51offer
- Company typePrivate
- Founded2013
- HeadquartersShanghai, China
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
51offer firmographics
Firmographics- Name
- 51offer
- Legal name
- 51offer
- Website
- https://51offer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
51offer industry classification
Industry- Product category
- International Education Platform
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA)
- akta.pro secondary industry
- International Student Academic & Personal Support (case management, referrals) (EDALANAE)
Keywords
Where 51offer is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
51offer business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Commission from Partner Schools: 51offer generates revenue through commissions paid by overseas educational institutions and partner schools when students successfully enroll through the platform. The platform markets itself as providing free services to students while earning referral fees from educational institutions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
51offer product offering
Product offeringCore offering
51offer operates an internet-based study abroad platform that connects Chinese students with 1,200+ overseas partner universities across the UK, US, Australia, New Zealand, Singapore, Japan, Hong Kong, and Switzerland. The platform enables students to submit applications to up to 10 schools simultaneously, track progress in real time, and access 1-on-1 consultant support, document writing, visa handling, and background enhancement services. Core services are provided free to students, with revenue generated through commissions paid by partner schools upon successful enrollment.
Product overview
51offer是一个互联网留学平台，采用平台+服务模块的架构。主平台提供英国、澳洲、美国、新西兰、新加坡、日本、中国香港、瑞士等国家的留学申请服务，核心功能包括免费获取留学方案、顾问1对1服务、在线申请和offer获取。平台通过多个子模块扩展服务能力：DIY留学护航(diy.51offer.com)支持自主申请，艺术作品集服务(art.51offer.com)提供艺术专业指导，北美中心专注北美留学申请。此外还提供移动APP、微信小程序、留学工具箱(AI选校、GPA计算等)以及覆盖多个城市的线下门店服务，形成线上线下结合的完整留学服务生态。
Differentiator
Problem solved
Functional benefit
Brands
- DIY留学护航: DIY study abroad support services
- 艺术作品集
Products and services
- 51offer Main Platform (51offer主平台) Core online platform providing Chinese students with study abroad application services across eight destination countries, including free study abroad planning, 1-on-1 consultant support, online application submission, and offer acquisition.
- 51offer Mobile App iOS and Android mobile client application enabling students to track application progress and download study abroad materials on the go.
- 51offer WeChat Mini-Program (51offer小程序) WeChat mini-program version providing mobile access to study abroad resource downloads and platform services.
- DIY Study Abroad Support (DIY留学护航) Self-service DIY module at diy.51offer.com helping students independently complete the study abroad application workflow without agency intermediaries.
- Art Portfolio Service (艺术作品集服务) Art study abroad portfolio professional guidance service module at art.51offer.com for students applying to art and design programs overseas.
- North America Center (北美中心) Dedicated platform module focused on study abroad application services specifically for North American universities.
- School and Major Search (找学校/查专业) School search and major inquiry tool enabling students to look up universities and programs by country/region across the 1,200+ partner school network.
- Study Abroad Strategy Content Platform (留学攻略) Content platform providing study abroad information and strategy articles covering the UK, US, Australia, New Zealand, Japan, Singapore, Hong Kong, and other destinations.
- Offline Authorized Centers (线下门店服务) Network of six offline study abroad service centers in Shanghai, Nanchang, Qingdao, Jiangyin, Lanzhou, and Jiujiang providing in-person consultation, application support, and document services.
Companies that use 51offer
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
51offer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
51offer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Overseas Partner Schools (1200+)core51offer maintains partnerships with over 1,200 overseas educational institutions across multiple countries including the UK, US, Australia, New Zealand, Singapore, Japan, Hong Kong, and Switzerland. The platform enables students to apply to these partner schools through its online platform. Notable partner universities include University of Southampton, University of Nottingham, Heriot-Watt University, University of Strathclyde, University of Westminster, and University of East Anglia. Revenue is generated through commission fees when students enroll at partner schools.
- Quality Overseas School Resource Partnerscore51offer seeks partnerships with organizations that have quality overseas school resources. The company offers flexible commission policies, efficient service, and fast processing. Partners can access 51offer's portfolio of partner schools and earn commissions for student referrals.
- Resource Exchange PartnersminorPartners with quality study abroad resources collaborate with 51offer through various cooperation models to create an optimal study abroad service experience, combining complementary traffic and shared resources.
- Traffic Exchange PartnersminorPartners exchange page resources including homepage text links, inner page text links, news and information text links to drive mutual traffic and brand awareness through complementary resource sharing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
51offer competitors and assessment
Company assessmentDirect peers
- CUCAS (China's University and College Admission System): The most directly comparable peer — CUCAS is a leading Chinese online platform aggregating overseas university programs and enabling Chinese students to apply directly, mirroring 51offer's digital self-service model monetized through school commissions.
- ApplyBoard: Global platform connecting international students (including large Chinese inbound volumes) with partner schools via a commission-based model. ApplyBoard is the international analogue of 51offer's agent-meets-marketplace concept and has scaled to a much larger international footprint.
- Aoji Education (澳际教育): One of China's oldest and largest traditional study abroad agencies, with a hybrid offline/online model covering Australia-focused programs among others. Direct competitor for Anglo-market Chinese students and 51offer's namesake 'Ao' (Australian) destination.
- ApplySquare (申请方): Chinese online application management platform for overseas study, offering a tool-based DIY experience comparable to 51offer's diy.51offer.com module. Competes for self-directed Chinese applicants applying to multiple programs.
Broad incumbents
- New Oriental Vision Overseas (新东方前途出国): The overseas-study arm of New Oriental Education, China's largest private education conglomerate. Competes with 51offer primarily in the full-service end of the spectrum and offers broader resources, but is exposed to tighter Chinese regulation on tutoring activities.
- IDP Education: ASX-listed global education company that places international students (including Chinese students) into overseas universities. Comparable as a commission-funded international student placement business at significantly larger scale and broader geographic scope.
- QS Global Education Group: UK-based higher education intelligence and events business, publisher of QS World University Rankings. Comparable as a partner institution for schools recruiting Chinese students and a content authority in the same outbound-Chinese-student domain.
Regional players
- EIC Group (Education International Cooperation): China-based state-affiliated overseas study services platform serving Chinese students, particularly at the government-coordinated recruitment-program tier. Comparable peer along the Chinese-outbound student-services axis with a more institutional positioning.
- CACES (Center for American College Education Services): Boutique Chinese study abroad consultancy focused on US-market applications with consultant-led service. Competes for the higher-touch segment of Chinese overseas applicants that 51offer's DIY+顾问 hybrid model partially overlaps.
Emerging players
- StudyPortals: Netherlands-based international study search and discovery platform that routes prospective students to partner universities, including significant Chinese outbound traffic. Comparable marketplace/listing model with a global rather than China-only GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
51offer social profiles
Digital presence51offer financial estimates
Financial estimateRevenue estimate
Valuation estimate
51offer leadership team
Management profileNumber of profiles
51offer funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
51offer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 51offer
What does 51offer do?
51offer operates an internet-based study abroad platform that connects Chinese students with 1,200+ overseas partner universities across the UK, US, Australia, New Zealand, Singapore, Japan, Hong Kong, and Switzerland. The platform enables students to submit applications to up to 10 schools simultaneously, track progress in real time, and access 1-on-1 consultant support, document writing, visa handling, and background enhancement services. Core services are provided free to students, with revenue generated through commissions paid by partner schools upon successful enrollment.
Is 51offer a public or private company?
51offer is a private company. It is classified as venture growth investor backed and is currently operating.
When was 51offer founded?
51offer was founded in 2013. It employs 251 to 500 people.
Where is 51offer based?
51offer is headquartered in Shanghai, China, in the Asia region.
How does 51offer make money?
One revenue line is on record: commission from Partner Schools.
Who are 51offer's main competitors?
Direct peers on record are CUCAS (China's University and College Admission System), ApplyBoard, Aoji Education (澳际教育) and ApplySquare (申请方). Broad incumbents are New Oriental Vision Overseas (新东方前途出国), IDP Education and QS Global Education Group. Regional players are EIC Group (Education International Cooperation) and CACES (Center for American College Education Services). StudyPortals is listed as an emerging player.
Does 51offer have an API?
No public API is recorded for 51offer.
What industry is 51offer in?
51offer's product category is International Education Platform. Its primary akta.pro industry code is EDAIAAAA, Faculty-Led & Custom Group Study Abroad Programs, with a secondary code of EDALANAE, International Student Academic & Personal Support (case management, referrals). Its NAICS code is 61171 and its SIC code is 8200.