Animation Council of the Philippines

What Animation Council of the Philippines does

The Animation Council of the Philippines, Inc. (ACPI) is a non-stock, non-profit industry association founded in 2001 and headquartered in Taguig, Metro Manila, that serves as the formal representative body of the Philippine animation industry. Its members span animation studios (Top Draw Animation, Top Peg Animation, PlayLab Animation Studio, MORPH Animation/Toon City, Toei Animation Philippines, Friendly Foes, and others), academic institutions (University of Makati, De La Salle–College of St. Benilde, iAcademy, University of St. La Salle, West Visayas State University), vendors, and individual professionals. ACPI's stated mission is to promote Filipino animation talent globally, develop original Filipino content, advocate for industry-friendly policy, and connect members to international clients and training resources.

ACPI's product portfolio is service-oriented rather than software-oriented and comprises an annual membership program with tiered dues in Philippine pesos (Industry 10,000 PHP, Start-up 5,000 PHP, Professional Affiliate 1,500 PHP, AniClub Professional 500 PHP, AniClub Student 300 PHP), the flagship Animahenasyon festival (running 30+ years), the Animation Fusion training/workshop program, the AniClub loyalty subscription, international trade missions (notably to Annecy in France), the ICON Manila creative event collaboration, and a youth Career Awareness Campaign delivered with DepEd and the Board of Investments. Underlying member activity covers 2D traditional, 3D, cut-out, flash, stop motion, motion capture, and VFX services for international film, TV, game, and commercial clients.

Revenue mechanics rely on membership dues, event ticketing (via TicketMelon for Animahenasyon), training fees, and co-funded programs with Philippine government agencies (DTI, DICT, FDCP, IPOPHL, NCCA, TESDA, BOI, DepEd). Growth and visibility are driven through international trade missions, festival participation, and partnerships with foreign cultural bodies (Embassy of France, Japan Foundation), with a notable 2023 Annecy delegation of 11 member studios generating $29 million in combined actual and pipeline sales. The organization is governed by a Board of Trustees comprising studio and academic representatives, with an Executive Director-led secretariat of 11-50 staff.

Name

Animation Council of the Philippines

Legal name

Animation Council of the Philippines, Inc.

Website

https://animationcouncil.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Animation Council of the Philippines (ACPI) is a non-profit industry association founded in 2001 that represents Philippine animation studios, schools, and professionals, delivering membership programs, the annual Animahenasyon festival, training workshops, and international trade missions to connect members with global animation buyers.

Ownership category

akta.pro rank

Product category

Industry Association Services (Animation)

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Technology & Innovation Expos Organizers (THAHABAE), Animation, Game Art & Digital Arts Colleges (EDAHAJAI)

Keywords

• Industry association services
• Animation industry membership
• Animation festival events
• Animation training programs
• International trade missions

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees from industry members (studios), academic members (schools), vendor members, and professional affiliates. Industry members pay 10,000 PHP/year, start-ups pay 5,000 PHP/year, professional affiliates pay 1,500 PHP/year.
2. Event Participation: Revenue from ticket sales for Animahenasyon festival events including conferences, film screenings, and awards ceremonies. Also includes discounted/free event participation for members.
3. Training Programs: Fees from Animation Fusion training sessions and seminars for animators and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Animation Council of the Philippines (ACPI) is a non-stock, non-profit industry association that represents and promotes the Philippine animation industry. Its core offerings are tiered industry, academic, vendor, and professional membership programs with associated perks such as referrals and endorsements, plus flagship programs including the Animahenasyon annual festival, Animation Fusion training workshops, AniClub loyalty memberships, and international trade missions that connect member studios with global buyers.

Product overview

The Animation Council of the Philippines (ACPI) is a non-stock, non-profit industry association (not a technology product company) that has been nurturing Filipino animation talent for over 40 years. Rather than offering a unified software product, ACPI operates as an umbrella organization providing a portfolio of member services including industry/academic/vendor/professional membership programs, the flagship Animahenasyon annual animation festival, Animation Fusion training workshops, AniClub loyalty program, international trade missions, and career awareness campaigns. These services collectively support Filipino animators through networking, training, market access, and recognition initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Animahenasyon: Annual Filipino animation festival featuring competitions, conferences, and film screenings showcasing Filipino animation talent.
• Animation Fusion
• ICON Manila
• AniClub

Products and services

• Industry Membership Program Annual membership program offering industry members (10,000 PHP/year), academic members, vendor members, start-up company members (5,000 PHP/year), and professional affiliate members (1,500 PHP/year) with perks including governance rights, client referrals, ACPI endorsements, website listing, trade mission participation, training grants, and affiliations with related organizations.
• Animahenasyon Festival Annual Filipino animation festival featuring competition, conferences, public film screenings, business matching, and awards ceremony; a venue for Filipino animators to present world-class ideas and connect with industry professionals. Ticketed via TicketMelon.
• Animation Fusion Training Program Professional development training program offering workshops, seminars, and webinars (such as Script Lab) that build animator capabilities through sessions on animation techniques and script refinement.
• AniClub Loyalty Program Loyalty program with professional (500 PHP/year) and student (300 PHP/year) tiers offering discounts on Animahenasyon conferences, Animation Fusion seminars/webinars, and ICON Manila, plus volunteer opportunities.
• International Trade Mission Program Organized delegations to international animation festivals and markets such as the Annecy International Animation Film Festival in France, enabling member studios to secure leads and partnerships with global buyers.

Quantifiable outcome

• $29 million in sales generated at Annecy International Animation Film Festival (2023)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Ronnie del CarmenminorStrategic or Co-development Partner · 12 February 2024Oscar-nominated writer/director (co-writer and co-director of 'Inside Out') working with ACPI on Filipino Animation Movement to develop Filipino artists for Filipino content creation.
• ICON MANILAminorStrategic or Co-development Partner · 11 September 2023ICON MANILA collaborates with ACPI on the annual creative event. Profits support humanitarian, educational, and medical missions.
• IT and Business Process Association of the Philippines (IBPAP)coreStrategic or Co-development Partner · 11 June 2023IBPAP and ACPI collaborate on industry development for IT-BPM sector, with animation being one of five IT and IT-enabled services. ACPI office is located at IBPAP premises.
• Creative Content Creators Association of the Philippines (SIKAP)coreStrategic or Co-development Partner · 11 June 2023SIKAP partnered with ACPI on the Philippine delegation to the Annecy International Animation Film Festival in 2023, representing the creative content creators community.
• Annecy International Animation Film FestivalcoreStrategic or Co-development Partner · 11 June 2023Annual festival in France where Philippine animation studios secured $29 million in sales. ACPI leads the Philippine delegation to this event.
• Department of Trade and Industry (DTI)coreStrategic or Co-development PartnerDTI partners with ACPI to drive growth in the IT-BPM sector, which includes animation services. DTI's Export Marketing Bureau (EMB) and Competitiveness and Innovation Group (CIG) collaborate on trade missions and export promotion for Philippine animation studios.
• Department of Information and Communications Technology (DICT)coreStrategic or Co-development PartnerDICT is a key government partner supporting the Philippine animation industry through policy development and digital infrastructure initiatives.
• Film Development Council of the Philippines (FDCP)coreStrategic or Co-development PartnerFDCP co-presents Animahenasyon festival and collaborates on film-related initiatives. Also partners on trade missions to international animation festivals.
• Department of Education (DepEd)minorStrategic or Co-development PartnerDepEd collaborates with ACPI on the Animation Career Awareness Campaign 'YOUth can make it happen' to promote animation careers to students.
• Embassy of France in the PhilippinesminorStrategic or Co-development PartnerFrench Embassy supports Philippine animation industry participation in French animation events and festivals.
• Japan FoundationminorStrategic or Co-development PartnerJapanese cultural organization supporting cultural exchange programs that may include animation industry collaboration.
• National Commission for Culture and the Arts (NCCA)minorStrategic or Co-development PartnerNCCA is a government partner supporting Philippine arts and culture, including animation as a creative industry.
• Intellectual Property Office of the Philippines (IPOPHL)minorStrategic or Co-development PartnerIPOPHL supports ACPI's advocacy for IP and copyright awareness in the animation industry.
• Technical Education and Skills Development Authority (TESDA)minorStrategic or Co-development PartnerTESDA provides skills training and certification programs that support animation industry workforce development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASIFA (Association Internationale du Film d'Animation): Global federation of national animation societies, with chapters analogous to ACPI. ASIFA is the most directly comparable peer as an industry association promoting animation through festivals, awards, and international representation - matching ACPI's mission and structure.
• Animation Guild (IATSE Local 839): Labor union and industry body representing animation professionals in the US. Comparable to ACPI's role of advocating for and servicing a community of animators, including training and standards - though geographically and structurally different as a US labor union.
• Korea Animation Producers Association (KAPA): Korean national industry body for animation producers, analogous to ACPI in promoting trade, government engagement, and exports. Directly comparable as a competing national association in an adjacent Southeast/East Asian animation hub.
• Animation Association of China: Chinese national industry association coordinating animation studios, government policy, and exports. Directly comparable function to ACPI - representing animators, organizing festivals, and acting as the industry-government bridge.

Others

• SIGGRAPH: International society for computer graphics and interactive techniques organizing flagship conferences, exhibitions, and training. Comparable in operating major events, training programs, and community-building around animation/VFX, though focused on CG technology more broadly.
• Toon Boom Animation: Animation software vendor whose technology stack underpins much of the professional animation pipeline. Adjacent/ecosystem player serving ACPI's member studios as a critical technology supplier, rather than a direct industry-association peer.
• Annecy International Animation Film Festival: The world's largest animation festival where ACPI organized the 2023 Philippine delegation that secured $29M in sales. ACPI has a 'We to Them' partnership with Annecy, making it an ecosystem counterpart whose event platform ACPI leverages for trade missions.

Broad incumbents

• Walt Disney Animation Studios: Major US animation studio and historical ACPI member client (Filipino studios have serviced Disney for 40+ years). Comparable as a global animation powerhouse, but at a vastly larger scale and as a buyer of services rather than an industry association.
• DreamWorks Animation: Major US animation studio and named ACPI member client. Broad incumbent participant in the same animation value chain, comparable as a buyer of outsourced production services that ACPI's members supply.
• Cartoon Network Studios: Warner Bros.-owned animation studio and named ACPI member client. Comparable as a major animation buyer-of-record in the services outsourcing relationship that underpins much of ACPI's member activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnimahenasyonPh
• YouTubeyoutube.com/@animationcouncilph/featured
• Facebookfacebook.com/animationcouncilPH
• Instagraminstagram.com/animationcouncil_ph
• LinkedInlinkedin.com/company/animationcouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animation Council of the Philippines