Flow-Tech Systems

What Flow-Tech Systems does

Flow-Tech Systems is a privately held Wisconsin-based manufacturer of chemical-free water treatment equipment, founded in 2009 by Mark Meyer along with co-founder George Rihovsky and a team of petrochemical engineers and scientists. The company designs and sells proprietary electromagnetic wave treatment units that distribute an omnipresent signal through a facility's copper plumbing infrastructure, addressing scale, biofilm, bacteria (including Legionella), and corrosion without chemicals, salt, or consumable filters. Its product portfolio has expanded into five lines — Flow-Tech Home (residential), Flow-Tech HVAC (commercial cooling), Flow-Tech Industrial (heavy industrial, launched April 2020), Flow-Tech Power (power generation), and the core platform — serving end markets including residential, HVAC, power, industrial, refining, Legionella control, agriculture, wastewater, and recreational.

The company monetizes primarily through one-time hardware sales of its treatment units, with installation performed by licensed plumbers or contractors, and reports multi-year contract billing cadence for both residential and commercial tiers. Go-to-market is hybrid: direct enterprise field sales serve marquee commercial and industrial accounts (including Google, Boeing, GE, Walmart, Apple, Stryker, Uber, Kaiser Permanente, NASA, and the US Air Force); a manufacturer representative network covers regional commercial territories; and residential Flow-Tech Home units flow exclusively through distributor Plumber's Choice Water Systems. The company holds ASHRAE protocol certification (the first chemical-free system to pass for Legionella control), ATEX/IECEx certification for hazardous areas, and CSA/UL listings, and operates from an 11-50 employee headquarters in Mequon, WI following a 2022 facility expansion.

No revenue, funding, or institutional investor information is disclosed; the company appears to be founder-owned and has grown organically. Strategic moves since 2020 have focused on vertical expansion (Industrial, Power), channel build-out (Rep & Partner Portal, exclusive distributor), and operational scaling (headquarters relocation with expanded warehouse and shipping). The combined enterprise logo base and stated 60,000+ residential customers suggest a diversified but enterprise-light revenue mix, with concentration risk in a relatively small set of large industrial and institutional accounts offset by a broad long tail of residential installations.

Name

Flow-Tech Systems

Legal name

Flow-Tech Systems, LLC

Website

https://flowtechsystems.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Flow-Tech Systems is a private Wisconsin-based manufacturer of proprietary electromagnetic wave water treatment equipment that controls scale, bacteria, and corrosion without chemicals, serving residential, commercial HVAC, industrial, power, and government customers through direct sales, a rep network, and an exclusive residential distributor.

Ownership category

akta.pro rank

Product category

Water Treatment Systems

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK)

Keywords

• Chemical-free water treatment
• Electromagnetic water systems
• Industrial scale prevention
• Legionella control technology
• HVAC cooling water treatment

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Water Treatment Equipment Sales: Flow-Tech Systems generates revenue primarily through the sale of proprietary electromagnetic water treatment equipment. Products include the Flow-Tech Home residential unit and Flow-Tech Pro commercial/industrial units. Equipment sales are one-time capital purchases with installation typically performed by licensed plumbers or contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flow-Tech Systems manufactures and sells proprietary electromagnetic wave water treatment equipment that conditions all water passing through a building's plumbing without chemicals, salt, or filters. The company's product lineup includes the Flow-Tech Home residential unit, Flow-Tech HVAC for commercial cooling systems, Flow-Tech Industrial for heavy industrial applications, and Flow-Tech Power for power plant operations, all built on a single omnipresent-signal platform that controls scale, bacteria, biofilm, and corrosion.

Product overview

Flow-Tech Systems offers a portfolio of chemical-free water treatment solutions built on a core proprietary technology platform. The main Flow-Tech Systems platform uses electromagnetic wave propagation to treat all water in a system regardless of flow, controlling scale, bacteria, biofilm, and corrosion. The product lineup includes Flow-Tech HVAC for commercial evaporative cooling, Flow-Tech Industrial for heavy industrial applications, Flow-Tech Power for power plant systems, and Flow-Tech Home for residential use. Each product is tailored to specific industry requirements while sharing the same underlying technology foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Flow-Tech Home: Residential water treatment product line for single-family homes, multi-family residential complexes, and home builders. Exclusively distributed by Plumber's Choice Water Systems.
• Flow-Tech HVAC
• Flow-Tech Industrial
• Flow-Tech Power

Products and services

• Flow-Tech Systems Core Platform

Quantifiable outcome

• 60,000+ residential customers served
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Plumber's Choice Water SystemscoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Flow-Tech Home residential water treatment products. Plumber's Choice Water Systems serves as the exclusive distributor for residential products, handling distribution to licensed plumbers and installation contractors across their network.
• Roessler EquipmentminorChannel Partner/ Reseller/ DistributorEquipment supplier and partner that hosts product events and demonstrations. Roessler Equipment has hosted open house events featuring Flow-Tech products for contractor and customer education.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Scalewatcher (Eddy/Descal-A-Matic): Scalewatcher manufactures electronic/electromagnetic water conditioning devices for residential, commercial, and industrial scale prevention. Directly comparable to Flow-Tech's core technology approach and target use cases, particularly in residential and light commercial markets.
• Hydropath Technology (Hydroflow): Hydropath Technology is the closest direct competitor, also selling electronic/induction-based water treatment units for scale, biofilm, and Legionella control in residential, commercial, and industrial markets. Highly comparable to Flow-Tech in core mechanism, application verticals, and consumable-free value proposition.

Broad incumbents

• Ecolab: Ecolab is a global water-and-hygiene leader, providing chemical water-treatment programs and on-site service for industrial, commercial, and institutional customers. Broad incumbent against which Flow-Tech's chemical-free pitch is positioned, especially in cooling-tower, boiler, and food-and-beverage water management.
• Pentair: Pentair is a global water-treatment equipment company with a significant residential and commercial portfolio (including water softening, filtration, and whole-home systems). Overlaps with Flow-Tech Home in residential water treatment and competes broadly in commercial water conditioning.
• Solenis: Solenis is a global specialty chemicals supplier with a large industrial water-treatment business serving pulp & paper, power, refining, and other process industries. Direct competition in industrial water treatment programs where Flow-Tech's chemical-free system is positioned as a chemical-program alternative.
• Veolia Water Technologies: Veolia Water Technologies is a large incumbent offering water-treatment chemicals, equipment, and services across industrial and municipal markets. Competes with Flow-Tech in industrial water treatment, particularly power and refining, where customers must choose between chemical service programs and chemical-free technology.
• EcoWater Systems: EcoWater Systems is a major manufacturer and dealer of residential and light-commercial water-treatment equipment, primarily salt-based softeners and filtration. Direct channel overlap with Flow-Tech Home, with EcoWater representing the incumbent salt-based approach Flow-Tech positions against.
• Culligan Water: Culligan is a leading residential and commercial water-treatment brand with a large dealer network for softeners, filtration, and drinking-water systems. Direct competition in the residential channel, particularly with Flow-Tech Home's salt-free positioning against salt-based softeners.

Emerging players

• CWT (Clear Water Technology): Clear Water Technology provides chemical-free water treatment solutions, including ozone and other non-chemical technologies, for cooling towers and process water. Overlaps with Flow-Tech in the chemical-free cooling-tower/HVAC segment but uses a different underlying technology.
• Clearwater Enviro Technologies: Clearwater Enviro Technologies offers chemical-free, electrolytic water treatment systems aimed at scale, biofilm, and Legionella control in cooling and process water. Direct overlap with Flow-Tech's commercial/industrial value proposition and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flow-tech-systems
• Xx.com/flowtechsystems
• Facebookfacebook.com/100066666729604

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow-Tech Systems