WJXT

Local Television Newsnews4jax.com

WJXT (News4JAX) is a Jacksonville, Florida-based local broadcast television station operating Channel 4 and CW17, providing news, weather, sports, and community content to Northeast Florida and Southeast Georgia via over-the-air, cable, digital, and mobile platforms under Graham Media Group ownership.

Company typePrivate
Founded1949
HeadquartersJacksonville, United States
Headcount101–250
GTM typeB2C
OfferingServices

What WJXT does

WJXT (branded News4JAX) is a local broadcast television station headquartered in Jacksonville, Florida, operating Channel 4 alongside its co-owned sister station CW17 (WCWJ). Founded in 1949 and owned by Graham Media Group — a wholly-owned subsidiary of diversified conglomerate Graham Holdings — the station serves the Jacksonville designated market area covering eight Northeast Florida counties and portions of Southeast Georgia. Its core technology stack is built around traditional broadcast television production infrastructure combined with a digital content distribution platform (news4jax.com, mobile, and social), with AI tooling publicly disclosed in 2024 for news summarization, automated data-driven reporting, personalized article recommendations, chatbot-based reader engagement, and image/video authentication checks; all AI-generated content is human-reviewed before publication.

The product portfolio centers on WJXT Channel 4's linear news, weather, sports, and investigative programming, extended across the News4JAX digital ecosystem: the news4jax.com hub, the Watch Live streaming feature, the Insider newsletter and membership program, SnapJAX user-generated content, and the River City Live lifestyle show. CW17 provides a secondary CW-network feed with syndicated and entertainment content. Distribution spans over-the-air signals, four major cable/satellite MVPDs (Comcast, AT&T U-verse, DirecTV, Dish), the proprietary website, mobile apps, and a broad social presence (YouTube, Facebook, Instagram, X, RSS), reaching both SMB/individual consumer viewers and geographically targeted advertisers.

The business model is primarily advertising-driven: local and national broadcast ad sales on WJXT and CW17, digital/display/video/programmatic advertising on news4jax.com, and political-cycle ad spikes. A smaller recurring-revenue layer exists via the Insider newsletter program and potential premium subscription services. Go-to-market is multi-channel content marketing plus direct sales for advertising inventory; consumer pricing is ad-supported/free while advertiser pricing is quote-based and not publicly disclosed. The customer base is horizontal — local residents in the Jacksonville DMA seeking local news, weather, sports, and community information — with no enterprise customer concentration.

WJXT firmographics

Firmographics

Name: WJXT
Legal name: Graham Media Group
Website: https://news4jax.com
Company type: Private
Founded year: 1949
Operating status: Operating
Headcount range: 101–250 employees
Short description: WJXT (News4JAX) is a Jacksonville, Florida-based local broadcast television station operating Channel 4 and CW17, providing news, weather, sports, and community content to Northeast Florida and Southeast Georgia via over-the-air, cable, digital, and mobile platforms under Graham Media Group ownership.
Ownership category
akta.pro rank

WJXT industry classification

Industry

Product category: Local Television News
NAICS: Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Local News & Weather Stations (MPABACAJ)

Keywords

Local television broadcasting
Broadcast news services
Local news media
Digital news content
Weather news coverage

Where WJXT is headquartered

Location

Headquarters

HQ city: Jacksonville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WJXT business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Broadcast Advertising: Traditional television advertising revenue from local businesses, national advertisers, and political advertising during election cycles. Sold through commercial breaks during news programming and syndicated content.
Digital Advertising: Online advertising revenue from the news4jax.com website including display ads, video ads, sponsored content, and programmatic advertising.
Subscription/Newsletters: Revenue from premium newsletter subscriptions (Insider program) and potential future subscription services for enhanced content access.

Distribution channels4 records

Marketing channels7 records

WJXT product offering

Product offering

Core offering

WJXT (News4JAX) produces and distributes local news, weather, sports, investigative reporting, and community-focused programming for viewers in the Jacksonville, Florida DMA covering Northeast Florida and Southeast Georgia. The company operates two broadcast stations (WJXT Channel 4 and CW17/WCWJ) and delivers content digitally through the news4jax.com website, mobile apps, social media, and the Insider email newsletter. Its AI-enhanced newsroom generates original news content, automated data-driven reports, and personalized content experiences.

Product overview

News4JAX operates as a multi-platform local news organization in Jacksonville, Florida, comprising WJXT Channel 4 (primary broadcast) and CW17 (sister station on CW network), along with the News4JAX.com digital platform. The digital ecosystem includes the core news website offering local news, weather, sports, and live streaming, complemented by Insider (email newsletter/membership), SnapJAX (user-generated content), and River City Live (lifestyle programming). The station incorporates AI technologies for content generation, personalization, and verification, operating under Graham Media Group ownership.

Differentiator

Problem solved

Functional benefit

Products and services

WJXT Channel 4 (News4JAX) Main television broadcast station in Jacksonville, Florida, airing local news, weather, sports, investigative reporting (I-TEAM), and entertainment programming. Available over-the-air and via cable/satellite providers to viewers in the Jacksonville DMA.
CW17 (WCWJ) Sister television station broadcasting on the CW network, extending Graham Media Group's reach in the Jacksonville market for syndicated programming and additional advertising inventory.
News4JAX.com Digital Platform Primary local news website and digital platform providing local news, weather, sports, features, and live streaming content for Jacksonville and surrounding Northeast Florida and Southeast Georgia communities.
News4JAX Insider Premium newsletter subscription and membership program offering personalized news delivery via email, with curated content, the Morning Blend daily newsletter, and exclusive updates for subscribers.

Companies that use WJXT

Customer profile

Segments1 record

Ideal customer profiles2 records

WJXT technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

WJXT partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

WJXT competitors and assessment

Company assessment

Broad incumbents

TEGNA: Large publicly-traded local broadcast group operating ~60+ stations with comparable local news + digital + newsletter strategy across mid-sized US markets. Closest publicly-traded comp for Graham Media's station portfolio.
Gray Television: Major publicly-traded local TV broadcaster with 180+ stations, including overlapping markets with Graham Media. Highly comparable operating model in mid-market local news broadcasting.
Nexstar Media Group: Largest US local TV broadcaster (200+ stations). Operates comparable CW/News Nation-style local news operations and digital platforms; benchmark for industry economics and station valuations.
Sinclair Broadcast Group: Major publicly-traded local TV broadcast group with national footprint. Comparable broadcast + digital + political advertising model, though heavier on national content syndication.

Direct peers

WDIV (Local 4 Detroit): Sister station under Graham Media Group with the same operating model — local broadcast TV plus digital news platform under the 'Local 4' brand, comparable size and Mid-Atlantic/Southeast market position.
WKMG (ClickOrlando): Another Graham Media Group station serving Orlando, Florida. Same ownership, same digital-plus-broadcast model under the News 6/CBS brand, directly comparable structure and content strategy.
KPRC (Click2Houston): Graham Media Group station in Houston (NBC affiliate). Same shared-services structure under Graham Digital, comparable local news + digital platform + newsletter strategy.
WTLV (NBC) / WJXX (ABC) Jacksonville: Directly competing local TV affiliates (NBC and ABC) serving the same Jacksonville DMA as WJXT. They compete head-to-head for local news audience, broadcast advertising share, and political ad dollars in Northeast Florida.

Emerging players

Patch: Digital hyperlocal news network covering thousands of US communities. Competes with WJXT's website for digital local news readership and programmatic ad revenue in the Jacksonville region.
Axios Local: Digital-first local news venture (Smart Brevity format) operating in select US markets. Represents the emerging digital-only challenger to traditional local TV broadcasters like WJXT for local news audiences and SMB ad dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WJXT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WJXT leadership team

Management profile

Number of profiles

Profiles1 record

WJXT subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

WJXT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WJXT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJXT

What does WJXT do?

Is WJXT a public or private company?

WJXT is a private company. It is classified as corporate owned and is currently operating.

When was WJXT founded?

WJXT was founded in 1949. It employs 101 to 250 people.

Where is WJXT based?

WJXT is headquartered in Jacksonville, United States, in the North America region.

How does WJXT make money?

Three revenue lines are on record. Broadcast Advertising is the primary driver. The others are digital Advertising and subscription/Newsletters.

Who are WJXT's main competitors?

Broad incumbents on record are TEGNA, Gray Television, Nexstar Media Group and Sinclair Broadcast Group. Direct peers are WDIV (Local 4 Detroit), WKMG (ClickOrlando), KPRC (Click2Houston) and WTLV (NBC) / WJXX (ABC) Jacksonville. Emerging players are Patch and Axios Local.

Does WJXT have an API?

No public API is recorded for WJXT.

What industry is WJXT in?

WJXT's product category is Local Television News. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 51612 and its SIC code is 4833.