What English For IT does

English For IT™ is an online English language learning platform founded in 2012 by Anna Gandrabura, focused exclusively on tech and digital media professionals. The company offers 10 structured online courses (ranging from beginner 'English For Work: Starter' through advanced 'Power Skills For Work'), four authored e-books, individual one-on-one lessons, corporate training packages, and a free weekly Speaking Club. Course content is built around authentic tech-workplace scenarios (standups, Jira tickets, Slack messages, code reviews) and is delivered through the EasyCourse platform with video/audio lessons, AI-assisted writing feedback, and human mentor pronunciation review. Course prices span $20 (promotional Lite tier) to $398 (Senior tier), with corporate training on a quote basis and B2B invoicing.

The business operates as a bootstrapped private company with 11-50 employees, no disclosed funding, and Terms of Service governed by Ukrainian law while marketing from Miami. Go-to-market combines product-led self-serve enrollment (Stripe, PayPal, USDT accepted) with community-led growth via a 1,000+ member Telegram community, a YouTube channel (@englishfortechpros), and free challenges such as Speak Ready. The company claims 65,000+ cumulative learners and 100+ organizational customers including EPAM, MacPaw, Sigma Software, Grammarly, and Exadel. Notable technology differentiators include blockchain-verified NFT completion certificates published to OpenSea and an AI chatbot tutor branded 'Eda'; website localization into English, Ukrainian, and Spanish supports geographic expansion across Europe, Asia, Latin America, and the United States.

Name

English For IT

Legal name

English For IT™

Website

https://english4it.online

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

English For IT™ is an online English learning platform, founded in 2012 and serving tech professionals worldwide with 10 courses, e-books, corporate training, and an AI chatbot tutor (Eda). It monetizes via self-serve course sales ($20-$398), individual lessons, and enterprise contracts, supported by a 1,000+-member professional community.

Ownership category

akta.pro rank

Product category

English Language Training for Tech Professionals

NAICS

Language Schools (611630), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Language Learning Platforms (Self-Paced) (EDAMAFAC)

akta.pro secondary industries

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Corporate & Workforce Language Training Platforms (EDAFAOAJ), Language Learning Apps & Self-Study Platforms (EDAFAOAA)

Keywords

• English for tech professionals
• Online language learning
• Corporate English training
• Business English courses
• AI English tutor

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Self-Paced Courses: Tiered pricing model (Junior $198, Middle $288, Senior $398) for self-paced online courses with varying levels of human mentorship, AI feedback, and live class access. Duration ranges from 2 weeks to 9 weeks depending on course.
2. Group Live Classes: 16 live group classes with instructor (English For Work: Starter at $134.50 discounted / $288 full price). Billed per course with duration of 2 months.
3. Individual Lessons: One-on-one personal lessons with matched teachers, flexible scheduling, and personal learning plans. Offered at 10% discount for corporate clients.
4. Corporate Training: Customized English and communication training packages for enterprise teams, including Group & Individual English Classes, Soft Skills Workshops, and LMS Platform with Course Library. B2B invoicing available.
5. E-books and Digital Resources: Digital textbooks and workbooks sold individually: English For Tech Textbook, Grammar Phrasebook, Interview Prep Workbook, How to Practice English with AI. Non-refundable digital products.
6. Mega Pack Bundle: Bundled package of English For Tech Textbook + Grammar Phrasebook + Interview Prep Workbook at a discounted promotional price using code MEGA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

English For IT operates an online English language learning platform purpose-built for technology and digital media professionals. It sells self-paced tiered courses (English For Work, English For Tech, Communication, Speaking & Listening, Vocabulary & Grammar, Modern English, Power Skills, Business Writing, Job Interview Crash Course), individual 1:1 lessons, customized corporate training with LMS integration, four proprietary e-books, a free weekly Speaking Club, the Eda AI English Teacher chatbot, and blockchain-verified NFT certificates published on OpenSea.

Product overview

English For IT™ is an online English language learning platform specifically designed for tech and digital media professionals. The platform operates a multi-product portfolio comprising 10 distinct online courses (spanning beginner to advanced levels), 4 e-books, individual lessons, corporate training packages, and a free Speaking Club. The core courses include English For Work: Starter for beginners, English For Tech (with Lite, Speaking & Listening, and Communication variants) for intermediate learners, plus specialized courses for vocabulary, modern English, power skills, business writing, and job interview preparation. Supporting offerings include Eda AI English Teacher (an AI chatbot), Individual Lessons with personal teachers, Corporate Training with LMS, and supplementary e-books. All courses include blockchain-verified NFT certificates and community features. The company was founded in 2012 and serves 65,000+ tech professionals globally.

Differentiator

Problem solved

Functional benefit

Brands

• Eda: AI English teacher - an artificial intelligence-powered English learning assistant that serves as a personal English tutor for tech professionals.
• English For IT: Communication
• English For Tech
• English For Tech: Speaking & Listening
• English For Work: Starter
• Speaking Club
• Speak Ready

Products and services

• English For Work: Starter A 2-month group live course of 16 interactive classes designed for Elementary (A1) to Pre-Intermediate (A2) learners moving toward B1 level, teaching foundational English for work in business, IT, and tech environments using simplified English.
• English For Tech A 7-week self-paced online course for Low Intermediate to Upper-Intermediate learners covering tech-relevant vocabulary, grammar, pronunciation, speaking, and writing with 50+ video and audio lessons built around real-world English used in tech workplaces.
• English For Tech: Speaking & Listening A 6-week self-paced course for Intermediate to Upper-Intermediate learners emphasizing speaking and listening practice for tech professionals, including 25+ video and audio lessons and native-speaker-led pronunciation classes.
• English For IT: Communication A 7-week online course for Strong Intermediate to Upper-Intermediate learners focused on professional English communication skills, including meetings, negotiations, networking, and stakeholder management in tech environments.
• Vocabulary & Grammar A 1-month online course covering Strong Elementary to Upper-Intermediate levels that builds essential vocabulary and grammar foundations for professional English use in technology and business contexts.
• Modern English A 1-month online course for Intermediate to Upper-Intermediate learners covering contemporary business communication practices and modern English expressions used in professional settings.
• Power Skills For Work A 6-week online course for Upper-Intermediate to Advanced learners focused on developing soft skills and professional competencies for the modern workplace, delivered in English.
• Business Writing For Human Resources A 6-week online course for Intermediate to Mastery level learners that teaches professional writing skills specifically for HR professionals and broader business communication contexts.
• Job Interview Crash Course A 2-week intensive online course for Intermediate to Upper-Intermediate learners focused on interview preparation, CV writing, and job-search skills in English.
• Individual Lessons Personalized one-on-one English lessons with matched teachers featuring flexible scheduling and customized learning plans, available individually and at a 10% corporate discount.
• Corporate Training Customized English and communication training for enterprise teams, including group and individual English classes, soft-skills workshops, and an LMS platform with course library; delivered with B2B invoicing and company reimbursement documentation.
• English Speaking Club Free weekly group speaking practice sessions held every Friday at 5:30–7:00 PM CET, featuring guided discussions on topics chosen by participants for real-world conversation practice.
• Eda – AI English Teacher An AI-powered chatbot tutor offering free conversational English practice, using generative AI to simulate English conversations so learners can practice speaking and writing on demand.
• English For Tech Textbook The first modern digital English textbook designed specifically for tech professionals, covering comprehensive language skills for the technology industry.
• Grammar Phrasebook A digital resource containing 30 modern grammar constructions with practical examples and exercises for professional English application.
• Interview Prep Workbook A comprehensive digital workbook for writing effective CVs and preparing for job interviews in English, including templates and practice exercises.
• How to Practice English with AI An e-book guide that teaches learners how to use ChatGPT as a personal English tutor, providing AI-powered practice strategies and conversation prompts.
• Speak Ready Challenge A free 5-day English Speaking Challenge for Tech Professionals designed to build speaking confidence in professional contexts such as daily standups, including daily tasks, speaking practice, and human-teacher feedback.

Quantifiable outcome

• Learners have progressed from A2 to B1+ English level after completing courses
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Stanford UniversityminorOthers · 1 January 2012Founder Anna Gandrabura studied Communication and Management at Stanford University, contributing to her credentials and the company's academic legitimacy. Not a formal partnership but a notable background affiliation.
• MicrosoftminorOthersKaruna Krishnasamy, course co-creator, started his career at Microsoft before working with clients worldwide. Contributes to course content credibility on real-world tech communication.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EF Education First: EF Education First is a global language training incumbent offering both consumer self-study (EF Hello) and corporate English training, including for tech and business professionals. Comparable as a broad incumbent that competes across multiple of English For IT's segments from consumer to corporate.
• Duolingo: Duolingo is the largest consumer language learning platform with gamified self-study across many languages including English. Comparable as a broad incumbent in free/cheap self-paced English learning that can compete for entry-level learners at the A1-B1 range that English For IT addresses with English For Work: Starter.
• Busuu: Busuu is a self-paced language learning platform with AI-driven personalization and community feedback, offering business English plans for professionals. Comparable on self-paced online language learning platform model serving individual learners, though broader than the tech-only specialization.
• Babbel: Babbel is a major self-paced language learning app with self-study courses across multiple languages, including business English. Comparable as a broader incumbent offering consumer self-paced English courses that overlaps with English For IT's $198-298 self-paced tier, though without tech-specific specialization.
• Rosetta Stone: Rosetta Stone is an established language learning brand offering consumer self-study and enterprise language training (Rosetta Stone for Enterprise). Comparable as a broad incumbent competing in both consumer self-paced English and corporate English training market segments.

Direct peers

• Voxy: Voxy is a corporate-focused English language learning platform offering customized courses for businesses with live tutors and adaptive content. Directly comparable to English For IT's Corporate Training offering (customized packages, LMS, group/individual classes, B2B invoicing) and competes for the same enterprise English-training wallet.
• Speexx: Speexx provides enterprise language training (English, plus other languages) with AI-personalized learning, live coaching, and LMS integration for corporate clients. Closely comparable to English For IT's B2B Corporate Training model targeting workforce English upskilling in multinational organizations.
• GoFluent: GoFluent is a global corporate language training provider offering blended live instruction, group classes, and digital platforms for enterprise workforce English programs. Comparable as a competitor for B2B English training contracts in tech and multinational firms, similar customer profile and product mix.

Emerging players

• Cambly: Cambly provides on-demand 1:1 English conversation practice with native speakers, primarily targeting adult learners and professionals. Comparable as an emerging player in conversational English practice, overlapping with English For IT's Speaking & Listening course and Speaking Club offering.
• Preply: Preply is an online marketplace connecting learners with one-on-one language tutors including business English instructors. Comparable as an emerging player in 1:1 English tutoring with flexible scheduling, overlapping with English For IT's Individual Lessons offering and tier-style package pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@englishfortechpros?si=hXrullHC5hkAII5G
• Facebookfacebook.com/english4itcomua
• LinkedInlinkedin.com/company/english-for-it
• Instagraminstagram.com/english_for_it
• Xx.com/eng4it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English For IT