YTH

What YTH does

ETR (the surviving legal entity of the YTH–ETR combination) is a 501(c)(3) non-profit organization, founded in 1981 and headquartered in Watsonville, California, that develops and disseminates evidence-based health education curricula, training, and research for youth, schools, and communities. The organization's portfolio is anchored by HealthSmart, a comprehensive K-12 health education curriculum spanning sexual and reproductive health, HIV prevention, LGBTQ health, substance use, nutrition, physical activity, and violence prevention, supplemented by 20+ topic-specific curricula and educator resources sold through its e-commerce store. ETR operates three focus areas — Promoting Well Schools, Advancing Strategies for Healthy Young People, and Supporting the Health and Education Workforce — and layers service offerings (professional development/training, research, evaluation, and product development & dissemination) on top of its product catalog.

The business model combines one-time product sales through the direct e-commerce storefront (etr.org/store), professional services revenue from training and research engagements, and donations supporting the non-profit mission. Primary customer segments are K-12 schools/school districts and the health/education workforce, with secondary reach into community organizations and youth-serving agencies. Distribution is domestic-only (United States), and the organization reaches audiences through a multi-channel mix including blog content, social media (LinkedIn, X, Facebook, Instagram), a weekly email newsletter, and conference/event participation, including a 2024 co-marketing partnership with OPEN/US Games for the State Teacher of the Year Program.

No proprietary technology platform, software product, mobile app, API, or AI/ML capability is disclosed in the source material. The product surface is content/curriculum-based (print and digital), and the organization's competitive advantages are its 40+ year operating history, an extensive evidence-based content library, multidisciplinary talent, and brand recognition in the youth health education space. The reported headcount band is 1-10 employees, indicating a small-team operating model.

Name

YTH

Legal name

ETR

Website

https://yth.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

ETR (YTH-affiliated) is a 501(c)(3) non-profit that develops and sells evidence-based K-12 health education curricula — anchored by its HealthSmart program — along with training, research, and evaluation services to schools, educators, and health professionals across the United States.

Ownership category

akta.pro rank

Product category

Health Education Services and Curricula

NAICS

Educational Services (611), Research and Development in the Social Sciences and Humanities (541720), Information (51)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

Keywords

• Youth health education
• K-12 health curricula
• Professional development training
• School-based wellness programs
• Sexual and reproductive health

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: ETR operates an e-commerce store selling educational curricula, resources, and materials across various health topics including abstinence, alcohol, birth control, HIV, LGBTQ health, nutrition, and more. The store features product categories like HealthSmart curriculum and educator resources.
2. Donations: As a 501(c)(3) non-profit organization (EIN #94-2760764), ETR accepts donations to support their mission of improving health and well-being for youth and communities.
3. Professional Development and Training Services: ETR provides professional development and training services to the health and education workforce, generating revenue through these educational service offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

YTH is a non-profit partnering to advance youth and young adult health through technology. The associated operational content describes ETR, a 501(c)(3) non-profit (EIN #94-2760764) that develops and distributes evidence-based health education curricula (led by the HealthSmart K-12 curriculum) covering 20+ topics including HIV, sexual health, substance use, and nutrition, alongside professional development/training, research, and program evaluation services sold to schools, educators, and health professionals via an online store and direct engagement.

Product overview

ETR offers a portfolio of health education products and services organized around three focus areas: Promoting Well Schools, Advancing Strategies for Healthy Young People, and Supporting the Health and Education Workforce. The core product is HealthSmart, a comprehensive K-12 health curriculum, supplemented by topic-specific curricula, and service offerings including professional development/training, research, evaluation, and product development/dissemination. The company operates an e-commerce store offering print and digital educational materials across topics including abstinence, alcohol, birth control, disease management, drugs, HIV, LGBTQ health, mental health, nutrition, physical education, safer sex, STI, tobacco, and violence prevention.

Differentiator

Problem solved

Functional benefit

Brands

• HealthSmart: Health education curriculum for K-12 schools

Products and services

• HealthSmart A comprehensive K-12 health education curriculum covering topics including abstinence, alcohol, birth control, disease prevention, drugs, HIV, nutrition, physical activity, safer sex, STI, tobacco, and violence prevention, designed for schools and educators.
• Curricula Products Evidence-based educational curricula addressing various health topics for schools and communities, including topic-specific materials on abstinence, alcohol, birth control, drugs, HIV, LGBTQ health, and more.
• Professional Development & Training Training services for health and education workforce professionals to build capacity in school-based health and wellness programs.
• Research Services Research services focused on sexual and reproductive health, school-based health and wellness, and substance use/addiction prevention.
• Evaluation Services Program evaluation services to assess outcomes and effectiveness of health interventions and educational programs.
• Product Development & Dissemination Development and dissemination of health education products and resources for youth and communities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OPEN/US GamesminorGTM or Marketing Partner · 1 January 2024ETR/HealthSmart partnership with OPEN/US Games for sponsorship of the State Teacher of the Year Program. This co-marketing partnership promotes health education through recognition of outstanding teachers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SIECUS (Sexuality Information and Education Council of the U.S.): National nonprofit providing sexuality education policy, training, and resources. Closely aligned with ETR on sexual/reproductive health focus, K-12 educator support, and advocacy-driven content.
• American Sexual Health Association (ASHA): Nonprofit dedicated to sexual and reproductive health education and STI prevention. Comparable to ETR in health topic areas (HIV, STI, sexual health) and educator/resource distribution model.
• Answer (Rutgers University): National sexuality education organization providing K-12 curricula and professional development. A direct peer in producing evidence-based sexual health curricula and training educators.
• GLSEN: Education nonprofit working to create safe, inclusive K-12 schools for LGBTQ students. Comparable to ETR's LGBTQ health education work and shared K-12 audience and educator-training model.
• Advocates for Youth: A national nonprofit focused on youth sexual health education and advocacy. Directly comparable to ETR given shared mission, K-12 and youth-serving audiences, and evidence-based curricula delivery model.
• Healthy Teen Network: Nonprofit advancing adolescent sexual and reproductive health through education, training, and advocacy. Comparable to ETR in target audience, evidence-based approach, and K-12/community focus.

Broad incumbents

• Second Step (Committee for Children): Nonprofit producing widely adopted K-12 SEL and safety curricula. Comparable in school-based health and wellbeing education focus, though with a stronger SEL orientation.
• Planned Parenthood Federation of America: Large national nonprofit offering sexual and reproductive health education, including youth-facing programs. A much larger incumbent in adjacent sexual health education and community outreach.
• EverFi: EdTech company providing K-12 digital curricula on health, SEL, and financial literacy. Comparable as a K-12 health/SEL curriculum provider but a larger, technology-focused commercial incumbent.

Emerging players

• Guttmacher Institute: Research and policy organization focused on sexual and reproductive health. Comparable to ETR's research and evaluation services component, though more policy/research oriented than curriculum delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ETRorg
• Facebookfacebook.com/YTHorg
• LinkedInlinkedin.com/company/etrorg
• Instagraminstagram.com/etr_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YTH