ALG Holdings Family

What ALG Holdings Family does

ALG Holdings Family, LLC is a privately held Fort Worth, Texas-based holdings company founded in March 2019 by Jeremy "JB" Yowell. It operates as a multi-brand acquisition platform that acquires established, profitable legacy businesses (targeting 10+ year operating histories, 15%+ annual profitability, and scalability at a maximum 3x EBITDA multiple) and supplies them with corporate governance, capital, and in-house marketing support through its wholly-owned Firecracker Agency, while day-to-day operations remain with hired managers or retained founders.

The portfolio spans hospitality (Perrotti's Pizza, Perk Kafe coffee shops in Manhattan, High Tower Deli & Cafe, RetroGrub ghost kitchen), entertainment (Hyena's Comedy Club in Dallas and Fort Worth, ALG Films, Down to Business reality show), energy (Kroh Exploration and Texas State Oil, with 86 Texas wellbores in operation), real estate (Freaky Fast Homebuyers & Investments across Texas, Ohio, and Georgia), and financial services (Capital Recovery Resources). Subsidiaries range from wholly-owned brands to minority-stake positions; Kroh Exploration is led by CEO Brett Kroh with JB Yowell as Vice President/Partner, and Hyena's retains co-founder Randy Butler. Headcount across brands is 60-80 full-time employees plus contractors.

ALG monetizes through operating revenue at each subsidiary (dine-in, ticket sales, oil/gas production, property transactions, marketing fees, film production), supplemented by two investment vehicles — the DTB Fund LLC (February 2021) and the Evergreen Diversification Fund (September 2022) — which offer outside investors exposure to the underlying assets. The model relies on a hands-off governance overlay plus marketing uplift; no proprietary technology platform unifies the portfolio, and pricing is set at the subsidiary level rather than centrally.

Name

ALG Holdings Family

Legal name

ALG Holdings Family, LLC

Website

https://algholdings.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ALG Holdings Family is a Fort Worth-based private holding company founded in 2019 that acquires and operates legacy, cash-flowing businesses across hospitality, entertainment, energy, real estate, and digital marketing, supplying them with governance and in-house marketing while running two investor-backed private equity funds.

Ownership category

akta.pro rank

Product category

Diversified Holdings

NAICS

Management of Companies and Enterprises (551), Offices of Other Holding Companies (551112), Management of Companies and Enterprises (5511), Management of Companies and Enterprises (55), Management of Companies and Enterprises (55111), Corporate, Subsidiary, and Regional Managing Offices (551114)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

Keywords

• Diversified holdings company
• Food and beverage operations
• Entertainment venue management
• Energy exploration services
• Business acquisition services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Operations: Revenue from Perrotti's Pizza restaurants, Perk Kafe coffee shops, and High Tower Deli & Café operations. Income from dine-in, takeout, delivery, and catering services.
2. Entertainment and Events: Revenue from Hyena's Comedy Club venues in Dallas and Fort Worth, including ticket sales, food and beverage service, and private event bookings.
3. Oil and Gas Production: Kroh Exploration generates revenue from oil and gas production through existing wells. The company aims to increase production to 3,000 barrels of oil equivalent daily over 5-10 years.
4. Real Estate Investment: Freaky Fast Homebuyers & Investments buys, restores, and manages residential and commercial properties for rent or sale. Properties managed in Texas, Ohio, and Georgia with asset value targets exceeding $100 million by 2025.
5. Digital Marketing Services: Firecracker Agency provides digital marketing services including content creation, video production, copywriting, website development, and online advertising management for external clients.
6. Film and Media Production: ALG Films produces feature films and TV series, seeking collaboration and investment opportunities in new projects.
7. Private Equity Fund Management: The Evergreen Diversification Fund (EDF) is a private equity fund featuring ownership in Kroh Exploration, Perrotti's Pizza, and Hyena's Comedy Club assets. The DTB Fund LLC launched for investment purposes.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

ALG Holdings Family is a privately held diversified holdings company that owns, operates, and invests in a portfolio of operating businesses spanning food & beverage (Perrotti's Pizza, Perk Coffee), entertainment (Hyena's Comedy Club, ALG Films, Down To Business), energy (Kroh Exploration, Texas State Oil), real estate investment, and professional services (Firecracker Agency, Capital Recovery Resources). The company acquires or builds businesses and provides centralized capital, strategic oversight, and operational support to grow its subsidiaries.

Product overview

ALG Holdings Family is a privately held holdings company organized as a portfolio of uncommon, high-character businesses. The company operates as a multi-brand ecosystem with ownership across diverse industries including food & beverage (Perrotti's Pizza, Perk Coffee), entertainment (Hyena's Comedy Club, ALG Films, Down To Business), energy (Kroh Exploration, Texas State Oil), real estate investment, and professional services (Firecracker Agency, Capital Recovery Resources). ALG functions as an acquisition entrepreneur, acquiring established legacy brands and providing marketing expertise, operational support, and capital to scale these businesses. The company launched investment funds including The Evergreen Diversification Fund and DTB Fund LLC to enable outside investor participation in its portfolio companies.

Differentiator

Problem solved

Functional benefit

Brands

• Perrotti's Pizza: Heritage family pizza restaurant established 1986, located near TCU in Fort Worth. ALG acquired in February 2021.
• Kroh Exploration
• Hyena's Comedy Club
• Perk Coffee (Perk Kafe)
• ALG Films
• Down to Business
• Firecracker Agency
• Texas State Oil
• Evergreen Diversification Fund (EDF)
• DTB Fund LLC
• Capital Recovery Resources

Products and services

• Perrotti's Pizza Perrotti's Pizza is a consumer-facing pizza restaurant brand under ALG Holdings Family, serving pizza and related menu items to individual customers through dine-in and related channels.
• Perk Coffee Perk Coffee is a consumer-facing coffee brand under ALG Holdings Family, serving coffee and related beverages to individual consumers through retail coffee locations.
• Hyena's Comedy Club Hyena's Comedy Club is a live entertainment venue under ALG Holdings Family that delivers stand-up comedy performances and ticketed live shows to consumers seeking entertainment experiences.
• ALG Films ALG Films is a film production and distribution entity under ALG Holdings Family developing and releasing film content for audiences and distribution partners.
• Down To Business Down To Business is a media/content brand under ALG Holdings Family that produces and distributes content for its audience.
• Kroh Exploration Kroh Exploration is an energy exploration subsidiary under ALG Holdings Family engaged in oil and gas exploration activities.
• Texas State Oil Texas State Oil is an energy subsidiary under ALG Holdings Family involved in oil production and sales operations.
• Firecracker Agency Firecracker Agency is a marketing and creative services subsidiary under ALG Holdings Family that delivers agency services to business clients.
• Capital Recovery Resources Capital Recovery Resources is a debt recovery and collections subsidiary under ALG Holdings Family that provides third-party collections and recovery services to business clients.

Quantifiable outcome

• Perrotti's Pizza revenue increased 75-100% monthly after acquisition and rebranding
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Randy Butler (Hyena's Comedy Club)coreStrategic or Co-development PartnerRandy Butler remains as owner of Hyena's Comedy Club alongside ALG Holdings Family majority ownership. Butler continues booking top national acts and brings industry relationships. Collaboration aims to elevate Hyena's into a premier comedy club chain nationally.
• Brett Kroh (Kroh Exploration)coreStrategic or Co-development PartnerBrett Kroh is President and CEO of Kroh Exploration. JB Yowell serves as Vice President/Partner. The partnership develops oil and gas projects in North Texas with plans to expand production to 3,000 BOE daily.
• Jason Engelman and Matthew Hagerty (Freaky Fast Homebuyers)coreStrategic or Co-development PartnerJason Engelman and Matthew Hagerty founded Freaky Fast Homebuyers & Investments. JB Yowell became a minority partner. The company specializes in commercial and residential real estate funds, buying and restoring homes to rent or sell.
• Norred Law (Warren Norred)minorImplementation/ SI/ Consulting PartnerAttorney Warren Norred of Norred Law based in Arlington, Texas assisted in obtaining the Perrotti's Pizza trademark registration. Firm provides business law, intellectual property, bankruptcy, and litigation services.
• Whitaker ChalkminorImplementation/ SI/ Consulting PartnerWhitaker Chalk serves as Consulting General Council for ALG Holdings Family.
• Saccal | Hester CPAs and AssociatesminorImplementation/ SI/ Consulting PartnerSaccal | Hester CPAs and Associates provides outsourced CFO, Tax Director, and Controller services for ALG Holdings Family.
• John R. FahyminorImplementation/ SI/ Consulting PartnerJohn R. Fahy serves as Consulting Securities Attorney and General Council for ALG Holdings Family.
• Paul SalfenminorGTM or Marketing PartnerPR and networking specialist who worked with JB Yowell on The Bryan Blue Show. Contributed to growing the radio show into a nationally syndicated production.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Highgate: Hospitality-focused holding company operating hotels, restaurants, and entertainment venues across diverse geographies. Comparable as a diversified holding company operating consumer-facing legacy brands with operating-partnership approaches.
• Inspire Brands: Multi-brand restaurant holding company (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's) that acquires and operates legacy restaurant brands at scale. Directly comparable acquisition + multi-brand operating model in the F&B vertical where ALG has Perrotti's and Perk Kafe.
• L Catterton: Consumer-focused private equity firm with deep brand-building expertise and portfolio of consumer and restaurant brands. Comparable in its focus on profitable consumer/food brands and operating-partnership model.
• Restaurant Brands International: Owner of Burger King, Tim Hortons, Popeyes, and Firehouse Subs through a roll-up acquisition strategy. Direct peer in restaurant brand acquisition, multi-brand operating model, and franchise-oriented expansion.
• Roark Capital: PE firm focused on acquiring and scaling franchise and consumer brands (Inspire Brands, Focus Brands, Massage Envy). Closest comparable to ALG's model of acquiring profitable legacy brands and supporting them with operational and marketing expertise.

Broad incumbents

• Dine Brands Global: Owns and franchises Applebee's and IHOP, operating legacy restaurant brands under a single corporate structure. Comparable multi-brand restaurant holding approach to ALG's Perrotti's and High Tower operations.
• YUM! Brands: Owns KFC, Pizza Hut, Taco Bell, and Habit Burger, demonstrating the value of brand consolidation and franchising legacy restaurant brands at global scale. Relevant comparable for Perrotti's national expansion ambitions.
• CVR Energy: Diversified holding company combining oil & gas refining/petroleum (Kroh Exploration comparable) with food/fertilizer operations. Relevant because ALG similarly blends energy assets (Kroh, Texas State Oil) with consumer-facing F&B businesses under one corporate umbrella.
• Bloomin' Brands: Multi-brand restaurant operator (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Comparable in operating a portfolio of established casual-dining brands under centralized corporate ownership.
• Berkshire Hathaway: The prototype diversified holding company acquiring operating businesses across insurance, energy, transportation, consumer, and other verticals. Though vastly larger, the capital allocation discipline and willingness to operate diverse businesses under one umbrella mirrors ALG's structural approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/algholdingsfamily
• LinkedInlinkedin.com/company/alg-holdings

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALG Holdings Family