Damel Group

What Damel Group does

Damel Group S.L. is a Spanish confectionery and snack manufacturer headquartered in Paterna (Valencia), operating as part of the MERCADALIA industrial group. The company runs five specialized production plants across Spain — Crevillente (confectionery), Paterna (nuts and snacks), Marchena (ice-lollies via the Kelia brand), Algemesí (chocolate via Meivel), and Valladolid (functional products from the former Dulciora/Mondelez facility acquired in 2017). Its portfolio spans gummies, soft candy sticks, balsamic sweets, ice pops, chocolate bars and wafers, fried corn and sunflower snacks, premium nuts, and Christmas confectionery, marketed under the brands Damel, Palotes, Pectol, Kelia, Meivel, #KE, CasaMayor, and Rucoco. The company claims proprietary manufacturing processes in corn and nut categories and is recognized as a pioneer of sugar-free confectionery in Spain (Producto del Año 2019) and V-Label certified vegan gummies (Flavour of the Year 2021).

The group employs more than 500 people and exports approximately 50% of its production to 68 countries, distributing primarily through retail and supermarket chains via distributor and wholesale networks. Revenue is generated from branded B2C product sales across multiple confectionery categories plus a residual contract manufacturing arrangement with Mondelez International (manufacturing selected brands for at least two years following the 2017 plant acquisition). Marketing is conducted through organic social channels (LinkedIn, Instagram, Facebook, TikTok), a content-rich blog and news section, event sponsorships, and CSR initiatives (such as the 'Drawing Smiles' program). Damel Group is participating in the Spanish government's PERTE agri-food strategic project (2025) through a partnership with Kongwell Negocios S.L. to develop a new vegan sweets range, indicating continued R&D investment in health-oriented product lines.

Name

Damel Group

Legal name

DAMEL GROUP, S.L.

Website

http://www.damel.com/

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

251–500 employees

Short description

Damel Group S.L. is a Spanish confectionery manufacturer (founded 1860) producing gummies, candy, ice pops, chocolate, nuts, and Christmas sweets under brands including Damel, Palotes, Pectol, Kelia, Meivel, #KE, and CasaMayor, serving retail and supermarket consumers across 68 countries via five Spanish production plants.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)

SIC

Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

Keywords

• Confectionery manufacturing
• Sugar confectionery
• Candy production
• Chocolate products
• Nuts and snacks

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Confectionery and snacks product sales: Damel Group manufactures and distributes a wide range of branded confectionery, nuts, chocolates, liquid confectionery, and Christmas products through retail and supermarket channels globally. Core brands include Damel, Palotes, Pectol, Kelia, Meivel, Casamayor, and #KE. Approximately 50% of production is exported to 68 countries.
2. Contract manufacturing: Following the acquisition of the Valladolid plant (former Dulciora factory from Mondelez International), Damel manufactures some Mondelez brands under a contract manufacturing agreement for at least two years.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Damel Group manufactures and distributes branded confectionery, nuts, chocolates, liquid confectionery, and Christmas products through retail and supermarket channels. The company operates five production plants in Spain and exports approximately 50% of its production to 68 countries under brands including Damel, Palotes, Pectol, Kelia, Meivel, CasaMayor, #KE, and Rucoco. It also performs contract manufacturing for third parties such as Mondelez International.

Product overview

Damel Group is a Spanish food company producing and distributing confectionery, nuts, chocolates, liquid confectionery, and Christmas products across multiple recognized brands. The portfolio includes: Damel (gummies and licorice), Palotes (soft candy sticks), and Pectol (balsamic sweets) in confectionery; CasaMayor and #KE in nuts and snacks; Meivel in chocolates; Kelia in ice pops and frozen drinks; and Rucoco in Christmas products. The company operates five production plants in Spain (Crevillente for confectionery, Paterna for nuts and snacks, Marchena for ice-lollies, Algemesí for chocolate, Valladolid for functional products) with over 500 employees serving over 65 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Damel: Confectionery brand featuring gummies, licorice, sugar-free products. Includes vegan gummies certified by V-Label.
• Palotes
• Pectol
• Meivel
• #KE
• Casamayor
• Kelia

Products and services

• Damel The flagship Damel confectionery brand offering a wide variety of gummies, licorice, and sugar-free sweets in various shapes, colors, and flavors including hearts, worms, cherries, rings, and bears. Targeted at general consumers through retail and supermarket channels.
• Palotes The original iconic soft candy stick with distinctive taste, texture, shape, and packaging. Available in Strawberry, Cola, Watermelon, Peach, Orange, and Apple flavors. Targeted at general consumers and nostalgic adult consumers.
• Pectol Balsamic cough sweets providing intense flavor and maximum freshness through natural ingredients and essential oils. Available in Orange, Lemon, Eucalyptus, and Cherry flavors, with and without sugar, enriched with Vitamin C. Targeted at consumers seeking throat relief and fresh breath.
• Kelia Ice Pops Liquid confectionery ice pops and frozen drinks offering summer refreshment. Includes Original, 2 Flavours, 0% Sugar variants, and PALOTES by Kelia. Available in Cola, Orange, Strawberry, Raspberry, and Lemon flavors. Targeted at summer refreshment consumers.
• Meivel Chocolate brand since 1935 producing snack bars (Tuenty, Tentenpie), hot chocolate for cup, and Vienna Wafers (crunchy wafer covered in chocolate). Targeted at consumers seeking traditional chocolate products and baking ingredients.
• #KE Fried corn and sunflower seeds snack brand with flavors including Cheese, Tex-Mex, BBQ, and Original. Also offers corn cocktails and giant-sized products. Targeted at consumers seeking savory snacks for sharing.
• CasaMayor Premium nuts brand offering high-quality almonds, walnuts, cashews, hazelnuts, pistachios, sunflower seeds, corn, and various nut mixes. Includes Original, Kemix, and Gourmet ranges. Targeted at consumers seeking premium snack nuts.
• Rucoco Christmas confectionery brand specializing in sweets, marzipan figures, almond sponge delights, nougats, and sugared almonds. Targeted at consumers seeking traditional festive seasonal products.
• Damel Vegan Gummies Vegan gummy sweets certified by V-Label, containing Vitamin C, and gluten-free. Includes Gummy Vegan Azúcar and Gummy Vegan Brillo variants. Targeted at health-conscious and vegan consumers.
• Halloween 2025 Collection Limited edition Halloween confectionery including Spooky Shiny (glitter mix with Halloween characters), Scary Pika Mix (sour coating with scary figures), Top Terrifying (filled candy mix), Scary Mix (assorted shapes), and PALOTES Pintalenguas (tongue-painting sticks). All gluten-free.
• Contract Manufacturing for Mondelez International Contract manufacturing services for Mondelez International brands at the Valladolid plant, following Damel's 2017 acquisition of the former Dulciora factory. Targeted at B2B clients requiring confectionery manufacturing capacity.

Quantifiable outcome

• Vegan gummy consumer satisfaction score of 8.5/10 for both Gummy Vegan Sugar and Gummy Vegan Shiny products
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kongwell Negocios S.L.coreStrategic or Co-development Partner · 12 March 2025Damel Group S.L. and Kongwell Negocios S.L. are joint beneficiaries of a PERTE (Strategic Project for Economic Recovery and Transformation) in the agri-food sector. Damel Group is leading the primary project 'Investigación aplicada a la generación de una nueva gama de dulces veganos' (Applied research for a new range of vegan sweets), project number PAG-020100-2023-222, under the tractor project 'Adaptación científico-tecnológica de las cadenas de valor del sector agroalimentario para una transición sostenible, ecológica y digital' (PAG-010000-2023-15).

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Vidal Golosinas: Spanish sugar confectionery manufacturer focused on jellies, candies and seasonal products. Direct competitor to Damel's gummy and Christmas (Rucoco) categories with similar Spanish retail and export channel exposure.
• Fini Golosinas: Iberian-origin global confectionery manufacturer (gummies, jellies, lollipops, marshmallows) — the closest direct competitor to Damel's core Damel and Palotes ranges, with overlapping retail distribution across Spain and Latin America.
• Lacasa: Spanish chocolate and confectionery manufacturer (chocolate figures, pralines, Christmas ranges). Directly comparable to Damel's Meivel chocolate brand and Rucoco Christmas line, with similar Iberian heritage positioning.
• Risi: Spanish confectionery producer of candies, gums and lollipops. Competes head-to-head with Damel's Palotes and Pectol brands in Iberian retail channels with a similar product breadth in sugar confectionery.

Broad incumbents

• Mondelez International: Global confectionery and snacks major (Cadbury, Trident, Sour Patch Kids). Already a customer of Damel via the Valladolid contract-manufacturing agreement and a competitor across chocolate, gum and sugar confectionery categories.
• Ferrero: Global confectionery leader (Kinder, Tic Tac, Ferrero Rocher). Competes with Damel's chocolate (Meivel), seasonal and sugar confectionery categories and represents the multinational tier of competition.
• Perfetti Van Melle: Global confectionery group behind Mentos, Chupa Chups, Alpenliebe and Fruitella. Overlaps with Damel's gum, lollipop and chewy candy portfolio across international retail.
• Haribo: Global gummy and sugar confectionery leader. Competes directly with Damel's flagship gummy and licorice lines at the premium and mainstream tiers across European and international retail.
• Mars Wrigley: Global confectionery incumbent (M&M's, Skittles, Extra gum). Competes with Damel's gummy, gum and candy ranges in European retail and sets the competitive benchmark on branded confectionery marketing spend.

Regional players

• Pico (Frinsa): Spanish seafood and frozen-food company whose ice lolly and frozen novelty range overlaps with Damel's Kelia brand. Comparable as a regional Spanish producer targeting similar summer/seasonal refreshment occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0wFKUijpnDpOYPf0uYwsAw
• Facebookfacebook.com/DamelGroup
• LinkedInlinkedin.com/company/damel-group
• Instagraminstagram.com/damelgroup
• TikToktiktok.com/@damelgroup_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damel Group