparation is an educational publishing company founded in 2002 that offers a multi-format test prep product portfolio spanning Study Guides (printed/digital), Flashcards (physical/digital), Online Courses (subscription-based interactive courses with videos, practice questions, and progress tracking), and the free Mometrix Academy resource hub. The company covers over 1,000 standardized exams across categories including college entrance, teacher certification, nursing/medical, graduate school, professional certification, military, insurance, and financial exams. Institutional clients are served through the Mometrix eLibrary cloud platform and bulk purchase programs. The GED Prep Course is a flagship online product notable for its inclusion in the company's buy-one-give-one social impact initiative. Online Courses, Study Guides, Flashcards, and Mometrix Academy together form the core consumer product suite, with eLibrary serving institutional buyers.
Differentiator
Problem solved
Functional benefit
Brands
- Mometrix Academy: Free online practice tests, video tutorials, test anxiety help, testing tips, exam checklists, and study resources.
- Mometrix Online Courses
- Mometrix eLibrary
Products and services
- Study Guides Printed and digital study guides providing condensed, expert-authored content for over 1,000 standardized exams, covering critical concepts most likely to appear on each test with test-taking strategies and tips.
- Flashcards Digital and physical flashcard sets designed to reinforce key exam concepts through spaced repetition, covering all major standardized tests including nursing, teaching, graduate school, and professional certification exams.
- Online Courses Subscription-based online courses providing video lessons, practice questions, review videos, flashcards, and progress tracking for hundreds of standardized exams.
- Mometrix eLibrary Cloud-based digital platform providing institutional clients (schools, libraries, workforce programs) with nationwide digital access to a curated collection of study guides, flashcards, and practice questions across hundreds of exams.
- GED Prep Course
Quantifiable outcome
- Students reported improvements from 75th to 97th percentile using Mometrix study strategies
- +2 more outcomes
Companies that use Mometrix Test Preparation
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Mometrix Test Preparation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mometrix Test Preparation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Muscular Dystrophy Association (MDA)flagshipCharitable partnership since 2011 supporting MDA's mission to find cures for muscular dystrophy. Mometrix has raised over $100,000 for MDA. Personal connection through VP Jay Willis whose son has spinal muscular atrophy. MDA Camp provides life-changing experiences for children with neuromuscular disorders.
- Adult and Family Education - Colorado SpringscoreNon-profit adult education partner serving the Pikes Peak Region since 1965 with Adult Basic Education/GED Preparatory, ESL, and Family Literacy Classes. Receives donated GED prep courses through Mometrix's buy-one-give-one initiative.
- CEC HopecoreNon-profit partner serving Northeast Tarrant low-income neighbors, victims of family violence, homeless and low-income families. Provides GED instruction as part of services. Receives donated prep courses.
- Christian Women's Job CorpscoreLife management and job readiness ministry helping women move from dependency to self-sufficiency. Partner in buy-one-give-one initiative providing GED test prep access.
- Dysart Community CentercoreServes disadvantaged West Valley residents for over 56 years with GED instruction, English Language Instruction, and other educational programs. Receives donated study resources.
- Handley Hope CentercoreCommunity resource center in the Handley community providing GED classes, ESL class, LifeSkills classes, and food pantry services. Receives donated prep materials.
- Simpson County Adult Basic EducationcoreKentucky adult education provider helping hundreds of adults build academic and employment skills. Provides full support through online and in-person opportunities.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Mometrix Test Preparation competitors and assessment
Company assessmentBroad incumbents
- Kaplan Test Prep: Kaplan is the largest U.S. test preparation company, offering prep for SAT, GMAT, LSAT, MCAT, GRE, nursing (NCLEX), and professional certification exams. Direct overlap with Mometrix across college entrance, graduate, nursing, and licensure categories, with deeper institutional relationships and live tutoring.
- Study.com: Study.com is a subscription-based online learning platform offering test prep, K-12 courses, college credit, and professional development. Overlaps with Mometrix's online course subscription model across multiple exam categories, with a broader educational content library.
- Varsity Tutors:
Direct peers
- The Princeton Review: Princeton Review is a direct competitor offering test prep books, online courses, and tutoring for SAT, ACT, GRE, GMAT, LSAT, MCAT, and AP exams. Competes head-to-head with Mometrix in college entrance and graduate admissions prep with stronger brand recognition in the premium tier.
- UWorld: UWorld is a leading prep provider specializing in NCLEX, USMLE, and other healthcare licensure exams with adaptive question banks and detailed rationales. Directly overlaps with Mometrix's nursing and medical certification prep, often considered a higher-end alternative in healthcare segments.
- Barron's Test Prep: Barron's publishes test prep books and digital products for SAT, ACT, AP, GRE, GMAT, LSAT, MCAT, and professional certification exams. Closely comparable to Mometrix's printed and digital study guide format with similar content depth and exam coverage breadth.
- Peterson's: Peterson's provides test prep, college search, and career resources, including prep for SAT, ACT, GRE, GMAT, LSAT, MCAT, and professional exams. Comparable to Mometrix in exam breadth and consumer-direct distribution, with additional focus on college planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mometrix Test Preparation social profiles
Digital presenceMometrix Test Preparation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mometrix Test Preparation leadership team
Management profileNumber of profiles
Profiles4 records
Mometrix Test Preparation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mometrix Test Preparation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mometrix Test Preparation
What does Mometrix Test Preparation do?
Mometrix Test Preparation sells expert-authored study guides, physical and digital flashcards, and subscription-based online courses covering more than 1,000 standardized exams (college entrance, nursing, teacher certification, graduate school, military, financial licensing, GED). It distributes through its own e-commerce site and a cloud-based institutional eLibrary platform serving schools, libraries, healthcare systems, and workforce programs.
Is Mometrix Test Preparation a public or private company?
Mometrix Test Preparation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mometrix Test Preparation founded?
Mometrix Test Preparation was founded in 2002. It employs 51 to 100 people.
Where is Mometrix Test Preparation based?
Mometrix Test Preparation is headquartered in Beaumont, United States, in the North America region.
How does Mometrix Test Preparation make money?
Five revenue lines are on record. Study Guides Sales are the primary driver. The others are online Course Subscriptions, flashcards, institutional/Bulk Sales and affiliate Program.
Who are Mometrix Test Preparation's main competitors?
Broad incumbents on record are Kaplan Test Prep, Study.com and Varsity Tutors. Direct peers are The Princeton Review, UWorld, Barron's Test Prep and Peterson's.
Does Mometrix Test Preparation have an API?
No public API is recorded for Mometrix Test Preparation.
What industry is Mometrix Test Preparation in?
Mometrix Test Preparation's product category is Test Preparation. Its primary akta.pro industry code is EDAGAEAL, Certification & Exam Prep eLearning Modules, with a secondary code of EDAGADAD, Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.). Its NAICS code is 611691 and its SIC code is 8200.