Total Therapy
- Company typePrivate
- Founded2006
- HeadquartersBurnaby, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
Total Therapy firmographics
Firmographics- Name
- Total Therapy
- Legal name
- Total Therapy
- Website
- https://totaltherapy.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Total Therapy industry classification
Industry- Product category
- Physiotherapy & Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD)
- akta.pro secondary industries
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Outpatient Occupational Therapy (OT) Clinics (HLADAJAE), Mental Health Counseling & Psychotherapy Services (EDALAFAB)
Keywords
Where Total Therapy is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Total Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Services Revenue: Fee-for-service revenue from individual therapy sessions across multiple disciplines including physiotherapy, massage therapy (RMT), chiropractic, acupuncture, kinesiology, clinical counselling, naturopathic medicine, and bodywork. Services are sold individually and through discounted multi-session packages.
- Package Sales: Prepaid multi-session packages including Movement Package (20% off kinesiology), [K]INTRO Package (40% off kinesiology for new clients), Relax Package (20% off bodyworker sessions), and gift cards. These provide upfront payment with discounted per-session rates.
- Insurance Direct Billing: Revenue collected through direct billing to major insurance providers including ICBC, WSBC, Sun Life, Manulife, Pacific Blue Cross, Canada Life, and others. The clinic handles all insurance paperwork and billing on behalf of patients.
- MSP Supplementary Benefits: Direct billing to MSP (Medical Services Plan) for subsidized sessions for eligible BC residents. Covers up to 10 combined visits per calendar year for physiotherapy, massage therapy, chiropractic, acupuncture, and naturopathic medicine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kinesiology Sessions - Movement Package |
| Unit Pricing | Pay-as-you-go | Kinesiology Sessions - [K]INTRO Package |
| Unit Pricing | Pay-as-you-go | Bodywork Sessions - Relax Package |
| Unit Pricing | Pay-as-you-go | Personal Training - Bring a Friend |
| Unit Pricing | One time/ perpetual license | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Total Therapy product offering
Product offeringCore offering
Total Therapy is a multi-disciplinary rehabilitation and wellness clinic operating two physical locations in Burnaby, BC (Brentwood and Metrotown). It sells individual therapy sessions across physiotherapy, registered massage therapy (RMT), chiropractic, acupuncture, kinesiology, naturopathic medicine, clinical counselling, personal training, hydrotherapy, custom orthotics, women's health, vertigo/vestibular therapy, and concussion therapy. Services are delivered in person at the clinics or via Telehealth, with direct billing to insurers such as ICBC and WorkSafeBC.
Product overview
Total Therapy is a multi-disciplinary physiotherapy and wellness clinic operating as a unified healthcare services platform offering comprehensive rehabilitation and wellness treatments. The portfolio includes core clinical services (Physiotherapy, Massage Therapy RMT, Chiropractic, Acupuncture, Custom Orthotics, Hydrotherapy, Bodyworker Services), functional training services (Personal Training, Fitness Appraisal, Kinesiology), and mental/physical health services (Clinical Counselling, Naturopathic Medicine, Women's Health, Vertigo & Vestibular Therapy, Concussion Therapy). Specialized programs address ICBC motor vehicle accident claims and WorkSafeBC workplace injury claims. Additional offerings include package deals (Movement Package, [K]INTRO Package, Relax Package), promotional offers (Bring a Friend), and gift cards. Services are delivered at two physical clinic locations in Burnaby (Brentwood and Metrotown) with Telehealth as a virtual delivery channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Evidence-based physiotherapy treatment for injury rehabilitation, pain management, and recovery from motor vehicle accidents and workplace injuries, delivered by registered physiotherapists.
- Massage Therapy (RMT) Registered Massage Therapy provided by licensed RMTs for relaxation, injury recovery, and pain relief.
- Chiropractic Chiropractic care for spinal adjustment, alignment, and musculoskeletal pain treatment.
- Acupuncture Traditional acupuncture treatment for pain management, stress relief, and holistic wellness provided by registered acupuncturists.
- Custom Orthotics Custom-fitted orthotic devices prescribed to support foot alignment and address biomechanical issues.
- Hydrotherapy Water-based therapeutic treatments to support rehabilitation and pain relief.
- Bodyworker Services Non-registered massage therapy services offering therapeutic bodywork techniques for relaxation and muscle tension release.
- Personal Training One-on-one fitness training sessions with certified trainers for strength building, mobility improvement, and athletic performance.
- Fitness Appraisal Comprehensive fitness assessments and evaluations to measure strength, flexibility, endurance, and overall physical function.
- Kinesiology Movement science-based therapy and active rehabilitation services to improve physical function and support injury recovery.
- Clinical Counselling Mental health counselling services by registered clinical counsellors for emotional support, trauma recovery, and psychological wellness.
- Naturopathic Medicine Natural medicine treatments including lifestyle counselling, herbal medicine, and holistic health approaches.
- Women's Health Specialized healthcare services addressing women's specific health needs including pelvic floor therapy and prenatal/postnatal care.
- Vertigo & Vestibular Therapy Specialized treatment for balance disorders, vertigo, and vestibular system dysfunction.
- Concussion Therapy Post-concussion rehabilitation services for recovery from traumatic brain injuries.
- ICBC Treatment Program Motor vehicle accident rehabilitation program fully funded by ICBC, covering physiotherapy, massage therapy, chiropractic, acupuncture, kinesiology, and clinical counselling with no user fees in the first 12 weeks post-accident.
- WorkSafeBC (WSBC) Program Workers' compensation physiotherapy program for workplace injuries, fully funded by WorkSafeBC with no user fees.
- Telehealth Virtual healthcare appointments providing remote consultation and follow-up care options for patients who cannot visit in person.
Quantifiable outcome
- 4.8-star rating from 990+ reviews
- +1 more outcomes
Companies that use Total Therapy
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Total Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSS Rovers FCminorCommunity sports partnership with TSS Rovers FC soccer club, demonstrating local community involvement and sports-focused wellness outreach.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Total Therapy competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Therapy social profiles
Digital presenceTotal Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Therapy leadership team
Management profileNumber of profiles
Total Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Therapy
What does Total Therapy do?
Total Therapy is a multi-disciplinary rehabilitation and wellness clinic operating two physical locations in Burnaby, BC (Brentwood and Metrotown). It sells individual therapy sessions across physiotherapy, registered massage therapy (RMT), chiropractic, acupuncture, kinesiology, naturopathic medicine, clinical counselling, personal training, hydrotherapy, custom orthotics, women's health, vertigo/vestibular therapy, and concussion therapy. Services are delivered in person at the clinics or via Telehealth, with direct billing to insurers such as ICBC and WorkSafeBC.
Is Total Therapy a public or private company?
Total Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Therapy founded?
Total Therapy was founded in 2006. It employs 101 to 250 people.
Where is Total Therapy based?
Total Therapy is headquartered in Burnaby, Canada, in the North America region.
How does Total Therapy make money?
Four revenue lines are on record. Clinical Services Revenue is the primary driver. The others are package Sales, insurance Direct Billing and MSP Supplementary Benefits.
Does Total Therapy have an API?
No public API is recorded for Total Therapy.
What industry is Total Therapy in?
Total Therapy's product category is Physiotherapy & Rehabilitation Services. Its primary akta.pro industry code is HLADAJAD, Outpatient Physical Therapy (PT) Clinics, with a secondary code of HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management). Its NAICS code is 62134 and its SIC code is 8093.