Spido

Name

Spido

Legal name

Koninklijke Spido

Website

https://spido.nl

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Harbor Cruise Tours & Maritime Tourism

NAICS

Scenic and Sightseeing Transportation, Water (4872), Tour Operators (56152)

SIC

Water Transportation (4400)

akta.pro primary industry

Boutique Yacht Cruise Operators (Scheduled Itineraries) (THAEADAA)

Keywords

• Harbor cruise tours
• Boat tour services
• Maritime tourism
• Themed dinner cruises
• Corporate event venues

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Harbour Tour Tickets: Core revenue from selling tickets for Rotterdam Harbour Tours (75-minute standard tour and 150-minute extended tour), serving tourists and locals exploring Europe's largest port.
2. Day & Theme Cruises: Full-day excursions and themed cruises including dinner cruises, wine & food cruises, special events (New Year's Eve, Christmas), and holiday-themed experiences.
3. Event Hosting & Private Charters: Corporate events, weddings, birthdays, school trips, and private charter services for groups, including catering packages and custom arrangements.
4. Onboard Catering: Food and beverage sales during cruises including hot/cold drinks, sandwiches, snacks, and specialty items. Maritime Lunch Box available for groups.
5. Gift Cards: Spido Gift Cards (CadeauVaart) sold starting from €19.95, valid for 365 days, delivered via email. Can be redeemed for any Spido cruise experience.
6. Combination Tickets: Bundled tickets combining Spido cruises with partner attractions including Euromast, Depot museum, Kunsthal Rotterdam, Feyenoord Stadium, and Remastered experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Spido operates harbor cruises and boat tours of the Port of Rotterdam from its base at the foot of the Erasmus Bridge, using a modern fleet of seven vessels. The company sells 75-minute and 150-minute harbor tour tickets, themed culinary and seasonal cruises, day trips to Maasvlakte and Portlantis, combination tickets bundled with Rotterdam attractions (Euromast, Depot, Kunsthal, Feyenoord, Remastered), corporate and private event charters, gift cards, and onboard catering services to tourists, families, school groups, and local residents.

Product overview

Koninklijke Spido operates as a harbor cruise and boat tour company based in Rotterdam, offering a diverse portfolio of water-based experiences. The core offering consists of harbor tours (75-minute Rotterdam Havenrondvaart and 150-minute Uitgebreide Havenrondvaart), supplemented by combination tickets partnering with attractions like Euromast, Depot, Kunsthal, Feyenoord Stadium, and Remastered. The product line extends to themed day trips and specialty cruises including culinary experiences (Mosselen op de Maas, Surf & Turf, Wijn & Spijs, Sunday Roast Cruises), holiday cruises (Christmas, New Year's Eve, Easter), and family-oriented events. Supporting services include gift cards, Spido Kids children's programming, corporate event hosting, and onboard catering. The fleet comprises seven vessels of varying sizes (Ostara, Abel Tasman, Marco Polo, James Cook, Henry Hudson, Prinses Amalia) accommodating 200 to 599 passengers, serving both public tours and private charter events.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotterdam Harbour Tour (Rotterdam Havenrondvaart) Core 75-minute harbor cruise through the Port of Rotterdam with multi-language audio guide included (Dutch, English, German, French), offering views of shipyards, container terminals, and the city's skyline from the water. Adults €18.75, children (4-11) €10.55; wheelchair accessible. Targeted at tourists, families, and Rotterdam residents.
• Extended Harbour Tour (Uitgebreide Havenrondvaart) Extended 150-minute harbor cruise covering Rotterdam's Botlek area, showcasing industry, shipyards, and container terminals with multi-language audio guide. Adults €31.50, children €18.50. Rotterdam Pass holders receive a €18.75 discount. Targeted at tourists seeking a deeper port experience.
• Spido & Euromast Combination Ticket Bundled combination ticket pairing a 75-minute Spido harbor tour with Euromast visit including the Euroscoop Experience at 112m height. Adults €38.75, children €27.05. Targeted at tourists wanting a combined harbor and skyline experience.
• Spido & Depot Combination Ticket Bundled combination ticket pairing a Spido harbor cruise with a visit to Museum Boijmans Van Beuningen's Depot. Adults €33.00. Targeted at tourists combining harbor sightseeing with Rotterdam's art museum experience.
• Spido & Kunsthal Combination Ticket Bundled combination ticket pairing a Spido harbor cruise with a visit to Kunsthal Rotterdam art museum. Adults €32.00. Targeted at tourists combining harbor sightseeing with Rotterdam's contemporary art exhibition experience.
• Spido & Feyenoord Stadiontour Combination Ticket Bundled combination ticket pairing a Spido harbor cruise with a Feyenoord stadium tour. Adults €33.00, children €22.00. Targeted at football fans and tourists combining harbor and stadium experiences.
• Spido & Remastered Combination Ticket Bundled combination ticket pairing a Spido harbor cruise with the Remastered digital art experience featuring Dutch Masters reimagined by contemporary artists. Adults €40.50, children €23.40. Distributed through Tiqets. Targeted at tourists interested in art and Dutch cultural heritage.
• Day Trip Tweede Maasvlakte Full-day excursion to the Second Maasvlakte area and Portlantis visitor center. Adults €72.50, children €36.25. Targeted at tourists seeking an extended port exploration beyond the standard harbor cruise.
• Portlantis Experience Day trip combining a Spido harbor cruise with the Portlantis visitor center featuring displays about Rotterdam's port history. Adults €52.50, children €26.25. Targeted at tourists and educational groups interested in maritime history.
• Kinderdijk Lichtjes Cruise Evening themed cruise to Kinderdijk featuring illuminated windmills during the illumination week. Targeted at tourists and photography enthusiasts seeking a unique seasonal windmill viewing experience.
• Mosselen op de Maas (Mussel Cruise) Culinary themed cruise featuring mussels served on board while cruising past Rotterdam's harbor. Adults €79.50, children €39.75. Targeted at culinary tourists and groups seeking a Belgian-Dutch dining experience combined with sightseeing.
• Surf & Turf Cruise Culinary themed cruise combining seafood and meat dishes served on board. Adults €89.50. Targeted at culinary tourists and groups seeking a premium dining-and-sightseeing experience.
• Wine & Food (Wijn & Spijs) Cruise Themed wine and food pairing cruise along Rotterdam's harbor. Adults €79.50. Targeted at culinary tourists, couples, and groups seeking a premium wine-paired dining experience combined with sightseeing.
• New Year's Eve Cruise New Year's Eve celebration cruise on Rotterdam's harbor. Adults €175.00, children €80.00. Targeted at tourists, couples, and groups seeking a premium festive harbor experience.
• Xmas Family Brunch Cruise Christmas family brunch cruise with special entertainment on Rotterdam's harbor. Adults €89.50, children €44.75. Targeted at families seeking a festive holiday dining experience combined with sightseeing.
• Vaderdag Sunday Roast Cruise Father's Day themed cruise featuring a Sunday Roast buffet and children's buffet, approximately 2.5 hours duration. Targeted at families celebrating Father's Day in Rotterdam.
• Moederdag High Tea Cruise Mother's Day themed high tea cruise served at elegant tiered stands with unlimited tea included. Targeted at families and groups celebrating Mother's Day in Rotterdam.
• Spido Family Brunch Family brunch cruise featuring entertainment for children including face painting. Targeted at families with young children seeking a festive dining and sightseeing experience.
• Spido Gift Card (CadeauVaart) Gift cards (CadeauVaart) starting from €19.95, valid for 365 days, delivered instantly by email, redeemable for any Spido cruise experience. Targeted at consumers seeking gifting or flexible cruise options for friends, family, and corporate gifts.
• Corporate Events (Zakelijke Evenementen) Corporate event hosting service aboard Spido vessels including business meetings, company parties, weddings, team outings, and celebrations. Group bookings of 20+ persons processed via email or phone with catering packages and custom arrangements. Targeted at companies, schools, wedding parties, and organizations seeking a distinctive venue for private and business events.
• Meetings (Vergaderen) Corporate meeting facilities aboard Spido vessels, with saloons (such as aboard the James Cook) suitable for shows and presentations, fully air-conditioned, with accessibility features. Targeted at companies seeking a unique off-site meeting venue in Rotterdam.
• Onboard Catering (Spido Menukaart) Onboard catering service offering hot/cold drinks, sandwiches, apple pie, chips, snacks, and ice cream during cruises. A Maritiem Lunch Box option is available for groups of 15+ persons at €16.50 per person, reservable at least 2 days before departure. Targeted at cruise passengers and group bookings.

Quantifiable outcome

• 100+ years of continuous operation since 1919
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• EuromastcoreGTM or Marketing PartnerCombination ticket partnership (Spido & Euromast) offering bundled harbour tour plus observation tower visit. Adults €38.75, Children €27.05. Includes 75-minute harbour tour and Euromast visit with Euroscoop Experience.
• Museum Boijmans Van Beuningen (Depot)minorGTM or Marketing PartnerCombination ticket (Spido & Depot) bundling harbour cruise with museum visit. Adults €33.00.
• Kunsthal RotterdamminorGTM or Marketing PartnerCombination ticket (Spido & Kunsthal) bundling harbour cruise with art museum visit. Adults €32.00.
• Feyenoord StadiumcoreGTM or Marketing PartnerCombination ticket (Spido & Feyenoord Stadiontour) bundling harbour cruise with stadium tour. Adults €33.00, Children €22.00.
• RemasteredminorGTM or Marketing PartnerCombination ticket (Spido & Remastered) bundling harbour cruise with digital art experience featuring Dutch Masters reimagined. Adults €40.50, Children €23.40. Tickets sold through Tiqets.
• Rotterdam Pass / OoievaarspascoreGTM or Marketing PartnerPartnership with Rotterdam municipality providing free or discounted harbour tours to local residents holding Rotterdam Pass or Ooievaarspas. Online reservation system integrated with pass numbers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blue Boat Company: Amsterdam-based operator of canal and harbor sightseeing cruises offering scheduled narrated tours to both domestic and international tourists — directly comparable to Spido as a Netherlands-based small-ship cruise tour operator on inland waterways.
• Lovers Canal Cruises: Amsterdam canal cruise operator running scheduled sightseeing boat tours with multi-language audio guides — closely matches Spido's guided multi-language harbour tour concept, fleet-based tour model, and ticket distribution through OTAs.
• Stromma Netherlands: Pan-European sightseeing boat tour operator with Netherlands operations, offering harbor and canal tours with multilingual guides and online ticketing — comparable to Spido in product, target market, and distribution through GetYourGuide and similar platforms.
• De Canter Touring: Dutch tour and canal cruise operator running scheduled sightseeing cruises and shore excursions — comparable to Spido in the Amsterdam/Netherlands harbor and water tour category with similar ticketing and group-booking model.
• City Cruises: Harbor and sightseeing cruise operator (formerly City Experiences/Hornblower) running narrated water tours in major port cities including Boston, NYC, and Chicago — directly comparable business model to Spido of fleet-operated harbor sightseeing tours in a major port.

Broad incumbents

• City Sightseeing: Global hop-on hop-off sightseeing brand operating bus and boat tours across dozens of cities including Rotterdam — comparable as a multi-city sightseeing operator where Spido competes for Rotterdam tourist wallet share, though its portfolio is wider (bus + boat).
• Holland America Line: Premium ocean cruise line headquartered in the Netherlands with historical Rotterdam roots — adjacent in maritime leisure travel and Dutch cruise heritage, though operating globally and in deep-sea rather than harbor tours.
• TUI Cruises: Major European cruise line serving German-speaking and Dutch markets with ocean cruises — operates in the same maritime leisure travel category and shares customer pool with Spido, but at larger scale and deeper-sea geographies.

Regional players

• Watertaxi Rotterdam: Local Rotterdam water transport service offering on-demand and scheduled waterborne mobility across the city's waterways — competes for Rotterdam water-based leisure and commuter traffic, though primarily a mobility service rather than full sightseeing tour.
• Rotterdam Excursies / Local Tour Operators: Rotterdam-based land tour and excursion operators bundling harbor visits, city tours, and partner attractions — competes for Rotterdam tourist bookings and channel partnerships but lacks Spido's owned fleet and waterborne product.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spidorotterdam
• Instagraminstagram.com/spido_rotterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spido